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Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet... and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Chris Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candour, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.

In our efforts to reduce poverty and advance human flourishing, we are often quick to glorify the “noble nonprofit,” while viewing entrepreneurship and enterprise as amoral at best. In Entrepreneurship for Human Flourishing, Chris Horst and Peter Greer of HOPE International argue that such a posture neglects the very engine of human flourishing—whatever their size or form, businesses play a central role in the war on poverty. With personal stories of everyday businesspeople, Greer and Horst assert the integral role of free enterprise and entrepreneurship in creating opportunities for individuals to experience what it means to be fully human. For when that happens, they argue, people and societies flourish.