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Make LinkedIn your number one professional branding tool LinkedIn is the premiere social network for professionals looking to discover new opportunities, enhance personal branding, connect with other professionals, and make career advancements. With LinkedIn For Dummies, you’ll have step-by-step instructions on how to take advantage of the latest tools and features to do all of this and more.  This book will teach you how to create an attractive profile that employers will notice, as well as ways to expand your network by making connections around the globe. You'll also learn how to best navigate the new user interface, write recommendations, take a course with LinkedIn Learning, and conduct your job search.  Create an appealing, detailed profile Establish your credibility and personal brand Connect with employers and find jobs Request and write recommendations  Whether you’re one of LinkedIn’s 500 million global members or brand new to the site, this authoritative resource helps you get the most out of the world’s largest professional network.

THIS PLAYBOOK INCLUDES: 11 LinkedIn & Social Selling Webinars that show you exactly what to do and how to do it! a $297 value LinkedIn is the most powerful sales tool available to sales professionals today. The challenge for many, however, is knowing what to do and what to say in productive and purposeful way that attracts, teaches and engages targeted buyers and coverts them to connections and phone calls. This Playbook will guide you through the business development activities that will help you gain access to stakeholders, add more opportunities in your pipeline, reduce your sales cycle and close more business without ever having to cold call again. Brynne links traditional sales training with social media - from lead generation to connecting with targeted buyers, warm introductions, nurturing prospects and converting more connections to phone calls. Brynne works with individuals, sales teams, sales management, business owners and professionals who are responsible for client acquisition to prospect more effectively, make more qualified appointments, reduce the sales cycle, and close more business. Brynne teaches a unique approach to leveraging LinkedIn and social media for business development and is a National LinkedIn Speaker. If you'd like to schedule a 15 minute call with Brynne, visit http://ScheduleaCallwithBrynne.com.

LinkedIn for the Savvy Executive is the first book focused exclusively on how executives can use LinkedIn with authenticity, tact and power. It outlines the importance of this essential social media platform, shows you how to control the way you present yourself, and how to use LinkedIn as an efficient relationship-building tool. It also shows how to use LinkedIn as a vehicle for expressing your thought leadership and building your own authentic brand as a leader, while contributing to your company's brand equity. This book will guide you, the savvy executive, to use LinkedIn to power your career.

LinkedIn is an untapped goldmine of leads but few people understand how to convert those leads into clients.The sad fact is, there are very few who are using LinkedIn to build meaningful connections that translate into measurable sales results. Forget the old sales and marketing gimmicks. In this eye-opening book, Melonie Dodaro explains how to master social selling on LinkedIn to generate B2B leads and clients.LinkedIn Unlocked is a social selling roadmap that will help you generate a consistent flow of quality leads.Youíll learn:How to turn your LinkedIn Profile into a client attracting magnetSocial selling best practices and LinkedIn etiquetteHow to send LinkedIn messages that command a responseThe RIGHT and WRONG way to use content marketing to build Authority, Credibility and TrustHow to stay top of mind in your network and more importantly with your potential prospectsHow to convert cold LinkedIn prospects into high-value clientsHow to turn LinkedIn into a lead generation machine for your businesFrom the author of the #1 Amazon bestseller The LinkedIn Code, LinkedIn Unlocked is the new, updated, and definitive book on attracting more leads, clients, and sales from LinkedIn.This book that outlines exactly how to acquire high-paying leads and clients from LinkedIn... even if you’ve never found success through this platform before.It includes Melonie's tried-and-true process, The LINK Method™ - a proven 5-step system for connecting with prospects, getting them to know, like and trust you, and transitioning to offline conversations where you can turn them into clients.

Don't be left out—link up with this fully updated introduction to the Internet's hottest professional networking tool With more than 225 million members from over 200 countries and territories worldwide, LinkedIn.com is an unbeatable self-marketing tool. LinkedIn For Dummies teaches you how to make the most of your LinkedIn.com profile and build connections and relationships within the world’s largest professional network. This thorough introduction covers the latest LinkedIn features and how to use this valuable networking tool. Learn how LinkedIn helps you manage relationships and networks, handle recommendations, showcase your skills and endorsements, import contacts, follow thought leaders, cultivate sales leads, find investors, market yourself, and more. Provides valuable tips and explanations to help you build your profile, develop your network, manage invitations, request and write recommendations, and get involved in LinkedIn groups Covers new and improved LinkedIn tools such as endorsements, people follow, company pages, groups, mobile apps, InMail, and LinkedIn Today Answers frequently asked LinkedIn and job searching questions with the clear and helpful style expected of For Dummies books Connections have never been more vital to a successful career, and LinkedIn For Dummies is here to make sure you don’t miss out on your next big opportunity!

Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts. With the help of LinkedIn Sales Navigator For Dummies, you'll learn how to write effective InMail messages and engage with prospects on the world's most successful professional networking site. Along with utilizing those features, you'll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more. Use lead recommendations to get in front of the right buyer Analyze your social selling efforts with real-time data Reach more leads with customized InMail messages Save 30 - 60 minutes a day previously spent on acquisitions If you're a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can't be without.

Are you a business owner, marketer, or sales professional who's ready to discover a new way of using LinkedIn to find more leads, receive more referrals, and attract more high-end clients? In this book, you'll discover proven strategies for turning your LinkedIn profile into a lead and referral generating machine.

A complete visual guide to the world's largest professional network Teach Yourself VISUALLY LinkedIn is your guide to becoming a part of the world's largest professional network, with over 259 million users across 200 countries and territories. Using full-color screen shots, this visually rich guide provides step-by-step instructions that show you how to get the most out of the myriad tools and features LinkedIn has to offer. The book is organized for quick, easy navigation, and written in clear, concise language that allows you to get up to speed quickly. LinkedIn has become the premier destination both for those seeking employment, and those looking to employ others. A professional take on social media, the site allows users to post resume-like profiles and network with others in their fields, connecting with past, present, and potentially future colleagues. LinkedIn is growing at a rate of two users per second, making it a major hub and networking tool for those looking to establish, maintain, or grow a professional network. This guide discusses the purpose and benefits of LinkedIn, and shows you how to set up a professional profile that will stand out from the crowd. Topics include: Setting up your account Adding endorsements and recommendations Networking with colleagues Posting status updates Showing off your strengths, talents, and accomplishments is an important part of networking, and interacting with others in your industry is an excellent way to get your name out there and make new contacts. LinkedIn facilitates both, allowing you to broaden your reach without leaving your desk. Teach Yourself VISUALLY LinkedIn helps you get on board today.

Take your business to new heights with up-to-date social media marketing - Updated for 2017! How can 'Social Media: Marketing Strategies for Rapid Growth Using: Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube' help you achieve this? Learn how to grow an engaged and supportive following on Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn.Tell your story and get your brands message across in a way that consumers enjoy and even look forward too.Develop the skills needed to turn media consumers into paying customersLearn the key demographics of each social media platform and how to use this to your advantageLearn how to target your marketing to very specific groups of people for increased engagement and conversionLearn how to improve your bottom line with more efficient marketing and cheaper customer acquisitionTake your business or brand to the Stratosphere!Ideal for businesses of all sizes, brands and even personal pages It’s time to take your social media channels to new heights. It's time to grow your business the right way. Get relevant and dominate your platforms in 2016! Grab “Social Media: Marketing Strategies for Rapid Growth Using: Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube” now and learn how to take your business to the next level.

This is the only book on the market specifically aimed at teaching LinkedIn concepts to nonprofit professionals. You: One person making a difference, telling us what's dear to you and meaningful in your work, as only you can Appear the best you can be on LinkedIn, approachable and active, so we can cheer you on as you achieve your next milestones Be sure your personal LinkedIn profile fits within the intentions of your nonprofit organization's brand. Us: The power of the group's coordinated message, inspiring and successful The message to the business community on LinkedIn must be on-point and concise, everyone in the organization showing a side of the mission in their individual profiles, with no weak links. Them: All kinds of people who have not yet contributed to your cause but are available to you to research and selectively market to When they are inspired by your cause, they offer you their expertise, time, and money On LinkedIn, they are business people and business entities: attention-deprived, questioning, and return-on-investment-driven. Appeal to both their intellect and their emotional desire to help, as we all pay it forward.Are the three incompatible? Not if you work on LinkedIn using the concepts I show you. Cohesive? Certainly. This will take work, but it is attainable. Feed and cultivate it continually. Collaborative? Ah, the best of all worlds, all three rowing the boat in the same direction.

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How can you tap into the wealth of social web data to discover who’s making connections with whom, what they’re talking about, and where they’re located? With this expanded and thoroughly revised edition, you’ll learn how to acquire, analyze, and summarize data from all corners of the social web, including Facebook, Twitter, LinkedIn, Google+, GitHub, email, websites, and blogs.Employ the Natural Language Toolkit, NetworkX, and other scientific computing tools to mine popular social web sitesApply advanced text-mining techniques, such as clustering and TF-IDF, to extract meaning from human language dataBootstrap interest graphs from GitHub by discovering affinities among people, programming languages, and coding projectsBuild interactive visualizations with D3.js, an extraordinarily flexible HTML5 and JavaScript toolkitTake advantage of more than two-dozen Twitter recipes, presented in O’Reilly’s popular "problem/solution/discussion" cookbook formatThe example code for this unique data science book is maintained in a public GitHub repository. It’s designed to be easily accessible through a turnkey virtual machine that facilitates interactive learning with an easy-to-use collection of IPython Notebooks.

'Class Is Now In Session' is the first in a series from Tajuana Ross, “The LinkedIn Professor.” 'Your 21 LinkedIn Questions Answered' is a collection of the most common LinkedIn questions. It was written for anyone who still hasn’t wrapped their brain around the professional networking platform.

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

99 pages. 9.84x6.85x0.39 inches. In Stock.

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In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics―all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz

How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation.Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process.Understand exactly who your customers are, what they want, and how to build products that make them happyLearn frameworks and principles that successful product designers useIncorporate five states into every screen of your interface to improve conversions and reduce perceived loading timesDiscover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions fasterDesign effective interfaces across different form factors by understanding how people hold devices and complete tasksLearn how successful designers create working prototypes that capture essential customer feedbackCreate habit-forming and emotionally engaging experiences, using the latest psychological research

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing by Ron Kohavi Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to * Use the scientific method to evaluate hypotheses using controlled experiments * Define key metrics and ideally an Overall Evaluation Criterion * Test for trustworthiness of the results and alert experimenters to violated assumptions * Build a scalable platform that lowers the marginal cost of experiments close to zero * Avoid pitfalls like carryover effects and Twyman's law * Understand how statistical issues play out in practice.

Mine the rich data tucked away in popular social websites such as Twitter, Facebook, LinkedIn, and Instagram. With the third edition of this popular guide, data scientists, analysts, and programmers will learn how to glean insights from social media—including who’s connecting with whom, what they’re talking about, and where they’re located—using Python code examples, Jupyter notebooks, or Docker containers.In part one, each standalone chapter focuses on one aspect of the social landscape, including each of the major social sites, as well as web pages, blogs and feeds, mailboxes, GitHub, and a newly added chapter covering Instagram. Part two provides a cookbook with two dozen bite-size recipes for solving particular issues with Twitter.Get a straightforward synopsis of the social web landscapeUse Docker to easily run each chapter’s example code, packaged as a Jupyter notebookAdapt and contribute to the code’s open source GitHub repositoryLearn how to employ best-in-class Python 3 tools to slice and dice the data you collectApply advanced mining techniques such as TFIDF, cosine similarity, collocation analysis, clique detection, and image recognitionBuild beautiful data visualizations with Python and JavaScript toolkits