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Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional. Copublished with the prestigious Design Management Institute in Boston Features case studies from leaders in design and marketing managementAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

This universal garage door opener remote is the latest in along line of technical innovations from Genie; the brand you trust for garage door openers. The Genie universal garage door opener remote is designed to clone your existing garage door opener remote. This cloning process is patented by Genie and is designed to make this one of the easiest garage door opener remote set ups available. To clone you place the Genie Universal Remote into cloning mode you then press a button on the existing working remote while the Genie Universal Remote listens. The Genie Universal Remote is then able to repeat back what it heard, thus cloning your existing garage door opener remote transmission. Now that it is cloned there are only a couple of quick steps to ensure that your new Genie universal garage door opener remote is ready to use in your garage. This allows the Genie universal remote to operate nearly all major brands of garage door openers, but it also works on most electronic gate openers as well, making it a true universal garage door opener remote option. The compact design is perfect for backpacks, purses and pockets since it is no larger than the average car key fob.

Embrace Innovation: Our New Lens CapSay goodbye to traditional lens cops with our innovative brand new lens cap with holderProtective Case For Secure Filter System StorageKeep your valuable filter system safe and secure with our protective caseFinding Your Filter Thread SizeHere is an example to locate your filter thread size around the rim printed underneath your lens cap or written somewhere on the lens barrel.Enhanced Outdoor ShootingIntroducing our upgraded Magnetic Quick Swap M2 kit, designed for seamless outdoor shooting. It includes a new lens cap with a holder for convenient access.Comprehensive Filter SetThis kit features essential filters, including ND8, ND64, ND1000, CPL, and UV filters. With this versatile set, you can adapt to diverse lighting conditions, achieve precise exposure control, explore long-exposure photography, and effortlessly capture breathtaking landscapes.Swift 1-Second Filter SwapOur magnetic attachment system allows for lightning-fast filter changes while shooting. Simply screw the provided magnetic blank frame onto your camera lens, and then simply switch filters without threading & unthreading them. The enhanced magnetic force ensures a stable connection, guaranteeing hassle-free and efficient filter swaps.Optical ExcellenceCrafted with precision using premium German optics and a multi-layered coating process, these filters are scratch-resistant, waterproof, dustproof, and oil-resistant. They deliver exceptional image quality, enabling you to capture stunning footage effortlessly.

Discover elegance in motion with this Ralph Lauren skater dress, enhanced by a tonal patchwork-inspired pattern. This piece merges stylistic innovation with the brand`s classic charm, offering you a unique silhouette that captivates with every movement. Composition: 100% cotton.

When it comes to innovation in rice cooking technology, Cuckoo always makes sure to lead the way. With a x-wall stainless steel interior and stainless steel ventilation pipe system, you can rest assure that this rice cooker was made for you and your rice cooker's health in mind. The DHSR0609FD comes with a brand new curved x-wall stainless steel inner pot, double layer cover packing, a blue LED screen with touch selection menu, voice navigation for all three languages (English, Chinese, Korean), and an unique body structure that compliments its premium inner build quality. Let Cuckoo help you change the way you cook with the Full Stainless Eco 2.0 series. Color: Dark Gray.

Iconic style meets sustainable innovation with adidas' Monogram Shorts. Epitomising the brand's mission to change lives through sport, they're cut from a recycled fabric blend and structured with a comfortably elasticated waist. Meanwhile, that all-important trefoil logo decorates throughout in both print and embroidery for an iconic finish. 97% Recycled Polyester, 3% Satin, Elasticated Drawstring Waist, Printed & Embroidered Branding. Adidas Women's Monogram Shorts in Crystal Sand, Size Small

About the brand: All about innovation in haircare. A weightless hairstyling primer that protects and extends the life of your style. It weightlessly perfects strands while smoothing and correcting hair texture. Creates an optimal base for all styles. On clean, damp hair generously apply Prime, coating hair from roots to ends. Made in the USA All items for external use only

Design Thinking confirms that design, as a process and as an output, has greater opportunity to add value to the triple bottom line than any other business function. Ranked in the top 100 best seller list by Amazon in design, marketing, and communication book categories, Design Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought leaders. It covers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences. The book includes insights by Thomas Lockwood along with 24 contributing authors.  "In this compilation of essays from many of design's biggest thinkers, Lockwood pushes forward our understanding of the intersection of design and business. I found it a treat for both sides of my brain."Roger Martin, author, The Opposable Mind; Dean, The Rotman School of Management, University of Toronto"A much-needed book, which paves the way towards a better understanding of design thinking and it's power. A fundamental reading for all those who like to grasp the multifaceted nature of design."Roberto Verganti, author, Design Driven Innovation; Professor of Innovation, Politecnico di Milano

Buy with confidence! Book is in new, never-used condition 0.81

“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. Improve Your Marketing to Grow Your Business shows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book.” –ARTURO MASSA Leading Global Marketing Executive, Fortune 500 Company   How Marketing Can Systematically Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value:   Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more New insights from today’s top marketing innovators–including Procter & Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette How to create a marketing culture of accountability, and empower change throughout your organization Indispensable reading for every marketing leader, manager, and business strategist For the first time, marketing can systematically drive top-line revenue growth and long-term business value. Finally, your organization can have a marketing discipline that begins with customer insight and leverages the full benefits of process, creativity, measurement, and collaboration. In this book, legendary marketing innovator Hunter Hastings helps you build that revolutionary marketing organization and use it to achieve unprecedented business results.   Discover how to integrate marketing and customer knowledge into everything your company does...leverage technology to identify breakthrough opportunities and marketable innovations...learn faster, act faster, and drive maximum value from every marketing investment you make.

“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. Improve Your Marketing to Grow Your Business shows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book.” –ARTURO MASSA Leading Global Marketing Executive, Fortune 500 Company   How Marketing Can Systematically Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value:   Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more New insights from today’s top marketing innovators–including Procter & Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette How to create a marketing culture of accountability, and empower change throughout your organization Indispensable reading for every marketing leader, manager, and business strategist For the first time, marketing can systematically drive top-line revenue growth and long-term business value. Finally, your organization can have a marketing discipline that begins with customer insight and leverages the full benefits of process, creativity, measurement, and collaboration. In this book, legendary marketing innovator Hunter Hastings helps you build that revolutionary marketing organization and use it to achieve unprecedented business results.   Discover how to integrate marketing and customer knowledge into everything your company does...leverage technology to identify breakthrough opportunities and marketable innovations...learn faster, act faster, and drive maximum value from every marketing investment you make.

A HIGH-GAIN ICON, EVOLVED WITH WAZA INNOVATION For over 25 years, the MT-2 Metal Zone has been one of the most popular and influential compact ped...

Creative inspiration meets expressive innovation Experience MIDI 2.0 Unleashed - the ultimate Poly Aftertouch Controller Keystage is the ultimate ...

BRAND's Mouthpiece Booster takes the newest innovation of brass mouthpieces to a whole new level!

BRAND's Mouthpiece Booster takes the newest innovation of brass mouthpieces to a whole new level!

BRAND's Mouthpiece Booster takes the newest innovation of brass mouthpieces to a whole new level!

BRAND's Mouthpiece Booster takes the newest innovation of brass mouthpieces to a whole new level!

TRUE VIBRATO EXPRESSION, REBORN WITH WAZA INNOVATION Ahead of its time when it debuted in 1982, the VB-2 Vibrato has been rediscovered by modern p...

Unleash creativity and innovation with our DIY Drone Building STEM Project for Kids, complete with a remote control. This engaging kit is compatible with all major building block brands, allowing young engineers to construct their very own flying masterpiece. Inspire a love for science and technology while providing hours of educational fun.

The MIDI interface redefined mioXL is our flagship MIDI power-house, packed full with our very best technology and innovations. With mioXL it s n...