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Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

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Your customers want rock-solid, bug-free software that does exactly what they expect it to do. Yet they can't always articulate their ideas clearly enough for you to turn them into code. You need Cucumber: a testing, communication, and requirements tool-all rolled into one. All the code in this book is updated for Cucumber 2.4, Rails 5, and RSpec 3.5. Express your customers' wild ideas as a set of clear, executable specifications that everyone on the team can read. Feed those examples into Cucumber and let it guide your development. Build just the right code to keep your customers happy. You can use Cucumber to test almost any system or any platform. Get started by using the core features of Cucumber and working with Cucumber's Gherkin DSL to describe-in plain language-the behavior your customers want from the system. Then write Ruby code that interprets those plain-language specifications and checks them against your application. Next, consolidate the knowledge you've gained with a worked example, where you'll learn more advanced Cucumber techniques, test asynchronous systems, and test systems that use a database. Recipes highlight some of the most difficult and commonly seen situations the authors have helped teams solve. With these patterns and techniques, test Ajax-heavy web applications with Capybara and Selenium, REST web services, Ruby on Rails applications, command-line applications, legacy applications, and more. Written by the creator of Cucumber and the co-founders of Cucumber Ltd., this authoritative guide will give you and your team all the knowledge you need to start using Cucumber with confidence. What You Need: Windows, Mac OS X (with XCode) or Linux, Ruby 1.9.2 and upwards, Cucumber 2.4, Rails 5, and RSpec 3.5

Dealing with difficult customers, colleagues, uncooperative staff, a manipulative boss - or an irritating neighbour - is a challenge many people face on a day-to-day basis. People in business are now under extreme pressure to make things happen, get more sales and turn a profit. This constant pressure or fear can make people difficult to deal with. This book shows you how to identify and understand awkward and challenging behaviours and how to manage them. It shows you how to: *Defuse and deal with difficult customers, both on the phone and face to face *Manage problems with colleagues in the workplace *Handle difficult day-to-day interactions with any of the people we come into contact with at work *Identify and manage behaviours which can turn a person into a 'problem' *Improve necessary listening and communication skills *Use the 6 step Programs of Behaviour to build better relationships *Increase self-confidence and develop rapport building skills *Use the 6 step Strategies for Success to produce effective outcomes.

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Teams working on the JVM can now say goodbye forever to misunderstood requirements, tedious manual acceptance tests, and out-of-date documentation. Cucumber - the popular, open-source tool that helps teams communicate more effectively with their customers - now has a Java version, and our bestselling Cucumber Book has been updated to match. The Cucumber for Java Book has the same great advice about how to deliver rock-solid applications collaboratively, but with all code completely rewritten in Java. New chapters cover features unique to the Java version of Cucumber, and reflect insights from the Cucumber team since the original book was published.Until now it's been difficult for teams developing Java applications to learn how to benefit from Behaviour-Driven Development (BDD). This book changes all that by describing in detail how to use Cucumber to harness the power of plain language specifications in your development process.In part 1, you'll discover how to use Cucumber's Gherkin DSL to describe the behavior your customers want from the system. You'll also learn how to write Java code that interprets those plain language specifications and checks them against your application. Part 2 guides you through a worked example, using Spring, MySQL, and Jetty. Enhanced chapters teach you how to use Selenium to drive your application and handle asynchronous Ajax calls, and new chapters cover Dependency Injection (DI) and advanced techniques to help keep your test suites fast. Part 3 shows you how to integrate Cucumber with your Continuous Integration (CI) system, work with a REST web service, and even use BDD with legacy applications.Written by the creator of Cucumber and two of its most experienced users and contributors, The Cucumber for Java Book is an authoritative guide that will give you and your team all the knowledge you need to start using Cucumber with confidence.

Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.   Consumer Behaviour, 2nd Edition is more ‘student centred’ than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.   Features: Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective The addition of new journal articles from a range of journals.

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design.A practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data.

The Eternal E-Customer focuses on getting ebusinesses to the next level of customer loyalty. In the competitive world of ecommerce, the winners know that the key to success is customer appreciation and retention. Emotionally Intelligent Interfaces (EII) are driven by data from previous customer interactions, explicit customer preferences, and based on customer profiles. EIIs build trust and customer loyalty by offering shoppers the intimacy and individual attention they expect from the corner store. In this groundbreaking book, Harvard professor Bryan Bergeron provides a roadmap to get readers up to speed on all crucial business and technology aspects of EIIs, and explains how to create the information infrastructure needed to support EIIs tailored to their businesses. ¿ Focuses on achievable results using current technology ¿ Includes a companion Web site with links to examples of state-of-the-art EII technologies Foreword by Ray Kurzweil, author of The Age of Spiritual Machines

Covers everything from measuring corporate culture to changing people's behaviour, this book describes in detail six archetypes of company culture: Achievement, Customer-Centric, One-Team, Innovative, People-First and Greater-Good.

Paperback. This guide shows how to combine data science with social science to gain unprecedented insight into customer behaviour, so you can change it. Joanne Rodrigues bridges the gap between predictive data science and statistical techniques that reveal why important things happen - why customers buy more, or why they immediately leave your site - so you can get more behaviours you want and less you don't. Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behaviour, and earning business value. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.