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Using social media and peer-to-peer networks to teach people about science and health may seem like an obvious strategy. Yet recent research suggests that systematic reliance on social networks may be a recipe for inequity. People are not consistently inclined to share information with others around them, and many people are constrained by factors outside of their immediate control. Ironically, the highly social nature of humankind complicates the extent to which we can live in a society united solely by electronic media.Stretching well beyond social media, this book documents disparate tendencies in the ways people learn and share information about health and science. By reviewing a wide array of existing research―ranging from a survey of New Orleans residents in the weeks after Hurricane Katrina to analysis of Twitter posts related to H1N1 to a physician-led communication campaign explaining the benefits of vaginal birth―Brian G. Southwell explains why some types of information are more likely to be shared than others and how some people never get exposed to seemingly widely available information.This book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it also serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information.

In Sailors and Sexual Identity, author Steven Zeeland talks with young male sailors--both gay- and straight-identified--about ways in which their social and sexual lives have been shaped by their Navy careers.Despite massive media attention to the issue, there remains a gross disparity between the public perception of “gays in the military” and the sexual realities of military life. The conversations in this book reveal how known “gay” and “straight” men can and do get along in the sexually tense confines of barracks and shipboard life once they discover that the imagined boundary between them is not, in fact, a hard line.The stories recounted here in vivid detail call into question the imagined boundaries between gay and straight, homosexual and homosocial, and suggest a secret Pentagon motivation for the gay ban: to protect homoerotic military rituals, buddy love, and covert military homosexuality from the taint of sexual suspicion.Zeeland’s interviews explore many aspects of contemporary life in the Navy including: gay/straight friendship networks the sexual charge to the Navy/Marine Corps rivalry the reality behind sailors’reputations as sexual adventurers in port and at sea men’s differing interpretations of homoerotic military rituals and initiations sex and gender stereotypes associated with military job specialities how sailors view being seen as sex objectsEveryone interested in the issue of gays in the military, along with a general gay readership, gay veterans, and gay men for whom sailors represent a sexual ideal, will find Sailors and Sexual Identity an informative and entertaining read.Visit Steven Zeeland at his home page: http://www.stevenzeeland.com

Girls and young women participate in soccer at record levels and the Women’s National Team regularly draws media, corporate, and popular attention. Yet despite increased representation and visibility, gender disparities in opportunity, compensation, training resources, and media airtime persist in soccer, and two professional leagues for women have failed since 2000.  In Kicking Center, Rachel Allison investigates a women’s soccer league seeking to break into the male-dominated center of U.S. professional sport. Through an examination of the challenges and opportunities identified by those working for and with this league, she demonstrates how gender inequality is both constructed and contested in professional sport. Allison details the complex constructions of race, class, gender, and sexuality in the selling and marketing of women’s soccer in a half-changed sports landscape characterized by both progress and backlash, and where professional sports are still understood to be men’s territory.