10 products were found matching your search for Gary Armstrong Marketing Marketing in 2 shops:
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Principles of Marketing, 17th edition
Vendor: Abebooks.com Price: 39.95 $ISBN: 9781292220178 is a Global Edition of Principles of Marketing 17th edition by Philip T. Kotler (Author), Gary Armstrong (Author). This ISBN 9781292220178 is student textbook only. It will not come with online access code. The global edition has different cover page of U.S edition which sold under ISBN: 9780134492513 (HARDCOVER) ISBN 9780134461526 (Loose Leaf) or ISBN 9780134492513 (eTextbook) or Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers.Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not included.Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.
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Marketing: An Introduction, Global Edition
Vendor: Abebooks.com Price: 67.57 $Marketing: An Introduction 14e by Gary Armstrong,
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Principles of Marketing
Vendor: Abebooks.com Price: 76.01 $Author: Gary Armstrong; et al Publisher: Frenchs Forest, N.S.W. : Pearson Australia, 2012. Edition/Format: Book : English : 5th ed
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Marketing: An Introduction, Global Edition
Vendor: Abebooks.com Price: 60.00 $Marketing: An Introduction 14e by Gary Armstrong,
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Marketing Sovereign Promises : Monopoly Brokerage and the Growth of the English State
Vendor: Abebooks.com Price: 31.66 $How did England, once a minor regional power, become a global hegemon between 1689 and 1815? Why, over the same period, did she become the world's first industrial nation? Gary W. Cox addresses these questions in Marketing Sovereign Promises. The book examines two central issues: the origins of the great taxing power of the modern state and how that power is made compatible with economic growth. Part I considers England's rise after the revolution of 1689, highlighting the establishment of annual budgets with shutdown reversions. This core reform effected a great increase in per capita tax extraction. Part II investigates the regional and global spread of British budgeting ideas. Cox argues that states grew only if they addressed a central credibility problem afflicting the Ancien Régime - that rulers were legally entitled to spend public revenue however they deemed fit.
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Marketing Sovereign Promises: Monopoly Brokerage and the Growth of the English State (Political Economy of Institutions and Decisions)
Vendor: Abebooks.com Price: 31.02 $How did England, once a minor regional power, become a global hegemon between 1689 and 1815? Why, over the same period, did she become the world's first industrial nation? Gary W. Cox addresses these questions in Marketing Sovereign Promises. The book examines two central issues: the origins of the great taxing power of the modern state and how that power is made compatible with economic growth. Part I considers England's rise after the revolution of 1689, highlighting the establishment of annual budgets with shutdown reversions. This core reform effected a great increase in per capita tax extraction. Part II investigates the regional and global spread of British budgeting ideas. Cox argues that states grew only if they addressed a central credibility problem afflicting the Ancien Régime - that rulers were legally entitled to spend public revenue however they deemed fit.
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Mel Bay GW1000DVD
Vendor: Reverb.com Price: 25.99 $ (+3.79 $)This DVD lesson could be titled The Music of Louis Armstrong for Finger-picking Guitar or Gary Davis Meets Louis Armstrong. Born in 1896, the brill...
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Visions of Jazz: The First Century
Vendor: Abebooks.com Price: 41.33 $Already a jazz classic, Gary Giddins' Visions of Jazz: The First Century contains no less than 78 chapters illuminating the lives of virtually all major figures in jazz history. From Louis Armstrong's renegade style trumpet playing to Frank Sinatra's intimate crooning, jazz critic Gary Giddins continually astonishes us with his unparalleled insight. In just a few lines, he captures the essence of Louis Armstrong, "He could telegraph with a growl or a rolling of his eyes his independence, confidence, and security. As the embodiment of jazz, he made jazz the embodiment of the individual." Giddins maintains, contrary to the opinion of most jazz enthusiasts, that Armstrongs voice was as much an integral part of creating jazz singing as his trumpet was to creating jazz. Perhaps the most remarkable chapters in the book are those that do pay tribute to the great jazz singers. Billie Holiday profoundly impacted music history, and Giddins eloquently honors her "gutted voice, drawled phrasing, and wayworn features." Many artists, such as Irving Berlin and Rosemary Clooney, have been traditionally dismissed by fans and critics as merely popular derivatives of true jazz. Giddins finally opens the doors of jazz to include these musicians. In addition to this, he devotes an entire quarter of this volume to young, active jazz artists. No other book has so boldly expanded the horizon of jazz and its influences. Visions of Jazz is an evocative journey through the first one hundred years of jazz that will captivate--and challenge--musicians, music critics, and music lovers.
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The Boron Letters
Vendor: Abebooks.com Price: 35.91 $A series of letters by history’s greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond. Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world. The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice... It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles. This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection. Copywriters and marketers read and re-read The Boron Letters over and over again for a reason. These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers. Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today’s top marketers. If you don’t already have your copy get it now. I promise you won't regret it. My best, Lawton Chiles
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Vendor: Abebooks.com Price: 2.03 $New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
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