Es wurden 439 Produkte zu dem Suchbegriff cultural in 1 Shops gefunden:

Essay from the year 2006 in the subject Economics - International Economic Relations, grade: 1,3, University of Leipzig, 5 entries in the bibliography, language: English, abstract: Films can be seen as cultural products. To understand international trade of these cultural products it is necessary to reveal how industries and markets operate and evolve, furthermore analyzing the influence of industry structure, government policies and global economic conditions. International trade allows expanding markets to become certainly larger than the domestic one, as a result the consumer has the possibility to choose within a greater variety of goods and to take advantage from lower prices. Films are part of each culture. But still, films are products, first of all produced and sold in intention to make profits. What are films? Why do we speak from US Cultural imperialism? What can be regarded as cultural diversity? Which debates and agreements should be focused on when analyzing international trade of films? And finally, why do the U.S. dominate that industry? Which economic factors play a major role in this case? How sustainable is the U.S.? That sounds interesting? These and more questions will be answered within that economic essay.

In the year 2000, there were a relatively small number of female presidents of institutions of higher education within the United States. Equally qualified men and women did not experience the same opportunity for service as presidents of post- secondary institutions. Problems for women included breaking leadership traditions in a male-dominated field and understanding perceptions predetermined by culture and gender. Differences in leadership styles, norms and recruiting practices also influenced the quest for women to attain this goal. This book provides information which confirms the inconsequential number of women who have served as CEO s of colleges and universities within the state of Utah.

Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Unternehmensforschung, Operations Research, Note: 1,0, Ludwig-Maximilians-Universität München (Interkulturelle Kommunikation), Veranstaltung: Interkulturelles Lernen: von der Kulturtheorie zur sozialen Praxis¿ im Sommersemester 2002, Sprache: Deutsch, Abstract: In der hier vorliegenden Hauptseminararbeit werden im ersten und zweiten Kapitel die theoretischen Grundlagen zu Gruppen & Teams und schliesslich zur Gruppen- und Teamentwicklung beschrieben. Dabei werden auch die Probleme von Diversity in Gruppen & Teams aufgezeigt. Darauf aufbauend wird ein Modell von Smith & Noakes vorgestellt, das die Gruppen- und Teamentwicklung in multikultureller Konstellation näher beleuchtet und in vier Phasen aufteilt. Es zeigen sich vor allem in der Anfangsphase des Teamentwicklungsprozesses Verständnisprobleme, die im Weiteren zu Konflikten und Meidung der andersartigen Gruppenmitglieder führen kann. Hieraus wird die Notwendigkeit der besonderen Behandlung und Intervention bei kulturell heterogenen Gruppen und Teams abgeleitet. Anschliessend werden einige Aspekte der Intervention in Form eines vorbereitenden Teamtrainings diskutiert. Neben der Bedarfsanalyse und Zielvereinbarung kommt vor allem der zu Grunde liegenden Theorie eine besondere Bedeutung zu. Als Basis dient die AUM Theorie von Gudykunst. Das Ziel des Trainings besteht in der Sensibilisierung der Teammitglieder für die eigene und die andersartige Kultur, damit die speziell in der Anfangsphase auftretenden Verständnisprobleme schneller überwunden werden können und es somit zu einer schnelleren produktiven Zusammenarbeit kommen kann.

Bachelorarbeit aus dem Jahr 2010 im Fachbereich BWL - Personal und Organisation, Otto-von-Guericke-Universität Magdeburg (Faculty of Economics and Management), Sprache: Deutsch, Abstract: The purpose of this thesis is therefore to analyse CQ in order to apply this concept to international human resource management (hereafter HRM) practices by discussing theoretical and empirical research on its nature, impacts and implications. The first part of this thesis introduces the concept of CQ by emphasising CQ as a multidimensional construct that is built on Sternberg and Dettermann's foci of multiple intelligences. Moreover, the concept of CQ will be differentiated from personality traits, other forms of intelligence, such as general mental ability (hereafter IQ) and emotional intelligence (hereafter EI), and other cross-cultural competencies. In order to understand how CQ can be measured the cultural intelligence scale (hereafter CQS), developed by Van Dyne, Ang und Koh, will be explained. In the second part, the question of what actually determines CQ will be answered by examining a nomological framework and the relation between personality and CQ. Moreover, impacts of CQ on interpersonal outcomes will be assessed by analysing existing studies and the influence of CQ on experiential learning will be highlighted. In the third part, implications for theory and practice will be discussed with a special emphasis on international HRM practices. Finally, the results of this thesis will be summarised and a conclusion will be drawn by giving rise to still unanswered questions for future research.

Kulturen sind keine voneinander isolierten Gebilde, sie durchdringen und beeinflussen sich gegenseitig. Beschreibungen solchen Kulturtransfers sind dabei immer wertend, geschehen sie doch stets selbst von einem kulturellen Standpunkt aus. Anhand konkreter Beispiele untersucht der Band kontroverse Wahrnehmungen und Darstellungen von Kulturtransfer in und zwischen Asien, Europa und der arabischen Welt. In allen drei Weltregionen spielen die behandelten Repräsentationen eine bedeutende Rolle bei der Bestimmung von »eigener« und »fremder« Kultur.

This book maps out the history of Czechoslovak linguistic and social practices directed at Roma during the communist period. It explains how contemporary Czech society has come to understand the Romani population in terms of inherited social, medical and juridical ideas. Rather than focusing on the Roma people as an object of analysis, the book problematizes assumed notions of “Gypsiness” and “Czechness” in mainstream society by highlighting the role of different socialist discourses in constructing images of Roma as socially deviant and abnormal. By uncovering the lines of continuity in the intersections of ethnic discrimination, social deviance and citizenship from the 1950s to the collapse of communism, this book comes to terms with a variety of questions that have not yet been adequately addressed in the literature: What underlying assumptions informed the socialist regime’s understanding of “Gypsiness;” and how did these conceptions relate to notions of citizenship, equality and normality? How and why did the meaning of the terms “Gypsies” and “Roma” become imbued in popular discourse with ideas of unhealthiness and social deviance? What implications does translating perceived cultural traits and lifestyles of Roma into non-ethnic frames of reference have for understanding racism and ethnic sensibilities in the country today? The work emphasizes historical continuities between contemporary xenophobia and the strategies which the communist regime used to deal with the “Gypsy question.” Focusing on the discrepancies between written laws and policies as well as their implementation, this study exposes the intricate relationships between official beliefs, institutional policies and popular consciousness under the communist regime. For it was these relationships which together created the mechanisms of social control that facilitated discrimination of Czechoslovak Roma under the guise of social welfare.

Doctoral Thesis / Dissertation from the year 2008 in the subject Sociology - Habitation, Urban Sociology, grade: Pass, The University of Alberta, Edmonton, Alberta, Canada, course: Doctoral Final Oral Examination, language: English, abstract: As urban centers concentrate organizational, service, and communication infrastructures, amplifying both the influence of networks and the importance of global flows, the urban policy and theorization emphasis has to shift towards the performative, contingent and material aspects of cities. The theoretical effort of Münch reinforces the explanatory power of both theoretical research and practical problem solving by laying the foundations of a theory of modernity, systems of accumulation, and action. Münch¿s sociology allows for the analytical and historical description of individual and collective action. Post-traditional connections among anthropology, philosophy, political economy, and history make possible interdisciplinary arenas of inquiry defined more by subject than by discipline guiding the process of clarification of links among multiple sites where researcher can pursue his or her subject matter using the methodology of multi-sited anthropology. Münch¿s theorization of interpenetration, systems, and action allows for the reconstruction of the relations between economy and culture as analytical ideal types that allow for variation and change. Münch¿s development of Parsons¿, Weber¿s and Durkheim¿s sociology theorizes modern development in terms that connect systems of economic, cultural, social and political accumulation into a dynamic structure of related contradictions showing historical and geographical variations. In temporally, spatially, and socially specific ways, urban spaces actively contribute to the formation of economies, cultures, societies and polities. Cities serve as sites of strategic centrality, interrelated diversity, and mobile interconnection for individual and collective actors entering into spatially, historically, and relationally specific interrelations. Arising from the strategies of urban development, cultural clusters are variously shaped by the dynamics and contradictions of the interrelations among individual organizations, available strategies, and cultural objectives. Notably aligned with the transformations afoot in global cities, art museums and biennials manifest urban structures of modern social order. Thus, art exhibitions are complex and contingent instances of social, cultural, political, and economic accumulation.

Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Hamburg University of Applied Sciences (Wirtschaft / AIM), course: AIM Aussenwirtschaft und Internationales Management Seminar 7. Semester HAW Hamburg, 49 entries in the bibliography, language: English, abstract: The following paper deals with the topic "Cultural Due Diligence and Cultural Clash" using the example of Daimler and Chrysler's merger in 1998. The paper is therefore dealing with the corporate culture in a company and the importance of its consideration. It will define corporate culture and illustrate different views of measuring it and looking at it. Further a closer look on Daimler's and Chrysler's corporate culture will be given and the challenge of merging these two cultures will be clarified. This paper is going to accentuate the need for a Cultural Due Diligence and familiarize the whole process of it. It will therefore prove that the analyses of a company's cooperate culture with the Cultural Due Diligence is majorly important in order to successfully merge two companies. In detail the term paper therefore indicate tools that are being used to get to know the culture of a company and introduce theoretical as well as practical approaches. Whenever it is possible a connection to DaimlerChrysler and their Cultural Due Diligence is given. An analyze why DaimlerChrysler's merger failed to realize the synergies will be given in the last chapter and are being underlined with statements of personalities that have been involved in the merger process or that were engaged in the fusion.

Studienarbeit aus dem Jahr 2009 im Fachbereich Führung und Personal - Sonstiges, Note: 1,3, Macromedia Fachhochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: Die Beschäftigung mit dem Thema Cultural Diversity Management folgt der Dynamik der Internationalisierung und dadurch komplexer werdender Fragestellungen. Als Folge der zunehmenden Verflechtung von Volkswirtschaften, der wirtschaftlichen Integration Europas, der Reduktion von Handelsbarrieren, der Sättigung von Inlandsmärkten etc., werden Unternehmen im Ausland aktiv und "im Zuge der Unternehmenszusammenschlüsse mit Zielsetzungen und Leitlinien des Diversity Management amerikanischer Prägung konfrontiert". In den USA wurde Diversity Management als Reaktion auf die heterogene Demographie des amerikanischen Arbeitsmarktes konzeptualisiert. In Europa und speziell in Deutschland gewinnt die Thematik vor dem Hintergrund der wachsenden Anzahl ausländischer Bürger, die sozial und beruflich zu integrieren sind, an Bedeutung. Zunehmende Auslandstätigkeiten deutscher Firmen und die dadurch entstehende Zusammenarbeit von Personen unterschiedlicher Herkunft und Kultur fordern ein entschlossenes Vorgehen im Management von Cultural Diversity. Das Personalmanagement ist gefordert, sich mit den interkulturellen Fragestellungen auseinanderzusetzen und eine Arbeitsatmosphäre zu schaffen, in der Diversität positive und keine negativen Auswirkungen hat. Die vorliegende Arbeit beschäftigt sich mit den Herausforderungen und Chancen, die durch Vielfalt und im speziellen durch kulturelle Vielfalt im Unternehmen entstehen. Hierfür werden zunächst die Begriffe Kultur, Diversity und Diversity Management definiert. Anschliessend wird das Modell von Hofstede zum Verständnis kultureller Unterschiede vorgestellt und die Gründe für ein Diversity Management herausgearbeitet (Kapitel 2). Darauf folgt eine Analyse der Wirtschaftlichkeit von Diversity Management, wobei Nutzen- und Kostenaspekte zu identifizieren sind (Kapitel 3). Das 4. Kapitel soll eine Anleitung zur Verwirklichung von Diversity Management im Unternehmen geben und beinhaltet die Konzeption sowie das Controlling von Diversity Management. Die Ergebnisse werden abschliessend zusammengefasst und es wird ein Ausblick gegeben.

Im deutschsprachigen Raum fehlt eine Analyse, die nach dem systematischen Wert der Cultural Studies für pädagogisches Deuten und Handeln fragt. Genau diesem Zusammenhang widmet sich das vorliegende Buch, das untersucht, inwiefern das erkenntnispolitische Projekt der Cultural Studies zur Erhellung pädagogisch relevanter Felder und Sachverhalte, aber auch zur Profilierung einer spezifischen pädagogischen Ausrichtung beitragen kann. Die Beiträge bringen unterschiedliche Perspektiven zur Geltung und in ein gewissermassen dialogisches Verhältnis, um ein facettenreiches und in sich spannungsvolles Nachdenken über den Zusammenhang von Cultural Studies und Pädagogik zu eröffnen und fortzuschreiben. Mit Beiträgen von Alicia de Alba, S. Karin Amos, Ana Laura Gallardo Gutiérrez, Kien Nghi Ha, Andreas Hepp, Peter McLaren, Paul Mecheril, Norbert Meder, Harm Paschen, Sven Sauter, Valerie Scatamburlo-D'Annibale, Markus Schmitz, Rainer Winter und Monika Witsch.

A unique chance to explore different aspects of place, heritage, and tourism For many nations around the world, cultural tourism is not only a major industry but also a support for national identity and a means for preserving heritage. Cultural Tourism: Global and Local Perspectives brings together in one volume interdisciplinary explorations of cultural tourism from leading international authorities in different locations around the world. Experts from the Cultural Tourism Research Group of the Association for Tourism and Leisure Education (ATLAS) discuss major issues that have emerged from the ATLAS research program over the past decade. Students and practitioners can examine important global and local issues such as authenticity, ’placelessness’; the changing relationships between local communities and tourists, the changing meaning of religious heritage, festivals, and special events. Cultural Tourism presents a unique view of global and local cultural tourism issues in four main sections. The first part is a collection of discussions on the tensions caused by globalization, with an emphasis on the issue of authenticity. The second part focuses on cultural tourism demand, with examinations on the motivations and behavior of cultural tourists in various destinations. The third section spotlights the relationship between tourists, residents, and local culture. The final part examines ways cultural events can develop tourism. 72 figures and tables make complex information easy to access and understand. Topics in Cultural Tourism include: interpretation of ’authentic’ culture growth of ’township tourism’ the success or failure of community-based tourism projects impact of globalization on distinctiveness of place analysis of tourism development based on new cultural attractions and ethnic diversity basic steps needed to establish, manage, and market cultural routes case study of Castilla y Leon in Spaintrying to find ways to effectively compete with coastal areas new types of cultural attractions, such as ’ecomuseums’ religious tourism heritage as a tool for formal and informal learning ’festivalization’ and much more! Using research and studies from places around the world like Brazil, the United Kingdom, Portugal, Spain, South Africa, and the Netherlands, Cultural Tourism: Global and Local Perspectives provides a valuable window on the current state of cultural tourism and makes informative reading for practitioners, researchers, educators, and students.

Studienarbeit aus dem Jahr 2004 im Fachbereich Germanistik - Linguistik, Note: 2,5, Technische Universität Chemnitz (Germanistische Sprachwissenschaft), Veranstaltung: Proseminar Sprache in deutschen Popmusiktexten, 15 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: "Punk war eine Explosion. Heftig, kurz, aber mit grossen Auswirkungen. Er zertrümmerte unsere wohleingerichteten Einschätzungen von gut und böse, schön und hässlich, heil und kaputt. Punk war ein Stil, ein subkultureller Code, und wurde so Teil des popgeschichtlichen Repertoires." (Kemper / Langhoff / Sonnenschein 2002, 186) "Punk vertritt keine Ideologie. Für was soll man auch sein, wenn alles Scheisse ist? Punk ist nichts als eine hässliche Pose, das Bekenntnis, Müll zu sein." (Wagner 1999, 123) Punk als d i e Subkultur der siebziger Jahre, die trotz ihres schnellen Verschwindens grosse Aufmerksamkeit erhielt, damals wie heute. Diese Arbeit möchte das Entstehen der Punk-Bewegung beleuchten und dabei vor allem auf die Forschungsergebnisse der Cultural Studies eingehen unter dem Aspekt Popmusiktexte als Gegenstand sprach- und kulturwissenschaftlicher Analysen.

People of the most diverse origins, functions and religious affiliations gathered at Christian and Muslim courts in the Medieval Mediterranean: Diplomats, scholars, artists, merchants and pilgrims came as visitors and encountered a wide spectrum of court officials such as administrative personnel, translators, religious experts, the ruler’s confidants, not to forget the Royal family itself. A wide range of religious backgrounds can be discerned, and arguably communication took place between these agents at court, who therefore transcended cultural borders. The articles in this volume focus these “cultural brokers” and their importance for processes of mediaeval entanglement. In a sweeping survey covering the entire Mediterranean and its hinterland, the thirteen papers deal with the courts of the Abbassids, the Ilkhans, the Fatimids and the Byzantines as well as with the courts of Rhodes, Cyprus, Aragon, Castile, Granada, Venice and Rome. Different forms and agents of brokerage are analysed, particular attention being paid to modes and means of inter-religious contact. By taking both the northern and southern rim of the Mediterranean into account, this volume extends our view of mediaeval court cultures and opens the field for transcultural comparisons.

In der ersten Dekade des dritten Jahrtausends zeigen sich die Cultural Studies als eine umstrittene, aber gleichzeitig vielschichtige und die Komplexität des kulturellen und gesellschaftlichen Lebens erhellende intellektuelle Formation. Die Vielfalt der theoretischen Paradigmen, intellektuellen Perspektiven und empirischen Zugänge verbindet ihre Verpflichtung zur kritischen Analyse der Gegenwart. Ausgehend von der zentralen Relevanz von Kultur in der sich herausbildenden globalen Gesellschaft thematisieren und analysieren die Cultural Studies Machtverhältnisse in unterschiedlichen Kontexten und zeigen die Kontingenz und Relationalität gesellschaftlicher Praktiken auf.Der Band trägt zur kritischen Analyse des Verhältnisses von Theorie, Kultur und Gesellschaft im 21. Jahrhundert bei.

In dieser Arbeit wird die Bedeutung Kultureller Aspekte im Rahmen von Mergers & Acquisitions untersucht, um anschliessend Empfehlungen hinsichtlich der Einbindung dieser in die Due Diligence zu geben. Hintergrund der Thematik ist die Tatsache, dass die Mehrheit der M&A-Transaktionen; erfolglos verläuft. Von Seiten der M&A-Akteure; werden häufig Unterschiede in den Unternehmenskulturen als Grund für diese Misserfolgsquote genannt, so dass die Einbeziehung der Unternehmenskultur in die etablierte Due-Diligence-Prüfung Kern-untersuchungsbereich dieser Arbeit ist. Zunächst werden die Charakteristika des M&A-Marktes; herausgearbeitet, um die Funktion der Due-Diligence-Prüfung in den einzelnen Phasen des Transaktionsprozesses zu erklären. Es wird werden die Besonderheiten des Teilbereiches Cultural Due Diligence innerhalb der gesamten Due Diligence erläutert. Auf Basis anerkannter Kulturmodelle sowie eines integrativen Kulturverständnisses, werden grundsätzliche Empfehlungen hinsichtlich der Analyse von Unternehmenskulturen gegeben. Es werden Datenerhebungsverfahren und Typologisierungsmodelle vorgestellt, anhand derer die Ergebnnisse der Kulturanalyse visualisiert werden können.

Essay from the year 2005 in the subject Cultural Studies - North African Studies, grade: 1.0, Institute of Technology, course: Cultural Studies, language: English, abstract: Africa, the third biggest continent consisting of 53 different countries, is the poorest in the world, with approximately 42 percent of all Africans living under the poverty line. Disastrous effects of this state for the population - including illnesses and a high mortality rate - are various and so are the reasons for this continent, which is so rich in beauty and natural resources, being that poor. This essay deals with the current situation on the African continent and the roles that politics and the influence of the rest of the world are playing in the process. Furthermore the results of development aid and strategies for effective support for lesser developed countries as well as ¿The Enlightenment¿ will be discussed. The facts are based on different articles published in German ¿Spiegel¿ magazine supported by opinions and statements by European author and director Henning Mankell.

In Band 3 der »Ausgewählten Schriften« entwickelt Hall die bisherigen Grundlagen der Cultural Studies und setzt sich mit Fragen der Postmoderne, der Globalisierung und der Internationalisierung von CS auseinander. Der Band enthält auch ein ausführliches Interview, in dem Hall Auskunft gibt über die Beziehungen zwischen seinen persönlichen, politischen und theoretischen Entwicklungen. Der Autor: Stuart Hall, 1932 in Kingston, Jamaica, geboren, lebt seit 1951 in England. Als eine der führenden Personen in der "Neuen Linken" war er der erste Herausgeber der New Left Review, 1964 baute er an der Universität Birmingham das Centre for Contemporary Cultural Studies mit auf, dessen Direktor er bis 1979 war. Bis zu seiner Emeritierung im Jahre 1997 war er Professor für Soziologie an der Open University. "Es gibt einen langjährigen Versuch, die Cultural Studies in Deutschland bekannt zu machen, der ihre ursprüngliche Ausrichtung auf politische Eingriffe ernst nimmt. Dabei handelt es sich um die Publikationsstrategie des Hamburger Argument Verlags seit Mitte der 70er Jahre. Die Arbeiten um die Zeitschrift Das Argument und später die Veröffentlichungen des Verlages sorgten für einen Theorietransfer, der in unmittelbarer Auseinandersetzung mit der Entwicklung der 'Cultural Studies' in Grossbritannien stattfand. [.] Cultural Studies: Ein politisches Theorieprojekt heisst folgerichtig der letzte Teil einer dreibändigen Argument-Ausgabe der Schriften Stuart Halls, übersetzt und dieses Frühjahr herausgegeben von Nora Räthzel, Mitgründerin des Instituts für Migration und Rassismusforschung in Hamburg." (taz Hamburg vom 28.7.2000)

Seminar paper from the year 2007 in the subject Tourism - Miscellaneous, grade: 1,0, University of Newcastle upon Tyne, course: Advertising and Consumption, language: English, abstract: For several decades now there has been a trend towards a declining birth rate and therefore rapid ageing of the British population. With good medical supplies, older people stay healthy and live longer: in the past twenty years life expectancy has risen from 70 years in 1981 to 75 years in 2001 for men, and from 76 to 80 years for women (Soule et al. 2005). When retiring in their 50 or 60s, people can expect to live twenty more years or longer. Soon people over 50, the post-war baby boomer generation born between 1946 and 1965, will constitute the majority of the population. In contrast to people retiring in the 20th century, 21st century retirees are active and try to enjoy their leisure time. Although ¿consumer society creates negative [¿] images of later life, by implication, if not directly, by valuing and emphasizing youthful body image¿ (Morris 1998 in Bradley & Longino 2001, p.18), ¿old¿ people immerse themselves in sports and other social activities, living life to the full. Holidays play an important part in this lifestyle as they are important for the ¿individual and social improvement and development, the resultant benefit of the self, including social self, being transportable back into the everyday environment as part of an ongoing life experience¿ (McIntyre 2007, p.121). In the past decades, several travel operators have tried to buy into the mature market. They established brands for the over 50s, featuring names like First Choice¿s 'Leisurely Times', Thomson¿s ¿Young at Heart¿, Cosmos¿ ¿Golden Times¿ and Airtours¿ 'Golden Years' (Ylänne-McEwen 2000), all off which basically offered beach holidays around Europe. Now their brochures have vanished from the market. They either have been replaced by updated concepts or been incorporated into the ¿mainstream¿ summer and winter brochures. In this essay, I would like to explore why these travel programmes have been rejected by the young at heart and what kind of holidays has replaced them. I will have a critical look at the representation of the over 50s in the new brochures. I will deconstruct the mature holidaymaker, considering what they want and need of their holiday and which identity they derive from their activities and destination choice.

Various scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination’s management and may induce success or failure. Within this research project, destination image is being assessed in cross-cultural terms. It scrutinises the extent to which destination image is culture specific. In other words, does a destination’s image vary across people from different cultural backgrounds? This question evolves and is vindicated in an era that is subjected to globalisation and increasingly refers to the global tourist. Many academics are convinced that the world tourism market may be treated as a homogenous one due to globalisation. However, the literature also provides some opposing bearings and discusses them. Hence, the author of this book intended to investigate this issue in more depth in order to find a probable answer to the contradicting sources by conducting an exploratory study of Arab-Islamic and Protestant European youth’s pre-visitation image on Berlin. In response to the objectives of this study, primary research was carried out. It involved both quantitative and qualitative data collection methods. Field and online surveys enabled the researcher to collect 239 completed questionnaires. Besides semi-structured interviews and focus group discussions were carried out. Obtained data was entered into SPSS and frequencies and means were calculated and several ANOVA tests and cross-tabulations conducted in order to stress destination image’s specificity in terms of cultural background. This book further gives information on Berlin as a tourist destination, addresses destination image concerning influential cultural factors and the implications of globalisation on consumer behaviour. Finally, it studies the Arab-Islamic and Protestant European youth cultures in the light of globalisation and potential modifying effects. It also provides recommendations for further research. This study is of interest for destination marketers, especially those interested in Arabic tourists, students specialising on tourism, culture or globalisation and may provide bachelor and master students with hints and tips, on how to approach a research project.

International tätige Unternehmen sehen sich in einer globalisierten Umwelt vielfältigen Kundengruppen und Märkten gegenüber, die es zu bedienen gilt. Neben den Veränderungen ausserhalb des Unternehmens ist auch eine interne Komplexitätszunahme durch immer "bunteres" Personal zu verzeichnen. Mit der kulturellen Diversität von Mitarbeitern sind neben Risiken auch weitreichende Chancen verbunden. Die vorliegende Arbeit soll die kulturbedingten Aspekte von Kundenorientierung näher beleuchten und dazu beitragen, die Frage nach dem Zusammenhang zwischen mitarbeiterseitiger Kundenorientierung und kulturellen Merkmalen zu beantworten.