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Sharp EL-W531TL lommeregner i pinkLommeregner med multi-line display. Indeholder 420 matematiske funktioner og er særligt velegnet til gymnasieelever. Skærmbilledet "WriteView" giver dig mulighed for at skrive og vise udtryk i det sædvanlige matematiske udtryk såvel som på papir. Et robust plastik cover beskytter regnemaskinen mod ridser og fald.Displaybredde: 16 tegnStrømtype: BatteriBatterier: CR44/LR44Antal matematiske funktioner: 420 (herunder trigonometriske funktioner, vektorer og funktionsværdier)

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"Scientific Advertising" is a seminal book written by Claude C. Hopkins, a renowned advertising pioneer, and copywriter. First published in 1923, the book is considered a classic in the field of advertising and marketing. It is known for introducing the concept of data-driven, measurable advertising techniques, which significantly influenced the advertising industry and continues to be relevant in the digital marketing era. Key aspects of "Scientific Advertising" include: Measurable Advertising: Claude Hopkins advocated for the use of scientific methods to measure the effectiveness of advertising campaigns. He believed that advertising should not be based on guesswork or creative intuition but on empirical evidence and data. Advertisers should track and measure the results of their campaigns to determine what works and what doesn't. Emphasis on Direct Response: Hopkins stressed the importance of direct response advertising, where the goal is to elicit a specific, immediate response from the audience, such as making a purchase, filling out a form, or taking a specific action. This allows for precise measurement and optimization of ad campaigns. A/B Testing: Hopkins popularized the concept of A/B testing or split testing, where two versions of an ad are compared to determine which one performs better. This approach enables advertisers to refine their messages and strategies based on actual results. Focus on Headlines: The book emphasizes the significance of the headline in advertising. According to Hopkins, the headline is the most critical element of an ad, as it determines whether the reader will continue to engage with the content or move on. He provided insights on creating compelling headlines that grab attention and drive interest. Writing Persuasively: Hopkins discussed the art of persuasive writing in advertising, emphasizing that advertisements should be clear, concise, and written in a way that resonates with the needs and desires of the target audience. He stressed the importance of highlighting the unique selling proposition (USP) of a product or service. ROI-Focused Advertising: "Scientific Advertising" introduced the idea that every advertising dollar spent should be seen as an investment with an expected return on investment (ROI). Advertisers should aim to maximize the return for their advertising expenditure. Evergreen Principles: Despite being published almost a century ago, many of the principles and strategies discussed in the book remain relevant today, especially in the context of digital advertising and online marketing. "Scientific Advertising" by Claude Hopkins remains a foundational work in the field of advertising and marketing. It emphasizes the importance of data-driven decision-making, the need for continuous testing and optimization, and the focus on delivering clear and persuasive messages to target audiences. This book has had a profound and lasting impact on the advertising industry and is a valuable resource for...

Okularvalget har afgørende indflydelse på, om en afslappende og imponerende observation med et teleskop er mulig. Udmattelse med ridset hovedhold og anstrengende observation sker ikke op med dette...

Sharp EL-W531TL lommeregner i sortLommeregner med multi-line display. Indeholder 420 matematiske funktioner og er særligt velegnet til gymnasieelever. Skærmbilledet "WriteView" giver dig mulighed for at skrive og vise udtryk i det sædvanlige matematiske udtryk såvel som på papir. Et robust plastik cover beskytter regnemaskinen mod ridser og fald.Displaybredde: 16 tegnStrømtype: BatteriBatterier: CR44/LR44Antal matematiske funktioner: 420 (herunder trigonometriske funktioner, vektorer og funktionsværdier)

Okularvalget har afgørende indflydelse på, om en afslappende og imponerende observation med et teleskop er mulig. Udmattelse med ridset hovedhold og anstrengende observation sker ikke op med dette...

Okularvalget har afgørende indflydelse på, om en afslappende og imponerende observation med et teleskop er mulig. Udmattelse med ridset hovedhold og anstrengende observation sker ikke op med dette...

This groundbreaking book reveals the hidden laws for harnessing the power of concentrated thought -- not only for physical healing, but to overcome obstacles and create all-around success in our lives. Long before the use of affirmations was embraced in mainstream settings as diverse as hospitals, recovery programs, sports arenas, and corporate suites, Paramahansa Yogananda, celebrated author of Autobiography of a Yogi, understood and taught the deep spiritual principles that make this ancient scientific tool so powerfully effective. Includes comprehensive instructions and a wide variety of affirmations for healing the body, developing confidence, awakening wisdom, curing bad habits, and much more.

Okularvalget har afgørende indflydelse på, om en afslappende og imponerende observation med et teleskop er mulig. Udmattelse med ridset hovedhold og anstrengende observation sker ikke op med dette...

Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters research their clients' products and produce "reason-why" copy. He believed that a good product and the atmosphere around it was often its own best salesperson, and as such he was a great believer in sampling. To track the results of his advertising, he used key-coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients' advertising spend. Hopkins is one of the father's of modern day marketing. While working for the Bissel Carpet Sweeper Company, at Hopkins' sent out five thousand letters offering carpet sweepers as Christmas presents - one thousand people sent in orders. He also convinced Bissel manufacturers to offer more variety of carpet sweepers, such as making them with twelve different types of wood. Immediately after these changes, Bissel sold two hundred fifty thousand in three weeks. His book Scientific Advertising was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. This book was followed, in 1927, by his autobiographical work My Life in Advertising. He died in 1932. Charles Duhigg credits Hopkins with popularizing tooth brushing, as a result of Hopkins' campaigns for Pepsodent. (wikipedia.org)

Okularvalget har afgørende indflydelse på, om en afslappende og imponerende observation med et teleskop er mulig. Udmattelse med ridset hovedhold og anstrengende observation sker ikke op med dette...

Okularvalget har afgørende indflydelse på, om en afslappende og imponerende observation med et teleskop er mulig. Udmattelse med ridset hovedhold og anstrengende observation sker ikke op med dette...

As the gateway to scientific thinking, an understanding of the scientific method is essential for success and productivity in science. This book is the first synthesis of the practice and the philosophy of the scientific method. It will enable scientists to be better scientists by offering them a deeper understanding of the underpinnings of the scientific method, thereby leading to more productive research and experimentation. It will also give scientists a more accurate perspective on the rationality of the scientific approach and its role in society. Beginning with a discussion of today's 'science wars' and science's presuppositions, the book then explores deductive and inductive logic, probability, statistics, and parsimony, and concludes with an examination of science's powers and limits, and a look at science education. Topics relevant to a variety of disciplines are treated, and clarifying figures, case studies, and chapter summaries enhance the pedagogy. This adeptly executed, comprehensive, yet pragmatic work yields a new synergy suitable for scientists and instructors, and graduate students and advanced undergraduates.

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Scientific Testimony concerns the roles of scientific testimony in science and society. The book develops a positive alternative to a tradition famously expressed by the slogan of the Royal Society Nullius in verba ("Take nobody's word for it"). This book argues that intra-scientific testimony--i.e., testimony between collaborating scientists--is not in conflict with the spirit of science or an add-on to scientific practice. On the contrary, intra-scientific testimony is a vital part of science. This is illustrated by articulating epistemic norms of intra-scientific testimony and arguing that they are vital to scientific methodology on a par with other scientific norms governing scientific observation and data analysis. The book also provides an account of public scientific testimony--i.e., scientific testimony to the lay population. This is done by integrating philosophical resources with empirical research on the science of science communication. For example, various misconceptions about science and folk epistemological biases are diagnosed as factors that contribute to science skepticism. This diagnosis provides the basis for developing novel norms for science communication that are sensitive to the psychological and social obstacles to laypersons' uptake of it. Finally, the volume discusses how public scientific testimony is best embedded in society and argues that it is critical for societies that pursue the ideals of deliberative democracy. Scientific Testimony draws on philosophy of science, social epistemology, and empirical research to provide a wide-ranging account of the roles of scientific testimony within scientific practice and within the wider society.

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Yogananda provides a scientific explanation of the use and power of prayer affirmations for health, success and happiness. The book contributes to conscious understanding and application of the laws governing the super-consciousness. Paramhansa Yogananda was an Indian yogi and guru who introduced millions of westerners to the teachings of meditation and Kriya Yoga through his book, 'Autobiography of a Yogi'. Included are comprehensive instructions and a wide variety of affirmations for healing the obdy, developing confidence, awakening wisdom, curing bad habits, and much more.

Okularvalget har afgørende indflydelse på, om en afslappende og imponerende observation med et teleskop er mulig. Udmattelse med ridset hovedhold og anstrengende observation sker ikke op med dette...