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The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad reputation when that industry was exposed as quackery. The reputation was well earned: claims of a product's curative powers sometimes ran opposite the endorser's obituary, and Lillian Russell once testified that a certain compound had made her "feel like a new man." Distrusted by the public, banished from mainstream publications, endorsements languished until around 1920, but returned with a vengeance with the growth of consumerism and modern media. Despite its questionable effectiveness, endorsement advertising is now ubiquitous, costing advertisers (and consequently consumers) hundreds of millions of dollars annually. This exploration of modern endorsement advertising--paid or unsolicited testimonials endorsing a product--follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. Chapters recount endorsement advertising's changing form and fortunes, from Lux Soap's co-opting of early Hollywood to today's lucrative industry dependent largely on athletes. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized. The illustrated text includes five appendices that focus on companies, celebrities, athletes and celebrity endorsements.

The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad reputation when that industry was exposed as quackery. The reputation was well earned: claims of a product's curative powers sometimes ran opposite the endorser's obituary, and Lillian Russell once testified that a certain compound had made her "feel like a new man." Distrusted by the public, banished from mainstream publications, endorsements languished until around 1920, but returned with a vengeance with the growth of consumerism and modern media. Despite its questionable effectiveness, endorsement advertising is now ubiquitous, costing advertisers (and consequently consumers) hundreds of millions of dollars annually. This exploration of modern endorsement advertising--paid or unsolicited testimonials endorsing a product--follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. Chapters recount endorsement advertising's changing form and fortunes, from Lux Soap's co-opting of early Hollywood to today's lucrative industry dependent largely on athletes. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized. The illustrated text includes five appendices that focus on companies, celebrities, athletes and celebrity endorsements.

Book is in NEW condition. 0.56

THIS BOOK WAS REVISED ON 08/16/2019, We have developed this series of training manuals to assist the Merchant Mariner in passing the U.S. Coast Guard Licensing Examinations, from Master 500 GT to 2nd mate Unlimited upon Oceans.These manuals have been developed to augment our current textbooks for Mariners and are modular in design incorporating practical exercises and actual U.S. Coast Guard examination questions with all questions worked-out.A description of each manual follows:Volume III: Celestial Navigation Calculations worked-out for Master 500 GT through 2nd Mate Unlimited Upon Oceans Endorsement.Volume III provides an in-depth understanding of the Celestial Calculation found on the US Coast Guard Merchant Mariner Examinations through 2nd Mate Unlimited.Chapter 1, The Sailings, Parallel, Mid-Latitude, Mercator and Great Circle.Chapter 2 Time Zone calculations, (Sunrise and Sunset, Time Tick, Time of Meridian Transit and Estimated Time of Arrival).Chapter 3, Deviation by Celestial Observation (Amplitude and Azimuth).Chapter 4, Latitude Observations (Local Apparent Noon and Latitude by Polaris). Chapter 5, Sight Reduction - Running Fixes (any body).Chapter 6, Star Identification, and Star and Planet Selection. Chapter 6, Sight Reduction - Running Fixes (any body.) Chapter 7, Miscellaneous Problems (Ho, He and intercept).To see all Marine Navigation Publications offered by this author click on authors name above.Last Review and update 08-16-2019

THIS BOOK WAS REVISED ON 08/16/2019, We have developed this series of training manuals to assist the Merchant Mariner in passing the U.S. Coast Guard Licensing Examinations, from Master 500 GT to 2nd mate Unlimited upon Oceans.These manuals have been developed to augment our current textbooks for Mariners and are modular in design incorporating practical exercises and actual U.S. Coast Guard examination questions with all questions worked-out.A description of each manual follows:Volume III: Celestial Navigation Calculations worked-out for Master 500 GT through 2nd Mate Unlimited Upon Oceans Endorsement.Volume III provides an in-depth understanding of the Celestial Calculation found on the US Coast Guard Merchant Mariner Examinations through 2nd Mate Unlimited.Chapter 1, The Sailings, Parallel, Mid-Latitude, Mercator and Great Circle.Chapter 2 Time Zone calculations, (Sunrise and Sunset, Time Tick, Time of Meridian Transit and Estimated Time of Arrival).Chapter 3, Deviation by Celestial Observation (Amplitude and Azimuth).Chapter 4, Latitude Observations (Local Apparent Noon and Latitude by Polaris). Chapter 5, Sight Reduction - Running Fixes (any body).Chapter 6, Star Identification, and Star and Planet Selection. Chapter 6, Sight Reduction - Running Fixes (any body.) Chapter 7, Miscellaneous Problems (Ho, He and intercept).To see all Marine Navigation Publications offered by this author click on authors name above.Last Review and update 08-16-2019

Book shows wear from use but remains a usable copy. May include writing highlighting underlining library markings. LISTING USES STOCK PHOTOS AND COVER MAY VARY.Ships via USPS and typically arrives within 10-12 business days.

SPECIAL NOTE: This book is for the FCC Exam Questsion Pools that expire 12/25/2009. See ISBN 9780645053606 for new GROL+RADAR book. Study manual for FCC commercial radio licenses covers the Element 1, Element 3, and Element 8 FCC Question Pools. The authors cite and explain the correct answer. Editorial chapters describe the various FCC Commercial Radio Licenses and requirements. Includes a list of COLEM organizations offering testing for these licenses.

A compendium of 103 public statements by Ernest Hemingway celebrating Ernest Hemingway. Ernest Hemingway was famous for being famous. He assiduously cultivated different and sometimes divergent personae - sportsman, soldier, aesthetician, patriot, drinker, womanizer, intellectual, anti-intellectual, sage, brawler, world traveler, war correspondent, big-game hunter, and even author - each chosen to foster his place in the American cultural consciousness and support the sales of his books. In every role he projected the insider's air of authority and expertise that was presumed credible, even when not wholly deserved. His success in these self-legendizing efforts to couple nonliterary celebrity with literary stature is evident in his continued fame among those familiar and unfamiliar with his books. Hemingway and the Mechanism of Fame assembles Hemingway's public writings about himself, all framed as documents of support for or criticism of other people and other products. forewords, and prefaces; and twenty-nine book blurbs, reviews, and product endorsements, the collection chronicles the means by which Hemingway advanced his own standing through these literary and extraliterary writings. From his commercial endorsements for the Parker 51 pen and Ballantine ale to his Nobel Prize acceptance statement and commentary on President Kennedy's inauguration, Hemingway shows himself to be an expert marketing strategist, infusing each piece with thoughtfully crafted autobiography designed to engage his public and promote his image. Arranged in chronological order and spanning more than forty years, the selections in this volume map the development of Hemingway's most complex, studied, criticized, parodied, and celebrated fictional character: Ernest Hemingway himself.

Imagine a study guide actually designed for teachers! Because we know you’ve got a busy life, we’ve developed a study guide that isn’t like other certification materials out there. With Cirrus Test Prep’s unofficial WEST-E Social Studies Study Guide 2019-2020: WEST-E Test Prep and Practice Questions for the Washington Educator Skills Tests-Endorsements (028) Exam  you get a swift but full review of everything tested on your certification exam. FREE online resources are also included with your study guide! Imagine having FREE practice questions, digital flash cards, study “cheat” sheets, and 35 test tips available anytime, anywhere on your cell phone or tablet. Cirrus Test Prep’s resources will give you the push you need to pass your test the first time.NES was not involved in the creation or production of this product, is not in any way affiliated with Cirrus Test Prep, and does not sponsor or endorse this product. Cirrus Test Prep’s WEST-E Social Studies Study Guide 2019-2020 includes a comprehensive REVIEW of:CivicsEconomicsGeographyUnited States HistoryWorld History...as well as two FULL practice tests.About Cirrus Test PrepDeveloped by experienced current and former educators, Cirrus Test Prep’s study materials help future educators gain the skills and knowledge needed to successfully pass their state-level teacher certification exams and enter the classroom. Each Cirrus Test Prep study guide includes: a detailed summary of the test’s format, content, and scoring; an overview of the content knowledge required to pass the exam; worked-through sample questions with answers and explanations; full-length practice tests including answer explanations; and unique test-taking strategies with highlighted key concepts. Cirrus Test Prep’s study materials ensure that new educators feel prepared on test day and beyond. 

The complete FCC Tests-Answers guide for current 2017 FCC Commercial Radio Operator License Examinations. It covers Element 1, Marine Radio Operator Permit (MROP); Element 3, General Radio Telephone Operator License (GROL); and Element 8, Ship RADAR Endorsement. The 20th edition of this revised Tests-Answers guidebook contains everything you need to know to pass the 2017 FCC license exam and includes the exact word-by-word question and answer for each question on the FCC federal exam. Learn wireless communications and move to the front of the employment line in Radio-TV Broadcasting, Satellites, Microwave, Avionics, Radar and Maritime. A US Government FCC License is important. Federal regulations require all transmissions and tests performed during installations, servicing or maintenance of a Marine or Avionics station to be made by or under the immediate supervision and responsibility of a person holding an FCC General Radiotelephone Operator License. Even when this license is not legally required for employment, it serves as a government document certifying and acknowledging proficiency in the Communications industry. To obtain an FCC license, applicants must get a passing score on a 100 question multiple-choice exam. This guidebook also contains complete details on how you can schedule the actual FCC exam in your area. The only requirements for getting an FCC License are: you must be a legal United States resident, have an ability to communicate in English and have a passing score on the FCC exam. There are no education, training or experience requirements to obtain an FCC License.

180 pages. 11.10x8.00x0.40 inches. In Stock.

The complete FCC Tests-Answers guide for current 2017 FCC Commercial Radio Operator License Examinations. It covers Element 1, Marine Radio Operator Permit (MROP); Element 3, General Radio Telephone Operator License (GROL); and Element 8, Ship RADAR Endorsement. The 20th edition of this revised Tests-Answers guidebook contains everything you need to know to pass the 2017 FCC license exam and includes the exact word-by-word question and answer for each question on the FCC federal exam. Learn wireless communications and move to the front of the employment line in Radio-TV Broadcasting, Satellites, Microwave, Avionics, Radar and Maritime. A US Government FCC License is important. Federal regulations require all transmissions and tests performed during installations, servicing or maintenance of a Marine or Avionics station to be made by or under the immediate supervision and responsibility of a person holding an FCC General Radiotelephone Operator License. Even when this license is not legally required for employment, it serves as a government document certifying and acknowledging proficiency in the Communications industry. To obtain an FCC license, applicants must get a passing score on a 100 question multiple-choice exam. This guidebook also contains complete details on how you can schedule the actual FCC exam in your area. The only requirements for getting an FCC License are: you must be a legal United States resident, have an ability to communicate in English and have a passing score on the FCC exam. There are no education, training or experience requirements to obtain an FCC License.

Imagine a study guide actually designed for teachers! Because we know you’ve got a busy life, we’ve developed a study guide that isn’t like other certification materials out there. With Cirrus Test Prep’s unofficial WEST-E Social Studies Study Guide 2019-2020: WEST-E Test Prep and Practice Questions for the Washington Educator Skills Tests-Endorsements (028) Exam  you get a swift but full review of everything tested on your certification exam. FREE online resources are also included with your study guide! Imagine having FREE practice questions, digital flash cards, study “cheat” sheets, and 35 test tips available anytime, anywhere on your cell phone or tablet. Cirrus Test Prep’s resources will give you the push you need to pass your test the first time.NES was not involved in the creation or production of this product, is not in any way affiliated with Cirrus Test Prep, and does not sponsor or endorse this product. Cirrus Test Prep’s WEST-E Social Studies Study Guide 2019-2020 includes a comprehensive REVIEW of:CivicsEconomicsGeographyUnited States HistoryWorld History...as well as two FULL practice tests.About Cirrus Test PrepDeveloped by experienced current and former educators, Cirrus Test Prep’s study materials help future educators gain the skills and knowledge needed to successfully pass their state-level teacher certification exams and enter the classroom. Each Cirrus Test Prep study guide includes: a detailed summary of the test’s format, content, and scoring; an overview of the content knowledge required to pass the exam; worked-through sample questions with answers and explanations; full-length practice tests including answer explanations; and unique test-taking strategies with highlighted key concepts. Cirrus Test Prep’s study materials ensure that new educators feel prepared on test day and beyond. 

Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

pap/psc edition. 151 pages. 11.00x8.25x0.35 inches. In Stock.

pap/psc st edition. 168 pages. 11.50x8.50x0.50 inches. In Stock.

110 pages. 11.00x8.50x0.28 inches. In Stock.

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Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 0.79

study guide edition. 144 pages. 11.00x8.50x0.32 inches. In Stock.