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Securing financial resources through sponsorships is a prominent element in the job descriptions of many sport managers and the importance of that task has increased exponentially in recent years. Sponsorship for Sport Managers provides readers with an understanding of how companies use sponsorship in their marketing programs and how sport managers can leverage that knowledge into greater sponsorship opportunities. Widely acclaimed author John Crompton masterfully integrates the conceptual with the applied as Sponsorship for Sport Managers helps readers to: understand how companies use sponsorship in their marketing programs; be responsive to sponsors' needs; charge an equitable fee for providing sponsors with leveraging opportunities; be active partners with the sponsors to help them meet their objectives, and measure the extent to which the objectives were accomplished.

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THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com

Sponsorship is a Ryan McGinness book documenting and expanding upon the ideas and images to arise from an exhibition staged at Shepard Fairey's BLK/MKRT Gallery is Los Angeles in 2003. Sponsorship forwards an intense dialog amongst many of the artists central to the corporate sponsorship debate through a series of 19 interviews. Response to McGinness' probing questions regarding accepting corporate backing for artistc endeavors and dealing with companies great and smalll run the gamut. Sponsorship features interviews with Futura, Barry McGee (Twist), Kaws, Romon Yang (Ro-Starr), Dalek, David Ellis (Skwerm), Brendan Fowler (Barr), Todd James (Reas), Christian Strike and essays by Carlo McCormick, Jacqui Millar, Steve Powers, Shepard Fairey, Adam Glickman and Rob Walker.

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Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives: * For rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes. * For sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis. * The first text to cover in-depth, sponsorship in the sports and leisure industries. * Builds a conceptual framework for the development, planning, implementation and evaluation of sponsorship strategies for both sponsors and rights owners in the sports and leisure industries. * Essential reading for both students and practitioners across the sports and leisure sectors, who need to realise the potential of sponsorship as a critical marketing communications tool.

Book is in NEW condition. 0.93

Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. 0.42

The role of project sponsor is critical in large projects during the development of the business case, for governance and assurance and as the person who decides that the project should continue or close at any stage. Yet in many organizations the skills of the sponsor are often assumed; he or she will be a senior manager who may well have no practical project experience at all. David West explains the roles and skills that lie at the heart of effective sponsorship. The sponsor acts as a lynch-pin between the Board and the Project Manager, communicating and translating requirements downwards and resource needs, progress and constraints back upwards. An over-zealous sponsor may be tempted to assume some of the project manager's responsibilities, whilst an ineffective sponsor may be invisible, leaving the project manager uninformed by, and unrepresented to, the Board. Project Sponsorship includes exercises, examples and case histories from the real world of projects. It is an essential guide for anyone assuming the important role of managing the business case of the project and will help you ensure that the organization is 'doing the right things' as well as 'doing things right'.

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy.

Book is in NEW condition. 0.42

In “Fiscal Sponsorship: 6 Ways to Do It Right, Second Edition” nonprofit tax law expert Gregory Colvin brings his 1993 work up to date. This expanded edition, with 20-plus pages of new material and an added index, includes recent cases, the latest developments and more in-depth analysis of concepts that were initially explained in the first edition, which has become the bible in the field.

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy.

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process. Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This is essential reading for all students studying Events Management.  

New! This book is in the same immaculate condition as when it was published 0.73

Fiscal Sponsorship: 6 Ways to Do It Right describes six models of sponsorship that have been approved and accepted by the IRS. It details how the models work and why, how they differ and how they are similar. This book has become the reference bible for projects interested in using fiscal sponsorship — a legal relationship that enables a nonexempt charitable project to raise funds and operate through an exempt sponsor who manages the project's money and reports to funders and tax agencies. Many other administrative services can be provided as well.

This book helps you set the tone by asking the right questions and listening to the answers, to steer you toward the direction you want to head to! Learn how to get the sponsorship by selling yourself through these guidelines.

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.

THE #1 BOOK ON MOTORSPORTS MARKETING AND RACING SPONSORSHIPS Learn how to raise money to race and give sponsors what they really want from their investment in your race team. This book contains advice from over 30 professional racers and marketing executives on how to create winning sponsorship proposals and develop effective activation programs for brands that sponsor your team. Lean how to: 1) Design decks and create proposals 2) Talk about return on investment - ROI 3) Value tangible and intangible assets 4) Create effective social media and publicity campaigns 5) Work with agents and agencies 6) Produce Proof of Performance reports 7) Differentiate between advertising, marketing, and branding 8) Become a company's brand ambassador 9) Base sponsorship prices on value, not costs With input from Sponsorship Directors and Marketing Executives from MONSTER, ROCKSTAR ENERGY, TOYOTA, FORD, CHEVROLET, K&N FILTERS, MAKITA, MAC TOOLS, LUCAS OIL, LINCOLN ELECTRIC, SEMA, SAFETY-KLEEN, HP, TROY LEE DESIGNS, 4 WHEEL PARTS, PERMATEX, SPEEDCO, and more... Words of advice from professional racers, including John Force, Brian Deegan, Ken Block, Ron Capps, Tanner Foust, and Ricky Johnson. Learn how to quantify your activities and come up with a fair value that will attract brands to your race program.