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Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices′ and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in `practice′ such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research

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Electronic Inspection Copy available for instructors here An expansive, yet remarkably concise and accessible resource, Qualitative Research in Business and Management is designed to help qualitative researchers with all aspects of their research project from start to finish. It discusses the key philosophies underpinning qualitative research and design in business and management, and assesses the advantages and disadvantages of the different approaches.  Key features include: Case studies, exercises, further reading and examples from first-tier journals An enhanced Companion Website including journal articles and weblinks  Chapters on writing up research and how to get your research published. Visit the Companion Webiste at www.sagepub.co.uk/myers2e

This concise, applied, and very clearly written introduction to qualitative research methods can be used effectively in a semester, or year-long course. The purpose of this book is to provide the reader with a background for understanding the uses of qualitative research in education (and other professions) to examine its theoretical and historical underpinnings, and to provide the "how-to's" of doing qualitative research. This new edition places qualitative research within current debates about research methods and alternative ways of knowing. While the authors approach the subject from a sociological perspective, they also take care to reflect the many changes in conceptualization of qualitative research brought by post-structural and feminist thought. For anyone interested in research.

The Understanding Research series focuses on the process of writing up social research. The series is broken down into three categories: Understanding Statistics, Understanding Measurement, and Understanding Qualitative Research. The books provide researchers with guides to understanding, writing, and evaluating social research. Each volume demonstrates how research should be represented, including how to write up the methodology as well as the research findings. Each volume also reviews how to appropriately evaluate published research.Research that occurs in the context of emergencies and disasters requires attention to challenging contexts and circumstances. Qualitative Disaster Research walks readers through the ways in which those contexts can be managed to produce careful, rigorous, and scholarly work. Each chapter provides an overview of approaches, methods, and techniques with illustrations from established disaster studies. Step-by-step instructions outline ways to gather, analyze, and write up qualitative field data. User-friendly examples show readers how to move from initial research ideas to final publication. Throughout the volume, readers find helpful suggestions for a range of field-based scenarios. Qualitative Disaster Research stands out of the first volume of its kind with the singular intent to serve as a guide to those new to or wanting a refresher course in disaster studies. Students and faculty will find the book approachable and ideal for use in training the next generation of disaster researchers.

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Focusing on the integral role of the researcher, Qualitative Research for the Social Sciences uses a conversational writing style that draws readers into the excitement of the research process. Marilyn Lichtman offers a balanced and nuanced approach, covering the full range of qualitative methodologies and viewpoints about the field, including coverage of social media as a tool to facilitate research or as a venue for study. After presenting theoretical concepts and a historical overview, Lichtman guides readers, step by step, through the research process, addressing issues of analyzing data, presenting completed research, and evaluating research. Real-world examples from across the social sciences provide both practical and theoretical information, helping readers understand abstract ideas and apply them to their own research.

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Qualitative Educational Research is a comprehensive anthology designed to deepen education students' thinking about their qualitative research purposes, questions, and decision-making. Focusing on various epistemological, intellectual, and ethical conflicts in doing social analysis, this reader invites researchers-in-training to explore why, from what perspective, for whose benefit, and with what stakes are research questions being posed. Drawing from her wealth of expertise executing and teaching qualitative research methods, scholar Wendy Luttrell has selected essays that focus specifically on the challenges of qualitative inquiry as they pertain to the field of education. These essays present multiple paradigms and perspectives in qualitative inquiry, including interpretivism, critical theory, cultural studies, feminist theories, critical psychology, and critical race theory. Reflexive writing assignments at the end of the volume expand readers’ understanding of the essays and guide students through developing their own research design.

Unread book in perfect condition.

Unread book in perfect condition.

Graduate and professional TESOL students will welcome this research methods textbook for undertaking qualitative, naturalistic and action research projects. Uniquely, the book offers a three-level structured progression, suited both to novice and intermediate students with a focus on development as classroom teachers of English, and to advanced students engaged in academic research work in applied linguistics. Every chapter is structured to develop the important skills for undertaking QI in a rigorous and serious way, at whatever level is appropriate for the reader's purpose. The book is both scholarly in approach and written in an engagingly direct and clear style.

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