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Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

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In an innovative mix of history, anthropology, and post-colonial theory, Vicente L. Rafael examines the role of language in the religious conversion of the Tagalogs to Catholicism and their subsequent colonization during the early period (1580–1705) of Spanish rule in the Philippines. By tracing this history of communication between Spaniards and Tagalogs, Rafael maps the conditions that made possible both the emergence of a colonial regime and resistance to it. Originally published in 1988, this new paperback edition contains an updated preface that places the book in theoretical relation to other recent works in cultural studies and comparative colonialism.

What is Agile Project Management and will it bring my project in on time and budget? If you need a solid understanding of how Agile Project Management works so your projects can fully benefit from using this innovative and powerful approach, this book is essential reading.  Brilliant Agile Project Management does more than just talk you through the techniques and processes - focussing on real-life use of Agile in business environments, it provides practical advice and techniques on how to implement and work with Agile, so you always know exactly what to do and say to make your project a success. ·    Assess whether your organisation or project is right for using APM ·    Understand how to implement APM into any project ·    Overcome common problems with APM    Get up to speed with Agile Project Management and get ahead – fast! 

A Practical Guide to the Most Popular Agile Process   The Single-Source, Comprehensive Guide to Scrum for All Team Members, Managers, and Executives   If you want to use Scrum to develop innovative products and services that delight your customers, Essential Scrum is the complete, single-source reference you’ve been searching for. Leading Scrum coach and trainer Kenny Rubin illuminates the values, principles, and practices of Scrum, and describes flexible, proven approaches that can help you implement it far more effectively.   Whether you are new to Scrum or years into your use, this book will introduce, clarify, and deepen your Scrum knowledge at the team, product, and portfolio levels. Drawing from Rubin’s experience helping hundreds of organizations succeed with Scrum, this book provides easy-to-digest descriptions enhanced by more than two hundred illustrations based on an entirely new visual icon language for describing Scrum’s roles, artifacts, and activities.   Essential Scrum will provide every team member, manager, and executive with a common understanding of Scrum, a shared vocabulary they can use in applying it, and practical knowledge for deriving maximum value from it.

The Lean Change Method is a practical how-to guide for anyone wanting to transform their technology business. https://tsw.createspace.com/title/4469681/distribute/description# Co-Create Your Change The Lean Change method will teach you collaborative and innovative techniques to manage Agile change. Validate Your Transformation Learn how to systematically test your change plan and iterate based on just-in-time feedback.

Build Agile Cultures That Unleash Passion, Innovation, and Performance What do you want? Delighted customers. How do you get them? By rapidly delivering innovative, exciting products and services your customers will love to use. How do you do this? By uniting talented people around shared ideas and purpose, trusting them, helping them take ownership, and getting out of their way. It sounds easy—but you know it isn’t. To make it happen, you must create an agile culture: one that’s open to change and can respond quickly to whatever your customers need and desire. The Agile Culture gives you proven models, pragmatic tools, and handy worksheets for doing just that. Building on their experience helping hundreds of companies, three world-class experts help you align and unleash the talents of everyone in your organization. Step by step, you’ll learn how to move toward a culture of trust, in which everyone knows, owns, and improves the results. You’ll learn practical ways to refocus on differentiators and value, resurrect energy and innovation, deal more honestly with ambiguity and risk, and overcome resistance, no matter where it comes from. This text will help you go beyond buzzwords to transform the way you deliver software—so you can delight customers, colleagues, and executives. Coverage includes · Creating cultures of trust and ownership, in which individuals, teams, and organizations can do amazing things · Assessing where you stand, so you can move toward higher levels of performance, innovation, and motivation · Leading as an enabler, not a controller · Rebuilding trust where it’s been lost—or building it where it never existed · Clarifying quickly the design goals of any project, product, or process · Using iteration to reduce risk and make commitments you can keep · Managing uncooperative people (and processes) · Selecting metrics that focus on business value, foster trust, and don’t compromise ownership  

The Lean Change Method is a practical how-to guide for anyone wanting to transform their technology business. https://tsw.createspace.com/title/4469681/distribute/description# Co-Create Your Change The Lean Change method will teach you collaborative and innovative techniques to manage Agile change. Validate Your Transformation Learn how to systematically test your change plan and iterate based on just-in-time feedback.

This book takes a closer look at small businesses, but not all of them. It focuses on a particular set of them small, innovative firms, the 'gazelles' of the small business family. Like the fast, light, and agile member of the African antelope family, these fleet-footed and rapidly growing small firms attempt to take an idea from invention, through research and testing, to development of a marketable product, design, or service. Along this continuum, such firms create jobs, expand the economy, support families, and introduce new products. They also encounter a daunting set of problems and obstacles in this remarkable journey. All small businesses face problems. The main street barber, hardware store or grocery owner, restaurateur, clothier, mechanic, electrician, individual working out of his or her home, and other small businesses all face problems. They metaphorically ride the rough ocean of the economy in a small rowboat, battered by waves larger than they are. In general, however, high technology entrepreneurs face even more complex and baffling obstacles as they enter uncharted waters to bring new ways of doing things to market. This is not a value judgment in favor of some small firms and against others. All small businesses contribute to the economy. Many of the recommendations presented in this book could apply to all small businesses, not just these 'gazelles'. But these rapidly growing firms, when they finally hit the product cycle, create jobs at a rapid rate, introduce new and unique products, designs, and methods into the economy, and transform our existence. This book focuses on those firms and their journey.

This book will help you implement successful change and bypass change resistance by co-creating change. The book will do that through examples of how innovative practices can dramatically improve the success of change programs. These practices combine ideas from the Agile, Lean Startup, change management, organizational development and psychology communities. This book will change how you think about change. In this book we will cover: Why does change resistance emerge and what you should NOT do about it. And of course, how to harness that human reaction to the benefit of all involved in the change process. Step-by-step descriptions of how we combined ideas from many change methods and frameworks to develop a customized change management process that was right for The Commission. How you can customize your own change program just like we did at The Commission. How you can involve the people affected in the change in the design of that change. Directly contributing to the success of the change program. A newly appointed CIO had shaken the place up with some big changes, including a transition away from traditional management practices and towards Agile practices. How to implement these modern approaches to management in a very traditional organization? A new approach to change was needed. Lean Change Management was needed. This book describes how myself and team of change agents helped The Commission transform from an old-school public sector to a modern Agile organization. Was it easy? Of course not. But it was possible because of the innovative practices for Change Management that I describe in this book.

Be at the forefront of audio technology with the Lectrosonics IFBT4 Frequency-Agile Compact Transmitter. This innovative device is specifically designed for high-demand applications such as broadcasting, motion picture production, theater, and live stage performances where superior audio quality and extended operating range are paramount. This user-friendly transmitter can function as a standalone device or be seamlessly integrated into popular intercom systems. It employs Lectrosonics' patented Digital Hybrid Wireless technology (U.S. Patent 7,225,135) to digitally encode the audio in the transmitter and decode it in the receiver, all while transmitting the encoded information via an analog FM wireless link. This unique digital technique, which is not a mere digital version of an analog compandor, can only be achieved in the digital domain, ensuring pristine audio quality even though the inputs and outputs are analog.The Lectrosonics IFBT4 transmitter leverages the benefits of conventional FM wireless systems, such as excellent range, efficient use of RF spectrum, and resistance to interference. However, it surpasses conventional systems by eliminating the analog compandor and its associated artifacts. With 256 UHF frequencies in 100kHz steps, this transmitter offers exceptional flexibility in coordinating frequencies in multi-channel wireless systems and avoiding interference from external RF signal sources and noise.The device's microprocessor control ensures smooth operation and eliminates transients at turn-on and turn-off. It also features a TUNE mode that mutes the transmitter output to prevent interference in other wireless systems while changing frequencies. In the XMIT mode, the output is activated, and the frequency cannot be altered. The IFBT4 transmitter delivers a robust 250 mW of output power, providing an exceptional operating range when used with an efficient antenna. This makes it ideal for indoor use, where the signal can penetrate various surfaces and reflect off others to extend the operating range and reduce the need for critical antenna positioning. The transmitter's LCD display is backlit for use in dimly lit conditions and is also highly visible in direct sunlight. DIP switch settings on the rear panel ensure compatibility with RTS and Clear Com intercom systems. The device also includes a preamp stage in the input stage for direct connection to dynamic microphones in standalone applications. Constructed from rugged, machined aluminum with an electrostatic powder coating and an anodized finish, the Lectrosonics IFBT4 transmitter is built to last. It operates on 6 to 18 Volts DC via a locking connector and comes with a detachable, locking 1/4 wavelength flexible, galvanized steel cable whip antenna that connects to a 50 Ohm BNC connector on the rear panel. Experience the future of wireless audio transmission with the Lectrosonics IFBT4 Frequency-Agile Compact Transmitter.

Become an agile and efficient photographer with the Freewell 95mm Magnetic Quick Swap System Neutral Density ND10000 13-Stops Camera Lens Filter. Designed for those critical moments when capturing the perfect shot is a race against time, this innovative filter system allows for rapid, tool-free filter changes in just seconds. Crafted with the highest standards, the filter features High Definition Premium Optical glass that is double-side multicoated to ensure zero chromatic aberration and maintain the integrity of your images. The ND10000 rating provides a 13-stop reduction in light entry, enabling you to achieve stunning, mesmerizing long exposures even in bright conditions. This level of density is ideal for creating that silky smooth effect on waterfalls or capturing dramatic skies.The robust construction of the filter ensures it is waterproof, dustproof, scratch-resistant, and oilproof, making it a reliable companion for all your photographic adventures. The magnetic quick swap system not only enhances the ease of use but also ensures a secure attachment to your lens, giving you peace of mind as you focus on your craft.This versatile 95mm circular filter is compatible with a broad range of camera lenses, making it a valuable addition to any photographer's kit. Whether you're looking to freeze motion with a wider aperture or create a shallow depth of field, the Freewell Magnetic Quick Swap System provides the effective solution you need without the hassle of traditional threaded filters.Choose the Freewell 95mm Magnetic Quick Swap System Neutral Density ND10000 13-Stops Camera Lens Filter for its high-quality, durable, and effective design that will elevate your photography to new heights.

After extensive research and development, Samson presents the Concert 88 Camera Frequency-Agile UHF Wireless Lavalier Microphone System, a professional-grade audio solution designed to elevate your film and video productions. This innovative system is engineered to cater to a broad spectrum of filming applications, ensuring high-quality, clear, and stable audio capture.The system is equipped with a beltpack transmitter and the LM10 omnidirectional lavalier microphone, renowned for its exceptional audio quality. The Concert 88 Camera system operates within a frequency range of 542-566 MHz, offering 16 selectable frequencies over a 25 MHz bandwidth. This feature ensures reliable, interference-free performance in any location, making it a dependable choice for professionals.For maximum convenience, the low-profile CR88V receiver offers an impressive 12-hour battery life from a single removable lithium-ion rechargeable battery. The package includes two batteries, facilitating quick changes to minimize downtime during critical filming moments. The receiver can be effortlessly mounted directly onto any camera with a cold shoe mount or clipped onto a shoulder strap, offering flexibility in usage.The system also includes a headphone output with an independent level control, allowing you to monitor the received signal without affecting the receiver's output signal. The package comes complete with 1/8" and XLR output cables, ensuring compatibility with a wide range of cameras.The Concert 88 Camera system boasts a best-in-class 300' wireless range, operating within the reliable UHF frequency band. This feature helps avoid interference from wireless routers and other handheld devices, ensuring uninterrupted audio capture. The system's 16 selectable frequency options cater to multi-location shoots, while the tone key and auto mute circuit silence the receiver's output when the transmitter is powered off or out of range.The audio is transmitted to the CR88V Micro Wireless Receiver via the CB88 Beltpack Transmitter, which is powered by the included LM10 miniature omnidirectional lavalier microphone. The transmitter offers eight hours of battery life using two AA batteries (not included) and features a variable Gain control and a one-touch Mute button for easy operation.In summary, the Concert 88 Camera Frequency-Agile UHF Wireless Lavalier Microphone System is a durable, high-quality, and reliable solution for professionals seeking superior audio quality in their film and video productions.

AWXm Wind Instrument system offers the latest in Samson wireless technology by paring the innovative ATX clip-on transmitter with the portable AR99m micro receiver. Unlock the entire stage with a frequency-agile wireless system that can fit in any gig bag.Relay your soundThe ATX wireless transmitter's inconspicuous design enables easy mounting while providing a gentle but secure clip-on connection to the bell of the instrument. Supporting up to eight hours of rechargeable, cable-free battery life, the ATX transmitter is the perfect compliment to the bell of your instrument.Mic how you'd likeCapture the sound of your instrument with the HM60 condenser microphone. Designed specifically for live performance, the microphone delivers the dynamic, natural sound of the instrument with a wide 20 Hz to 18 kHz frequency response. Able to handle high sound pressure levels (SPL) of up to 125dB, the HM60 is well suited for close miking brass and woodwind instruments.The supercardioid polar pattern provides excellent isolation of the instrument while reducing pickup of unwanted ambient sounds. The unique 3-point halo isolation mount minimizes mechanical vibrations and keyclick noises.Multifunctional, one compact designThe AR99m micro receiver puts an emphasis on functionality and versatility. With a 300' operating range and three output connections (1/4", 1/8" and XLR) the AR99m offers more compatibility while being a fraction of the size of other receivers. Ensure maximum wireless clarity anywhere by scanning the 100 available channels with a simple touch of a button, the AR99m analyzes and selects the clearest channel for your area.Turn the AR99m into a dual channel system by connecting a Samson XPD Series USB Digital Wireless System (sold separately) or conveniently charge the ATX transmitter with the receiver's USB port.

What sets the AirLine 88x Guitar UHF Wireless System apart is its innovative design that offers true wireless freedom for guitarists, eliminating the need for a beltpack or cable. This high-quality, frequency-agile UHF system from the reputable brand Samson, is designed to deliver professional audio clarity and premium reliability. It's perfect for use with guitars, basses, and other stringed instruments, boasting an impressive 300' operating range. The system includes an AG8 plug-in transmitter, designed to be a seamless extension of your instrument. Its compact and unobtrusive design allows you to freely interact with your audience and move around the stage without any hindrance. The AG8 transmitter features an IR sync for wireless frequency matching with the receiver, an audio Mute switch for silent instrument swaps, a battery life LED indicator, and provides up to 12 hours of operation on a single AA battery. The AirLine 88x AG8 system is as user-friendly as a standard guitar cable. Simply plug the small transmitter into your instrument and the receiver into your amp for a hassle-free setup. The AG8 plug-in transmitter is versatile, designed with a dual-position connector that fits both Fender (Stratocaster) and Gibson-style guitar output jacks. It also delivers exceptional clarity of low-end frequencies, making it ideal for electric bass guitars, acoustic-electric guitars, electric violins, and accordions.On stage, the AirLine 88x AG8 system shines with its versatility and ease of setup. The rack mountable CR88x receiver offers 100 wireless channels across a broad 25 MHz bandwidth, with one-touch scanning to automatically select the clearest channel available in your performance space. The receiver's True Diversity design minimizes dropouts, while Tone-key and auto-mute technology prevent undesired noise and interference when the transmitter is out of range. The rear panel provides both balanced (XLR) and unbalanced (1/4") connections to an amplifier, sound system, or recording desk. The included rackmount kit allows for easy installation of single or multiple CR88x receivers in a portable audio rack or permanent venue. In conclusion, the AirLine 88x Guitar UHF Wireless System is a reliable, durable, and high-quality solution for all your wireless audio transmission needs, whether for live performances, recording studios, or worship services.

Paying homage to the original icon, the Salomon XT-4 OG pulls together some of the brand's most innovative tech details, all in one sneaker. Features like the Agile Chassis Skeleton system provides unrestrictive stability while the dual density EVA cushioning promises a smooth ride, regardless of the terrain. Suitable for Trail Running and Lifestyle, Synthetic Textile Uppers, Rubber Outsole, Dual Density EVA Cushioning, Agile Chassis Skeleton System, Quicklace System, 10mm Heel Drop, Branding Throughout, Salomon. Salomon Xt-4 Og in Vanilla Ice/Dark Citron/Liberty, Size UK 11

Paying homage to the original icon, the Salomon XT-4 OG pulls together some of the brand's most innovative tech details, all in one sneaker. Features like the Agile Chassis Skeleton system provides unrestrictive stability while the dual density EVA cushioning promises a smooth ride, regardless of the terrain. Suitable for Trail Running and Lifestyle, Synthetic Textile Uppers, Rubber Outsole, Dual Density EVA Cushioning, Agile Chassis Skeleton System, Quicklace System, 10mm Heel Drop, Branding Throughout, Salomon. Salomon Xt-4 Og in Vanilla Ice/Dark Citron/Liberty, Size UK 11.5