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Even after 150 years, Darwin’s theory of evolution by natural selection is irresistibly compelling. But how can this idea―in which competition prevails―be consistent with all that we know about the thoroughly cooperative nature of life at the genetic and cellular level? This book reconciles these discrepancies.Assembling a set of general principles, authors Kenneth Weiss and Anne Buchanan build a comprehensive, unified theory that applies on the evolutionary time scale but also on the developmental and ecological scales where daily life is lived, and cells, organisms, and species interact. They present this story through a diversity of examples spanning the fundamental challenges that organisms have faced throughout the history of life. This shows that even very complex traits can be constructed simply, based on these principles. Although relentless competitive natural selection is widely assumed to be the primary mover of evolutionary change, The Mermaid’s Tale shows how life more generally works on the basis of cooperation. The book reveals that the focus on competition and cooperation is largely an artifact of the compression of time―a distortion that dissolves when the nature and origins of adapted life are viewed primarily from developmental and evolutionary time scales.

Even after 150 years, Darwin’s theory of evolution by natural selection is irresistibly compelling. But how can this idea―in which competition prevails―be consistent with all that we know about the thoroughly cooperative nature of life at the genetic and cellular level? This book reconciles these discrepancies.Assembling a set of general principles, authors Kenneth Weiss and Anne Buchanan build a comprehensive, unified theory that applies on the evolutionary time scale but also on the developmental and ecological scales where daily life is lived, and cells, organisms, and species interact. They present this story through a diversity of examples spanning the fundamental challenges that organisms have faced throughout the history of life. This shows that even very complex traits can be constructed simply, based on these principles. Although relentless competitive natural selection is widely assumed to be the primary mover of evolutionary change, The Mermaid’s Tale shows how life more generally works on the basis of cooperation. The book reveals that the focus on competition and cooperation is largely an artifact of the compression of time―a distortion that dissolves when the nature and origins of adapted life are viewed primarily from developmental and evolutionary time scales.

Written by an eCommerce business expert who has sold over $1 Billion of product on-line in the last 15 years this book is a step by step guide that explains in detail how to plan, build and run a complete Online retail system using low cost, Online tools including; Shopify, Google AdWords, Analytics, Shopping, Merchant Center, YouTube and Apps, Helpscout, Chatra, MailChimp, Vimeo. 15 years of experience is distilled into tips that could save you thousands on set up alone and tens of thousands on marketing your store. Contains over 500 pages of detailed instructions that anyone can follow with more than 500 illustrations. The book also comes with a free downloadable business plan template

Alternative medicine (AM) is hugely popular; about 40% of the US general population have used at least one type of alternative treatment in the past year, and in Germany this figure is around 70%. The money spent on AM is considerable: the global market is expected to reach nearly US $ 200 billion by 2025, with most of these funds coming directly out of consumers’ pockets. The reasons for this popularity are complex, but misinformation is certainly a prominent factor. The media seem to have an insatiable appetite for the subject and often report uncritically on it. Misinformation about AM on the Internet (currently about 50 million websites are focused on AM) is much more the rule than the exception. Consumers are thus being bombarded with misinformation on AM, and they are ill-protected from such misinformation and therefore prone to making wrong, unwise or dangerous therapeutic decisions, endangering their health and wasting their money. This book is a reference text aimed at guiding consumers through the maze of AM. The concept of the book is straightforward. It has two main parts. The first, short section provides essential background on AM, explaining in simple terms what is (and what is not) good, reliable evidence, and addressing other relevant issues like, for instance, the placebo response, informed consent, integrative medicine, etc. The second and main part consists of 150 short chapters, topically grouped and each dedicated to one single alternative therapeutic or diagnostic method. In each of them, seven critical points are raised. These points relate to issues that are important for consumers’ decisions whether it is worth trying the method in question. Restricting the discussion to just seven points means that issues must be prioritized to those themes which are most relevant in the context of each given modality.

Alternative medicine (AM) is hugely popular; about 40% of the US general population have used at least one type of alternative treatment in the past year, and in Germany this figure is around 70%. The money spent on AM is considerable: the global market is expected to reach nearly US $ 200 billion by 2025, with most of these funds coming directly out of consumers’ pockets. The reasons for this popularity are complex, but misinformation is certainly a prominent factor. The media seem to have an insatiable appetite for the subject and often report uncritically on it. Misinformation about AM on the Internet (currently about 50 million websites are focused on AM) is much more the rule than the exception. Consumers are thus being bombarded with misinformation on AM, and they are ill-protected from such misinformation and therefore prone to making wrong, unwise or dangerous therapeutic decisions, endangering their health and wasting their money. This book is a reference text aimed at guiding consumers through the maze of AM. The concept of the book is straightforward. It has two main parts. The first, short section provides essential background on AM, explaining in simple terms what is (and what is not) good, reliable evidence, and addressing other relevant issues like, for instance, the placebo response, informed consent, integrative medicine, etc. The second and main part consists of 150 short chapters, topically grouped and each dedicated to one single alternative therapeutic or diagnostic method. In each of them, seven critical points are raised. These points relate to issues that are important for consumers’ decisions whether it is worth trying the method in question. Restricting the discussion to just seven points means that issues must be prioritized to those themes which are most relevant in the context of each given modality.

During its five-billion-year history, Earth has been hit countless times by asteroids and meteorites. Over 150 crater-producing events have been identified, and this 1994 book describes all 139 sites worldwide at which evidence of the impacts can be seen. They range in age from recent craters formed this century to the highly eroded billion-year-old ancient craters. Some are spectacular to visit, such as the Barringer Crater in Arizona, the ring-shaped mountains of Gosses Bluff, Australia, and the huge crater at Ries in Germany. For each site there is a summary table giving location, size, age and present condition. Maps are included where necessary. The author has visited many of the sites and his photographs enrich this thorough survey. Meteorite craters are fascinating to visit, so the descriptions include guidance about access and suggested itineraries for the large structures.

Off the Chain takes readers on a wild ride through the rise of snowboarding, from its hippie origins in the backwoods of Vermont and California to its present incarnation as a $150 billion global industry. Illustrated with 100 color photographs, Off the Chain begins with the sport’s early days, when the pioneers built their own boards and snuck onto the slopes. Author Rebagliati profiles snowboarding’s most notorious figures, explores the nature of snowboarding culture, and tells what touring as a young World Cup snowboarder is like. He traces the mainstreaming of the sport, the evolution of snowboard fashion, and the emergence of Shaun White as snowboarding’s first megastar. He’s unsparing in revealing the sport’s more controversial aspects, from groupies to drugs, including his own experience having his gold medal revoked and then restored after failing a drug test. Rebagliati pulls no punches in this lively mix of personal memoir and sports history.

In the twenty-five centuries since the Buddha's death, his profound teachings and path have guided and enlightened over one and half billion lives. The Buddha also has inspired some of the most beautiful and magnificent artistic creations ever produced by humanity. Jon Ortner's photographs of over 150 of the extraordinary works of art grace this volume. From the buddha carved from a single piece of jade to the largest reclining buddha, the Buddha's wisdom, compassion, and serenity are eternally present. Simple but powerful verses from The Pali Canon, the most important collection of Buddhist teachings, accompany the photographs. Extended notes in the back of the book provide additional information about the individual buddhas. The foreword by Jon Ortner will talk about the creation of the photographs over twenty five years, and the introduction will give the reader an understanding of Buddha's life and some knowledge of his spiritual teachings. It is important to remember that the Buddha was not a god. He was a human teacher in the sixth century B.C.E. who showed others the way to enlightenment through a path he discovered. Millions have followed, and today there are growing legions of Buddhists in the West with perhaps even greater numbers of non-Buddhists influenced by Buddhist thought and practice. Buddha, filled with exquisite images and verse, is bound in the colors of the monks' robes and foil stamped with an artistic rendition of a lotus, the Buddhist symbol of purity and renewal. Startlingly beautiful in its design, the book is a shrine to meditate upon. It is a gift for everyone who loves beauty and welcomes wisdom, and anyone simply looking for an added measure of peace in their lives.

The financial collapse of Fannie Mae and Freddie Mac in 2008 led to one of the most sweeping government interventions in private financial markets in history. The bailout has already cost American taxpayers close to $150 billion, and substantially more will be needed. The U.S. economy--and by extension, the global financial system--has a lot riding on Fannie and Freddie. They cannot fail, yet that is precisely what these mortgage giants are guaranteed to do. How can we limit the damage to our economy, and avoid making the same mistakes in the future? Guaranteed to Fail explains how poorly designed government guarantees for Fannie Mae and Freddie Mac led to the debacle of mortgage finance in the United States, weighs different reform proposals, and provides sensible, practical recommendations. Despite repeated calls for tougher action, Washington has expanded the scope of its guarantees to Fannie and Freddie, fueling more and more housing and mortgages all across the economy--and putting all of us at risk. This book unravels the dizzyingly immense, highly interconnected businesses of Fannie and Freddie. It proposes a unique model of reform that emphasizes public-private partnership, one that can serve as a blueprint for better organizing and managing government-sponsored enterprises like Fannie Mae and Freddie Mac. In doing so, Guaranteed to Fail strikes a cautionary note about excessive government intervention in markets.

Off the Chain takes readers on a wild ride through the rise of snowboarding, from its hippie origins in the backwoods of Vermont and California to its present incarnation as a $150 billion global industry. Illustrated with 100 color photographs, Off the Chain begins with the sport’s early days, when the pioneers built their own boards and snuck onto the slopes. Author Rebagliati profiles snowboarding’s most notorious figures, explores the nature of snowboarding culture, and tells what touring as a young World Cup snowboarder is like. He traces the mainstreaming of the sport, the evolution of snowboard fashion, and the emergence of Shaun White as snowboarding’s first megastar. He’s unsparing in revealing the sport’s more controversial aspects, from groupies to drugs, including his own experience having his gold medal revoked and then restored after failing a drug test. Rebagliati pulls no punches in this lively mix of personal memoir and sports history.

With the fascinating scholarship of The Emperor of All Maladies and the deeply personal experience of When Breath Becomes Air, a world-class oncologist examines the current state of cancer and its devastating impact on the individuals it affects -- including herself.We have lost the war on cancer. We spend $150 billion each year treating it, yet -- a few innovations notwithstanding -- a patient with cancer is as likely to die of it as one was fifty years ago. Most new drugs add mere months to one's life at agonizing physical and financial cost.In The First Cell, Azra Raza offers a searing account of how both medicine and our society (mis)treats cancer, how we can do better, and why we must. A lyrical journey from hope to despair and back again, The First Cell explores cancer from every angle: medical, scientific, cultural, and personal. Indeed, Raza describes how she bore the terrible burden of being her own husband's oncologist as he succumbed to leukemia. Like When Breath Becomes Air, The First Cell is no ordinary book of medicine, but a book of wisdom and grace by an author who has devoted her life to making the unbearable easier to bear.

"Bold in its philosophy and down-to-earth in the application of that philosophy."―Howard Zinn, author of A People’s History of the United States Last year, Americans donated $150 billion to charity. Giving has never been more popular, possible―or, for many, more confusing. There are oceans of need, mountains of requests, and often little time for the consideration needed to give thoughtfully and effectively. "Change, not charity!" is this book’s enthusiastic theme. Long-time activists and givers, authors Chuck Collins and Pam Rogers show that traditional charity most often reinforces the status quo and maintains the dynamics of dependency and control. The progressive ethic of giving endorsed in this book, on the other hand, offers detailed ways to address the root causes of societal problems. With numerous organizational listings and hundreds of helpful suggestions, Robin Hood Was Right is a fun, user-friendly guide for the socially conscious giver, whether one is able to give annually $500 or $5,000,000.

150,000 convenience stores are scattered throughout the United States and make up the largest number of retail businesses in any community. The $500 billion industry began 100 years ago and started without an inkling of inventory control. Turning inventory replenishment responsibilities over to suppliers, suppliers have taken the opportunity to turn their stores into warehouses and places to stack their unsellable merchandise. This practice must cease. The industry is in great danger of total collapse. As larger retailers like Walmart work with their suppliers to provide 'everyday low prices' to what they call their 'common customers', convenience stores are left to fend for themselves as suppliers battle over shelf space and launch promotions that cannibalize more profitable sales. Bill Scott has been providing software services to convenience store companies for 32 years, and he outlines in great detail a simple solution that you can adapt quickly and inexpensively to put retailers back in the driver's seat, increase sales by 40% and double the profits in six months or less

Our sun is one star among 50 billion in the galaxy. Our galaxy is only one among 50 billion in the universe. With a vastness this incomprehensible, it is easy to feel like we are mere specks of sand on an endless shore. But our sun is special. Though roughly 150 million kilometers separate us, we could not be more connected. Literally, everything you see comes from the sun. The words you are reading now are really photons that left the sun about 8 minutes ago only to bounce off this page and into your eyes. We owe our very existence to our sun. It provides just enough heat to keep our fragile bodies from freezing to ice or burning to a crisp. Every bite of food we eat we owe to the sun, whose energy is converted into plants that provide sustenance for everything up the food chain.We have understood the sun's importance for millennia. The earliest humans, awestruck by its blazing splendor, left drawings of the sun on cave walls. Nearly every civilization, no matter where it sprang up on the planet, has revered the sun. Myths about the sun were the basis of the earliest deities of ancient Sumerian, Hindu, Egyptian, Chinese, and Meso-American cultures. Before Apollo, the ancient Greeks worshiped the sun-god Helios. Before Zeus, the ancient Romans worshiped Sol.Throughout our history, the sun has been central to humanity's quest for meaning in the universe. But our history has been a brief moment in our sun's 4.5 billion year life. Only recently, through advances in science and technology, have we begun to understand our sun - where it came from, how it functions, how it affects our lives and how it eventually will destroy our planet. Our Sun is a comprehensive, easy-to-understand guide to everything we know about our closest star. Illustrated with stunning pictures from NASA's newly-launched Solar Dynamics Observatory, Our Sun will reveal the science behind the sun, trace its impact on human history, and reveal its growing importance to our future way of life.

During its five-billion-year history, Earth has been hit countless times by asteroids and meteorites. Over 150 crater-producing events have been identified, and this 1994 book describes all 139 sites worldwide at which evidence of the impacts can be seen. They range in age from recent craters formed this century to the highly eroded billion-year-old ancient craters. Some are spectacular to visit, such as the Barringer Crater in Arizona, the ring-shaped mountains of Gosses Bluff, Australia, and the huge crater at Ries in Germany. For each site there is a summary table giving location, size, age and present condition. Maps are included where necessary. The author has visited many of the sites and his photographs enrich this thorough survey. Meteorite craters are fascinating to visit, so the descriptions include guidance about access and suggested itineraries for the large structures.