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Revised and updated with the latest data from the field, Web Programming and Internet Technologies: An E-Commerce Approach, Second Edition continues to feature a hands-on and active learning approach. Written for the one-term web programming course for first or second year students, the Second Edition introduces students to the fundamental techniques of web programming through the continual development of a real-world business example. Students learn the basics of HTML5, CSS3, JavaScript, PHP, and MySQL and apply their knowledge to construct their own fully functional e-commerce site.New and Key to the Second Edition:· NEW - Updated throughout to include HTML5, CSS3, JavaScript, and PHP· NEW – Includes an introduction to responsive web design· NEW - Includes an introduction to AJAX· USER FAVORITE - Presents a real world case study in each chapter using the example of Nature's Source, a business that sells health products online.· USER FAVORITE – Each chapter concludes with updated resources to test student comprehension, including Quick Questions to Test Your Basic Knowledge, Short Exercises to Improve Your Basic Understanding, Exercises on the Parallel Project, and What Else You May Want or Need to Know.· UPDATED - Instructor Resources including slides in PowerPoint format, answers to the end-of-chapter questions, and an expanded Test Bank.Every new, printed copy is packaged with a full suite of ancillary resources, including Navigate 2 Advantage Access that benefits BOTH the student and the Instructor!With Navigate 2, technology and content combine to expand the reach of your classroom. Whether you teach an online, hybrid, or traditional classroom-based course, Navigate 2 delivers unbeatable value. Experience Navigate 2 today at www.jblnavigate.com/2 Click here for Errata - http://cs.smu.ca/webbook2e/errata.html

Unread book in perfect condition.

Unread book in perfect condition.

This book is a biography of a 7-figure e-commerce entrepreneur Ellen Lin who started her first business with $600 in her garage in 2011- starting from eBay.. And to Amazon, Walmart, Jet, Rakuten, Sears, Lazada, TradeMe, etc. So this book is not only about how to sell on Amazon, but also how to build an international brand through global e-commerce channels and social media. This book is for: - People who want to build their own brand. - Beginners who want to create financial and time freedom through e-commerce entrepreneurship. - Struggled online sellers who want to boost up their sales.

Buy with confidence! Book is in new, never-used condition 0.7

The Legal Environment of Business and Online Commerce, 6e examines how the current legal environment, government regulation, and e-commerce environment impact today's business decisions.    Legal Heritage and the Information Age; Business Ethics and Social Responsibility; Court Systems and Administrative Law; Alternative, Judicial, and E-Dispute Resolution; Constitutional Law for Business and E-Commerce; Torts and Strict Liability; Criminal Law and Cyber Crimes; International and World Trade Law; Formation of Traditional and E-Contracts; Performance of Traditional and E-Contracts; Cyber Law and E-Commerce; Sales, Leases, and Warranties; Credit, Secured Transactions, and Bankruptcy; Entrepreneurship and Small Businesses; LLCs, LLPs, and Global Forms of Business; Corporations and Sarbanes-Oxley Act; Investor Protection and E-Securities Transactions; Agency Law; Equal Opportunity in Employment; Employment Compensation and Worker Protection Laws; Immigration and Labor Laws; Intellectual Property and Cyber Piracy; Antitrust Law and Unfair Trade Practices; Consumer Protection and Global Product Safety; Environmental Protection and Global Warming; Estates, Leaseholds, and Regulation of Property   MARKET: For readers interested in a current and cutting-edge understanding of the legal environment of business and online commerce.

This is the 17th UCC Edition (and the twenty-second overall edition) of a business law text that first appeared in 1935. Throughout its 80 years of existence, this book has been a leader and an innovator in the fields of business law and the legal environment of business. One reason for the book’s success is its clear and comprehensive treatment of the standard topics that form the traditional business law curriculum. Another reason is its responsiveness to changes in these traditional subjects and to new views about that curriculum. In 1976, this textbook was the first to inject regulatory materials into a business law textbook, defining the “legal environment” approach to business law. Over the years, this textbook has also pioneered by introducing materials on business ethics, corporate social responsibility, global legal issues, and e-commerce law. The 17th Edition continues to emphasize change by integrating these four areas into its pedagogy.

Kill Your Conversion Killers is your no-frills guide to e-commerce conversion optimization: why it matters, how to approach it, and the start-to-finish steps you can take to grow your revenue. Author Joris Bryon is a longtime optimization specialist who writes warmly and conversationally, making even “dry” topics like Google Analytics easy to understand. From metrics all the way down to microcopy, Bryon distills his years of experience into a manual for continuous revenue growth. After reading Kill Your Conversion Killers, you’ll be able to: Quickly prioritize tests by calculating potential revenue growth Leverage the psychological drivers that push prospects to buy Create and deploy friction-free design and UX Confidently run meaningful A/B tests Avoid dangerous “best practices” that can tank your revenue Spot potential conversion killers at a glance Bottom line: Kill Your Conversion Killers is a must-read for every revenue-driven e-commerce marketer.

An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom.From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read,  E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e-¿commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.

Payment processing, order fulfillment, product delivery, and other back-end logistics represent the messiest parts of e-Commerce -- but they are also the most crucial challenges in building customer satisfaction and customer loyalty. In this book, one of the world's leading e-Business logistics experts covers every element of back-end logistics, delivering unprecedented insight for decision-making -- and practical techniques that work. Discover world-class solutions for "end-to-end logistics": providing order visibility and service continuity from the buy button to the final destination. Learn today's best practices for order processing and customization, payment processing, handling taxation, shipping, tracking, handling customer inquiries, accounting and inventory control, as well as the unique "reverse logistics" associated with product returns. E-Commerce Logistics and E-Fulfillment includes a complete chapter on global logistics; another on implementing back-end databases; and another on testing, implementation, and rollout. It also presents detailed, real-world case studies from the author's extensive consulting experience.

For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation. Digital properties & features E-marketing E-sales & distribution Web customer service E-commerce organization E-commerce strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.

1st edition. 550 pages. 9.10x7.30x0.90 inches. In Stock.

The single most up-to-date text available for the Legal Environment course. The Legal Environment of Business and Online Commerce examines how the current legal environment, government regulation, and e-commerce environment impact today's business decisions. The cases in this text are cutting-edge, exciting, and engaging, and the reasoning of each case is presented in the language of the court.

Valued at more than $25 billion following its U.S. IPO in 2014, JD.com (Jingdong) is China's largest e-commerce company by revenue. It leads the way in sales of consumer electronics, books, apparel, fresh foods and countless other items that the company stores in its own warehouses and ships through its own homegrown, nationwide logistics network. With the author's unprecedented access to the inner workings of JD.com, including its founder, Richard Liu, key executives, partners, investors and other main players, this book offers the most detailed examination yet of the success behind one of China's most successful companies of recent times. Founded in 1998 as a modest store selling magneto-optical equipment, the company evolved into selling books, CDs, videos and consumer electronics online on an enormous scale. In 2014, Asia's largest Internet company, Tencent, acquired a minority stake in JD.com, which brought new attention to the company and triggered a fierce battle with Alibaba for dominance in the China market. The unique story of JD.com's growth and evolution and the strategies and philosophy of its charismatic founder are featured in this fascinating book.

Book is in NEW condition. 0.44

New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.