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While the Alpha a7 IV Mirrorless Camera with FE 28-70mm f/3.5-5.6 OSS Lens is a high-quality, advanced, and innovative piece of technology, it's also a powerful and sophisticated tool for both professional photographers and videography enthusiasts. This camera boasts a full-frame 33MP Exmor R back-illuminated CMOS sensor, delivering exceptional speed and superior image quality. The sensor's copper wiring enhances transmission speeds and facilitates faster AD conversion, enabling 10-bit 4:2:2 4K recording up to 60p.The Alpha a7 IV's sensor also offers improved color reproducibility, low-noise performance across all sensitivities, and a dynamic range of over 15 stops. This, coupled with increased autofocus speed and precision performance, ensures improved color gradation, detail rendering, and natural-looking human skin textures.The BIONZ XR image processor, also found in the Sony Alpha 1 and Alpha 7S III models, offers up to an 8x increase in processing speed. This engine focuses on real-time processing of autofocus, image recognition, and image quality adjustment to minimize processing latency, delivering increased movie and still processing power.The Alpha a7 IV also excels in creating beautiful images with reduced noise. The powerful BIONZ XR processing engine, combined with the capabilities of the back-illuminated Exmor R image sensor, reveals higher subjective resolution, exquisite detail, and texture even in medium and high sensitivity ranges. The camera maintains impressively low levels of noise throughout the standard range of ISO 100-51200, which can be expanded to ISO 50-204800 for stills and ISO 100-102400 for movies.The camera's full dynamic range of 15 stops allows the Alpha7 IV to use image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is a testament to Sony's unrivaled experience in both still-image and movie creation.For videographers, the Alpha 7 IV offers an impressive range of video recording options, including 4K 60p recording, 4:2:2 10-bit recording, and 7K oversampling for beautifully expressive, richly detailed images. The camera also supports S-Cinetone, delivering natural mid-tones for healthy-looking skin color, soft colors, and gorgeous highlights.The Alpha 7 IV is the first in the Sony Alpha series to provide compensation for focus breathing, using Sony's original Clear Image Zoom technology to automatically maintain a consistent angle of view for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.The camera's Fast Hybrid AF system combines 759 phase-detection AF points and 425 contrast-detection AF points, covering roughly 94% of the image area for both stills and movies. This vast collection of data is analyzed in real time by the powerful BIONX XR processing engine to achieve the AF system's impressive results.The Alpha a7 IV also features...

Just imagine capturing life's extraordinary moments with the precision, power, and flexibility of the Alpha a7 III 24MP UHD 4K Mirrorless Camera with FE 28-70mm Lens. This compact, yet high-performing camera offers an exceptional blend of advanced imaging capability and high-speed performance, making it an ideal choice for both professional photographers and hobbyists.The a7 III is equipped with a newly developed back-illuminated Exmor R CMOS sensor, boasting a resolution of 24.2 megapixels. This innovative sensor, combined with the latest BIONZ X image processing engine and front-end LSI, ensures a data readout speed that is two times faster and a data processing capability that is 1.8 times higher. This results in stunning image quality that you would expect only from a full-frame camera.Experience higher sensitivity and readout speed with the 35-mm full-frame CMOS image sensor. Its back-illuminated structure enhances light collection efficiency, expands circuitry scale, and outputs data at a very high speed, minimizing noise and revealing fine details in every picture. With an extended standard ISO range of 100-51200 (expandable to ISO 50-2048007 for stills), you can shoot at high ISO with no concerns about noise or image deterioration.The a7 III offers a dynamic range of up to approx. 15 stops, providing smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging. The camera's color reproduction performance is dramatically enhanced, rendering subjects with more natural color that is faithful to how the colors look in real life.The camera also features a high-precision stabilization system that uses a stabilization unit, gyro sensors, and algorithms to achieve a 5.0-step shutter speed advantage. This system compensates for five types of camera shake, delivering excellent performance with a wide range of lenses.The a7 III also supports 14-bit RAW data output, even when in silent or continuous shooting mode. This allows for smoother, more natural gradation. The camera's 4D FOCUS-AF performance evolves with the same AF advancements as in the a9, providing improved focus for fast-moving subjects.Capture stunning 4K movies with high-resolution and full-pixel readout without binning in 35-mm full-frame mode. The camera also features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow. The a7 III offers reliable features and operation in a compact body, with high durability and resistance to wet or dusty conditions. It also features dual media slots, including one that's UHS-II-compatible for fast data writing, and a USB 3.1 Gen 1 compatible USB Type-C port for high-speed PC Remote data transfer.In summary, the Alpha a7 III 24MP UHD 4K Mirrorless Camera with FE 28-70mm Lens is a powerful tool for capturing high-quality images and videos, offering a blend of speed, precision, and flexibility that makes it an excellent choice for any photographer.

While the Alpha a7 IV Mirrorless Camera with FE 28-70mm f/3.5-5.6 OSS Lens is a high-quality, advanced, and innovative piece of technology, it's also a powerful and sophisticated tool for both professional photographers and videography enthusiasts. This camera boasts a full-frame 33MP Exmor R back-illuminated CMOS sensor, delivering exceptional speed and superior image quality. The sensor's copper wiring enhances transmission speeds and facilitates faster AD conversion, enabling 10-bit 4:2:2 4K recording up to 60p.The Alpha a7 IV's sensor also offers improved color reproducibility, low-noise performance across all sensitivities, and a dynamic range of over 15 stops. This, coupled with increased autofocus speed and precision performance, ensures improved color gradation, detail rendering, and natural-looking human skin textures.The BIONZ XR image processor, also found in the Sony Alpha 1 and Alpha 7S III models, offers up to an 8x increase in processing speed. This engine focuses on real-time processing of autofocus, image recognition, and image quality adjustment to minimize processing latency, delivering increased movie and still processing power.The Alpha a7 IV also excels in creating beautiful images with reduced noise. The powerful BIONZ XR processing engine, combined with the capabilities of the back-illuminated Exmor R image sensor, reveals higher subjective resolution, exquisite detail, and texture even in medium and high sensitivity ranges. The camera maintains impressively low levels of noise throughout the standard range of ISO 100-51200, which can be expanded to ISO 50-204800 for stills and ISO 100-102400 for movies.The camera's full dynamic range of 15 stops allows the Alpha7 IV to use image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is a testament to Sony's unrivaled experience in both still-image and movie creation.For videographers, the Alpha 7 IV offers an impressive range of video recording options, including 4K 60p recording, 4:2:2 10-bit recording, and 7K oversampling for beautifully expressive, richly detailed images. The camera also supports S-Cinetone, delivering natural mid-tones for healthy-looking skin color, soft colors, and gorgeous highlights.The Alpha 7 IV is the first in the Sony Alpha series to provide compensation for focus breathing, using Sony's original Clear Image Zoom technology to automatically maintain a consistent angle of view for more movie-like focus transitions. This feature can be used in conjunction with Active Mode image stabilization to shoot stable, consistent imagery.The camera's Fast Hybrid AF system combines 759 phase-detection AF points and 425 contrast-detection AF points, covering roughly 94% of the image area for both stills and movies. This vast collection of data is analyzed in real time by the powerful BIONX XR processing engine to achieve the AF system's impressive results.The Alpha a7 IV also features...

Just imagine capturing life's extraordinary moments with the precision, power, and flexibility of the Alpha a7 III 24MP UHD 4K Mirrorless Camera with FE 28-70mm Lens. This compact, yet high-performing camera offers an exceptional blend of advanced imaging capability and high-speed performance, making it an ideal choice for both professional photographers and hobbyists.The a7 III is equipped with a newly developed back-illuminated Exmor R CMOS sensor, boasting a resolution of 24.2 megapixels. This innovative sensor, combined with the latest BIONZ X image processing engine and front-end LSI, ensures a data readout speed that is two times faster and a data processing capability that is 1.8 times higher. This results in stunning image quality that you would expect only from a full-frame camera.Experience higher sensitivity and readout speed with the 35-mm full-frame CMOS image sensor. Its back-illuminated structure enhances light collection efficiency, expands circuitry scale, and outputs data at a very high speed, minimizing noise and revealing fine details in every picture. With an extended standard ISO range of 100-51200 (expandable to ISO 50-2048007 for stills), you can shoot at high ISO with no concerns about noise or image deterioration.The a7 III offers a dynamic range of up to approx. 15 stops, providing smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging. The camera's color reproduction performance is dramatically enhanced, rendering subjects with more natural color that is faithful to how the colors look in real life.The camera also features a high-precision stabilization system that uses a stabilization unit, gyro sensors, and algorithms to achieve a 5.0-step shutter speed advantage. This system compensates for five types of camera shake, delivering excellent performance with a wide range of lenses.The a7 III also supports 14-bit RAW data output, even when in silent or continuous shooting mode. This allows for smoother, more natural gradation. The camera's 4D FOCUS-AF performance evolves with the same AF advancements as in the a9, providing improved focus for fast-moving subjects.Capture stunning 4K movies with high-resolution and full-pixel readout without binning in 35-mm full-frame mode. The camera also features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow. The a7 III offers reliable features and operation in a compact body, with high durability and resistance to wet or dusty conditions. It also features dual media slots, including one that's UHS-II-compatible for fast data writing, and a USB 3.1 Gen 1 compatible USB Type-C port for high-speed PC Remote data transfer.In summary, the Alpha a7 III 24MP UHD 4K Mirrorless Camera with FE 28-70mm Lens is a powerful tool for capturing high-quality images and videos, offering a blend of speed, precision, and flexibility that makes it an excellent choice for any photographer.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.

Ever more inspiring. Enter a whole new world of photographic expression with incomparable image quality and processing speed. A powerful new choice joins the α7R series with ever more advanced connectivity and enhanced reliability demanded by pros.