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We've built our business by being first-and executing best. Differentiate or Die delivers the timely, powerful insights that will drive tomorrow's marketing strategies. A must read for anyone looking to win in an unforgiving competitive marketplace

Just as students come in different sizes and shapes and with differing cultural backgrounds, interests, and abilities, so do teachers face challenges in "fitting" instruction to the students in their classrooms. This book provides practical guidance in addressing the diverse needs of students in mixed- ability classrooms. Differentiated instruction provides multiple approaches to content, process, and product; and it is a blend of whole-class, group, and individual instruction. The author states: "My goal here is to help teachers determine what differentiated instruction is, why it is appropriate for all learners, how to plan for it, how to manage it, how to help parents and students prepare for differentiated classrooms, and how to assess student progress." She describes actual classrooms that use strategies for managing differentiated classrooms and provides detailed how-to's for lesson planning. An appendix lists strategies, including pretesting for competence ("compacting"), independent projects, interest centers, and tiered assignments.

Three new chapters, extended examples, and field-tested strategies--aid teachers to successfully instruct the many diverse learners they will encounter in the classroom. Content includes learning centers, hands-on activities, contracts, and investigative projects--provides proven ideas for teachers on how to match instructional approaches to the readiness, interest, and talents of all students. New ways of structuring lessons to provide "scaffolds" for the lesson content, the procedures used in learning, and the products of learning are discussed in depth and help teachers stay abreast of the latest in the field.

We differentiate instruction to honor the reality of the students we teach. They are energetic and outgoing. They are quiet and curious. They are confident and self-doubting. They are interested in a thousand things and deeply immersed in a particular topic. They are academically advanced and "kids in the middle" and struggling due to cognitive, emotional, economic, or sociological challenges. More of them than ever speak a different language at home. They learn at different rates and in different ways. And they all come together in our academically diverse classrooms.Written as a practical guide for teachers, this expanded third edition of Carol Ann Tomlinson's groundbreaking work covers the fundamentals of differentiation and provides additional guidelines and new strategies for how to go about it. You'll learnWhat differentiation is and why it s essentialHow to set up the flexible and supportive learning environment that promotes successHow to manage a differentiated classroomHow to plan lessons differentiated by readiness, interest, and learning profileHow to differentiate content, process, and productsHow to prepare students, parents, and yourself for the challenge of differentiationFirst published in 1995 as How to Differentiate Instruction in Mixed-Ability Classrooms, this new edition reflects evolving best practices in education, the experiences of practitioners throughout the United States and around the world, and Tomlinson's continuing thinking about how to help each and every student access challenging, high-quality curriculum; engage in meaning-rich learning experiences; and feel at home in a school environment that "fits."

Collaboration 101 for teachers, parents, and school communities Teachers in both general and special education classrooms are being asked to collaborate to give all students access to the general education curriculum. The challenge is that teachers receive very little training in how to collaborate successfully.Collaborate, Communicate, and Differentiate! takes collaboration out of the abstract and applies it to daily tasks such as:   Planning and differentiating instruction Communicating with families Assessing students with diverse backgrounds and abilities Co-teaching Coordinating with all staff members

The old model of globalization―including offshoring to save money―no longer applies. Globalization now means you can better position your company for innovation and growth. To be a global leader, you must change and lead from the edge. Every day as a global leader seems to be a paradox: balancing the needs of daily operations while creating conditions that drive success in the future. Rather than try to resolve that paradox, this book helps you think about how to live within it, by developing essential traits and hearing from leaders who succeed globally. Learn from seven top executives how they shifted from individual thinkers to leading and growing organizations in an ever-changing economy. Learn the specific traits and model for business professionals to emulate and achieve success in global business enterprises. Get the on-the-ground, common-sense advice that has been applied by today's successful global executives.

Foreword by Douglas Fisher and Nancy Frey Modify your curriculum using streamlined assignments, targeted assessments, and student engagement strategies for different learning styles. This practical guide expands upon the adapting element of the Unstoppable Learning model: (1) planning, (2) launching, (3) consolidating, (4) assessing, (5) adapting, (6) managing, and (7) leading to explore accessible learning for all students. Through specific curriculum and environmental accommodations and modifications, as well as personal and technology supports, K-12 teachers will discover how to provide differentiated instruction to students. Forms, tools, and diagrams designed to aid instructional planning give readers a clear path for supporting students with varying needs, from physical disabilities to twice-exceptionality. How will this book help you? Learn how to adjust curriculum in ways that maintain appropriate levels of rigor for different learning styles. Consider real school vignettes and examples that illustrate successful Unstoppable Learning adaptations for inclusive classrooms. Study the four guiding principles of systems thinking: relationships, communications, responsiveness, and sustainability. Consider the importance of collaboration and communication in learning adaptations. Study helpful and informative tools and diagrams intended to aid in planning instruction for different learning styles. Contents: Introduction: About Adapting Learning Chapter 1: Creating an Adaptation-Friendly Systems Thinking Classroom Chapter 2: Making Accommodations and Modifications While Ensuring Rigor Chapter 3: Determining Personal Supports Chapter 4: Communicating With Key Collaborators Epilogue: Changing a Belief System

In a recent survey, 80% of K-3 teachers considered outstanding in literacy instruction reported using literacy centers in their classrooms. Surprised? Gretchen Owocki isn't. She knows that literacy centers are an ideal tool for teachers who seek out opportunities to differentiate their instruction, and in Time for Literacy Centers, she shows you every aspect of using centers successfully. Owocki has thought of everything you need to know to make learning centers happen, from planning to assessment to ensuring that centers help all students meet content and skills standards. Grounded in solid research, yet lively and practical enough to keep on the corner of your desk, Time for Literacy Centers offers explicit, helpful advice on teaching with literacy centers, including: smart suggestions for on-the-spot and preplanned differentiation through centers-including tips for working with special-needs students and English-language learners specific learning and teaching principles that guide and enhance center-based instruction literacy goals for centers that are developmentally appropriate for your students, yet flexible enough to work in grades K-3 ideas for organizing the physical space in your classroom for one or many centers strategies for managing center-based instruction that help even the busiest classrooms run smoothly plans for more than 50 literacy centers with activities and reproducibles that are ready to roll out right away. If you're trying literacy centers for the first time, Time for Literacy Centers gives you plenty of start-to-finish help in getting your centers up and running-and running well. If you're a center veteran, you'll uncover some nitty-gritty details that will help you provide the best individual support for your students as they develop their literacy capabilities.

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Seven easy steps to differentiating math instruction for busy teachers   Staff development expert Leslie Laud provides a clear roadmap for using formative assessment to differentiate mathematics instruction for students in Grades 4–10. She presents a comprehensive framework of seven research-based practices that show teachers how to:   Get started and establish norms Implement formative assessment Create tiered lessons Manage a multitasking classroom effectively   Tested, reviewed, and enhanced by experienced math teachers, the book includes practical examples, reproducibles, and student activities that are easy for busy teachers to implement immediately.

We know that Differentiated Instruction (DI) helps all students to learn. Yet DI challenges teachers, and nowhere more than in mathematics. In this new book, written specifically for secondary mathematics teachers, the authors cut through the difficulties with two powerful and universal strategies that teachers can use across all math content: Open Questions and Parallel Tasks. Showing teachers how to get started and become expert with these strategies, this book also demonstrates how to use more inclusive learning conversations to promote broader student participation. Strategies and examples are organized around Big Ideas within the National Council of Teachers of Mathematics (NCTM) content strands. With particular emphasis on Algebra, chapters also address Number and Operations, Geometry, Measurement, and Data Analysis and Probability, with examples included for Pre-Calculus. To help teachers differentiate math instruction with less difficulty and greater success, this resource:Underscores the rationale for differentiating secondary math instruction. Provides specific examples for secondary math content.Describes two easy-to-implement strategies designed to overcome the most common DI problems that teachers encounter.Offers almost 300 questions and tasks that teachers and coaches can adopt immediately, adapt, or use as models to create their own, along with scaffolding and consolidating questions.Includes Teaching Tips sidebars and an organizing template at the end of each chapter to help teachers build new tasks and open questions.Shows how to create a more inclusive classroom learning community with mathematical talk that engages participants from all levels.PROFESSIONAL DEVELOPMENT: Visit Marian Small’s website onetwoinfinity.ca for in-person and online professional development.

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will change the perspective of B2B marketers by confronting and refuting many of the fallacies that currently dominate B2B marketing. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.

COMPLETELY REVISED AND UPDATED EDITION! By New York Times Best-Selling Author, Bill SchleyToday's #1 communication's secret is: It's not what people hear. It's what they repeat. That's why "the right six words will always beat 6,000" when you know which to pick! And it's all here in The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.Call it survival of the simplest--that's the bottom line for branders, political candidates, teachers, advertisers--anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them--in very special, short sets of words called Micro-Scripts. That's why: - A new product seizes 50% of the market in 2 years using 7 perfect words.- A lawyer won the murder trial of the century with 8 simple words.- Ernest Hemingway thought his greatest story ever was 6 words long.- A presidential election turned on a 4 word phrase.Imagine what magic words like these can do for your brand, your career, your website or your business plan. They've been used by great communicators for 1,000 years. Now they're yours in this smart and entertaining book by best-selling author Bill Schley."This should be required reading for every candidate and campaign consultant." --JIM KITCHENS, Ph. D., President of The Kitchens Group"WOW, one of the most important books you will read in your lifetime!" --JASON JENNINGS, bestselling author, Less is More, Think BIG-Act Small"The Micro-Script Rules is dead on--it's how to verbalize your difference." --JACK TROUT, co-author of the legendary Positioning: The Battle for Your Mind"Too many CEOs forget it's their responsibility to differentiate the company. This smart little book shows you how" --GRAHAM WESTON, Former Chairman of Rackspace NYSE: RAX

It's not the best companies that prevail in the marketplace, but rather the best brands.   The goal of business strategy is not just to be better, but different.  Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.   Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: - How and why professional service brands become homogenized - Why standing for everything is the same as standing for nothing - Why there's no such thing as full service - Deep and narrow as a strategic imperative - Why it's better to be a profit leader than a market leader - Differentiation and price premiums - How to map your brand on the matrix of relevance and differentiation - How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best  Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.

Organized around four distinct learning styles, this resource provides 64 instructional tools linked to NCTM process standards and offers guidelines for designing powerful, differentiated lessons. 

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Differentiated instruction engages students of all abilities as active learners, decision-makers, and problem solvers making educational experiences more meaningful for all. This one-of-a-kind book proves that designing differentiated instruction can be simple and fun! Packed with creative adaptation ideas like fidget bags, doodle notes, and choice boards, this book gives K 12 educators 100 teacher-designed, kid-tested strategies they can use to meet the needs of all students in inclusive classrooms. Ideal for helping students who need extra support, scaffolding, reminders, organization, or enrichment, this book gives general and special educators easy adaptations in 10 key areas. These areas are; organization, environment and sensory, technology, communication and participation, behavior and motivation, teaching and learning, literacy, math, study and review, and assessment. This book has a user-friendly layout with a description, materials list, directions, an example, references, and vendors for every entry. All illustrations of each strategy are in full-color. You will get practical advice from expert educators, along with lists of resources and references to back up every entry. These ready-to-use, research-based adaptations enhance motivation and improve achievement for all children including English-language learners and students with autism, emotional disabilities, cognitive disabilities, learning disabilities and other special needs. Everyone in the classroom will benefit from this timely, ultra-practical guidebook the go-to resource for any teacher who has ever had a doubt that differentiated instruction can be simple and fun!

All too often, literacy assessments are given only for accountability purposes and fail to be seen as valuable resources for planning and differentiating instruction. This clear, concise book shows K-5 educators how to implement a comprehensive, balanced assessment battery that integrates accountability concerns with data-driven instruction. Teachers learn to use different types of test scores to understand and address students' specific learning needs. The book features an in-depth case example of a diverse elementary school that serves many struggling readers and English language learners. Reproducible planning and progress monitoring forms can be downloaded and printed in a convenient 8 1/2" x 11" size. 

COMPLETELY REVISED AND UPDATED EDITION! By New York Times Best-Selling Author, Bill SchleyToday's #1 communication's secret is: It's not what people hear. It's what they repeat. That's why "the right six words will always beat 6,000" when you know which to pick! And it's all here in The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.Call it survival of the simplest--that's the bottom line for branders, political candidates, teachers, advertisers--anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them--in very special, short sets of words called Micro-Scripts. That's why: - A new product seizes 50% of the market in 2 years using 7 perfect words.- A lawyer won the murder trial of the century with 8 simple words.- Ernest Hemingway thought his greatest story ever was 6 words long.- A presidential election turned on a 4 word phrase.Imagine what magic words like these can do for your brand, your career, your website or your business plan. They've been used by great communicators for 1,000 years. Now they're yours in this smart and entertaining book by best-selling author Bill Schley."This should be required reading for every candidate and campaign consultant." --JIM KITCHENS, Ph. D., President of The Kitchens Group"WOW, one of the most important books you will read in your lifetime!" --JASON JENNINGS, bestselling author, Less is More, Think BIG-Act Small"The Micro-Script Rules is dead on--it's how to verbalize your difference." --JACK TROUT, co-author of the legendary Positioning: The Battle for Your Mind"Too many CEOs forget it's their responsibility to differentiate the company. This smart little book shows you how" --GRAHAM WESTON, Former Chairman of Rackspace NYSE: RAX