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Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds. This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at: www.routledge.com/textbooks/doorley, featuring lecture materials for instructors and extensive learning resources for students and professionals.

Unread book in perfect condition.

Although modern life grows increasingly casual, in many sectors, protocol still reigns supreme. An Expert's Guide to International Protocol offers an overview of its associated practices, including those found within the context of diplomatic relations and the business world. Focusing on a wide range of countries and cultures, the book covers topics like seating arrangements, the history and use of flags, ceremonies, invitations and dress codes, and gifts and decorations. Throughout, influential diplomatic, business, cultural, and sports figures share their own experiences with protocols around the world.

Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's lavishly illustrated and carefully researched book tells how large companies such as AT&T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that bigness posed no threat to democracy or American values.Marchand traces this important transformation in the culture of capitalism by offering a series of case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, and Du Pont Chemicals. Marchand examines the rhetorical and visual imagery developed by corporate leaders to win public approval and build their own internal corporate culture. In the "golden era" of the 1920s, companies boasted of their business statesmanship, but in the Depression years many of them turned in desperation to forms of public relations that strongly defended the capitalist system. During World War II public relations gained new prominence within corporate management as major companies linked themselves with Main-Street, small-town America. By the war's end, the corporation's image as a "good neighbor" had largely replaced that of the "soulless giant." American big business had succeeded in wrapping increasingly complex economic relationships in the comforting aura of familiarity.Marchand, author of the widely acclaimed Advertising the American Dream (1985), provides an elegant and convincing account of the origins and effects of the corporate imagery so ubiquitous in our world today.

Although modern life grows increasingly casual, in many sectors, protocol still reigns supreme. An Expert's Guide to International Protocol offers an overview of its associated practices, including those found within the context of diplomatic relations and the business world. Focusing on a wide range of countries and cultures, the book covers topics like seating arrangements, the history and use of flags, ceremonies, invitations and dress codes, and gifts and decorations. Throughout, influential diplomatic, business, cultural, and sports figures share their own experiences with protocols around the world.

Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's lavishly illustrated and carefully researched book tells how large companies such as AT&T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that bigness posed no threat to democracy or American values.Marchand traces this important transformation in the culture of capitalism by offering a series of case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, and Du Pont Chemicals. Marchand examines the rhetorical and visual imagery developed by corporate leaders to win public approval and build their own internal corporate culture. In the "golden era" of the 1920s, companies boasted of their business statesmanship, but in the Depression years many of them turned in desperation to forms of public relations that strongly defended the capitalist system. During World War II public relations gained new prominence within corporate management as major companies linked themselves with Main-Street, small-town America. By the war's end, the corporation's image as a "good neighbor" had largely replaced that of the "soulless giant." American big business had succeeded in wrapping increasingly complex economic relationships in the comforting aura of familiarity.Marchand, author of the widely acclaimed Advertising the American Dream (1985), provides an elegant and convincing account of the origins and effects of the corporate imagery so ubiquitous in our world today.

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds. Updates to the third edition include: Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter. Opening vignettes, examples, and case studies have been updated in each chapter. Additional case studies and examples with an international focus have been added.

Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.45

A handy guide for freelancers and novice journalists to writing feature articles.

Community colleges are the most multi-faceted institutions of higher education in the United States. They offer two-year Associate Degrees in many diverse fields, prepare students with the right courses and transferable credits for four-year colleges, give a leg up to high school seniors seeking to get a jump on their college studies, provide targeted curricula leading to professional and technical certifications in fields such as information technology, computer-aided design and manufacturing, nursing and allied health professions. Thomas J. Snyder is the former Chief Executive Officer of auto parts manufacturer Delco Remy who turned his attention to higher education after seeing that America's businesses needed well-prepared workers. As the president of Ivy Tech Community College in Indiana, the largest singly accredited community college system in the country, he has focused the college on delivering the educational programs that would benefit his students, the economy and society as whole. The Community College Solution provides the facts and answers that prospective students, their parents, high-school guidance counselors and others need to know to make the most of the community college opportunity. These local institutions educate millions of Americans each year, and are the most accessible and affordable option in preparing to succeed academically, in work and in life.

Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

4to in brown cloth, gilt lettering to spine, 136pp, plates, index etc CONDITION: An extremely well preserved AS NEW unread and unmarked copy in a very faintly sunned but otherwise AS NEW complete Dust Jacket. An excellent copy ] ._ __To see more of our books on Architecture, housing etc. type DbbARCH in the Keywords search box._We Ship in PROTECTIVE CARD PARCELS

Much has changed since the publication of the highly successful Second Edition. In addition to updated coverage of hot-button issues such as funding, charter schools, high-stakes testing, teacher accountability, and multiculturalism, the Third Edition includes a new chapter on social networking, which shows you how to take maximum advantage of Facebook, Twitter, RSS feeds, and more. By showcasing a large selection of real-life examples, this book also demonstrates how to prepare a successful school-community relations plan, read the pulse of your community, communicate effectively, and plan for and deal with crisis situations. Contents include: Paying Attention to Public Opinion Establishing Everybody's Role Opening Up to Your Internal Publics Embracing Your External Publics Saying What You Mean: Meaning What You Say Evaluating Effectiveness and Building Confidence - The Future

This large collection of handy ideas features easy-to-use tools, comprehensive checklists, and sets of “Do’s and Don’ts” advisories. It provides guidelines on how to conduct effective parent conferences, suggestions on how to recruit and work with volunteers, and other useful tips to help bring your school and your community closer together.

The theory, research, and practice of communication planning The field of school and community communications is rapidly evolving and becoming more complex. Focusing on successfully implementing communication activities with both internal and external audiences, The School and Community Relations is a widely used resource for overcoming these emerging complexities. Drawing on theory and research, the text stresses the generation of communication outcomes that far surpass simple dissemination of information, proactively identifying and engaging the right audiences. The 12th Edition has been extensively updated with school communication expert interviews, video resources, communications tools, and more.

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For courses in Police Community Relations or Community Policing An up-to-date, interdisciplinary approach to understanding and practicing positive police-community relations Police-Community Relations and the Administration of Justice, Ninth Edition, continues the theme of citizen participation, emphasizes why it is critical to the effectiveness of the criminal justice system, and addresses the dynamic nature of police-community relations. The book focuses on the importance of and strategies for positive police-community interactions and addresses the internal and external communities the police serve. The text's interdisciplinary approach draws data and discussions from a wide range of disciplines and gives students a well-rounded perspective to help them better understand and practice positive police-community relations. The Ninth Edition includes updated data and references throughout; new ideas for addressing the ongoing changes in police-community relations; new insights on how the police organization fits with the community it serves; enhanced information on the dynamics of policing realities; a look at the different levels of communication and how to improve communications; the relationships between the media and the police; and more.

Accessible and practical, School-Community Relations, Fourth Edition uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Case studies at the end of each chapter apply the strategies to realistic scenarios, and Questions for Analysis help readers engage critically with the material. This textbook provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels. Features of this newly revised edition include: Try This At Your School sections that offer insights into the ways in which actual educational leaders have fostered positive school-community relations. Updated information about public opinion, how parents view their local schools, and the current education climate. New strategies for utilizing social media to improve school-community relations and foster a positive school image.

A thoroughly researched and extensively documented look at race relations in Arkansas druing the forty years after the Civil War, Town and Country focuses on the gradual adjustment of black and white Arkansans to the new status of the freedman, in both society and law, after generations of practicing the racial etiquette of slavery.John Graves examines the influences of the established agrarian culture on the developing racial practices of the urban centers, where many blacks living in the towns were able to gain prominence as doctors, lawyers, successful entrepreneurs, and political leaders. Despite the tension, conflict, and disputes within and between the voice of the government and the voice of the people in an arduous journey toward compromise, Arkansas was one of the most progressive states during Reconstruction in desegregating its people.Town and Country makes a significant contribution to the history of the postwar South and its complex engagement with the race issue.

Accessible and practical, School-Community Relations, Fourth Edition uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Case studies at the end of each chapter apply the strategies to realistic scenarios, and Questions for Analysis help readers engage critically with the material. This textbook provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels. Features of this newly revised edition include: Try This At Your School sections that offer insights into the ways in which actual educational leaders have fostered positive school-community relations. Updated information about public opinion, how parents view their local schools, and the current education climate. New strategies for utilizing social media to improve school-community relations and foster a positive school image.