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Used Item. Does not include New Access Codes , Cd's or one time use items that come when New. This item is Used.

Used Item. Does not include New Access Codes , Cd's or one time use items that come when New. This item is Used.

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as "Dadvertising," "Meerkating," and the "Digital Self" to maintain an edge in the fluid and evolving field of consumer behavior. Also Available with MyMarketingLab(TM) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyMarketingLab(TM) does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for: 0134472470 / 9780134472478 Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText -- Access Card Package Package consists of: 0134129938 / 9780134129938 Consumer Behavior: Buying, Having, and Being 0134149556 / 9780134149554 MyMarketingLab with Pearson eText -- Access Card -- for Consumer Behavior: Buying, Having, and Being

Michael studied painting in England before moving to southern California, where he worked as a marketing executive while continuing to paint. It was there that his painting really took off. His paintings capture the essence of the subject matter with vitality and richness that comes from bold images and attention to detail that brings all of his work to life. Color: Multi.

Michael studied painting in England before moving to southern California, where he worked as a marketing executive while continuing to paint. It was there that his painting really took off. His paintings capture the essence of the subject matter with vitality and richness that comes from bold images and attention to detail that brings all of his work to life. Color: Multi.

Michael studied painting in England before moving to southern California, where he worked as a marketing executive while continuing to paint. It was there that his painting really took off. His paintings capture the essence of the subject matter with vitality and richness that comes from bold images and attention to detail that brings all of his work to life. Color: Multi.

Michael studied painting in England before moving to southern California, where he worked as a marketing executive while continuing to paint. It was there that his painting really took off. His paintings capture the essence of the subject matter with vitality and richness that comes from bold images and attention to detail that brings all of his work to life. Color: Multi.

Michael studied painting in England before moving to southern California, where he worked as a marketing executive while continuing to paint. It was there that his painting really took off. His paintings capture the essence of the subject matter with vitality and richness that comes from bold images and attention to detail that brings all of his work to life. Color: Multi.

Michael studied painting in England before moving to southern California, where he worked as a marketing executive while continuing to paint. It was there that his painting really took off. His paintings capture the essence of the subject matter with vitality and richness that comes from bold images and attention to detail that brings all of his work to life. Color: Multi.

NEW 5th fully revised and expanded edition, over 300 new photographs, 501 pages. English edition, published in Antwerp, Belgium by Media Marketing Communications (MMC). This is the latest edition of the world famous book by Michael Jackson devoted entirely to the fabulous beers of Belgium. Includes many beautiful color pictures. Some of the incredible beers discussed are fruit beers, white beers, lambics, saisons, trappist beers, and monk's beers. Also included is a chapter on bed and beer which describes brewery visits, beer cuisine, and nearby sleeping accommodations.

NEW 5th fully revised and expanded edition, over 300 new photographs, 501 pages. English edition, published in Antwerp, Belgium by Media Marketing Communications (MMC). This is the latest edition of the world famous book by Michael Jackson devoted entirely to the fabulous beers of Belgium. Includes many beautiful color pictures. Some of the incredible beers discussed are fruit beers, white beers, lambics, saisons, trappist beers, and monk's beers. Also included is a chapter on bed and beer which describes brewery visits, beer cuisine, and nearby sleeping accommodations.

In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on―in short, to participate in the organization’s programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers. Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the “family” continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, and the theory behind it can be used as a diagnostic tool to reveal―and remedy―the problems of troubled ones. This book addresses each element of the cycle in the hope that more arts organizations around the globe―from orchestras, theaters, museums, opera companies, and classical and modern dance organizations to service organizations and other not-for-profit cultural institutions―will be able to sustain remarkable creativity, pay the bills, and have fun doing so!

Digital President is a detailed guide written from the front lines of the cutting-edge of marketing and entrepreneurship. You will learn the step by step process that Michael and Woods personally used to grow multiple companies to seven figures in as little as ninety days. If you want to grow your business, create authority in your market, attract an audience, convert them into customers, and build a community of raving fans, this book will show you how to do it fast.You will learn: - How Michael and Woods turned a book they sold for $6.95 into $1 Million in revenue in less than a year. - How to turn your product or service into smash hit that will get snapped up by consumers who see you as the Go-To Authority for solving their problems. - How to write your own best-selling book quickly and easily, and turn it into a revenue generating machine. - How to quickly get the attention of your perfect audience and get them to say "Yes" to you, your products and your services. - How to build a "Community Funnel" to build a community of loyal followers who will grow your company and take care of you and your family forever.

Insightful tips to master white paper writing and marketing The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project—from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to: * Create outlines that work * Master interviewing techniques * Focus content on your readers * Inject persuasion into your paper * Quickly find research data * Write the core parts for any white paper * Craft compelling titles * Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide.

Hardcover. In 1985, Nike released Michael Jordan's first sneaker, the Air Jordan 1, and sneaker culture was born. Now thousands of people wait in line at Supreme, and companies throw millions of dollars at LeBron James to keep him in their marketing plans. The trend that saw steady growth for decades with the emergence of sports, hip-hop, and sportswear advertising has exploded into a phenomenon. And no one has watched that phenomenon more closely than Complex. Sneaker of the Year explores the past 35 years of sneaker culture with the expertise, authority, and passion that only Complex can offer. With vibrant photographs and illustrations throughout, as well as input from some of the sneaker world's most important voices, this compilation is a must-have for hypebeasts and sneakerheads everywhere. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

If you are a professional salesperson, sales manager or director, VP of sales, CEO, any role in marketing, or anyone supporting selling efforts, this book is for you. It will teach you updated tools, language and tactics of selling in today's market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to sales effectiveness to 42 rules. These rules have been road tested over 28 years of personal sales and management experience and close observation of many salespeople and sales organizations. These rules apply to all selling efforts, from high-tech enterprise sales to non-technology sales.Sales isn't rocket science, but it's not ABC simple either. While selling is often either over-engineered or over-simplified, today even the professionals are caught off-guard in a changing world and marketplace. "Old school" is out; new school is in, but with a twist. There are key sales fundamentals that never go out of style but still need a refresh. This book, 42 Rules to Increase Sales Effectiveness (2nd Edition), upgrades and adjusts foundational rules for today's business environment to increase the overall sales effectiveness of individuals or teams.In '42 Rules to Increase Sales Effectiveness (2nd Edition),' you will learn:The Effective Sales PerspectiveThe Effective Sales ProcessThe effective SalespersonEffective Territory ManagementEffective Sales CommunicationThe Effective Sales MeetingEffective Sales ClosingThis book will challenge standard conventions while reinforcing best practices that have gotten lost in the recent advancement of new technologies and modern tools. It's a great read for any professional to confirm that their own "salesmanship" is still on target and appropriately current. Use this as your own handbook to reset on key best-practices for the new day or teach a new generation 42 nuggets and practical applications of this fascinating activity called Sales.

Cashmore's controversial study argues that black culture has been converted into a commodity, usually in the interests of white owned corporations. Using detailed studies of the marketing of Motown, Michael Jackson and the Artist Formerly Known as Prince, Cashmore suggests that inflating the significance of this commodified 'black culture' may actually be counter-productive in the struggle for racial justice.

In The (Magic) Kingdom of God, Michael Budde offers a multidisciplinary analysis of the global culture industries” increasingly powerful, centralized corporate conglomerates in television, advertising, marketing, movies, and the like and their impact on Christian churches in industrialized countries. Utilizing ideas from contemporary and classical schools of political economy, the author explains why the study of global culture industries is essential for understanding the current era of global capitalism.In suggesting that the cultural ecology shaped by these industries undermines many of the primary processes and structures through which people become committed Christians, Budde offers a novel utilization of linguistic-based theories of religious formation. Responses by churches to the new situation more religious education or attempts to use the global culture industries for Christian purposes are explored and found lacking. For the subversive praxis of Jesus of Nazareth to endure in the cultural ecology of postmodernism, Budde argues, churches must come to embrace their role as radical and countercultural alternative communities in which lay formation becomes a central preoccupation.

Jumpstart Your Career and Personal Life! The key to achieving true success in life is to master that delicate balance between making money and making meaning. Marketing executive and best selling author, Robert Michael Fried, shows how the same principles you use to accomplish success at work can also help you realize your personal goals, dreams and aspirations. Fried provides a practical yet passionately purpose-driven roadmap that will enable you to heed your true calling to become a truly successful person in every sense of the word. The author underscores that true success goes beyond just getting what you want... it's also wanting what you get. Igniting Your True Purpose and Passion will take you on an uplifting journey of self-discovery. It will empower you to re-invent your personal brand and close the disparity or gap between who you are and who you dream of becoming. The book urges you to make it your business to ignite your true purpose and passion while seizing the opportunity to become an entrepreneur of your own existence. Built upon and expanded from his best-selling book, A Marketing Plan For Life, the author reminds us that the purpose of life should be a life of purpose. In emphasizing his philosophy, Fried writes, "I'll tell you what unhappiness is... unhappiness is not knowing what you want and killing yourself to get it." This insightful and thought-provoking read will not only inspire you to clearly define what you want but it will help you make both meaning and money not just for yourself but for others. That's what Ralph Waldo Emerson meant when he said, "To know that even one life has breathed easier because you have lived that is to have succeeded."