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Buy the paperback version of this book on Amazon.com and get the KINDLE Book Version for FREE.Have you ever wondered about how some people seem to be so commanding and charismatic with their presence? Have you ever wondered where the power to influence other people comes from? Have you felt invisible and ineffectual in your life, as if people in general, or perhaps even those closest to you, do not care about your opinions? Has this been the case even though you are quite often the person who wants the best for everyone around you? If you answered yes to any of those questions, this book is for you!Inside, you will find all the information you need to become a more persuasive, charismatic, and likable person. What's more, you will find advice on how to use that information to change things for the better!So often, books about learning to be more persuasive assume that everyone wants to dominate and control their worlds. They assume, so much of the time, that people are cynical, cruel, and just looking for power so that they can start stepping on people. That is not the case with this book! Quite the contrary, this book will give you a road map to ensuring that you are not only capable of defending yourself against bullies, conmen, and cruelty, but that you are capable of making other people's lives better, too!Inside, you will find:The secrets to navigating any and all social situations with charisma and swagger.How you can embody that perfect mix of friendliness, care, and assertiveness.How you can talk sense into your friends and loved ones when they aren't acting right.Psychological facts about the secret rules that govern our every decision.Exercises that you can follow along with at home for added practice.The deep and unexpected ability for persuasion to save the world, one person to person engagement at a time!

Astrological theory implies a relation between vocation and birth horoscopes. Dr Gauquelin discovered in studying the birth of 25,000 European professionals listed in "Who's Who", that certain planets were found more frequently at the rising or culminating positions in the horoscope. For example, Mars ascended or culminated in the case of athletes with the probability against chance distribution ranging from 1 in 50,000 to 1 in 1,000,000. This work has been internationally recognised as the most important scientific support that Astrology has ever received. Dr Gauquelin has validated the existence of a correlation between the state of the solar system and human experience. Hans Eysenck, a scientist at the London University Institute of Psychiatry, has praised Dr Gauquelin's research. Whatever you think about Astrology, this book is a new and important view for sceptics, scientists and astrologers.

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Psychological Triggers: Human Nature, Irrationality, and Why We Do What We Do. The Hidden Influences Behind Our Actions, Thoughts, and Behavio 0.88

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Written by industry professionals: a workplace safety specialist in conjunction with a practicing physician and medical manager. Provides recommendations for assessing hospital safety practices as well as specific suggestions for behavioural interventions. Brings a systematic approach to healthcare safety, identifying common problems through illustrative case studies and offering solutions. Offers several different perspectives including patient safety, doctor safety, and administrator safety.

Widely regarded as the most comprehensive comparative foreign policy text, Foreign Policy in Comparative Perspective has been completely updated in this much-anticipated second edition. Exploring the foreign policies of thirteen natio

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same in both cases). But social influence doesn’t just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.

Widely regarded as the most comprehensive comparative foreign policy text, Foreign Policy in Comparative Perspective has been completely updated in this much-anticipated second edition. Exploring the foreign policies of thirteen natio

Join photographer Trey Ratcliff, of the #1 travel photography blog StuckinCustoms.com, as he exposes the cunning tricks Social Media Influencers use to buy their way into the lucrative, multi-billion dollar world of social media brand sponsorship, world travel, and free merchandise. Discover the Instagram black market, hidden in plain sight. Meet these fake “Influencers” - with seemingly glamorous lives, but no real sway on social media - who are fraudulently cheating the system by buying likes, comments, and followers. You'll find out how little the social networks and agencies are actually doing to protect major brands across every industry, who these Influencers are defrauding to the tune of hundreds of millions of dollars each year. This widespread deception has side effects that are more than just monetary. The seemingly perfect, glamorous lives of these Influencers, combined with social media algorithms engineered to get you to keep clicking, cause many of us to feel anxious and unsettled after using social media. Go on a deep dive into the social media black market and explore its harmful psychological effects with Trey Ratcliff, a social media insider who has accrued over 5 million followers (the honest way). Take a trip through the behind-the-scenes economics of social media, learn how to spot fake accounts, and discover how it’s possible to stay zen on the Internet - without needing to unplug completely.

Written by industry professionals: a workplace safety specialist in conjunction with a practicing physician and medical manager. Provides recommendations for assessing hospital safety practices as well as specific suggestions for behavioural interventions. Brings a systematic approach to healthcare safety, identifying common problems through illustrative case studies and offering solutions. Offers several different perspectives including patient safety, doctor safety, and administrator safety.

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.

The profound effect that certain drugs have on behavior has ignited popular curiosity and has prompted a scientific search for the brain mechanisms that might be altered with drugs.Written by Jaime Diaz, an active neuroscientist, the new third edition of How Drugs Influence Behavior: A Neuro-Behavioral Approach helps readers learn and understand how drugs alter behavior.Traditionally any undergraduate course of study in drugs has required extensive prior training in chemistry and physiology. However, courses now have a surprisingly large number of students interested in drugs and behavior that were not in pre- medical, or biology, or physiology programs. Other readers may include an attorney seeking preliminary information for a case or social worker wanting to better understand his/her client’s behavior, and may especially include a concerned parent that wants to stay current with this vital field.How Drugs Influence Behavior teaches basic principles of pharmacology and neurophysiology in such a way that a person motivated to learn can not only understand them but also apply them to the issues surrounding drugs and behavior.How Drugs Influence Behavior: A Neuro-Behavioral Approach:Integrates a chapter order that illustrates certain principles about behavioral neuropharmacology in a sequence that seems to facilitate the students’ understanding of the salient issues.Helps readers become more aware of the issues surrounding drugs and behavior, helping them see that many of these issues are constantly in the news and applied on a day-to-day basis in their lives.Is student friendly!  Each chapter includes introductory topics, practice exams, and activities to assess retention of concepts presented.

The Anatomy of the Confederate Congress is a study of the influences of member characteristics on legislative voting behavior. Many questions are answered in this first computer-aided analysis of the voting patterns of the members of the Confederate Congress. Using such data as former party affiliation, attitude toward secession, wealth and slave-holding status of each member and his constituents, and the proximity of the members' home districts to actual military operations, the authors have analyzed 1,490 of 1,900 roll-call votes to determine the relationship between a congressman's legislative performance and the factors which might have influenced him. The research helps reveal clear patterns of personal attributes, political behavior, and external forces that affected congressmen's votes and thus the fate of the South.

Thought provoking and life affirming, this fascinating exploration of prenatal and birth experience's longterm impact describes how primal therapy, hypnosis, visualization, and body work aid in gaining access to our deepest, earliest memories. Those early experiences may explain chronic conditions resistent to traditional treatments.

Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations. Crafting Persuasion describes the ABCDE model (audience, behavior, content, delivery and evaluation) in a step by step guide that is as important to storytelling as the 4 P's are to marketing. It is a model that works in any setting. Whether you are an engineer running a start-up or an NGO trying to sway public opinion or a CEO evaluating a marketing plan or a government officer charged with communicating a critical message or policy, this book is for you. The strategic principles of Crafting Persuasion have been taught over the past decade at the U.S. State Department and other leading organizations. It is designed for those who have the responsibility to persuade an audience, but never had any formal training on how to do this. It is filled with real world examples from the business and non-profit worlds, along with an enlightening companion website (www.craftingpersuasion.com).So, regardless of your communication challenge, Crafting Persuasion will show you how to create a communication strategy to win over audiences and reach your personal and professional goals.

The profound effect that certain drugs have on behavior has ignited popular curiosity and has prompted a scientific search for the brain mechanisms that might be altered with drugs.Written by Jaime Diaz, an active neuroscientist, the new third edition of How Drugs Influence Behavior: A Neuro-Behavioral Approach helps readers learn and understand how drugs alter behavior.Traditionally any undergraduate course of study in drugs has required extensive prior training in chemistry and physiology. However, courses now have a surprisingly large number of students interested in drugs and behavior that were not in pre- medical, or biology, or physiology programs. Other readers may include an attorney seeking preliminary information for a case or social worker wanting to better understand his/her client’s behavior, and may especially include a concerned parent that wants to stay current with this vital field.How Drugs Influence Behavior teaches basic principles of pharmacology and neurophysiology in such a way that a person motivated to learn can not only understand them but also apply them to the issues surrounding drugs and behavior.How Drugs Influence Behavior: A Neuro-Behavioral Approach:Integrates a chapter order that illustrates certain principles about behavioral neuropharmacology in a sequence that seems to facilitate the students’ understanding of the salient issues.Helps readers become more aware of the issues surrounding drugs and behavior, helping them see that many of these issues are constantly in the news and applied on a day-to-day basis in their lives.Is student friendly!  Each chapter includes introductory topics, practice exams, and activities to assess retention of concepts presented.

Combining theory and practice, David A. Sousa helps educators understand what is happening in the brains of students with behavior problems and offers practical, effective intervention strategies compatible with current findings in neuroscience.In easy-to-understand language, the author presents current information on brain development and function and highlights factors that affect social and emotional decision-making and negative behaviors like impulsivity, defiance, and violence. Comprehensive yet concise, this guide for K–12 teachers and counselors provides methods for teaching self-control and fostering positive relationships with troubled students and provides case studies that match effective strategies with specific behaviors.Educators will find answers to critical questions such as:How does the rate of brain development explain erratic behavior of adolescents?What type of data collection can help teachers manage misbehavior?Can peer influence help curb misbehavior rather than encourage it?Why are boys more likely to misbehave than girls and what can teachers do about it?How do school and classroom climates affect student behavior?This invaluable handbook also features reproducible forms, worksheets, checklists, additional references, and an expanded list of primary research sources to help teachers understand and apply research-based principles for classroom and behavior management.

A leading behavioral economist reveals the tools that will improve our decision making on screensOffice workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens.In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: · You’re more likely to add bacon to your pizza if you order online. · If you read this book on a screen, you’re less likely to remember its content. · You might buy an item just because it’s located in a screen hot spot, even if better options are available. · If you shop using a touch screen, you’ll probably overvalue the product you’re considering. · You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font.  Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.