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Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-DohBuild revenue by learning about the $14 million license plateGet better leads through hypnosis by Sigmund Freud and Steve JobsAttract raving fans by following the cult of pistachio ice creamWhether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here:  Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:· Which brand of frozen peas you pick in the case· Which city, neighborhood, and house you choose· Which profession and company you join· Where you go on vacation· Which book you buy off the shelfStructured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Abandoned by her mother as a baby, Emily now lives with her father in Mexico City. She works in the local Catholic orphanage. Life is simple. But when an enigmatic cousin, Santi, appears on the doorstep he brings family secrets, and soon Emily finds desire and temptation have overturned her straightforward life forever.

From Style Rookie to Style Bubble, personal style blogs exploded onto the scene in the mid-2000s giving voice to young and stylish writers who had their own unique take on the seasonal fashion cycle and how to curate an individual style within the shifting swirl of trends. Personal Style Blogs examines the history and rise of style blogging and looks closely at the relationship between bloggers and their (frequently anonymous) readers as well as the response of the fashion industry to style bloggers’ amateur and often unauthorized fashion reportage.   The book charts the development of the style blogosphere and its transformation from an alternative, experimental space to one dominated by the fashion industry. Complete with examples of several famous fashion bloggers, such as Susie Lau, Rumi Neely, and Tavi Gevinson, the author explores notions of individuality, aesthetics, and performance on both sides of the digital platform. Findlay asks: what can style blogging teach us about women’s writing and the performance of a private self online? And what drives style bloggers to carve a space for themselves online?  

There are three kinds of feelings when reading a story – boredom, interest, and WOW! To become a successful writer you must create the WOW! Feeling on as many pages as possible, and this requires writing that engages the reader emotionally. In his best-selling 101 Habits of Highly Successful Screenwriters, screenwriter Karl Iglesias explored the working habits of A-list Hollywood scribes. Now, he breaks new ground by focusing on the psychology of the reader. Based on his acclaimed classes at UCLA Extension, Writing for Emotional Impact goes beyond the basics and argues that Hollywood is in the emotion-delivery business, selling emotional experiences packaged in movies and TV shows. Karl not only encourages you to deliver emotional impact on as many pages as possible, he shows you how, offering you hundreds of dramatic techniques to take your writing to the professional level.

There are three kinds of feelings when reading a story – boredom, interest, and WOW! To become a successful writer you must create the WOW! Feeling on as many pages as possible, and this requires writing that engages the reader emotionally. In his best-selling 101 Habits of Highly Successful Screenwriters, screenwriter Karl Iglesias explored the working habits of A-list Hollywood scribes. Now, he breaks new ground by focusing on the psychology of the reader. Based on his acclaimed classes at UCLA Extension, Writing for Emotional Impact goes beyond the basics and argues that Hollywood is in the emotion-delivery business, selling emotional experiences packaged in movies and TV shows. Karl not only encourages you to deliver emotional impact on as many pages as possible, he shows you how, offering you hundreds of dramatic techniques to take your writing to the professional level.

A collection of some of the craziest, mind-bending, and entertaining images on the web.Women with four arms, children who walk on water, pigeons the size of ten-story buildings though we know these things aren’t possible in the real world, a quick glimpse at the right photograph may temporary convince you otherwise. Steven Estep, one of the brains behind the popular visual illusion website, MOIllusions.com, understands how these eye tricks work better than most.In Mighty Optical Illusions, Estep presents more than two hundred photographs, drawings, sculptures, and paintings that may make you scratch your head, squint your eyes, and doubt yourself. These images are known as optical illusions items that deceive the eye by appearing to be other than they really are.The illusions in this collection include 3-D chalk drawings, billboards, body paintings, color adaptations, murals, sculptures, stereograms, sketches, and designs by some of the most progressive and well-known illusionists in the industry, including:Andreas AronssonFrankynata TedjosantosoJennifer TownleyJosh StacyLeon KeerMark GrenierMark TalbotRichard ContrerasTabi FergusonTerence RosomanAnd more!Optical illusions whether they are scary, dizzying, confusing, or tricky can provide hours of fun and entertainment for the whole family.

Treat your students to an exciting hot air balloon ride across the USA. There's lots to see and do as each state is visited (the District of Columbia, too), its history and geography explored, and fascinating facts explained. There are map activities, places and physical features to identify, and topics for further investigation. There are parks, lakes, mountains and swamps to discover as well as the thousands of plants and animals that share our land and water. This product has been selected by a national panel of classroom teachers as a winner of Learning Magazine's Teachers' Choice Award. / Reproducible Book / Geography, Homeschool, Map Skills, Title 1, Social Studies, Summer Learning - July

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Unread book in perfect condition.

WHAT IT IS The Angel woman dares to live up to her dreams with her blue star as her guide. Confident and seductive, she fascinates those who cross her path. Between power and pleasure, she uses her ultra-femininity as a signature. Between heaven and earth, she makes her dreams a reality. Angel Eau de Parfum is the first Gourmand perfume in the world of fragrance. It combines the power of patchouli with the sensuality of notes of praline, red fruits and vanilla absolute. 1.7 oz. Made in Franc. Womens - Fragrance > Saks Off 5th. Mugler. Size: 1.7 Oz..

This Lurex knee length skirt from Miu Miu is sure to fascinate you and make you fall in love with it. Featureing a floral jacquard pattern all over, it comes with an A line silhouette. The Italian creation is perfect to accentuate your features and can be matched with a ruffled top, dark pumps, and a classic shoulder bag. - Good - This item is in good condition with slight thread pulls on the main fabric. Condition: Good, but used. A good but used item will have been worn and potentially washed but will be in good condition and well taken care of. The item will have visible wear and tear but the defects will be minor. These have to be mentioned and visible in photos.

The Mahdavi coffee table features a sophisticated, organic look that draws the eye and fascinates guests with its tactile texture. Inspired by modern design, the Mahdavi introduces an intelligent, foldable design, providing an excellent assembly and storage method at a moment's notice. This foldable design features a screw-in frame on 4-sides so that the tabletop sits securely. This decadent piece of modern decor features a black finish and an embossed, organic pattern on the tabletop, inspired by Moroccan furnishings dedicated craftsmanship. The raised edge on the tabletop also secures your items on the Mahdavi without the fear of them falling off the edge. The table was made from 100% metal, creating an accent piece that is as resilient as it is beautiful. The Mahdavi table's overall dimensions are 26 in. wide x 26 in. deep x 16 in. tall, making it a fantastic pairing with a couch, armchair, or bed. It's perfect for creating a commanding decorative focal point that serves multiple purposes in your contemporary home.

The Mahdavi side table features a sophisticated, organic look that draws the eye and fascinates guests with its tactile texture. Inspired by modern design, the Mahdavi introduces an intelligent, foldable design, providing an excellent assembly and storage method at a moment's notice. The foldable design features a collapsible frame that screws into the tabletop's four sides to ensure it is secure. This decadent piece of modern decor features a black finish and an embossed, organic pattern on the tabletop, inspired by Moroccan furnishings' dedicated craftsmanship. The raised edge on the tabletop also secures your items on the Mahdavi without the fear of them falling off the edge. For the industrial lover, the Mahdavi was made from 100% metal, creating an accent piece that is as resilient as it is beautiful. The Mahdavi table's overall dimensions are 16.5 in. wide x 16.5 in. deep x 20.5 in. tall , making it a fantastic pairing with a couch, armchair, or bed. It's perfect for creating a commanding decorative focal point that serves multiple purposes in your contemporary home.

Just like the Medusa myth, this jewel fascinates and dazes anyone who looks at it. Its scales reminds us of the poisonous hair of the fantastic creature that will freeze anyone who gazes at it into stone CARE Our gold jewelry can be worn 24/7 without any problems. But to keep them looking its best avoiding scratching is key. Once there is a scratch fluids will get into the scratch, resulting into discoloration. Remove your rings before exercising or heavy lifting to prevent it from bending. Bending may cause a crack in the ring and once there is a crack fluids can get into the crack, resulting discoloration, also be careful when you are considering pairing with other pieces and avoid direct contact with chemicals, like lotions, perfumes, chloric, etc, as they will contribute to fading. CLEAN Buff gently with a dry microfiber cloth. Dirt and oil buildup can temporarily darken the appearance of the jewelry unless cleaned properly. Store separately in a dry space when not worn.

This classic gray ceramic tile can never do you wrong - it's an enduring, sophisticated and elegant addition to any room with lasting power. A go-to for anyone who wants a versatile backdrop for their home or business, this gray tile never fails to fascinate. Large format leads to even more exciting design opportunities - it reduces visual interruption on the floors and walls with a grand look and modern appeal. This expansive gray tile is a statement-making choice for the kitchens, living rooms, bathrooms and commercial designs where you want to create the illusion of a bigger space. Thanks to its neutral sophistication along with long-wearing properties, they are the homeowner's favorite for rooms where easy care is desired. With stain and water resistance that results in low-maintenance, these ceramic tiles will just put your mind at ease!. Color: White.

This sand pearl necklace allows you to wear the unique beauty of nature around your neck. It fascinates you with the natural and attractive appearance of sand pearls. The "T" shaped detail at the end of the necklace is the lock of the necklace. The pearls used in the necklace are a unique gift from nature. Each pearl is carefully selected and in perfect harmony with the other elements in the necklace. It makes you feel special in daily life, special invitations or romantic dinners. All our jewelery is made of real 925 sterling silver. It is 22k gold plated. Strong protection is made to fix the gold plated color of our jewellery. This necklace is the perfect Jewellery to add a touch of luxury and elegance to any outfit. Cleaning: We recommend using a soft cleaning cloth or a special jewelry cleaning cloth to clean your necklace. Avoid using cleaning materials that contain harsh and abrasive substances. Storage: We recommend that you store your necklace in a separate jewelry box or jewelry bag when not in use. This will help prevent your Necklace from being scratched or damaged. Also, be careful not to let your jewelry come into contact with other hard objects. Perfume and Chemicals: Avoid direct contact with chemical products such as perfume, lotion, hairspray while using your necklace. Be aware that such chemicals can damage your jewelry. In addition, before removing your necklace, be careful not to use it for activities such as swimming, showering or doing sports. Caution Against Impacts: It is important to protect your necklace from friction or impact. You may consider removing your necklace while exercising, carrying heavy items or touching hard surfaces. It is produced by our craftsmen in our own workshop and handcrafted in accordance with quality standards. By following our instructions, you can preserve the beauty of this special necklace for a long time.

The fluid arrangement of graceful crystal chains in this 24-candelabra up chandelier won't go unnoticed. The Phraya Dark Brown 24 Light Chandelier will provide your home with prismatic light effects. As well a chic elegance that will surely fascinate your guests.

The Mahdavi coffee table features a sophisticated, organic look that draws the eye and fascinates guests with its tactile texture. Inspired by modern design, the Mahdavi introduces an intelligent, foldable design, providing an excellent assembly and storage method at a moment's notice. This foldable design features a collapsible frame that screws into the tabletop's 4-sides to ensure it is secure. This decadent piece of modern decor features a silver finish and an embossed, organic pattern on the tabletop, inspired by the dedicated craftsmanship of Moroccan furnishings. The raised edge on the tabletop also secures your items on the Mahdavi without the fear of them falling off the edge. The table was made from 100% metal, creating an accent piece that is as resilient as it is beautiful. The Mahdavi table's overall dimensions are 26 in. wide x 26 in. deep x 16 in. tall, making it a fantastic pairing with a couch, armchair, or bed. It's perfect for creating a commanding decorative focal point that serves multiple purposes in your contemporary home.