23 products were found matching your search for Anonymous Marketing Mix im Weintourismus in 2 shops:
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OSP Elite Core Audio IMS-2
Vendor: Reverb.com Price: 69.89 $The IMS-2 is a 1 Input / 2 Output Microphone Splitter - perfect for splitting a single mic signal to an isolated mix. Features: XLR input Dire...
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Social Media Marketing für Wüstentourismus
Vendor: Abebooks.com Price: 38.05 $This item is printed on demand - it takes 3-4 days longer - Neuware -Wüstentourismus ist ein Thema, das nur wenige kennen, aber viele erleben. Die meisten Unternehmen, die im Bereich dieser Art von Tourismus tätig sind, machen wenig bis gar keine Werbung, wenn es um Social Media geht. Das neue Zeitalter bringt es mit sich, dass man mit reichhaltigen Online-Inhalten auf allen Social-Media-Plattformen mit dem Publikum in Kontakt treten muss. In dieser Studie werden die Marketingtechniken einiger dieser Unternehmen in den sozialen Medien und ihre Wirksamkeit in Verbindung mit dem Angebot, der Vielfalt und der Art der produzierten Inhalte eingehend analysiert. Tun diese Unternehmen genug, um diesen Nischenmarkt zu vergrößern Nutzen sie alle neuen verfügbaren Instrumente Das wollen wir herausfinden. 80 pp. Deutsch
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Marketing Research: Tools and Techniques
Vendor: Abebooks.com Price: 89.08 $Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers:For students: Multiple choice questionsQuestionnaire wizardOnline version of Market Researcher's ToolboxLink to clips of author summarising contents of each chapter on YouTubeWeb linksFor registered adopters of the text:PowerPoint presentationIllustrations from the book
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Contemporary Marketing
Vendor: Abebooks.com Price: 48.22 $CONTEMPORARY MARKETING, 17th Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted product continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field.
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition
Vendor: Abebooks.com Price: 43.48 $Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.
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Contemporary Marketing
Vendor: Abebooks.com Price: 64.08 $CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself.
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Strategic Marketing Problems
Vendor: Abebooks.com Price: 7.78 $Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry; students learn by "active" participation. Includes a new video package, a New section on International and a new section on building a marketing plan. Cases reflect a broad overview of marketing and applications.
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Global Marketing and Advertising: Understanding Cultural Paradoxes
Vendor: Abebooks.com Price: 106.19 $Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Vendor: Abebooks.com Price: 82.92 $Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.
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Unknown DJ Tech 704IM7530 Xfader Amplifier Wiring Kit for Imix...
Vendor: Reverb.com Price: 20.47 $DJ Tech 704IM7530 Xfader Amplifier Wiring Kit for Imix Srs/Vt101/Mix101
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The Satsuma Complex (Paperback)
Vendor: Abebooks.com Price: 26.17 $Paperback. My name is Gary. Im a thirty-year-old legal assistant with a firm of solicitors in London. To describe me as anonymous would be unfair but to notice me other than in passing would be a rarity. I did make a good connection with a girl, but that blew up in my face and smacked my arse with a fish slice. Gary Thorn goes for a pint with a work acquaintance called Brendan. When Brendan leaves early, Gary meets a girl in the pub. He doesnt catch her name, but falls for her anyway. When she suddenly disappears without saying goodbye, all Gary has to remember her by is the book she was reading: The Satsuma Complex. But when Brendan goes missing, Gary needs to track down the girl he now calls Satsuma to get some answers. And so begins Garys quest, through the estates and pie shops of South London, to finally bring some love and excitement into his unremarkable life A page-turning story with a cast of unforgettable characters, The Satsuma Complex is the brilliantly funny first novel by bestselling author and comedian Bob Mortimer. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Event- und Erlebnismarketing. SWOT-Analyse eines Marketingevents von Sephora in Dubai 2013 (German Edition)
Vendor: Abebooks.com Price: 40.00 $Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1, Donau-Universitat Krems - Universitat fur Weiterbildung, Sprache: Deutsch, Abstract: Events werden als kommerzielle Ereignisse, als Mittel zur Unternehmenskommunikation und zur Aktivierung von Zielgruppen immer wichtiger. Durch den Erlebnisfaktor und der hohen emotionalen Ansprache der Teilnehmer hat sich das Event an sich als ein machtiges Kommunikationsmittel im Marketingkonzept und als uberaus beliebt bei den Teilnehmern erwiesen. Die vielfaltigen Einsatzmoglichkeiten und Potentiale des Event Marketing ermoglichen es, relevante Zielgruppen zu erreichen, markenrelevante Wirklichkeiten und Erlebniswelten zu konstruieren, Emotionen und Sympathiewerte zu erzeugen und auf diese Weise eine Bindung zwischen Unternehmen und Rezipienten herzustellen. Um ein Event erfolgreich umzusetzen ist es wichtig, eine gute und moglichst genaue Planung des Events und dessen Ablauf auszuarbeiten. Je besser die Vorbereitung auf mogliche Schwierigkeiten und Hindernisse sind, desto einfach konnen diese auch umgangen werden. Eine Hilfestellung dazu ist vor allem die SWOT Analyse, die im Vorhinein schon mogliche Schwachen und Bedrohungen aufzeigt und systematischen Produkte, Prozesse, Projekte und anderen zu analysierenden Objekte betrachtet. Zu Beginn dieser Arbeit werden kurz die Grundlagen des Marketings im Allgemeinen erklart, sowie auf die Definition des Event-Marketing eingegangen. In den folgenden Kapiteln wird eine Veranstaltung beschrieben, welche in einem Einkaufszentrum in Dubai 2013 stattgefunden hat. Im Vordergrund stand die Vermarktung einer neuen Produktpalette von Sephora, einer Kosmetikmarke, die eine neue Badekollektion mit neuen Duften auf den Markt brachte. Um moglichst viele Besucher des Einkaufszentrums anzusprechen, wurde verschiedenste "Tools" angewendet. Das Ziel der Veranstaltung war es, die neue Kollektion in einem moglichst kur
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Einfluss von Steuern auf unternehmerische Entscheidungen (German Edition)
Vendor: Abebooks.com Price: 44.48 $Die Autoren analysieren den Einfluss der Besteuerung auf Geschäftsleitungsentscheidungen im engeren (Rechtsformwahl, Umstrukturierungen, Wahl der Unternehmensstruktur, Standortwahl) und im weiteren Sinne (Investition und Finanzierung, Controlling, Marketing, Personalwesen). Die Konzentration auf zentrale Prinzipien, praxisbezogene Beispiele sowie ein umfangreiches Glossar mit wichtigen Grundbegriffen der Besteuerung bilden die Basis für grundlegendes und anspruchsvolles Wissen.
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Erotica II: An Illustrated Anthology of Sexual Art and Literature
Vendor: Abebooks.com Price: 54.21 $This second entry offers the same beautiful and daring mix of forbidden art (paintings, lithographs, drawings, watercolors, and photographs--many by masters of the form) with excerpts from banned books (the famous and the anonymous). Over illustrations, most in color.
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Strategies For Effective Customer Education
Vendor: Abebooks.com Price: 40.85 $Customer education is a key element of the marketing mix before, during, and after the sale. It's a proven technique for stimulating growth, reducing costs, and enhancing customer satisfaction. Strategies for Effective Customer Education shows students how to: * Provide customers the knowledge they need to choose one product over another. * Ensure that customers can succeed by using this product. * Raises barriers to competition by increasing switching costs. * Develop and deliver quality solutions for the organization.
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Poultry Meat Processing
Vendor: Abebooks.com Price: 44.96 $When the first edition of Poultry Meat Processing was published, it provided a complete presentation of the theoretical and practical aspects of poultry meat processing, exploring the complex mix of biology, chemistry, engineering, marketing, and economics involved. Upholding its reputation as the most comprehensive text available, Poultry Meat Processing, Second Edition is thoroughly expanded and updated. Understand the Theoretical and Practical Aspects of Processing Poultry From Farm to Fork Now containing even more illustrations, this completely revised second edition features: Three new chapters - Nutritive Value of Poultry Meat, Coproducts and By-products from Poultry Processing, and Poultry Processing Under Animal Welfare and Organic Standards in the U.S. New techniques for assessing poultry meat tenderness, equivalency scales for sensory and instrumental tenderness measurements, and calculations for marination Significant updates on primary, secondary, and further processing to reflect changes in the processing industry This extremely informative textbook covers the gamut of poultry processing, including live bird production, muscle protein functionality, processing plant operations (primary, secondary, and further processing), quality and safety of poultry products, inspection systems, and wastewater management. It provides the steps and conditions used in poultry processing and discusses why they are necessary. In addition to its academic use, this valuable work serves as an essential reference for researchers, industry personnel, and extension specialists and agents seeking to expand their knowledge.
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Great Store Performance: From Illusion to Reality
Vendor: Abebooks.com Price: 26.57 $For some retail leaders, intense competition and changing shopping patterns have created a radical rethinking of strategic focus. This has resulted in a fundamental shift from the traditional emphasis on the 4-Ps of the "marketing-mix" (product, price, promotion, place) to a focus instead on the overall shopping experience. This emerging shift has, in turn, placed "good to great" performance as the governing vision and cornerstone of market advantage. Such a vision has been applied to every aspect of the company's commitment to operational excellence and customer focus in fulfillment of their brand promise. It is in this context that Great Store Performance finds its timely relevance and compelling appeal. This book focuses exclusively on the subject of great store performance; what it means in distinction to typically "good" store performance, why its sustained achievement is so elusive and what is required to make its consistent achievement a reality to achieve and sustain market advantage. The recommendations offered in this book are based on the important findings and conclusions of extensive and groundbreaking field research conducted in over one thousand field executive store visits within several major chain store retailers over the past neatly two decades. Because this is the only book available that deals specifically with the discipline and challenges of retail field leadership, and which is written primarily and directly to and for retail field executives and senior level executives, it promises to be a unique and invaluable contribution.
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Poultry Meat Processing [first edition]
Vendor: Abebooks.com Price: 69.95 $When the first edition of Poultry Meat Processing was published, it provided a complete presentation of the theoretical and practical aspects of poultry meat processing, exploring the complex mix of biology, chemistry, engineering, marketing, and economics involved. Upholding its reputation as the most comprehensive text available, Poultry Meat Processing, Second Edition is thoroughly expanded and updated. Understand the Theoretical and Practical Aspects of Processing Poultry From Farm to Fork Now containing even more illustrations, this completely revised second edition features: Three new chapters - Nutritive Value of Poultry Meat, Coproducts and By-products from Poultry Processing, and Poultry Processing Under Animal Welfare and Organic Standards in the U.S. New techniques for assessing poultry meat tenderness, equivalency scales for sensory and instrumental tenderness measurements, and calculations for marination Significant updates on primary, secondary, and further processing to reflect changes in the processing industry This extremely informative textbook covers the gamut of poultry processing, including live bird production, muscle protein functionality, processing plant operations (primary, secondary, and further processing), quality and safety of poultry products, inspection systems, and wastewater management. It provides the steps and conditions used in poultry processing and discusses why they are necessary. In addition to its academic use, this valuable work serves as an essential reference for researchers, industry personnel, and extension specialists and agents seeking to expand their knowledge.
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Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Vendor: Abebooks.com Price: 49.27 $Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes.Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
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Dynamics of International Advertising: Theoretical and Practical Perspectives
Vendor: Abebooks.com Price: 47.53 $Dynamics of International Advertising brings to light the unique challenges in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this text takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Filled with current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind to create effective communication programs for foreign markets: cultural norms and values, political environments, economic policies, social contexts, and more. Both the process and product of international advertising are addressed – from research and strategy development to creative execution and media planning. This is an ideal textbook for upper-division undergraduate and graduate students in specialized courses dealing with international advertising or marketing. It is also an effective supplemental text for introductory advertising, marketing, or mass communications courses seeking to expand coverage of the international dimension. The text should prove useful to practitioners of international advertising, whether on the client side or within the advertising agency. And, finally, researchers of international advertising and marketing will also find the text a valuable resource.
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