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Tourism promoters strive to brand their destinations in anticipation of what they think travellers hope to experience. In turn, travel writers react in part to destinations in line with their expectations. While several scholars have documented such patterns elsewhere, these have remained understudied in the case of Quebec despite the frequency with which the province was branded and rebranded and its status as a major North American travel destination in the decades leading up to Expo 67. The first comprehensive history of Quebec tourism promotion and travel writing, From Old Quebec to La Belle Province details changing marketing strategies and shows how these efforts consistently mirrored and strengthened French Quebec's evolving national identity. Nicole Neatby also takes into account the contentious role of English-speaking promoters in Montreal, belying the view that Quebec was unvaryingly represented and appreciated for being "old." Taking a comparative approach, Neatby draws on books and a wide array of newspapers, popular and specialized magazines, and written and visual sources from outside the tourist genre to reveal how the distinct national and cultural identities of English Canadians, Americans, and French Quebecers profoundly shaped their expectations and reactions to the province. From Old Quebec to La Belle Province traces and explains shifting promotional priorities for tourism and travel writers' varying reactions over the course of four decades, and how these attitudes harmonized with evolving national identities.

Thomas Cook (1808-92), the father of tourism, is a forgotten hero of his age. When he was born, neither of the words 'tourism' or 'sightseeing' had been invented. Driven by his Baptist faith and the promotion of Temperance, Cook founded the travel industry - now one of the world's biggest sectors. One hundred and fifty years after his first overseas conducted tour, Jill Hamilton brings to life the complex man behind the famous name. There have been many accounts of the history of his firm, but this book is the first full-length biography of Cook himself. His early years in Melbourne, Derbyshire, as a gardener, carpenter and preacher, then in Leicester as a printer and travel organiser, give a vivid picture of the political influence of the Nonconformists in England in the nineteenth century. Cook did everything from starting soup kitchens to leading an innovative campaign for the repeal of the Corn Laws. During his fifty-year career in travel he drew on the same enthusiasm and originality to make holidays easier by introducing pre-paid inclusive tours, hotel coupons, traveller's cheques, the 'round the world' trip and the first travel newspaper. Few people, though, know of his determination to improve the lot of the working classes, his abhorrence of drink and his deep faith. The sex, alcohol and over-spending now associated with holidays would horrify the man whose first escorted trip in 1841 was a Temperance outing to Loughborough. He also helped set up a Baptist Chapel in Rome in the 1870s, and from 1869 onwards he brought the largest number of British people to the Holy Land since the Crusaders. At the end of his life Cook could boast that he had escorted thousands of tourists abroad without mishap, but he sadly witnessed the accidental death of his only daughter in his own home. This book gives a new perspective not only on Thomas Cook himself but on the birth of the travel industry.

The mascots for the Tokyo 2020 Olympic Games came into global spotlight overnight, strengthening the promotion for the city considerably. The popularity of Kumamon has generated over 124.4 billion yen in revenue from tourism, peripheral products and copyright licenses. Snoopy, once featured on the cover of Times and mascot for NASA, has over 350 million fans around the world. Its copyright income is more than 10 million dollars a year

For half a century, the Mackinac Bridge has connected Michigan’s peninsulas. Before that, only ferryboats crossed the historic Straits of Mackinac. Huge, ice-crushing railroad ferries first appeared in the 1880s. But by the 1920s, growing automobile ownership, improved roads, and creative tourism promotion brought demands for better, cheaper, and more frequent service. Politicians listened, and in 1923, Michigan became the first state to operate a ferry as part of its highway department. The “Great White Fleet” began with just a tiny used boat and ended with a flotilla including the largest, most powerful ice-breaking ferry in the world. The operation became the biggest employer in the region while battling severe winter weather, partisan politics, and ever-growing lines of summer motorists. Over 34 years, Michigan State ferries united communities, built businesses, and transported millions of eager tourists and travelers across the Great Lakes’ “Water Wonderland.”

The Japanese government seeks to influence the use of leisure time to a degree that Americans or Europeans would likely find puzzling. Through tourism-promotion initiatives, financing for resort development, and systematic research on recreational practices, the government takes a relentless interest in its citizens' "free time." David Leheny argues that material interests are not a sufficient explanation for such a large and consistent commitment of resources. In The Rules of Play, he reveals the link between Japan's leisure politics and its long-term struggle over national identity.Since the Meiji Restoration, successive Japanese governments have stressed the nation's need to act like a "real" (that is, a Western) advanced industrial power. As part of their express desire to catch up, generations of policymakers have examined the ways Americans and Europeans relax or have fun, then tried to persuade Japanese citizens to behave in similar fashion―while subtly redefining these recreational choices as distinctively "Japanese."In tracing the development of leisure politics and the role of the state in cultural change, the author focuses on the importance of international norms and perceptions of Japanese national identity. Leheny regards globalization as a "failure of imagination" on the part of policymakers. When they absorb lessons from Western nations, they aim for a future that has already been revealed elsewhere rather than envision a locally distinctive lifestyle for citizens.

The Japanese government seeks to influence the use of leisure time to a degree that Americans or Europeans would likely find puzzling. Through tourism-promotion initiatives, financing for resort development, and systematic research on recreational practices, the government takes a relentless interest in its citizens' "free time." David Leheny argues that material interests are not a sufficient explanation for such a large and consistent commitment of resources. In The Rules of Play, he reveals the link between Japan's leisure politics and its long-term struggle over national identity.Since the Meiji Restoration, successive Japanese governments have stressed the nation's need to act like a "real" (that is, a Western) advanced industrial power. As part of their express desire to catch up, generations of policymakers have examined the ways Americans and Europeans relax or have fun, then tried to persuade Japanese citizens to behave in similar fashion―while subtly redefining these recreational choices as distinctively "Japanese."In tracing the development of leisure politics and the role of the state in cultural change, the author focuses on the importance of international norms and perceptions of Japanese national identity. Leheny regards globalization as a "failure of imagination" on the part of policymakers. When they absorb lessons from Western nations, they aim for a future that has already been revealed elsewhere rather than envision a locally distinctive lifestyle for citizens.