28 products were found matching your search for Advertising medium in 5 shops:

The industry standard for 30 years―updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning, seventh edition, retains all the critical information you need to know about traditional media―including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, including: · Organic and sponsored Google search · Digital out-of-home video · Internet banners · Computerized media channel planning · Cell phone mobile-media · DVR’s impact on TV commercial viewing · New online and traditional media measurement technologies · Interactive television · Cross-media planning · Data fusion · International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

A very successful art director provides insights into many of his most famous advertising campaigns in every print medium and on television and reveals the influences of past and present art movements in modern graphic work

A very successful art director provides insights into many of his most famous advertising campaigns in every print medium and on television and reveals the influences of past and present art movements in modern graphic work

Erase the bumps in your advertising plan with this smooth, metallic plastic grip pen An industry favorite, the design features a cool metallic finish, polished chrome accents, and black trim with a large, soft, rubber grip Make great strides in your networking while at conferences, trade shows, conventions, or seminars with a stylish and fun promo tool Medium ballpoint tip; Black ink Add your custom personalization to the barrel

Founded in 1968, Calvin Klein became a global phenomenon in the 80s thanks to its envelope-pushing advertising campaigns. Putting a modern take on proportions, these jeans are defined by a high waist and wide straight legs. Looking to the past, a grey wash and pale pink overdye is vintage inspired. Rounding off the design, a leather badge on the back adds a touch of brand identity. 100% Cotton, Zip Fly, 5 Pocket Detailing. Calvin Klein Women's High Rise Relaxed Jeans in Denim Medium

Founded in 1968, Calvin Klein became a global phenomenon in the 80s thanks to its envelope-pushing advertising campaigns. Putting a modern take on proportions, these jeans are defined by a high waist and wide straight legs. Looking to the past, a grey wash and pale pink overdye is vintage inspired. Rounding off the design, a leather badge on the back adds a touch of brand identity. 100% Cotton, Zip Fly, 5 Pocket Detailing. Calvin Klein Women's High Rise Relaxed Jeans in Denim Medium, Size Small

Founded in 1968, Calvin Klein became a global phenomenon in the 80s thanks to its envelope-pushing advertising campaigns. Putting a modern take on proportions, these jeans are defined by a high waist and wide straight legs. Looking to the past, a grey wash and pale pink overdye is vintage inspired. Rounding off the design, a leather badge on the back adds a touch of brand identity. 100% Cotton, Zip Fly, 5 Pocket Detailing. Calvin Klein Women's High Rise Relaxed Jeans in Denim Medium, Size Small

Founded in 1968, Calvin Klein became a global phenomenon in the 80s thanks to its envelope-pushing advertising campaigns. Putting a modern take on proportions, these jeans are defined by a high waist and wide straight legs. Looking to the past, a grey wash and pale pink overdye is vintage inspired. Rounding off the design, a leather badge on the back adds a touch of brand identity. 100% Cotton, Zip Fly, 5 Pocket Detailing. Calvin Klein Women's High Rise Relaxed Jeans in Denim Medium

Founded in 1968, Calvin Klein became a global phenomenon in the 80s thanks to its envelope-pushing advertising campaigns. Putting a modern take on proportions, these jeans are defined by a high waist and wide straight legs. Looking to the past, a grey wash and pale pink overdye is vintage inspired. Rounding off the design, a leather badge on the back adds a touch of brand identity. 100% Cotton, Zip Fly, 5 Pocket Detailing. Calvin Klein Women's High Rise Relaxed Jeans in Denim Medium, Size X-Small

The life of the famed media guru is explored in a biography depicting his quiet university life in Toronto, as well as the glitzy world of New York media and advertising executives of which he was a part

The Ellipse softy brights with stylus is a stylish, premium metal pen with black ink medium ballpoint Choose from a variety of bright, rubberized soft touch product colors to highlight your laser engraved company name, logo or advertising information This colorful, classic promotional metal pen will be a favorite at conventions, trade shows, corporate events and more Add your personalization

Get your advertising message across in a fun and exciting way! Stylized click pen with a frosted clear barrel Color-accented tip, ring, clip, & clicker Rubber grip for writing comfort Medium ballpoint tip; Black ink Made of plastic Add your custom one-color personalization

A thick pen is great for letting your advertising message stand out! Translucent barrel in bold colors Rubber grip for writing comfort Chrome-colored tip & clicker Medium ballpoint tip; Black ink Made of plastic Add your custom one-color personalization

Shape up your new advertising plan by adding the stratus classic to it This medium ballpoint plastic pen features an iconic design with smooth curves, a solid white barrel and matching trim colors and imprint It comes with blue or black ink and you can choose from five trim color options This is great for various events like grand openings, trade shows, conferences and more Order yours today and carve out your place in the industry Add your personalization

Set a firm foundation for your advertising campaign with the stratus solid pen Choose from four barrel color options to customize the look of this medium ballpoint plastic pen It features black ink, smooth curves and a matching colored barrel and pocket clip The crisp white trim will help an imprint of your company name, logo and marketing message stand out Show your customers that you're on top of your game with a strong promo pen Add your personalization

The Ellipse Softy Brights with Stylus is a stylish, premium metal pen with black ink medium ballpoint Choose from a variety of bright, rubberized soft touch product colors to highlight your company name, logo or advertising information Customize this pen using ColorJet, our full-color, photo-quality direct imprint process that makes it easy to show your brand's true colors This colorful, classic promotional metal pen will be a favorite at conventions, trade shows, corporate events and more Add your personalization

Janelle had found her inspiration from the natural beauty of the Pacific Northwest at an early age. Later in life, her inspiration came from every art form, from the early masters, to modern day graphics and advertising. Janelle is primarily self-taught, and has experimented with various mediums, though she usually works with combining traditional and digital arts. She currently lives in British Columbia, Canada, surrounded by a small forest of houseplants. Color: Colorful.

From the renowned brand ILFORD, the ILFOSPEED RC DeLuxe Resin Coated Black & White Enlarging Paper is a top-tier choice for professionals in various fields, including commercial, press, industrial, advertising, and display work. This premium quality paper is built on a sturdy 190g/m2 medium weight resin-coated base, ensuring durability and longevity.The ILFOSPEED RC DeLuxe paper stands out with its bright white base tint, providing a neutral image color that remains consistent whether viewed under daylight or fluorescent light. This feature makes it an ideal choice for diverse applications where accurate image reproduction is crucial.This 5x7" paper comes in a pack of 100 sheets, offering ample supply for extensive projects. It features a glossy 1M surface, one of the three available ILFOSPEED RC DeLuxe surfaces, which also include 24M semi-matt and 44M pearl. The glossy surface offers a full contrast range of six equally spaced grades from 0-5, providing a wide spectrum of grayscale for your black and white photography needs.The ILFOSPEED RC DeLuxe paper is versatile in terms of processing. It can be either dish/tray processed or machine processed in automatic processors specifically designed for black and white paper processing. However, it's important to note that this paper is not suitable for activation type processing. In summary, the ILFOSPEED RC DeLuxe Resin Coated Black & White Enlarging Paper is a professional-grade choice for those seeking high-quality, reliable, and versatile black and white photographic paper.

Are you in search of professional-grade enlarging paper for your commercial, press, industrial, advertising, or display work? Look no further than the Ilford Ilfospeed RC Deluxe Resin Coated Black & White Enlarging Paper. This high-quality paper is constructed on a 190g/m2 medium weight resin-coated base, ensuring durability and reliability for your most important projects. The Ilfospeed RC Deluxe paper boasts a bright white base tint, providing a neutral image color that remains consistent whether viewed in daylight or fluorescent light. This feature makes it an ideal choice for photographers seeking to maintain the integrity of their black and white images across various lighting conditions. Offering versatility, the Ilfospeed RC Deluxe is available in three distinct surfaces: 1M glossy, 24M semi-matt, and 44M pearl. The glossy surface, perfect for those who prefer a sleek finish, offers a full contrast range of six equally spaced grades from 0-5. The pearl surface, offering a unique texture, is available in five grades from 1-5, while the semi-matt surface, ideal for those seeking a less reflective finish, is available in grades 1-4. The Ilfospeed RC Deluxe paper is designed for both dish/tray processing and machine processing in automatic processors specifically designed for black and white paper processing. However, it's important to note that this paper is not suitable for activation type processing. In a convenient pack of 25 sheets, the Ilford Ilfospeed RC Deluxe Resin Coated Black & White Enlarging Paper is the reliable choice for photographers who value quality, convenience, and versatility in their enlarging paper.