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WHERE'S YOUR MUSTACHE?Inside this book you'll find the complete collection of Milk Mustache ads that won the hearts of millions worldwide--and some new ones revealed for the first time. You'll see the spoofs, the rip-offs, the bits from Leno and Letterman. You'll learn the inside story of how this captivating series came to be, go behind-the-scenes to the photo shoots, and discover the secrets of those famous moustaches--plus see never-before-published photos of your favorite celebrities.So grab a tall, cold glass of MILK and enjoy!

The 48x48" Magic Cloth Flag from Adorama stands as a testament to professional-grade equipment designed for advertising and promotional activities. Crafted with the utmost attention to durability, this flag features a robust stainless spring steel frame that resists rust, ensuring longevity and reliability in various outdoor conditions. The high-quality white cloth material provides a pristine background, ideal for displaying crisp visuals and vibrant colors that capture attention during events, product launches, or any promotional endeavor.Versatility is at the core of this product's design. Its substantial 48x48" size offers ample space for creative designs, logos, or messages, making it a customizable and flexible solution for businesses and individuals alike. Whether used on set for video productions, at trade shows, or during marketing events, this Magic Cloth Flag adapts to your needs, providing a stylish and professional look that enhances your brand's visibility.Each flag is meticulously bordered with color-coded webbing, a thoughtful feature that aids in quick identification and handling. This detail streamlines the setup process for photographers, videographers, and event coordinators who require efficiency and ease of use in fast-paced environments.In summary, the 48x48" Magic Cloth Flag is an affordable, high-quality, and essential tool for anyone looking to make a statement with their visual presentations. Its durable construction, versatile application, and stylish appearance make it a standout choice in the realm of promotional materials, available at Adorama - your trusted source for top-tier photography, audio, and video equipment.

The seminal book on advertising and selling, Confessions of an Advertising Man has sold over one million copies worldwide since it was first published in 1963. In this new edition, Ogilvy writes an introduction, bringing his wisdom up to date.

The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

The beauty and diverse graphics found on porcelain enamel advertising has garnered interest from collectors worldwide. Here are some of the finest examples of advertising signs for petroleum, automobiles, gasoline, beer, paints and varnishes, telephone, tobacco, soda pop and more. Over 700 porcelain signs are included in this full color, informative book. Price guide included.

The Second Edition of this popular text brings up-to-date Marieke de Mooij′s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students―tomorrow′s marketing professionals―to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition′s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.

The beauty and diverse graphics found on porcelain enamel advertising has garnered interest from collectors worldwide. Here are some of the finest examples of advertising signs for petroleum, automobiles, gasoline, beer, paints and varnishes, telephone, tobacco, soda pop and more. Over 700 porcelain signs are included in this full color, informative book. Price guide included.

In the mid-1930s Herbert W. Armstrong, an unsuccessful American advertising executive, founded a millennialist Sabbatarian Christian sect with a heterodox theology. Over the next half century, despite a number of setbacks, scandals, criticisms, and attacks from former members and anti-cultists, Armstrong's organization, the Worldwide Church of God, grew to around 100,000 baptized members with a world circulation of over six million for its flagship monthly magazine Plain Truth. In January 1986, Armstrong died. His successor changed most of the church's distinctive doctrines, leading it towards an increasing convergence with mainstream Evangelical Christianity. This created a massive cognitive dissonance in ministers and members: should they accept or reject the authority of the church leadership which had abandoned the authority of the founder's teachings? Groups of ministers left the religion to form new churches, taking tens of thousands of members with them. These schismatic churches in turn faced continuing schism, resulting in over 400 offshoot churches within little more than a decade.In this major study David V. Barrett tells the story of the Worldwide Church of God. He examines the processes involved in schism and the varying forms of legitimation of authority within both the original church and its range of offshoots, from hardline to comparatively liberal. His book extends the concepts of rational choice theory when applied to complex religious choices. He also offers a new typological model for categorizing how movements can change after their founder's death, and explores the usefulness of this model by applying it not only to the Worldwide Church of God but also to a wide variety of other religions.

In the mid-1930s Herbert W. Armstrong, an unsuccessful American advertising executive, founded a millennialist Sabbatarian Christian sect with a heterodox theology. Over the next half century, despite a number of setbacks, scandals, criticisms, and attacks from former members and anti-cultists, Armstrong's organization, the Worldwide Church of God, grew to around 100,000 baptized members with a world circulation of over six million for its flagship monthly magazine Plain Truth. In January 1986, Armstrong died. His successor changed most of the church's distinctive doctrines, leading it towards an increasing convergence with mainstream Evangelical Christianity. This created a massive cognitive dissonance in ministers and members: should they accept or reject the authority of the church leadership which had abandoned the authority of the founder's teachings? Groups of ministers left the religion to form new churches, taking tens of thousands of members with them. These schismatic churches in turn faced continuing schism, resulting in over 400 offshoot churches within little more than a decade.In this major study David V. Barrett tells the story of the Worldwide Church of God. He examines the processes involved in schism and the varying forms of legitimation of authority within both the original church and its range of offshoots, from hardline to comparatively liberal. His book extends the concepts of rational choice theory when applied to complex religious choices. He also offers a new typological model for categorizing how movements can change after their founder's death, and explores the usefulness of this model by applying it not only to the Worldwide Church of God but also to a wide variety of other religions.

Having worked for years in the advertising, marketing and PR world, Yale Gurney is noted worldwide for his photography. With offices in Miami, New York City and Chicago, he frequently travels on assignment to document events and create production stills for a wide variety of clients. Said Gurney, "I have always felt fortunate to have the ability to have fun with my clients and to have started out in the midst of the incredible human laboratory of a truly great city - New York.". Color: Dark brown.

Having worked for years in the advertising, marketing and PR world, Yale Gurney is noted worldwide for his photography. With offices in Miami, New York City and Chicago, he frequently travels on assignment to document events and create production stills for a wide variety of clients. Said Gurney, "I have always felt fortunate to have the ability to have fun with my clients and to have started out in the midst of the incredible human laboratory of a truly great city - New York.". Color: Black.

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Formula One is widely seen as the pinnacle of motor racing. It's a valuable business, a powerful, glamorous global brand inextricably intertwined with worldwide television, sponsorship, merchandising, advertising, publishing, video, and movies. Take a no-holds-barred look at the public and private face of Formula One and see how it's changed over 50 years. Hear the inside story of the relationships between the team bosses and their drivers and read the tales of the great races and championship battles. Go behind the scenes to find out about the power struggles over control. Start your engines! The checkered flag is down--the race is on! And, all the excitement is here. 256 pages (125 in color), 55 b/w illus., 7 3/4 x 9 5/8.

A worldwide subculture that influences everything from fashion to advertising, sadomasochism has a long and lively history. A Lover’s Pinch tells the story of consensual sadomasochism, from a controversial religious practice to a secretive sexuality branded a perversion. The origins of kink and fetish culture have been shrouded in secrecy and myths, until now. Here, Peter Tupper reveals the true story of sadism and masochism, dominance and submission. From the ancient Christian flagellants to the Fifty Shades trilogy, the history of consensual sadomasochism is a story of fascinating individuals, unlikely connections and strange twists and turns. Meet Arthur Munby, the Victorian gentleman who secretly married Hannah Cullwick, his maid of all work, and called her his slave; and Jack McGeorge, the UN weapons inspector who was outed as a BDSM club leader just before the Iraq war. Explore the links between Robinson Crusoe,Uncle Tom's Cabin and modern BDSM pornography, and between fetish fashion and anti-Catholic propaganda. Learn how the 19th century middle-class household nurtured dominant-submissive sexuality. Discover the secret history of a hidden world.Winner, 2019 Geoff Mains Non-Fiction Book Award, NLA-International

This book focuses on the edgy "tough-style" designs that have risen to prominence in recent years, and introduces various examples of these designs from fields such as advertising, products, corporate identities, and store branding. More companies today require universal branding for their worldwide endeavors. The quest for design styles that work regardless of gender or nationality, and the expanding male market with an increasing appetite for consumption may be one of the reasons the number of "tough" design styles is on the increase. Asked for a comment on strong designs, Kenjiro Sano, art director, principal of MR_DESIGN, who submitted his works to this book, comments: "Design is not about ornamentation, it is about creating an ‘identity’ that is easy for anyone to comprehend." Alexander Gelman, a guest professor at Yale University and MIT Media Lab, whose poster full of black and white geometric motifs is included in this book, comments on how effectively black color is used in his designs, "Black communicates confidence and—when used correctly—is the most luxurious color." He also continues, "Even the most intricate communication must appear as effortless. More like a happy accident than a result of painful process of trial and error." In this book, four subcategories "Tough," "Active," "Chic," and "Avant-garde," embody even clearer views of tough style-designs, and help readers recognize its qualities.

A worldwide subculture that influences everything from fashion to advertising, sadomasochism has a long and lively history. A Lover’s Pinch tells the story of consensual sadomasochism, from a controversial religious practice to a secretive sexuality branded a perversion. The origins of kink and fetish culture have been shrouded in secrecy and myths, until now. Here, Peter Tupper reveals the true story of sadism and masochism, dominance and submission. From the ancient Christian flagellants to the Fifty Shades trilogy, the history of consensual sadomasochism is a story of fascinating individuals, unlikely connections and strange twists and turns. Meet Arthur Munby, the Victorian gentleman who secretly married Hannah Cullwick, his maid of all work, and called her his slave; and Jack McGeorge, the UN weapons inspector who was outed as a BDSM club leader just before the Iraq war. Explore the links between Robinson Crusoe,Uncle Tom's Cabin and modern BDSM pornography, and between fetish fashion and anti-Catholic propaganda. Learn how the 19th century middle-class household nurtured dominant-submissive sexuality. Discover the secret history of a hidden world.Winner, 2019 Geoff Mains Non-Fiction Book Award, NLA-International

What does it mean, as a person of faith, to maintain and even strengthen one’s physical body? What does it mean to “glorify God in your body” (1 Corinthians 6:20) in a time when bodily perfection is popularly defined by advertising firms, while food degradation has led to the worldwide obesity epidemic? This work addresses those questions and many others through theological engagement with fitness and sport, offering a critical examination of the two and their theological intersections. Where is God in sport and fitness? What value might sport and fitness have for the Christian Church? Is there a good to be found?

Once viewed as merely a blemish on the urban landscape, graffiti today has evolved into a legitimate art form in its own right, influencing entertainment, advertising, fashion and other creative industries worldwide.In this unprecedented book, master graffiti artist Scape Martinez shows how he does his thing, offering streetwise advice to help other "writers" create maximum-impact, legally sanctioned work. Step by step, he lays out the philosophies and realities of the genre. From picking a "tag" and developing letterforms, to the logistics of prepping a wall and working a spray can in a painterly fashion, Graff will help you find your style and leave your mark large and loud.   · A breakdown of the fundamental elements of graffiti-style letters, character, backgrounds and how they work together and intermingle with arrows, symbols, quotes and tags   · From paper to wall, a start-to-finish approach for creating graffiti in various styles   · 5 on-site step-by-step demonstrations show the creation of various types of compositions, from throw ups to full-blown pieces Complete with a glossary and a timeline tracing graffiti history, Graff is the bible for street artists looking to elevate their work, graphic designers wanting to expand their vocabulary, and anyone interested in giving their work an edgy, urban look.