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Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.

Swiping their grocery club's loyal-customer card has become second nature to shoppers these days. ""Scoring Points"" is one of the seminal marketing books of the last decade, telling the story of how British supermarket chain Tesco conceived, launched and developed its hugely successful Clubcard program -- and transformed itself into a winning brand. Authors Clive Humby and Terry Hunt, two major influences behind the project, and Tim Phillips, a leading business writer and broadcaster, bring a compelling, behind-the-scenes account of Clubcard -- the successes, failures and lessons learned. They show how Tesco made customer loyalty marketing work, even when almost every other loyalty program failed, thanks to vision, a strong team ethic and a company-wide commitment to customer satisfaction. It includes three new chapters, including an examination of the US retail market and the authors' work with both Tesco and Kroger.

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.

Swiping a grocery store's loyal-customer card has become second nature to shoppers these days.  Scoring Points, one of the seminal marketing books of the last decade, tells the story of how British supermarket chain Tesco conceived, launched and developed its hugely successful Clubcard program -- and transformed itself into a winning brand. Authors Clive Humby and Terry Hunt, two key members of the project, and Tim Phillips, a leading business writer and broadcaster, bring a compelling, behind-the-scenes account of Clubcard -- the successes, failures and lessons learned. They show how Tesco made customer loyalty marketing work, even when almost every other loyalty program failed, thanks to vision, a strong team ethic and a company-wide commitment to customer satisfaction. It includes three new chapters, including an examination of the US retail market and the authors' work with both Tesco and Kroger.

Examines the business policies of a successful Ohio welding company, which include a merit-based compensation system, an emphasis on loyalty, trust and flexibility, and a promise of "guaranteed continuous employment" in all types of business cycles.

The uAccept MB3000 Cloud Connected Point of Sale System is designed for retail and quick-service restaurant businesses. With no expensive setup fees or software to download, it offers enterprise-class functionality such as payment processing, text messaging, a free customer loyalty program and advanced analytics. Powerful cloud software allows you to access real-time business data from any Internet-connected device so you can work when and where you want. Cloud-based software offers unlimited and secure storage in the cloud for the life of the account. The required monthly subscription includes a lifetime warranty and customer support. Hardware includes a 9.7" capacitive touch screen with a full picture display and quick-select options for faster transactions, built-in receipt printer, five-bill cash drawer, encrypted magnetic card reader, customer display, and a quick-start guide. The system accepts cash, check and credit card payments and allows both LAN and Wi-Fi connectivity.

DSW Designer Shoe Warehouse is the destination for major brands at incredible prices. With thousands of styles for the whole family, free shipping options, and a very rewarding loyalty program, DSW makes it easy to get what you want without spending a ton.

DSW Designer Shoe Warehouse is the destination for major brands at incredible prices. With thousands of styles for the whole family, free shipping options, and a very rewarding loyalty program, DSW makes it easy to get what you want without spending a ton.

DSW Designer Shoe Warehouse is the destination for major brands at incredible prices. With thousands of styles for the whole family, free shipping options, and a very rewarding loyalty program, DSW makes it easy to get what you want without spending a ton.

DSW Designer Shoe Warehouse is the destination for major brands at incredible prices. With thousands of styles for the whole family, free shipping options, and a very rewarding loyalty program, DSW makes it easy to get what you want without spending a ton.

DSW Designer Shoe Warehouse is the destination for major brands at incredible prices. With thousands of styles for the whole family, free shipping options, and a very rewarding loyalty program, DSW makes it easy to get what you want without spending a ton.

DSW Designer Shoe Warehouse is the destination for major brands at incredible prices. With thousands of styles for the whole family, free shipping options, and a very rewarding loyalty program, DSW makes it easy to get what you want without spending a ton.

The uAccept MB2000 Cloud Connected Point of Sale System is designed for retail and quick-service restaurant businesses. With no expensive setup fees or software to download, it offers enterprise-class functionality such as payment processing, text messaging, a free customer loyalty program and advanced analytics. Powerful cloud software allows you to access real-time business data from any Internet-connected device so you can work when and where you want. The cloud-based software offers unlimited and secure storage in the cloud for the life of the account. The required monthly subscription includes a lifetime warranty and customer support. Hardware includes an 8" capacitive touch screen with a full picture display and quick-select options for faster transactions, built-in receipt printer, five-bill cash drawer, encrypted magnetic card reader, customer display, and a quick-start guide. The system accepts cash, check and credit card payments and allows both LAN and Wi-Fi connectivity.

(Pearson Education) Reveals how to compete through service differentiation by concentrating on the creation of valuable service culture and customer loyalty programs that improve customer satisfaction. Provides a systematic approach on work achieved with over 100 companies.

Good customer service is a given for any company that wants to survive in an ultra-competitive business landscape. But the truly dominant companies in any industry have taken their service programs to new heights, providing truly exceptional customer experiences that build loyalty, create genuine relationships, and generate unparalleled word-of-mouth marketing.How do they do it? How can you do it? Customer Service Training 101 shows you how to equip your entire service team with the critical information and powerful techniques they need to handle both everyday service functions and extraordinary circumstances. Filled with step-by-step, interactive lessons that you can customize to fit your team's needs and learning styles, this superpractical guide shows how to ensure that service representatives always:Involving your entire team by personalizing specific service scenarios enables you to teach and reinforce precise, repeatable techniques that work to enhance positive, customer-focused attitudes. Use the discussion topics and key points summaries in each chapter for follow-up. Designed for immediate use in any customer service environment, Customer Service Training 101 provides the very best proven service strategies, saving you the time, energy, and expense of building or rebuilding a complete training program from scratch.If you think that knowledgeable, confident, motivated, and positive service representatives will help your organization and its customers---today and well into the future---this book is for you!

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

The complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.