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The Campaign Manager is a clear and concise, must-have handbook that is based on the author's three terms as mayor of Ashland, Oregon, and her numerous successes in managing campaigns. Supportive of both candidates and issues, this handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level. Thoroughly revised and updated, this new edition now covers campaign technology methods in every chapter, and includes expanded material on direct mail, effective yet inexpensive television spots, and how to get the most reach for your campaign dollar. Also included are updates on working vote-by-mail elections for better results, organizing your database for campaign workers and donors, and fighting negative campaigns.

Book is in NEW condition. 1.53

Take your students on a journey into the world of campaign managers. Powered by scores of interviews and surveys of political professionals, the book considers the purpose, potency, and poetry of modern political campaigns in the US.

Americans have come to expect that the nation’s presidential campaigns will be characterized by a carnival atmosphere emphasizing style over substance. But this fascinating account of the pivotal 1840 election reveals how the now-unavoidable traditions of big money, big rallies, shameless self-promotion, and carefully manufactured candidate images first took root in presidential politics.Pulitzer Prize–nominated former Wall Street Journal reporter Ronald G. Shafer tells the colorful story of the election battle between sitting president Martin Van Buren, a professional Democratic politician from New York, and Whig Party upstart William Henry Harrison, a military hero who was nicknamed “Old Tippecanoe” after a battlefield where he fought and won in 1811. Shafer shows how the pivotal campaign of “Tippecanoe and Tyler Too” marked a series of firsts that changed presidential politicking forever: the first presidential campaign as mass entertainment, directed at middle- and lower-income voters; the first “image campaign,” in which strategists painted Harrison as an everyman living in a log cabin sipping hard cider (in fact, he was born into wealth, lived in a twenty-two-room mansion, and drank only sweet cider); the first campaign in which a candidate, Harrison, traveled and delivered speeches directly to voters; the first one influenced by major campaign donations; the first in which women openly participated; and the first involving massive grassroots rallies, attended by tens of thousands and marked by elaborate fanfare, including bands, floats, a log cabin on wheels, and the world’s tallest man.Some of history’s most fascinating figures—including Susan B. Anthony, Charles Dickens, Abraham Lincoln, Edgar Allan Poe, Thaddeus Stevens, and Walt Whitman—pass through this colorful story, which is essential reading for anyone interested in learning when image first came to trump ideas in presidential politics. 

From a leading expert on election law, a compelling answer to the dilemmas of campaign finance reform Campaign financing is one of today’s most divisive political issues. The left asserts that the electoral process is rife with corruption. The right protests that the real aim of campaign limits is to suppress political activity and protect incumbents. Meanwhile, money flows freely on both sides. In Plutocrats United, Richard Hasen argues that both left and right avoid the key issue of the new Citizens United era: balancing political inequality with free speech.   The Supreme Court has long held that corruption and its appearance are the only reasons to constitutionally restrict campaign funds. Progressives often agree but have a much broader view of corruption. Hasen argues for a new focus and way forward: if the government is to ensure robust political debate, the Supreme Court should allow limits on money in politics to prevent those with great economic power from distorting the political process. 

Because of its extraordinary consequences and because of Abraham Lincoln’s place in the American pantheon, the presidential election of 1860 is probably the most studied in our history. But perhaps for the same reasons, historians have focused on the contest of Lincoln versus Stephen Douglas in the northern free states and John Bell versus John C. Breckinridge in the slaveholding South. In The Election of 1860 a preeminent scholar of American history disrupts this familiar narrative with a clearer and more comprehensive account of how the election unfolded and what it was actually about. Most critically, the book counters the common interpretation of the election as a referendum on slavery and the Republican Party’s purported threat to it. However significantly slavery figured in the election, The Election of 1860 reveals the key importance of widespread opposition to the Republican Party because of its overtly anti-southern rhetoric and seemingly unstoppable rise to power in the North after its emergence in 1854. Also of critical importance was the corruption of the incumbent administration of Democrat James Buchanan—and a nationwide revulsion against party. Grounding his history in a nuanced retelling of the pre-1860 story, Michael F. Holt explores the sectional politics that permeated the election and foreshadowed the coming Civil War. He brings to light how the campaigns of the Republican Party and the National (Northern) Democrats and the Constitutional (Southern) Democrats and the newly formed Constitutional Union Party were not exclusively regional. His attention to the little-studied role of the Buchanan Administration, and of perceived threats to the preservation of the Union, clarifies the true dynamic of the 1860 presidential election, particularly in its early stages.

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.55

Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.

Using witty anecdotes and clear explanations, acclaimed writer Susan E. Goodman takes readers from the birth of democracy to the Electoral College; from front porch campaigning to hanging chads. It's all here, spiced up with Elwood Smith's witty illustrations, hilarious sidebars, photographs, and solid back matter. It's a landslide victory: See How They Run stands above the rest as the most accessible, informative, and enjoyable election book on the market.

Lessons from election campaigns organized by the Bolsheviks in Russia under the tsar.

In The Last Campaign, Zachary Karabell rescues the 1948 presidential campaign from the annals of political folklore ("Dewey Defeats Truman," the Chicago Tribune memorably and erroneously heralded), to give us a fresh look at perhaps the last time the American people could truly distinguish what the candidates stood for. In 1948, Harry Truman, the feisty working-class Democratic incumbent was one of the most unpopular presidents the country had ever known. His Republican rival, the aloof Thomas Dewey, was widely thought to be a shoe-in. These two major party candidates were flanked on the far left by the Progressive Henry Wallace, and on the far right by white supremacist Dixiecrat Strom Thurmond. The Last Campaign exposes the fascinating story behind Truman’s legendary victory and turns a probing eye toward a by-gone era of political earnestness, when, for “the last time in this century, an entire spectrum of ideologies was represented,” a time before television fundamentally altered the political landscape.

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This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.

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Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. This handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.Updates to the fifth edition include an entirely new chapter on social media and its influence on campaigning, new coverage on how to put together a campaign plan, and a new appendix on how to campaign on a budget.

The ground upon which campaigns and elections are contested has been shifting rapidly in the last decade. Radical and ongoing changes to the way elections are administered and campaigns are financed; new approaches to polling, campaign management and advertising, and voter mobilization; and recent developments in the organization of political parties and interest groups, the operation of the media, and the behavior of voters require close examination. New Directions in Campaigns and Elections guides students through the tangle of recent developments in real-world politics drawing on the insights of innovative scholarship on these topics. More than any other aspects of American politics, campaigns and elections have been affected―in many cases transformed―by new communication technologies, a recurring theme throughout the volume. This tightly organized collection of original contributions raises important normative questions, grounds students’ thinking in cutting edge empirical research, and balances applied politics with scholarly insights. Like other volumes in the New Directions in American Politics series, the focused exploration of the latest developments across a comprehensive range of topics makes this an ideal companion for students eager to understand the rapidly changing political environment of the U.S. electoral process.

Help students understand the election process (and get involved!) with these quick, easy, and engaging activities that teach about how we elect our leaders; the presidency; the rights and responsibilities of voting; the differences between local, state, and national government; and more. Includes a read-and-write mini-book, an election timeline, polling and graphing activities, and literature and web links. Revised and updated for 2016!

A contemporary and comprehensive approach to campaigns and elections. The leading book in the market―now updated through the 2014 elections―Campaigns & Elections provides a balanced and accessible approach to campaign and election coverage. Based on courses taught by the book’s respected author team, the Second Edition brings an authoritative perspective and a clear, consistent framework to reveal the strategies and choices that face candidates and other participants in the American political system.

For those who want to get elected themselves, help their local candidates get elected, or see their favorite ballot measures and initiatives pass, Catherine Shaw has written this clear, concise handbook. Based on the author's three terms as mayor and her numerous successes in managing campaigns is support of both candidates and issues, this book gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The book also contains helpful illustrations of campaign brochures, lawn signs, flow charts, and an appendix of useful forms for photocopying.Shaw's own experience with winning elections, including some in which she was outspent by a five to one margin, attests to the success of her campaign organization techniques. Her witty, anecdotal style never obscures the book's main message: A well-organized campaign wins elections. The Campaign Manager assures citizens that politics do matter, and that citizens working at the local level can be successful.

Nasty, below-the-belt campaigns, mudslinging, and character attacks. These tactics have become part and parcel of today's election politics in America, and judicial elections are no exception. Attacking Judges takes a close look at the effects of televised advertising, including harsh attacks, on state supreme court elections. Author Melinda Gann Hall investigates whether these divisive elections have damaging consequences for representative democracy. To do this, Hall focuses on two key aspects of those elections: the vote shares of justices seeking reelection and the propensity of state electorates to vote. In doing so, Attacking Judges explores vital dimensions of the conventional wisdom that campaign politics has deleterious consequences for judges, voters, and state judiciaries. Countering the prevailing wisdom with empirically based conclusions, Hall uncovers surprising and important insights, including new revelations on how attack ads influence public engagement with judicial elections and their relative effectiveness in various types of state elections. Attacking Judges is a testament to the power of institutions in American politics and the value of empirical political science research in helping to inform some of the most significant debates on the public agenda. This book's results smartly contest and eradicate many of the fears judicial reformers have about the damaging effects of campaign negativity in modern state supreme court elections.