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Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.

2in1: Tragetasche mit verstellbaren und verstaubaren Rucksack-Schultergurten Mit 300 Gramm sehr leicht Die Rucksacktasche ist zusammenfaltbar und bietet daher ein geringes Packmaß Das Hauptfach wird mit einem Reißverschluss verschlossen Mit Schlüsselhalter innen Kleine Reißverschlusstasche vorne Mit 22 Liter Volumen bietet die Shopper-Bag eine Menge Stauraum für den Einkauf oder alltägliche Dinge wie Ordner, Bücher, etc. DETAILS: Abmessungen: 41 x 31 x 16 cm // Fassungsvermögen: 22 l // Gewicht: 300 g // Material: 200 den Polyester PU (100% Polyester) FAIR PRODUZIERT: Produkte der deutschen Outdoor-Marke Tatonka werden in den firmeneigenen Produktionsstätten hergestellt - fair, sozial und transparent

Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the obvious emotions evoked by an inspirational Nike ad or an affecting Hallmark commercial lies an emotional universe that is less conspicuous, even transparent, yet no less influential. In this definitive work, two marketing experts provide a highly original, entertaining and anecdote-rich account of the marketing power of emotion. The primordial force behind motivation and persuasion, emotions enter into all decisions involving tradeoffs and are thus especially relevant to consumer decision-making. The Marketing Power of Emotion traces the manner in which companies rely on emotion to connect with consumers, develop new products, improve their strategic position, and increase brand recognition. Synthesizing key research in a variety of scientific fields, the authors cover the role of mood in persuasion; affect-driven consumer behavior; choice processes; associationism (how consumers develop positive and negative associations with a product); the importance of consistency; response prediction; and emotional response manipulation, among a host of other topics. Importantly, the centrality of emotion in developing brand loyalty is explored in depth. Essential reading for executives and middle management alike, as well as all students and scholars of consumer behavior, The Marketing Power of Emotion is the most authoritative statement yet on this critically important aspect of business strategy.

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Bogen sætter fokus på virksomhedens overordnede markedsstrategi og på dens klassiske markedsføringsbeslutninger om markedssegmentering, produktudformning, pris, distributionskanaler og markedskommunikation. Dermed dækker bogen marketingområdet bredt. Den giver en introduktion til de teorier og modeller, der traditionelt og aktuelt bruges ved analyse af virksomhedens markedsmæssige position og dens interaktion med markedet. Den teoretiske behandling af de enkelte temaer suppleres af en række illustrationer og beskrivelser af danske virksomheders markedssituation. Bogen indgår i lærebogsserien Virksomhedsøkonomi, der giver en samlende fremstilling af de virksomhedsøkonomiske fagområder. Serien bygger på et fundament, der teoretisk er så solidt, at det kan være udgangspunkt for videregående studier og specialisering i enkelte fagområder. Således vil seriens bøger kunne anvendes enkeltvis eller samlet til den indledende undervisning i virksomhedsøkonomi ved universiteter og handelshøjskoler. Fælles for seriens bøger er en læsevenlig og overskuelig opbygning med praktiske eksempler til illustration af anvendelsen af teoretiske modeller.

BURLEY Travoy Market Bag 40 L i sort/grå er en robust, alsidig rejsetaske designet til at imødekomme alle dine markedsindkøbsbehov. Med en stor kapacitet på 40 L kan denne taske nemt opbevare alle dine dagligvarer, frugter, grøntsager og mere. Tasken er lavet af slidstærke materialer og kommer med forstærkede stropper for maksimal støtte, hvilket gør den nem at bære rundt på. Dens slanke sorte og grå farveskema tilføjer et strejf af sofistikering til dine daglige rejser. Denne rejsetaske er perfekt til miljøbevidste kunder, der ønsker at reducere deres miljøpåvirkning ved at minimere engangsplastikposer. Uanset om du rejser til landmandens marked eller til indkøbscenteret, har BURLEY Travoy Market Bag 40 L dig dækket. Få din i dag, og oplev bekvemmeligheden ved miljøvenlig shopping!

BURLEY Travoy Market Bag 22 L i sort og grå er den ultimative rejseledsager til shoppere på farten. Denne rejsetaske er lavet af materialer af høj kvalitet og har et rummeligt hovedrum, der kan rumme op til 22 L dagligvarer, tøj eller andre væsentlige ting. Dens holdbare konstruktion gør den perfekt til langtidsbrug, mens den justerbare rem gør det behageligt at bære. Uanset om du er på vej til købmanden eller rejser til en ny destination, er BURLEY Travoy Market Bag 22 L den perfekte løsning til alle dine rejsebehov. Bestil nu og nyd problemfri shopping med denne stilfulde og praktiske rejsetaske.

Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task--and capture data that is valid, reliable, and actionable.

Det är en strålande vacker dag, så Jycke hyr en stor gul buss och tar med sig ekorrarna på en utflykt till ... ja, vart tar de vägen? Det blir en rolig överraskning!

The Marketing Scales Handbook series is the longest-running set of books that provides reviews of multi-item measures used in scholarly studies of consumer behavior. This volume begins where Volume 10 ended and has reviews of 400 scales that were reported recently in the top journals that publish studies about consumer research. These scales are new to the series and were not in any of the previous volumes. Each review describes the scale items (questions, statements, or semantic differentials) as well as information about the measure's origin, previous users, and measurement quality. The bulk of the scales in this book focus on topics that are well known in the field of consumer science such as attitudes and behaviors involving products, branding, advertising, retailing, and purchasing. Measures related to many other topics are also in this volume including investing and other aspects of personal finance, love and romance, health, relationships, responsibilities, salespeople, donating, self-efficacy, social media, reality, superiority, threats, and touch.This book, along with the rest of the series, is a valuable resource for researchers in a variety of fields who want statistically reliable measures for use in their studies of consumers or other groups such as viewers, clients, patients, donors, and citizens. Instead of using simplistic measures of dubious quality or, at the other extreme, having to build, test, and refine measures from scratch, researchers can use the book's contents to borrow from the experts who have already crafted quality metrics. By using better measures, the precision of analyses is increased and should improve the decisions based upon the results.

Forkæl dig selv med et sjovt og anderledes USB-nøgle. Denne gang kan du få et flot 64 GB USB-nøgle, der ligner et ølglas fyldt med skummende øl. Perfekt til alle, der elsker øl, og faktisk næsten alle andre også. \r\nDette USB-nøgle er lavet af delvist gennemsigtig plast og er farvet i f.eks. gul og hvid. Nøglen leveres med en nøglering, så du nemt kan have dit USB-nøgle med dig i din nøglering eller taske osv. Et låg beskytter forbindelsen og forhindrer, at den bliver beskadiget eller støvet, når den ikke er i brug. \r\nForbindelse: USB 2.0 \r\nKapacitet: 64 GB

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Vill du ha ett fint USB-minne av annorlunda karaktär? Här har du ett fint rött hjärta som inte kan göra annat än att liva upp ditt datoranvändande. Det fina hjärtformade höljet i gummi kan delas i två delar och där inne finner du ett minne på 64 GB. Ditt USB-minne är väl skyddat inne i höljet. En liten kedja fäst på toppen gör att du kan sätta minnet i t ex en nyckelring etc. Anslutning: USB 2.0 Kapacitet: 64 GB

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process. This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals

Topex: værktøjsmærket til gør-det-selv-mandenEt enormt bredt sortiment, hvor der udvises den største omhu for at tilbyde den rigtige kvalitet til en meget konkurrencedygtig pris. Strenge kvalitetskrav, der løbende testes i Topex egne laboratorier. Effektivt arbejde og brugervenlighed er synligt i designet af produktet.Topex giver det bedste tilbud til enhver gør-det-selv-entusiast med en lille pung.Topex giver 5 års standardgaranti. Garantien dækker naturligvis ikke slid og ælde og garantien er kun gældende, hvis varen er brugt til det tilsigtede formål. Topex Market stalllampe 150w, IP 54

Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment. Now in its third edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans. Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Zalando, Spotify, Bosch and Hunter Boots make use of relationship marketing theory in order to gain competitive advantage. New to this edition: Focus on hot topics such as customer value creation & value capture, experiential marketing, on-line business models, smartphone marketing and social media marketing, plus a chapter on corporate social responsibility, ensure coverage of the latest and most relevant issues in marketing management. New case studies in every chapter plus video cases, available on the Companion Website at www.pearsoned.co.uk/hollensen, and linked to each part of the book bring the subject matter vividly to life. Striking colour design adds visual interest and helps to illustrate and emphasize key points and concepts. Marketing Management: A Relationship Approach is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and to practitioners and those studying for professional qualifications in marketing management. About the author Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Pearson Education books include - among others - Global Marketing, Sixth Edition, also published in 2014.

Sjovt USB-nøgle på 64 GB, der er formet som et fint rødt jordbær. Den er lavet af silikone og ligner et almindeligt jordbær i rødt med detaljer i hvidt og grønt. Inde i jordbærret gemmer sig et almindeligt USB-nøgle. Det er godt beskyttet inde i jordbærret. Du får det frem ved at trække delene fra hinanden. I den ene ende er der et lille hul, som man kan fastgøre i f.eks. en kæde eller nøglering. \r\nForbindelse: USB 2.0 \r\nKapacitet: 64 GB

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Key Features•Play and compete in a variety of Night Market games like themed parades, cat racing, and stage performances•Solve puzzles, evade nosy Agents, and sneak into locked areas with various disguises•Craft peculiar items with the resources you find around the world through a variety of work-bench mini-games•Befriend and barter with dozens of townsfolk at the weekly Night Market to sell almost anything you make and find•Hours of exploration and four seasons to experience across the vast island of Mt. FuguProduct DescriptionMineko’s Night Market is a game that celebrates Japanese culture while introducing a heartwarming story about friendship, tradition, and many, many cats.Play as Mineko, a curious girl who has just arrived at her new home on a struggling Japanese-inspired island at the base of Mount Fugu. The superstitious locals on the island worship the Sun Cat, Nikko. What was always thought to be a long-told myth has the town puzzled, as sightings of Nikko have begun to surface among the residents of the island in recent days.Discover the secrets behind the town and restore the struggling village to its former glory. All the while, manage your daily activities, complete various jobs, venture on whimsical quests, and craft peculiar items in preparation for the weekly Night Market!