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Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone! With such a vast number of commercials out there, who's helping kids decode the messages? Media maven Shari Graydon, that's who! Made You Look offers an intriguing exploration of advertising's inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads came from, where they're going, and how they work. Bursting with behind-the-scenes secrets, thought-provoking Try This at Home activities, and plenty of tips to empower young consumers, Made You Look is any child's ultimate guide to the advertising universe. Key Features: Dynamically written by an experienced media authority Concrete examples drawn from familiar, contemporary ads Thought-provoking tips and easy-to-do activities encourage critical thinking

Advertising has long been analyzed as a pervasive disseminator of cultural values. In a detailed analysis of advertisements as promotional texts, Andrew Wernick shows how their impact on cultural formation has become increasingly fundamental with the spread of the market into every facet of social life. The resulting promotional culture has transformed the character of all forms of communication. Moving beyond a simple critique of advertising as an ideological process, Promotional Culture relates its impact to the broad social processes analyzed under the label of postmodernism. Wernick traces the impact of promotion from the selling of consumer goods to the spheres of electoral politics and the university. In doing

The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials, ranging from the celebratory to the outraged, highlights both unresolved tensions around such partnerships and the need to unpack the complex issues behind everyday media practice. Through an analysis of press coverage and interviews with musicians, music supervisors, advertising creatives, and licensing managers, As Heard on TV considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals. The practice of licensing popular music for advertising revisits and continues a number of themes in cultural and media studies, among them the connection between authorship and ownership in popular music, the legitimization of advertising as art, industrial transformations in radio and music, the role of music in branding, and the restructuring of meaning that results from commercial exploitation of popular music. As Heard on TV addresses these topics by exploring cases involving artists from the Beatles to the Shins and various dominant corporations of the last half-century. As one example within a wider debate about the role of commerce in the production of culture, the use of popular music in advertising provides an entry point through which a range of practices can be understood and interrogated. This book attends to the relationship between popular culture and corporate power in its complicated variation: at times mutually beneficial and playfully suspicious of constructed boundaries, and at others conceived in strain and symbolic of the triumph of hypercommercialism.

This is a groundbreaking study of our culture's obsession with weddings. By examining popular films, commercials, magazines, advertising, television sitcoms and even children's toys, this book shows the pervasive influence of weddings in our culture and the important role they play in maintaining the romance of heterosexuality, the myth of white supremacy and the insatiable appetite of consumer capitalism.  It examines how the economics and marketing of weddings have replaced the religious and moral view of marriage. This second edition includes many new and updated features including: full coverage of the wedding industrial complex; gay marriage and its relationship to white weddings and heterosexuality and demographics shifts as to who is marrying whom and why, nationally and internationally.  

From the 1920s to the 1950s, a ubiquitous advertising gimmick made its way into the purses, pockets and kitchen drawers of millions of Americans. The giveaway matchbook, from its humble origins as an entrepreneurial gamble, quickly caught on and became one of the most pervasive means ever found of putting promotional images into the hands of the public. Free, small, and disposable, matchbooks were not only a highly successful marketing tool for a wide variety of products; they were also the repositories of much anonymous design creativity. Self-contained mini fantasies of ocean travel, bathing beauties and tropical locales pervaded the imagery, as did hand-lettered typography, stylized illustration, and eye-catching color. This colorful celebration brings their art and history to life with all its pulp panache and visual zing.