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Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

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Self-EmploymentFinancial Independence Through Affiliate Marketing and Passive IncomeIf you want financial stability and to stop living paycheck to paycheck, then continue reading...“Continuous learning is the minimum requirement for success in any field.” - Dennis WaitleIf you're in business for yourself, you know how hard it is and how long it takes to build a solid foundation. Trust me, I know. It doesn't happen overnight and it's definitely not easy. But who's going to answer all of our questions?Where do I start? What entity do I form and what are my tax implications? How can I leverage social media effectively?If you don't understand the immediate answers to the above, you're not alone.You see, self-employment isn't just a get rich quick scheme; if that's why you're here, you might as well keep scrolling.Inside, you'll find not only the answers to the aforementioned questions, but a deeper knowledge and understanding of the business cycle itself, and how to leverage the power of self-employment and affiliate marketing.In Self-Employment, you'll discover:What self-employment really isHow affiliate marketing worksHow to leverage social media outletsHow to build an all-star teamThe different types of business entitiesHow to pick the proper niche to enterHow to avoid the very mistakes I madeCheck out Self-Employment: Financial Independence Through Affiliate Marketing and Passive Income and begin your journey towards success today!

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.

TRY (FREE for 14 days), OR RENT this title: www.wileystudentchoice.comMarketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications—all in a macro-micro-macro framework to help students understand the big picture.

This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence. The text builds on a sound conceptual foundation, and draws heavily on the author's practical experience.

A comprehensive and accessible fourth edition of a market leading text on personality, individual differences and intelligence that offers up-to-date research and a wealth of pedagogical features.The fourth edition of the marketing leading Personality, Individual Differences and Intelligence continues to offer a comprehensive, accessible and thoroughly up to date introduction to this fascinating field. A thoughtfully developed pedagogical approach guides you from the foundations to the more advanced topics, employing a range of features to encourage reflection, critical thinking and thereby a deeper understanding.

The Mossad has always worked in quiet obscurity. Only the brilliant team of Uri Dan and Eli Landau--Israel's most respected military and intelligence correspondents--with international journalist Dennis Eisenberg, could penetrate that secrecy. Here are the truly intimate stories of the triumphs and failures of these Mossad agents: men and women who work in lonely isolation, with brilliance and dedication, and nearly always in mortal danger. Their stories are charged with drama, emotion and intrigue.

This is the first book to explore how Artificial Intelligence is changing the world of selling! We are about to experience the equivalent of a major tectonic shift where the functional plates of sales, marketing, and technology will shear and, in some cases, smash against one another. Functions that were once the domain of salespeople will be transformed, subsumed, or obliterated. With the increase in computational processing power, sophisticated algorithms and storage capacity, data scientists and technologists are now able to create Machine Learning programs exhibiting a combination of complexity, sophistication, and speed exceeding all that has come before. In the world of sales, the predictive power of these new algorithms is changing the way sales organizations function. The fact is virtually every stage of the traditional sales pipeline is now ripe for disruption as companies enthusiastically invest in AI applications that have the potential to sharply enhance critical sales functions and thus aid in the development of more efficient sales processes.

Gain exclusive access to the secrets to building an enterprise AI start-up.AI innovation helps with every aspect of the business, from the supply chain, marketing, and advertising, customer service, risk management, operations to security. Industries from different verticals have been adopting AI and get real business values out of it. This book guides you through each step, from defining the business need and business model, all the way to registering IP and calculating your AI start-up valuation. You see how to perform market and technology validation, perform lean AI R&D, design AI architecture, AI product development and operationalization. The book also cover building and managing an AI team, along with attracting and keeping business and developer users, Building an Enterprise AI start-up is hard because Enterprise AI is an effort to build applications to mimic human intelligence to solve business problems. Hence it has a different challenge from building traditional non-AI applications, such as scouting, recruiting and managing AI talents; designing the most cost-efficient and scalable Enterprise AI; or establishing the best practice to operationalize AI in production As we are in the dawn of the AI-first product wave, AI-powered products for enterprises will be created for many years to come andAI Startup Strategyis the one-stop guide for it. What You'll Learn Match customers expectation VS technical feasibility Justify business values and ROI for customers Review the best business models for high valuation enterprise AI start-ups Design an AI product that gives a satisfactory experience for the user Register and value AI IP Who This Book is For Startup Founders, Product Managers, Software Architects/Lead Engineers, Executives. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

'Making money is a knack, a knack that can be acquired. And if someone like me can become rich, then so can you - no matter what your present circumstances. Here is how I did it and what I learned along the way.' So writes Felix Dennis, who believes that almost anyone of reasonable intelligence can become rich, given sufficient motivation and application. "How To Get Rich" is a distillation of his business wisdom. Primarily concerned with the step-by-step creation of wealth, it ruthlessly dissects the business failures and financial triumphs of 'a South London lad who became rich virtually by accident'. Part manual, part memoir, part primer, this book is a template for those who are willing to stare down failure and transform their lives. Canny, infuriating, cynical and generous by turns, "How To Get Rich" is an invaluable guide to 'the surprisingly simple art of collecting money which already has your name on it'.

Paperback. The field of artificial intelligence, data science, and analytics is crippling itself. Exaggerated promises of unrealistic technologies, simplifications of complex projects, and marketing hype are leading to an erosion of trust in one of our most critical approaches to making decisions: data driven.This book aims to fix this by countering the AI hype with a dose of realism. Written by two experts in the field, the authors firmly believe in the power of mathematics, computing, and analytics, but if false expectations are set and practitioners and leaders dont fully understand everything that really goes into data science projects, then a stunning 80% (or more) of analytics projects will continue to fail, costing enterprises and society hundreds of billions of dollars, and leading to non-experts abandoning one of the most important data-driven decision-making capabilities altogether.For the first time, business leaders, practitioners, students, and interested laypeople will learn what really makes a data science project successful. By illustrating with many personal stories, the authors reveal the harsh realities of implementing AI and analytics. The field of artificial intelligence, data science and analytics is crippling itself. Exaggerated promises of unrealistic technologies, simplifications of complex projects and marketing hype are leading to an erosion of trust in one of our most critical approaches to making decisions: data driven. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.