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Dr. Oetker is a German company that produces baking powder, cake mixes, yogurts, frozen pizza, pudding, cake decoration, cornflakes and various other products.. The company was founded by Doctor August Oetker in 1891; the first product developed was "Backin", a pre-measured amount of baking powder that, when mixed with 500 grams (18 oz) of flour and other ingredients, produced a cake. Although baking powder had already been invented, Oetker was the first to market it for home use. Rudolf August Oetker, the grandson of Dr. August Oetker, led the company between 1944 and 1981, and during this period it achieved its highest growth. The company expanded its presence internationally, acquiring many companies around the world. When Rudolf Oetker stepped down from his leadership position, the 4th generation of the Oetker family took over from him. The family ownership established the management principle that "The interests of the company have priority over those of the family" (Annual Report Dr. August Oetker KG, 2005). Dr. August Oetker, the great-grandson of the founder, led the company from 1981 until 2010. Under his tenure it expanded further in all areas, including shipping, food and brewing. Richard Oetker, Dr. August Oetker's brother, took over as CEO in 2010.