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May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days.

There has never been a greater need for practical DIY marketing advice from a musician who has been there and succeeded than now – at a time when new technologies make it more possible than ever for musicians to attract attention independently and leverage their own careers, and record industry professionals look exclusively for developed artists who are already successful.Written by a professional musician for other musicians, Music Marketing for the DIY Musician is a proactive, practical, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music. In a conversational tone, it reveals a systematic business approach employing the same tools and techniques used by innovative top companies, while always encouraging musicians to stay true to their artistic integrity. It's the perfect blend of left-brain and right-brain marketing.This book is the culmination of the author's 25 years in the trenches as a musician and entrepreneur, and over a decade in academic and practical research involving thousands of independent artists and marketing experts from around the world. The goal is to help musical artists take control of their own destiny, save money and time, and eventually draw the full attention of top music industry professionals. It's ultimately about making music that matters – and music that gets heard!

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This is a step-by-step guide to creating and selling a horror movie, from rough outline to film distribution, with an emphasis on storytelling and marketing. Chapters cover screenwriting, freelancing as a writer, collaborating, budgeting and pitching projects to industry decision-makers. Interviews with J.B. Bookwalter, Roy Frumkes, Larry Fessenden, Scooter McRae, Brett Piper and others all convey today's realities. Production stills, sample screenplay pages, and sample budgets are included. Fully indexed.

This is a step-by-step guide to creating and selling a horror movie, from rough outline to film distribution, with an emphasis on storytelling and marketing. Chapters cover screenwriting, freelancing as a writer, collaborating, budgeting and pitching projects to industry decision-makers. Interviews with J.B. Bookwalter, Roy Frumkes, Larry Fessenden, Scooter McRae, Brett Piper and others all convey today's realities. Production stills, sample screenplay pages, and sample budgets are included. Fully indexed.

Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue--with little or no marketing budget.With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, grow a loyal audience that devours your content, and spread the word about any product, service, cause or personality.Use simple videos as promotional power toolsHold an eBay auction for publicity purposes (author Jim Cockrum made over $30,000 and earned tons of free publicity from just one auction)Find the perfect online partners that can take you to the next level quickly...and more!Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Print business documents with color highlights and vibrant full-color marketing materials. HP's low-priced and reliable Original Laser Toner cartridges are designed for your home or office and your budget.A great price for great qualityReliable quality from Original HP toner cartridges that deliver consistent printing at a low purchase price. The HP Laser printer, toner cartridges, and imaging drum together deliver an affordable system. Use high-performing Original HP toner cartridges for the HP printer designed for your space.Get text quality with Original HP tonerPrint professional-quality documents, using HP toner that produces sharp black text and graphics. Print vibrant colors in graphics, images, and marketing materials to represent your business. Achieve HP high-quality prints and consistent results-from page to page and cartridge to cartridge. Help ensure that you're getting the authentic HP quality you paid for with innovative anti-fraud technology.No nonsense replacementGet back to business quickly. Original HP toner cartridges are easy to install. The choice you can trust-avoid frustrating reprints, wasted supplies, and service calls. HP helps you recycle your Original HP cartridges-it's easy and free with the HP Planet Partners program.

Industry veteran Jon Fitzgerald has developed a new manual for making socially activist films on a low budget, from concept development through production, from marketing through distribution.In straightforward sections, with descriptive breakdowns for each category, the book presents a new paradigm for social impact filmmaking in the modern age ― including case studies on numerous films and advice from industry professionals on each topic.

Today, nearly every charitable nonprofit, advocacy group, professional group, and politician relies on the philanthropy of others. Whether it's a private college, a hospital or museum, a lobbying group, or a local, low-budget food shelf, operational and marketing costs and capital investments are often largely underwritten through the generous support of donors. Nonprofits need some people to write $25 checks on a regular basis, and they need others to make six-figure pledges. The bad news: Since the economic collapse of 2008, getting people to part with precious dollars has become ever more difficult. The good news is that people are still inclined to be generous to organizations, causes, and candidates they believe in. Effective Frontline Fundraising provides the information you'll need to set up and manage an effective development team capable of consistently raising gifts, both large and small. Effective Frontline Fundraising will not only teach those skills for getting the gift you want in the short run, but it will also show how to build a meaningful, long-lasting relationship between your organization and your donor base. This book: Shows how to keep that organizational lifeblood—cash—running through your vital operations Explains how to create a firm foundation from which to solicit funds Provides examples of successful and unsuccessful fundraising messages and plans Teaches you how to ask confidently for gifts from $25 to $1,000,000 . . . or more! What you'll learn You will learn to: Recruit a rock-solid development team Devise and implement an annual fundraising plan Craft a motivating fundraising message Time your solicitations to maximize return Maintain positive relationships with your donor base Gain an understanding of the gift cycle Leverage volunteers, events, and other development resources and opportunities Build the confidence to make the “big ask” for major gifts Who this