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Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques: Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization Focuses on leveraging existing platforms like social media sites and community for inbound marketing success Inbound Marketing and SEO is a must-have for marketers in today's online world.

Rebecca Geier brings decades of marketing experience working with hundreds of engineers and scientists to promote their innovations to technical audiences. Named by The Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America, Geier details the steps, from start to finish, to use an inbound marketing methodology to generate awareness and demand in B2B technical markets. Rich in data showing engineers online content and browsing behavior and preferences, the book is filled with lists, templates, and examples from B2B engineering and scientific companies in industries including automotive, military/aerospace, consumer electronics, manufacturing, IT, and oil/gas. If you are an engineer or technical business leader looking for a straightforward, research-based guide to modern marketing or a professional marketer new to targeting technical audiences, this book is for you.

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries. Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door. Boost your company's web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in-house resources to produce winning content Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling," and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

Dive into the worldwide 1st HubSpot Certification Guide to get HubSpot certified in only 8 days! Learn how to not only use the tool but also understand the Inbound Marketing terminology in this extensive summary. With two chapters each day, you will be able to pass the HubSpot Certification without the need of consuming the whole HubSpot Academy content in every detail. The structure of this guide is following the official HubSpot (Tool) Certification and the related courses. It provides the context and explains all relevant functionalities of the HubSpot Marketing Software in 16 separate sections, plus a summary on the Inbound Methodology, which has been put in front as Section 0. With a time investment of approx. 3 hours per day the entire preparation for the HubSpot Certification can be completed within 8 days, corresponding to two chapters per day. Preparing you with precise wording based on the HubSpot Certification and technical screenshots from the tool itself, this guide will train you in all necessary fields concerning Email Marketing, Content Marketing and Marketing Automation. Get certified - now.

Dive into the worldwide 1st HubSpot Certification Guide to get HubSpot certified in only 8 days! Learn how to not only use the tool but also understand the Inbound Marketing terminology in this extensive summary. With two chapters each day, you will be able to pass the HubSpot Certification without the need of consuming the whole HubSpot Academy content in every detail. The structure of this guide is following the official HubSpot (Tool) Certification and the related courses. It provides the context and explains all relevant functionalities of the HubSpot Marketing Software in 16 separate sections, plus a summary on the Inbound Methodology, which has been put in front as Section 0. With a time investment of approx. 3 hours per day the entire preparation for the HubSpot Certification can be completed within 8 days, corresponding to two chapters per day. Preparing you with precise wording based on the HubSpot Certification and technical screenshots from the tool itself, this guide will train you in all necessary fields concerning Email Marketing, Content Marketing and Marketing Automation. Get certified - now.