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It's hard to imagine what a crowd of one billion people would look like, but if one billion children stood on each other's shoulders, they would reach past the moon! How Big Is 43 Quintillion helps readers understand large numbers by relating them to everyday situations. Simple explanations accompanied by amusing infographics help readers visualize large numbers and get a grip on basic math concepts. A glossary and further reference material are also included at the end of the book.

Did you know that there are around ten quintillion insects alive at any one time? And all of these insects have some pretty extraordinary skills! Get up close and personal with these insects, and you'll discover that a cockroach can live for weeks without its head, an antlion will suck out the insides of its prey, and a giant weta weighs more than a mouse. Read this book to learn more about the ant armies, leaf insects, tower-building termites, and flashing fireflies that have taken over your backyard!

The inner core is a planet within a planet: a hot sphere with a mass of one hundred quintillion tons of iron and nickel that lies more than 5000 kilometres beneath our feet. It plays a crucial role in driving outer core fluid motion and the geodynamo, which generates the Earth's magnetic field. This book is the first to provide a comprehensive review of past and contemporary research on the Earth's inner core from a seismological perspective. Chapters cover the collection, processing and interpretation of seismological data, as well as our current knowledge of the structure, anisotropy, attenuation, rotational dynamics, and boundary of the inner core. Reviewing the latest research and suggesting new seismological techniques and future avenues, it is an essential resource for both seismologists and non-seismologists interested in this fascinating field of research. It will also form a useful resource for courses in seismology and deep Earth processes.

Between tweets, likes, comments, blogs, videos and images, today’s customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data to better understand and interact with their customers? This book offers advice on how to interpret and incorporate data into an organization’s overall marketing strategy. It is designed to help marketers improve customer relationships, enhance the targeting of their marketing efforts, align marketing activities with ultimate goals and objectives, and gain insight into the effectiveness of marketing campaigns and channels.Topics covered include: the current limitations associated with big data, the differences between deriving the what, how and why from data, how to use social science to provide frameworks for a smart data agenda, privacy and personal data and the role of market research in a marketing strategy.