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Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.44

For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read,  E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e-¿commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.

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1st edition. 550 pages. 9.10x7.30x0.90 inches. In Stock.

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation. Digital properties & features E-marketing E-sales & distribution Web customer service E-commerce organization E-commerce strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.

Cet ouvrage traite du rôle du commerce dans la croissance en prenant appui sur le cas de la France du XVIIIe siècle. La première partie traite du commerce intérieur. Le chapitre I montre que les échanges se plaçaient au centre de l'économie française. Le chapitre II explore les mécanismes de la mobilisation des réserves de travail rural qui était la clef de la prospérité de la France. Le chapitre III étudie le rôle des intermédiaires commerciaux en France et propose un modèle de croissance s'appuyant sur l'extension de leurs activités. La deuxième partie traite du commerce extérieur. Le chapitre IV souligne le dynamisme du commerce extérieur français. Le chapitre V montre que le commerce au long cours fournissait des profits élevés à ses acteurs. Le chapitre IV examine dans quelle mesure le commerce au long cours a pu encourager la croissance de l'ensemble de l'économie française en modifiant le modèle de la première partie.

For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

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Prepared by text co-author Roger LeRoy Miller and William Eric Hollowell, this comprehensive study tool provides chapter-by-chapter reviews that include a brief chapter introduction, chapter outline, true-false questions, fill-in-the-blank questions, multiple-choice questions, short essay problems, and Issue Spotters. The answers to the questions and Issue Spotters are found in a separate appendix at the end of the Study Guide.

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This is the 17th UCC Edition (and the twenty-second overall edition) of a business law text that first appeared in 1935. Throughout its 80 years of existence, this book has been a leader and an innovator in the fields of business law and the legal environment of business. One reason for the book’s success is its clear and comprehensive treatment of the standard topics that form the traditional business law curriculum. Another reason is its responsiveness to changes in these traditional subjects and to new views about that curriculum. In 1976, this textbook was the first to inject regulatory materials into a business law textbook, defining the “legal environment” approach to business law. Over the years, this textbook has also pioneered by introducing materials on business ethics, corporate social responsibility, global legal issues, and e-commerce law. The 17th Edition continues to emphasize change by integrating these four areas into its pedagogy.

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An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom.From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

Kill Your Conversion Killers is your no-frills guide to e-commerce conversion optimization: why it matters, how to approach it, and the start-to-finish steps you can take to grow your revenue. Author Joris Bryon is a longtime optimization specialist who writes warmly and conversationally, making even “dry” topics like Google Analytics easy to understand. From metrics all the way down to microcopy, Bryon distills his years of experience into a manual for continuous revenue growth. After reading Kill Your Conversion Killers, you’ll be able to: Quickly prioritize tests by calculating potential revenue growth Leverage the psychological drivers that push prospects to buy Create and deploy friction-free design and UX Confidently run meaningful A/B tests Avoid dangerous “best practices” that can tank your revenue Spot potential conversion killers at a glance Bottom line: Kill Your Conversion Killers is a must-read for every revenue-driven e-commerce marketer.

This book is a biography of a 7-figure e-commerce entrepreneur Ellen Lin who started her first business with $600 in her garage in 2011- starting from eBay.. And to Amazon, Walmart, Jet, Rakuten, Sears, Lazada, TradeMe, etc. So this book is not only about how to sell on Amazon, but also how to build an international brand through global e-commerce channels and social media. This book is for: - People who want to build their own brand. - Beginners who want to create financial and time freedom through e-commerce entrepreneurship. - Struggled online sellers who want to boost up their sales.

Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

E Commerce for Entrepreneurs: Launch your E-commerce startup with strong technology and digital marketing (English Edition) 0.52

This updated edition of the book blends in new e-commerce technologies. Mobile commerce (M-commerce) and use of cloud computing are offering a new set of challenges and opportunities for those individuals who know what they are and how they are related to e-commerce. Their use opens up new markets, expanding the need for larger operations, which in turn requires greater knowledge of the operations management subjects presented in this book. The book is focused on issues, concepts, philosophies, procedures, methodologies, and practices of running e-commerce operations. It connects the basic operations management activities undertaken by every organization (e.g., inventory management, scheduling, etc.) and translates their application into issues and problems faced in the field of e-commerce. The book also provides current research findings, strategies, and practices that can help students in the field of operations management run and improve their e-commerce operations. It covers most of the basic operations management activities and functions and has been designed for an upper-level undergraduate business, a graduate business or engineering management course on e-commerce operations management for university students. Students interested in e-commerce operations will find this book a valuable guide to the important aspects of starting up and running an e-commerce operation. They can learn from reading this book how supply chains, products and processes, human resources and purchasing functions can supported and enhanced by the use of e-commerce. In addition, students can learn how to undertake forecasting and scheduling in e-commerce operations. Decision-makers and managers who have to reengineer e-commerce operations can also use this book as a guide to understanding e-commerce. The Instructor Manual and PowerPoint Slides for the book are available upon request for all instructors who adopt this book as a course text. Please send your request to sales@wspc.com.

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