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This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.

This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.

Containing more than 800 photographs, Airliner Models chronicles the use of professionally made airliner models in the marketing of air travel since 1919. For model collectors, the airliner type, makers name, scale, approximate age and the materials used are detailed for each model illustrated.  A short history of significant model-making companies is covered.   With the onset of online bookings and the closure of airline offices and travel agents, the use of models is fast vanishing forever. The focus of this book is to preserve this fascinating era when models were a significant marketing tool. To ensure that these models, at least in photographic form, survive as a record for future generations,  Anthony Lawler  has spent eight years assembling the information and photographs to complete this book.

Real estate is a tricky business. Some agents dominate the market, while others can barely keep their heads above water. There are secrets the top producers possess that every agent needs to know. This invaluable guidebook from #1 New York Times best-selling author Tom Ferry explores the systems and strategies that can transform you and your team into real estate rock stars. In Mindset, Model and Marketing you’ll learn how to: Take the massive action necessary to become the dominant agent in your marketplace Win listings by presenting and closing with confidence Profit from your database and geographic farm Implement one of four team models to scale your business Take control of your time to work smarter, not harder With Tom’s proven business-building techniques, you can become a force to be reckoned with in the real estate industry and secure the future you’ve always wanted.

(*Update: Issues re layout have been addressed, and syntax is included for SAS and SPSS.) Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic and tactical decisions. This book covers a breadth of marketing questions and their optimal marketing model for solutions.Chapters include: 1) Introduction to Marketing Models. 2) Marketing Segmentation and Cluster Analysis. 3) Brand Choice and Logit Models. 4) Measuring Customer Attitudes and Factor Analysis. 5) Drivers of Customer Satisfaction and Path Models. 6) Perceptual Maps and Multidimensional Scaling. 7) New Products and Conjoint Analysis. 8) ROI, Experiments, and ANOVA. 9) Diffusion Models and Forecasting. 10) Word-of-Mouth and Social Networks. 11) Marketing Models: Classic Models, Big Data, to infinity and beyond. 12) Introduction to SAS, 13) Introduction to SPSS.About the AuthorDawn Iacobucci is Professor of Marketing at Vanderbilt University (previously Sr. Associate Dean at Vanderbilt, Kellogg (1987-2004), Arizona (2001-2002), and Wharton (2004-2007)). Her research has been published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, and Kellogg on Integrated Marketing. She is author of Marketing Management, MM, Mediation Analysis, Analysis of Variance (ANOVA), and coauthor with Gilbert Churchill on the lead Marketing Research text.

This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology.

New! This book is in the same immaculate condition as when it was published 1.6

Ready to take your business to the next level? Find out everything you need to know about the Business Model Canvas with this practical guide.An increasing number of people are taking the plunge and creating their own businesses, choosing to be their own boss and create their own profits. Yet this is no mean feat, which is why it is essential to have a solid business plan. This guide will teach you all about the Business Model Canvas and how it can increase your value proposition, and improve your company. In 50 minutes you will be able to:* Identify the nine factors affected by the Business Model Canvas and why they are important * Analyse concrete applications of the Business Model Canvas with real-life case studies* Learn more about the limits and criticism of the tool, so that you can apply the Bmc effectively and use it alongside other complementary toolsAbout 50Minutes.Com Coaching The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.6

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.01

Book is in NEW condition. 1.01

Make These Changes To Your Marketing Strategy and See Referral Rates Double or Even Triple! No Increase to Marketing Budget + No Extra Money for Advertising "Experiments" + Double or Triple the Sales = Profits Businesses and Service Providers Dream Of! 4 Proven Factors That Create Massive Increases In Organic Referrals What do we know about Referral Marketing that other marketing experts don't?Skip right to purchase page...I've got to have it NOW! This dynamic, informative and practical book will show you proven strategies that create dramatic increases in organic referrals from your customers. Social Network Analysis, Root Cause Analysis and measuring actual behavior patterns have revealed the secrets to formulating a strategy (The N.U.D.E. Model) that creates high profit marketing results without increasing the marketing budget. Businesses successfully implementing these strategies often see an immediate 3 to 4 times increase in organic, non compensated referrals. This Book, "Embracing the N.U.D.E. Model - The New Art and Science of Referral Marketing" by Scott Degraffenreid reveals the following information and so much more! "You don't want to do this math..." This material is unique because it was created using the science of Social Network Analysis and Root Cause Analysis. Billions of data points and the measurement of actual behavior within the physicians, sales reps, sales results, customers, employees, managers, and executives of a pharmaceutical company and other companies that often get referrals like movies, restaurants and service providers were used to find out exactly who was giving referrals, what influenced them to do so, what created Class A direct referrals and what the most effective people were doing to create the positive results? Modeling the actual reasons people give referrals was based on very large data sets from a research project commissioned by a large international pharmaceutical corporation

Make These Changes To Your Marketing Strategy and See Referral Rates Double or Even Triple! No Increase to Marketing Budget + No Extra Money for Advertising "Experiments" + Double or Triple the Sales = Profits Businesses and Service Providers Dream Of! 4 Proven Factors That Create Massive Increases In Organic Referrals What do we know about Referral Marketing that other marketing experts don't?Skip right to purchase page...I've got to have it NOW! This dynamic, informative and practical book will show you proven strategies that create dramatic increases in organic referrals from your customers. Social Network Analysis, Root Cause Analysis and measuring actual behavior patterns have revealed the secrets to formulating a strategy (The N.U.D.E. Model) that creates high profit marketing results without increasing the marketing budget. Businesses successfully implementing these strategies often see an immediate 3 to 4 times increase in organic, non compensated referrals. This Book, "Embracing the N.U.D.E. Model - The New Art and Science of Referral Marketing" by Scott Degraffenreid reveals the following information and so much more! "You don't want to do this math..." This material is unique because it was created using the science of Social Network Analysis and Root Cause Analysis. Billions of data points and the measurement of actual behavior within the physicians, sales reps, sales results, customers, employees, managers, and executives of a pharmaceutical company and other companies that often get referrals like movies, restaurants and service providers were used to find out exactly who was giving referrals, what influenced them to do so, what created Class A direct referrals and what the most effective people were doing to create the positive results? Modeling the actual reasons people give referrals was based on very large data sets from a research project commissioned by a large international pharmaceutical corporation

Book is in NEW condition. 1.48

This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

A text for advanced undergraduate and marketing students, those in MBA courses, and new marketing communications managers, dealing with the intersection between marketing communications and strategic marketing. Part I introduces the concept of integrated marketing communication, systems concepts, and the systems model presented in the text. Part II presents the systems model and related strategy and tactics, and Part III describes objectives and performance measures, budgets, and monitoring and control. Part IV involves analysis and planning, and Part V is devoted to principles of systems integration. Includes chapter summaries and discussion questions. Annotation c. by Book News, Inc., Portland, Or.

The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Retaining a clear focus on the relationships between people as the basis of marketing, the book offers analysis of the pivotal role of marketing in the business strategy process. It shows how to:* develop a business strategy* devise a marketing strategy* implement a marketing strategyProviding a good balance between sound theory and practical know-how in an increasingly competitive environment, the book is indispensable for marketing practitioners, general managers and students alike. * Strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business* Retains a clear focus on the relationships between people as the basis of marketing* Offers analysis of the pivotal role of marketing in the business strategy process