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The a6400 brings many of Sony's most advanced technologies from their acclaimed full-frame lineup to a compact, lightweight APS-C camera. The speedy new camera boasts the world's fastesti autofocus (AF) acquisition of 0.02 seconds, while also introducing the new advanced "Real-time Eye AF" and "Real-time Tracking" capabilities. Also included are high-speed shooting at up to 11 fpsiv with AF/AE tracking, a new-generation BIONZ X image processing engine that produces excellent image quality, 4K video recording, a fully 180-degree tiltable LCD touch screen and much more, making it the ultimate tool for all types of creators ranging from professionals to vloggers. Speedy Performance that Captures Decisive Moments The impressive autofocus system on the new a6400 inherits many technologies from Sony's newest line-up of full-frame cameras including the a9, a7R III and a7 III models. The new a6400 features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area. This high-speed, high-performance tracking AF system is paired with a new-generation BIONZ X image processing engine that together allow the camera to acquire focus in as little as 0.02 seconds and maintain subject lock extremely effectively, ensuring even the fastest moving subjects can be tracked and captured with ease. The a6400 introduces advanced "Real-time Eye AF," the latest version of Sony's acclaimed Eye AF technology. This exciting new capability employs artificial intelligence based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF. In all autofocus modes, the camera now automatically detects the eyes of the subject and activates Eye AF with a half press of the shutter button, and when in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto / Right Eye / Left Eye, and a Switch Right / Left Eye function is able to be assigned to a custom function as well. This exciting new technology completely frees the photographer to focus solely on composition with full trust that focus will be tack sharp on the subject's eye. Eye AF support for animals will be added in summer 2019 via a system software update, ideal for wildlife photographers. Also debuting on the ?6400 is Sony's newly developed "Real-time Tracking." This mode utilizes Sony's latest algorithm including artificial intelligence (AI) based object recognition and processes color, subject distance (depth), pattern (brightness) as spatial information to ensure that all subjects can be captured with excellent accuracy. Additionally, when photographing or videographing humans or animals, face and eye position information is recognized by AI and the subject's eye is monitored in real time with extremely high tracking precision. This can be activated by a simple half...

The a6400 brings many of Sony's most advanced technologies from their acclaimed full-frame lineup to a compact, lightweight APS-C camera. The speedy new camera boasts the world's fastesti autofocus (AF) acquisition of 0.02 seconds, while also introducing the new advanced "Real-time Eye AF" and "Real-time Tracking" capabilities. Also included are high-speed shooting at up to 11 fpsiv with AF/AE tracking, a new-generation BIONZ X image processing engine that produces excellent image quality, 4K video recording, a fully 180-degree tiltable LCD touch screen and much more, making it the ultimate tool for all types of creators ranging from professionals to vloggers. Speedy Performance that Captures Decisive Moments The impressive autofocus system on the new a6400 inherits many technologies from Sony's newest line-up of full-frame cameras including the a9, a7R III and a7 III models. The new a6400 features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area. This high-speed, high-performance tracking AF system is paired with a new-generation BIONZ X image processing engine that together allow the camera to acquire focus in as little as 0.02 seconds and maintain subject lock extremely effectively, ensuring even the fastest moving subjects can be tracked and captured with ease. The a6400 introduces advanced "Real-time Eye AF," the latest version of Sony's acclaimed Eye AF technology. This exciting new capability employs artificial intelligence based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF. In all autofocus modes, the camera now automatically detects the eyes of the subject and activates Eye AF with a half press of the shutter button, and when in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto / Right Eye / Left Eye, and a Switch Right / Left Eye function is able to be assigned to a custom function as well. This exciting new technology completely frees the photographer to focus solely on composition with full trust that focus will be tack sharp on the subject's eye. Eye AF support for animals will be added in summer 2019 via a system software update, ideal for wildlife photographers. Also debuting on the ?6400 is Sony's newly developed "Real-time Tracking." This mode utilizes Sony's latest algorithm including artificial intelligence (AI) based object recognition and processes color, subject distance (depth), pattern (brightness) as spatial information to ensure that all subjects can be captured with excellent accuracy. Additionally, when photographing or videographing humans or animals, face and eye position information is recognized by AI and the subject's eye is monitored in real time with extremely high tracking precision. This can be activated by a simple half...

About The Alpha a6400 24.2MP Mirrorless Camera with 16-50mm f/3.5-5.6 OSS Lens Grab the best of life Despite its compact size and light weight, the a6400 delivers speedy performance and a range of features you'd expect from a full-frame model. Whether you're taking still shots or movies, creative compositions or everyday selfie shots, you'll enjoy beautiful images that you'll want to share, on the go. Innovation in service to your creativity Unleash your creative potential with high-level performance and advanced features such as AI-powered Real-time Eye AF; new, high-precision Real-time Tracking; high-speed continuous shooting and 4K HDR (HLG) movie-shooting. Lightning-fast AF Reliable AF for great action shots The camera's innovative AF quickly and reliably detects the position of the subject and then tracks the subject's motion, keeping it in sharp focus. 425 phase-detection AF points Densely distributed focus points blanket around 84% of the image area, aiding subject capture. 0.02 sec AF speed The camera's Fast Hybrid AF system combines the best of phase-detection AF and contrast-detection AF. Persistent tracking ability When subjects are in motion, AF points densely positioned around the subject are activated for accurate tracking. Fast continuous shooting with AF/AE at up to 11fps Never miss a moment of the action thanks to fast internal processing and a high-capacity buffer memory. Fire off shots at up to 11fps with after-view or 8fps for live-view, with minimal display lag and take up to around 116 shots in JPEG (Standard) or 46 shots in compressed RAW format in one continuous burst. Silent continuous shooting at up to 8fps When your shoot calls for absolute quiet, such as when you're photographing a live performance, silent shooting with no shutter noise allows shooting at up to 8fps with AF/AE tracking, even in AF-C mode, with Real-time Eye AF or with Real-time Tracking, expanding your range of shooting options. Real-time Eye AF, Real-time Tracking Smart subject-tracking Newly adopted AI-based subject recognition technology processes a vast amount of data to detect and track even rapidly moving subjects. Sophisticated eye recognition and tracking Accurate eye recognition Enhanced Real-time Eye AF reliably recognizes human faces and focuses precisely on a person's eyes. There's no need for special settings - just press the shutter button. Persistent eye tracking When AF-C is set, Real-time Eye AF maintains a stable focus on a moving subject even when part of the face is hidden, the face is backlit or the subject is facing downwards. Choose your subject's left eye or right eye Now you can choose Left Eye, Right Eye or Auto from the menu in advance, leaving you free to pay more attention to composition. These selections can be assigned to custom buttons, allowing...

Why settle for less when you can capture the world in stunning detail with the sleek and advanced Alpha a7C II Mirrorless Camera with FE 28-60mm f/4-5.6 Lens in Silver? This high-tech camera is designed for serious creators who demand superior performance and image quality in both photography and videography. The Alpha a7C II boasts a full-frame CMOS image sensor with an impressive 33.0 effective megapixels, ensuring high-speed readout, exceptional sensitivity from ISO 100 to ISO 51200, and highly accurate color reproduction. This sophisticated camera is powered by the advanced BIONZ XR processing engine, which delivers up to eight times more processing power than its predecessor, ensuring superior image quality, low noise, and fast menu response. This stylish camera is equipped with an advanced AE algorithm that can detect the skin area of faces and adjust exposure accordingly, ensuring consistently accurate exposure and color in both stills and movies, even in challenging shooting conditions. The Creative Look feature offers 10 customizable presets, allowing you to set the visual mood and capture the world the way you envision it. The Alpha a7C II also offers selectable RAW image sizes and quality, with lossless RAW image compression for smaller file sizes without compromising image quality. The advanced optical 5-axis image stabilization ensures stable handheld shooting, effectively compensating for up to 7.0-steps of camera shake. This camera is compatible with more than 70 E-mount lenses, offering boundless creativity. Its high-quality movie recording capabilities include 4K 60p/50p movie capture, S-Cinetone for a cinematic look straight out of the camera, and Log shooting for flexible post-processing. The Alpha a7C II also features Real-time Tracking, AI processing unit for advanced subject recognition, and Auto Framing for movies, among other innovative features. Whether you're a professional photographer or an enthusiastic hobbyist, the Alpha a7C II Mirrorless Camera with FE 28-60mm f/4-5.6 Lens in Silver is the essential tool for capturing the world in all its beauty and complexity.

Why settle for less when you can capture the world in stunning detail with the sleek and advanced Alpha a7C II Mirrorless Camera with FE 28-60mm f/4-5.6 Lens in Silver? This high-tech camera is designed for serious creators who demand superior performance and image quality in both photography and videography. The Alpha a7C II boasts a full-frame CMOS image sensor with an impressive 33.0 effective megapixels, ensuring high-speed readout, exceptional sensitivity from ISO 100 to ISO 51200, and highly accurate color reproduction. This sophisticated camera is powered by the advanced BIONZ XR processing engine, which delivers up to eight times more processing power than its predecessor, ensuring superior image quality, low noise, and fast menu response. This stylish camera is equipped with an advanced AE algorithm that can detect the skin area of faces and adjust exposure accordingly, ensuring consistently accurate exposure and color in both stills and movies, even in challenging shooting conditions. The Creative Look feature offers 10 customizable presets, allowing you to set the visual mood and capture the world the way you envision it. The Alpha a7C II also offers selectable RAW image sizes and quality, with lossless RAW image compression for smaller file sizes without compromising image quality. The advanced optical 5-axis image stabilization ensures stable handheld shooting, effectively compensating for up to 7.0-steps of camera shake. This camera is compatible with more than 70 E-mount lenses, offering boundless creativity. Its high-quality movie recording capabilities include 4K 60p/50p movie capture, S-Cinetone for a cinematic look straight out of the camera, and Log shooting for flexible post-processing. The Alpha a7C II also features Real-time Tracking, AI processing unit for advanced subject recognition, and Auto Framing for movies, among other innovative features. Whether you're a professional photographer or an enthusiastic hobbyist, the Alpha a7C II Mirrorless Camera with FE 28-60mm f/4-5.6 Lens in Silver is the essential tool for capturing the world in all its beauty and complexity.

Over the years, Sony Electronics Inc. has consistently pushed the boundaries of imaging technology, and the Alpha 7C full-frame camera (model ILCE-7C) is no exception. This camera, paired with the FE 28-60mm F4-5.6 (model SEL2860) zoom lens, represents a significant leap forward in the world of photography and videography. The Alpha 7C is the world's smallest and lightest full-frame camera, offering an unparalleled blend of compactness and performance. It's equipped with advanced autofocus (AF), high-resolution 4K video capabilities, and a myriad of other features, all housed in a sleek and lightweight body. When combined with the world's smallest and lightest FE 28-60mm F4-5.6 standard zoom lens, this dynamic duo delivers an unmatched experience, maximizing portability and versatility without compromising the power of full-frame imaging. The Alpha 7C is powered by a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine. This combination ensures high sensitivity, outstanding resolution, a 15-stop wide dynamic range, and high-speed image data processing. Despite its compact size, measuring only 4.9 inches x 2.8 inches x 2.2 inches and weighing just 18oz, the Alpha 7C is packed with features typically found in larger, more cumbersome cameras. It boasts a 5-step stabilization effect that allows for shooting snaps without a tripod, and a high-capacity NP-FZ100 battery that provides enough power for long shooting durations and can capture up to an industry-leading 740 images when using the LCD monitor, or 680 images when using the viewfinder.The Alpha 7C's advanced autofocus uses AI-driven functions for accurate focus, and supports 16-bit processing and 14-bit RAW output for natural gradations. It also features Real-time Eye AF for both humans and animals, ensuring fast and accurate focus. In conclusion, the Sony Alpha 7C Mirrorless Camera with FE 28-60mm f/4-5.6 Lens is a game-changer in the field of photography and videography, offering a compact design without compromising on full-frame performance.

- Alpha a6700 Mirrorless Camera -Next generation creativity on the goThe a6700 combines the latest AI technology with Sony's outstanding a-series image quality in a compact APS-C camera body. Offering enhanced subject recognition, the latest technology for capturing stills and movies, and E-mount lens compatibility, the lightweight a6700 is designed for creative adventures, anytime, anywhere.A window for your worldAPS-C format Exmor R back-illuminated CMOS sensorThe advanced Exmor R CMOS image sensor with 26.0 effective megapixels is packed with Sony's image sensor technologies. It offers extraordinary sensitivity, resolution and dynamic range, thanks to its back-illuminated format, gapless on-chip lenses, and AR coating (anti-reflection seal glass).BIONZ XR processing power for exceptional image qualityWith up to eight times more processing power than previous versions, the latest BIONZ XR image processing engine delivers natural gradations and realistic colors with low noise for stills and movies.Wide dynamic range for diverse shooting scenariosThe a6700's standard sensitivity ranges from a low ISO 100 to ISO 32000, and offers a wide dynamic range so that natural gradations can be captured in high-contrast scenes without blown highlights or blocked shadows.Consistently accurate exposure and colorThe a6700 offers impressive exposure control. It's equipped with a new AE algorithm, initially developed for full-frame models, which enables it to accurately detect the skin area of faces and adjust exposure accordingly when shooting stills and movies. It can also maintain realistic colors under a wide range of light sources, from sunlight through to theater and stadium lighting, and produce more natural skin tones, sky and foliage colors.Choose your Creative LookThe Creative Look setting offers greater creative flexibility with added simplicity. It provides 10 presets that can be used just as they are or customized via 8 adjustable parameters to suit the subject or scene, whether you're shooting stills, movies or live-streaming. You can easily set the mood ahead of shooting so your images are ready to share immediately.5-axis optical image stabilizationShoot hand-held or in low-light with confidence - the 5-axis in-body optical image stabilization system is supported by precision gyro sensors to deliver up to 5-steps of shake compensation. It detects and compensates for various types of camera shake, including angular (pitch/yaw) shake that is more apparent at longer focal lengths, or when shooting with slower shutter speeds.Precise compensation at the single-pixel levelThrough enhanced design and control of key parameters, the a6700 provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 26.0 megapixel resolution to produce images that capture all...

The Sony NEX 5 Digital Camera is packed with outstanding features. With impressive low light performance and 14 megapixels available, there is never a moment that goes unoticed. With the addition of 1080p video all in one camera, there is always an option for any scenario. The interchangable lenses make it a versatile camera that can be sculpted for your needs.

The Sony NEX 5 Digital Camera is packed with outstanding features. With impressive low light performance and 14 megapixels available, there is never a moment that goes unoticed. With the addition of 1080p video all in one camera, there is always an option for any scenario. The interchangable lenses make it a versatile camera that can be sculpted for your needs.

The Sony NEX 5 Digital Camera is packed with outstanding features. With impressive low light performance and 14 megapixels available, there is never a moment that goes unoticed. With the addition of 1080p video all in one camera, there is always an option for any scenario. The interchangable lenses make it a versatile camera that can be sculpted for your needs.

The Sony Alpha NEX-5T Mirrorless Digital Camera is a versatile and compact mirrorless camera that features a 16.1 megapixel APS-C-sized Exmor APS HD CMOS sensor and BIONZ image processor to produce high resolution still images and full HD 1080i/p video in multiple frame rates with marked low-light quality and sensitivity to ISO 25600.

The Sony Alpha NEX-5T Mirrorless Digital Camera is a versatile and compact mirrorless camera that features a 16.1 megapixel APS-C-sized Exmor APS HD CMOS sensor and BIONZ image processor to produce high resolution still images and full HD 1080i/p video in multiple frame rates with marked low-light quality and sensitivity to ISO 25600.

The Sony Alpha NEX-5T Mirrorless Digital Camera is a versatile and compact mirrorless camera that features a 16.1 megapixel APS-C-sized Exmor APS HD CMOS sensor and BIONZ image processor to produce high resolution still images and full HD 1080i/p video in multiple frame rates with marked low-light quality and sensitivity to ISO 25600.

The Sony Alpha NEX-5T Mirrorless Digital Camera is a versatile and compact mirrorless camera that features a 16.1 megapixel APS-C-sized Exmor APS HD CMOS sensor and BIONZ image processor to produce high resolution still images and full HD 1080i/p video in multiple frame rates with marked low-light quality and sensitivity to ISO 25600.

The Sony Alpha NEX-5T Mirrorless Digital Camera is a versatile and compact mirrorless camera that features a 16.1 megapixel APS-C-sized Exmor APS HD CMOS sensor and BIONZ image processor to produce high resolution still images and full HD 1080i/p video in multiple frame rates with marked low-light quality and sensitivity to ISO 25600.

When it comes to capturing your creative vision, the Sony Alpha a6700 Mirrorless Camera with E 18-135mm f/3.5-5.6 OSS Lens stands out as a high-quality, advanced, and versatile choice. This innovative camera merges Sony's cutting-edge AI technology with the superior image quality of the renowned a-series, all packed into a compact and lightweight APS-C camera body. The a6700 is equipped with a 26.0 effective megapixel Exmor R CMOS image sensor, offering extraordinary sensitivity, resolution, and dynamic range. This is thanks to its back-illuminated format, gapless on-chip lenses, and AR coating. Coupled with the latest BIONZ XR image processing engine, the a6700 delivers natural gradations and realistic colors with low noise, making it an ideal choice for both stills and movies.This camera offers a wide dynamic range, with standard sensitivity ranging from ISO 100 to ISO 32000. This allows for capturing natural gradations in high-contrast scenes without blown highlights or blocked shadows. The a6700 also boasts impressive exposure control, with a new AE algorithm that accurately detects skin areas of faces and adjusts exposure accordingly.The a6700 is designed for creative flexibility, offering 10 Creative Look presets that can be customized to suit your subject or scene. Its 5-axis in-body optical image stabilization system, supported by precision gyro sensors, delivers up to 5-steps of shake compensation, allowing you to shoot hand-held or in low-light with confidence.In terms of video capabilities, the a6700 captures 4K (QFHD: 3840 x 2160) at up to 60p (50p) using Sony's proprietary 6K oversampling technology. It also supports high-quality XAVC S-I (All-Intra) and XAVC HS formats with 10-bit 4:2:2 color sampling. The a6700 is paired with the E 18-135mm f/3.5-5.6 OSS Lens, a compact and lightweight lens that offers a high magnification 7.5x optical zoom. This lens is ideal for a wide range of shooting situations, from daily life to portraiture, landscape, nature, and travel photography. It produces outstanding corner-to-corner sharpness throughout the entire zoom range and allows for close-up images with pleasing 'bokeh' or background defocus.In summary, the Sony Alpha a6700 Mirrorless Camera with E 18-135mm f/3.5-5.6 OSS Lens is a durable, high-quality, and versatile choice for both amateur and professional photographers and videographers. Its advanced features and innovative technology make it a standout choice in the realm of mirrorless cameras.

The Sony Alpha NEX-5T Mirrorless Digital Camera is a versatile and compact mirrorless camera that features a 16.1 megapixel APS-C-sized Exmor APS HD CMOS sensor and BIONZ image processor to produce high resolution still images and full HD 1080i/p video in multiple frame rates with marked low-light quality and sensitivity to ISO 25600.

The Sony Alpha NEX-5T Mirrorless Digital Camera is a versatile and compact mirrorless camera that features a 16.1 megapixel APS-C-sized Exmor APS HD CMOS sensor and BIONZ image processor to produce high resolution still images and full HD 1080i/p video in multiple frame rates with marked low-light quality and sensitivity to ISO 25600.

The Sony Alpha NEX-5T Mirrorless Digital Camera is a versatile and compact mirrorless camera that features a 16.1 megapixel APS-C-sized Exmor APS HD CMOS sensor and BIONZ image processor to produce high resolution still images and full HD 1080i/p video in multiple frame rates with marked low-light quality and sensitivity to ISO 25600.

The Sony Alpha NEX-5T Mirrorless Digital Camera is a versatile and compact mirrorless camera that features a 16.1 megapixel APS-C-sized Exmor APS HD CMOS sensor and BIONZ image processor to produce high resolution still images and full HD 1080i/p video in multiple frame rates with marked low-light quality and sensitivity to ISO 25600.