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Zustand: Hervorragend Seiten: 710 Sprache: Englisch Produktart: Bücher

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Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Marketing Strategy, 7th Edition, and access to MindTap Marketing Strategy for 1 term (6 months) via printed access card. With a single login for MindTap, you can connect with your instructor, organize coursework, and have access to a range of study tools, including e-book and apps all in one place! Manage your time and workload without the hassle of heavy books: the MindTap Reader keeps all your notes together, lets you print the material, and will even read text out loud.

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4th Edition 2016/2017, Softcover, B/W Edition (other versions of the 4th Edition are Hardcover and Softcover Color Edition as indicated on copyright page).

Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more. They also discover the pay off of big-picture thinking, focusing on what works not what’s hot ultimately, creating a long-term plan for marketing success. Addresses two to the most common queries among new business owners and entrepreneurs How do I write a winning marketing plan? and Is there a sample marketing plan I can reference? Provides 12 steps for developing a marketing plan that an outside consultant would charge $5,000 to $10,000 to create Includes practical, utterly pragmatic, battle-tested marketing tactics proven to work in the real world Covers new marketing technologies and current trends

Marketing: The Core 7/E by Roger A. Kerin, Steven W. Hartley

How did England, once a minor regional power, become a global hegemon between 1689 and 1815? Why, over the same period, did she become the world's first industrial nation? Gary W. Cox addresses these questions in Marketing Sovereign Promises. The book examines two central issues: the origins of the great taxing power of the modern state and how that power is made compatible with economic growth. Part I considers England's rise after the revolution of 1689, highlighting the establishment of annual budgets with shutdown reversions. This core reform effected a great increase in per capita tax extraction. Part II investigates the regional and global spread of British budgeting ideas. Cox argues that states grew only if they addressed a central credibility problem afflicting the Ancien Régime - that rulers were legally entitled to spend public revenue however they deemed fit.

Beef in Japan: Politics, Production, Marketing, and Trade [Hardcover] John W. Longworth (Author)

How did England, once a minor regional power, become a global hegemon between 1689 and 1815? Why, over the same period, did she become the world's first industrial nation? Gary W. Cox addresses these questions in Marketing Sovereign Promises. The book examines two central issues: the origins of the great taxing power of the modern state and how that power is made compatible with economic growth. Part I considers England's rise after the revolution of 1689, highlighting the establishment of annual budgets with shutdown reversions. This core reform effected a great increase in per capita tax extraction. Part II investigates the regional and global spread of British budgeting ideas. Cox argues that states grew only if they addressed a central credibility problem afflicting the Ancien Régime - that rulers were legally entitled to spend public revenue however they deemed fit.

Rising interest in native herbs prompted full-time ginseng grower Dr. W. Scott Persons and horticulturalist Dr. Jeanine M. Davis to combine their expertise to create this practical guide to the cultivation of woodland medicinals—including ginseng, goldenseal, ramps, black cohosh, spikenard, and wild ginger. Expanded from Persons' out-of-print book, American Ginseng: Green Gold, this thorough handbook is indispensable for both prospective and experienced woodland growers. Profiting from sustainable non-timber forest products is emphasized as an alternative to depleting wilderness resources. Illustrated with over two hundred photographs and numerous tables, it will appeal to those looking to turn a profit or to those merely interested in a horticultural challenge.

Author: Gary Armstrong; et al Publisher: Frenchs Forest, N.S.W. : Pearson Australia, 2012. Edition/Format: Book : English : 5th ed

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Produce vibrant photo-like color in marketing materials with this toner cartridge's HP ColorSphere 3 technology. Keep business productivity high with Original LaserJet Toner Cartridges. Count on consistent impressive results from first page to last in your HP Color LaserJet Enterprise M751n and M751dn. High-yield cartridge prints over four times more pages than standard cartridges. Innovative anti-fraud technology helps ensure you're getting authentic HP quality. Improved print-gauge technology intelligently tracks toner levels so you know when the toner is running low. Change toner cartridge quickly and easily with automatic cartridge seal removal so you can get back to business quickly. HP 658X cartridge uses toner that is formulated to help save energy while printing. The two-part cartridge and drum (sold separately) design provides a longer life and fewer replacements over time. Cartridge yields approximately 28,000 pages.