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For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read,  E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e-¿commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.44

Cet ouvrage traite du rôle du commerce dans la croissance en prenant appui sur le cas de la France du XVIIIe siècle. La première partie traite du commerce intérieur. Le chapitre I montre que les échanges se plaçaient au centre de l'économie française. Le chapitre II explore les mécanismes de la mobilisation des réserves de travail rural qui était la clef de la prospérité de la France. Le chapitre III étudie le rôle des intermédiaires commerciaux en France et propose un modèle de croissance s'appuyant sur l'extension de leurs activités. La deuxième partie traite du commerce extérieur. Le chapitre IV souligne le dynamisme du commerce extérieur français. Le chapitre V montre que le commerce au long cours fournissait des profits élevés à ses acteurs. Le chapitre IV examine dans quelle mesure le commerce au long cours a pu encourager la croissance de l'ensemble de l'économie française en modifiant le modèle de la première partie.

1st edition. 550 pages. 9.10x7.30x0.90 inches. In Stock.

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation. Digital properties & features E-marketing E-sales & distribution Web customer service E-commerce organization E-commerce strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.

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For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

Unread book in perfect condition.

Unread book in perfect condition.

An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom.From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

This is the 17th UCC Edition (and the twenty-second overall edition) of a business law text that first appeared in 1935. Throughout its 80 years of existence, this book has been a leader and an innovator in the fields of business law and the legal environment of business. One reason for the book’s success is its clear and comprehensive treatment of the standard topics that form the traditional business law curriculum. Another reason is its responsiveness to changes in these traditional subjects and to new views about that curriculum. In 1976, this textbook was the first to inject regulatory materials into a business law textbook, defining the “legal environment” approach to business law. Over the years, this textbook has also pioneered by introducing materials on business ethics, corporate social responsibility, global legal issues, and e-commerce law. The 17th Edition continues to emphasize change by integrating these four areas into its pedagogy.

Unread book in perfect condition.

Prepared by text co-author Roger LeRoy Miller and William Eric Hollowell, this comprehensive study tool provides chapter-by-chapter reviews that include a brief chapter introduction, chapter outline, true-false questions, fill-in-the-blank questions, multiple-choice questions, short essay problems, and Issue Spotters. The answers to the questions and Issue Spotters are found in a separate appendix at the end of the Study Guide.

This book is a biography of a 7-figure e-commerce entrepreneur Ellen Lin who started her first business with $600 in her garage in 2011- starting from eBay.. And to Amazon, Walmart, Jet, Rakuten, Sears, Lazada, TradeMe, etc. So this book is not only about how to sell on Amazon, but also how to build an international brand through global e-commerce channels and social media. This book is for: - People who want to build their own brand. - Beginners who want to create financial and time freedom through e-commerce entrepreneurship. - Struggled online sellers who want to boost up their sales.

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Kill Your Conversion Killers is your no-frills guide to e-commerce conversion optimization: why it matters, how to approach it, and the start-to-finish steps you can take to grow your revenue. Author Joris Bryon is a longtime optimization specialist who writes warmly and conversationally, making even “dry” topics like Google Analytics easy to understand. From metrics all the way down to microcopy, Bryon distills his years of experience into a manual for continuous revenue growth. After reading Kill Your Conversion Killers, you’ll be able to: Quickly prioritize tests by calculating potential revenue growth Leverage the psychological drivers that push prospects to buy Create and deploy friction-free design and UX Confidently run meaningful A/B tests Avoid dangerous “best practices” that can tank your revenue Spot potential conversion killers at a glance Bottom line: Kill Your Conversion Killers is a must-read for every revenue-driven e-commerce marketer.

This book explores what the American Civil Liberties Union calls the "third era" in cyberspace, in which filters "fundamentally alter the architectural structure of the Internet, with significant implications for free speech." Although courts and nongovernmental organizations increasingly insist upon constitutional and other legal guarantees of a freewheeling Internet, multi-national corporations compete to produce tools and strategies for making it more predictable. When Google attempted to improve our access to information containing in books and the World Wide Web, copyright litigation began to tie up the process of making content searchable, and resulted in the wrongful removal of access to thousands if not millions of works. Just as the courts were insisting that using trademarks online to criticize their owners is First Amendment-protected, corporations and trade associations accelerated their development of ways to make Internet companies liable for their users’ infringing words and actions, potentially circumventing free speech rights. And as social networking and content-sharing sites have proliferated, so have the terms of service and content-detecting tools for detecting, flagging, and deleting content that makes one or another corporation or trade association fear for its image or profits. The book provides a legal history of Internet regulation since the mid-1990s, with a particular focus on efforts by patent, trademark, and copyright owners to compel Internet firms to monitor their online offerings and remove or pay for any violations of the rights of others. This book will be of interest to students of law, communications, political science, government and policy, business, and economics, as well as anyone interested in free speech and commerce on the internet.

New Book. Shipped From Uk. This Book Is Printed On Demand. Established Seller Since 2000.

Interesting, clear, and applied, BUSINESS LAW TODAY: STANDARD EDITION is the ideal guide to the law and what it means in the business world--from contracts and secured transactions to warranties and government regulations. Easy to understand with an engaging writing style that is matched by vibrant visuals, BUSINESS LAW TODAY includes coverage of contemporary topics that impact not only the business world, but your life--from the economic crisis and its impact on business law to identity theft and immigration law.

Payment processing, order fulfillment, product delivery, and other back-end logistics represent the messiest parts of e-Commerce -- but they are also the most crucial challenges in building customer satisfaction and customer loyalty. In this book, one of the world's leading e-Business logistics experts covers every element of back-end logistics, delivering unprecedented insight for decision-making -- and practical techniques that work. Discover world-class solutions for "end-to-end logistics": providing order visibility and service continuity from the buy button to the final destination. Learn today's best practices for order processing and customization, payment processing, handling taxation, shipping, tracking, handling customer inquiries, accounting and inventory control, as well as the unique "reverse logistics" associated with product returns. E-Commerce Logistics and E-Fulfillment includes a complete chapter on global logistics; another on implementing back-end databases; and another on testing, implementation, and rollout. It also presents detailed, real-world case studies from the author's extensive consulting experience.