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Unread book in perfect condition.

Unread book in perfect condition.

Unread book in perfect condition.

Dieses Buch richtet sich an IT-Manager und IT-Berater. Der Leser erhält einen praxisorientierten Überblick, insbesondere aber Lösungsvorschläge für das erfolgreiche Management seiner Informationstechnologie. Im ersten Teil werden sechs aktuelle Trends und Herausforderungen im Informationsmanagement beschrieben. Im zweiten Teil wird ein umfassendes Modell für ein integriertes Informationsmanagement vorgestellt, das eine Antwort auf Teil 1 darstellt. Die einzelnen Bausteine des Modells werden präsentiert. Im dritten Teil wird anhand sechs konkreter Beispiele beschrieben, wie man ausgewählte Konzepte des integrierten Informationsmanagements in die Praxis umsetzen kann. Eine Grundlage des Buches bildet die Übertragung erfolgreicher Managementkonzepte aus der industriellen Produktion auf das IT-Management. Die Inhalte des Buches sind in einem Kompetenzzentrum entstanden, das die Universität St. Gallen mit einer Reihe namhafter Großunternehmen betreibt. Bei den im Buch beschriebenen Beispielen handelt es sich weitgehend um die Ergebnisse konkreter Pilotprojekte, die in den Partnerunternehmen des Kompetenzzentrums umgesetzt wurden.

Unread book in perfect condition.

Unread book in perfect condition.

Erkundungen: Erkundungen B2 - Kursbuch MIT CD (German Edition)

Unread book in perfect condition.

Buy with confidence! Book is in new, never-used condition 1.83

Unread book in perfect condition.

Unread book in perfect condition.

Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 2.47

The integration of online and offline marketing techniques is central to modern marketing practice. Companies can no longer compete if their digital and traditional marketing operate in silos, and organizations are therefore looking for graduates with the skills to implement genuinely integrated marketing campaigns. This new edition of Marketing Communications has had, from its very first edition, a strong focus on integration, and will give students the precise skills that employers are seeking. This new, seventh edition is written by both an academic and professional, and therefore provides the perfect balance of research and theory combined with real world practicality that teaches students the why behind the how. Marketing Communications features a mixture of extended and short case studies, giving lecturers the flexibility to choose what best suits their teaching style. With increased focus on social media as well as coverage of the latest digital technologies, students will learn more than just how to use the current preferred digital marketing tools - they will become truly confident working in an environment of ongoing technological transformation. Online resources include chapter PowerPoints, multiple choice question bank, and video reviews.

Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Dieser Quick Guide liefert kompaktes Grundlagenwissen über Marketinginstrumente, Marketingstrategien und die wichtigsten Kommunikationstools  – auf den Punkt aufbereitet. Die entscheidenden Aufgabenbereiche des Marketing werden griffig erklärt und mithilfe von einprägsamen Beispielen erläutert: Aufbau einer Marketingorganisation, Märkte und Marketingziele, Kaufverhalten, Kaufentscheidungsprozesse sowie Absatz-, Wachstums- und Kommunikationsstrategien. Die Schaubilder geben einen schnellen Überblick, und praxisnahe Übungsaufgaben inklusive Musterlösungen bieten dem Leser die Möglichkeit, seinen Lernfortschritt direkt zu überprüfen. Ideal auch für die Vorbereitung auf Klausuren und Prüfungen! Ob Studierender, Auszubildender, Quereinsteiger, Berufsanfänger, Jobwechsler, Selbstständiger oder Start-up-Unternehmer: Dieser „Spickzettel“ bietet schnelle Orientierung für alle, die sich Marketingwissen in kurzer Zeit aneignen wollen.  

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. The third edition of Distribution Channels re-positions itself as Sales and Marketing Channels, placing market access at the heart of business and marketing strategy. This global bestseller delivers a rational economic framework to analyze, plan and manage profitable channels to market. It addresses emerging business models and buying behaviours with practical steps, ensuring maximum leverage of channel partners at every stage of the go-to-market process. Sales and Marketing Channels, a fully-revised third edition, takes a multi-sector approach with an entire new series of specialist sections for application to any business. This efficient structure extracts tangible commercial value from partner relationships, integrating innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Updates include the impact of cloud technology, advancing consumer channels, monetizing the distribution of intellectual property and the evolving 'gig economy', led by Uber and Deliveroo. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources are an essential toolkit for strategizing new and existing routes to market.

Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. The third edition of Distribution Channels re-positions itself as Sales and Marketing Channels, placing market access at the heart of business and marketing strategy. This global bestseller delivers a rational economic framework to analyze, plan and manage profitable channels to market. It addresses emerging business models and buying behaviours with practical steps, ensuring maximum leverage of channel partners at every stage of the go-to-market process. Sales and Marketing Channels, a fully-revised third edition, takes a multi-sector approach with an entire new series of specialist sections for application to any business. This efficient structure extracts tangible commercial value from partner relationships, integrating innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Updates include the impact of cloud technology, advancing consumer channels, monetizing the distribution of intellectual property and the evolving 'gig economy', led by Uber and Deliveroo. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources are an essential toolkit for strategizing new and existing routes to market.

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.