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In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use them? And what makes a good one? Most marketers simply cannot answer these questions. Rigorous Magic answers these questions, bringing science to the art of ideas. Jim Taylor and Steve Hatch dispel the myths around communication ideas and create a practical ‘road map’ for marketers to select which types are best for their brand to compete. Only through a rigorous process of cataloguing and evaluation can ideas truly be understood - and the right ones selected to change consumer behaviour in today’s global, multi-channel marketing world.  

Maximize your students' reading experience by providing activities that foster comprehension and reinforce understanding of literary elements. Activities for each section allow students to process portions of the novel through individual and collaborative exercises that encourage close reading. Suggestions for maintaining Interactive Novel Logs provide students with additional ways to reflect and connect personally with the novel. Students have the opportunity to synthesize their ideas through a variety of post-reading activities. Correlated to the Common Core State Standards.

Maximize your students' reading experience by providing activities that foster comprehension and reinforce understanding of literary elements. Activities for each section allow students to process portions of the novel through individual and collaborative exercises that encourage close reading. Suggestions for maintaining Interactive Novel Logs provide students with additional ways to reflect and connect personally with the novel. Students have the opportunity to synthesize their ideas through a variety of post-reading activities. Correlated to the Common Core State Standards.

Newly revised and updated throughout, this new Texas Edition has been specially developed to align with the Texas Essential Knowledge and Skills standards.

Maximize your students' reading experience by providing activities that foster comprehension and reinforce understanding of literary elements. Activities for each section allow students to process portions of the novel through individual and collaborative exercises that encourage close reading. Suggestions for maintaining Interactive Novel Logs provide students with additional ways to reflect and connect personally with the novel. Students have the opportunity to synthesize their ideas through a variety of post-reading activities.

Maximize your students' reading experience by providing activities that foster comprehension and reinforce understanding of literary elements. Activities for each section allow students to process portions of the novel through individual and collaborative exercises that encourage close reading. Suggestions for maintaining Interactive Novel Logs provide students with additional ways to reflect and connect personally with the novel. Students have the opportunity to synthesize their ideas through a variety of post-reading activities. Correlated to the Common Core State Standards.

By designing projects that move students from surface to deep and transfer learning through PBL, they will become confident and competent learners. Discover how to make three shifts essential to improving PBL’s overall effect: Clarity: Students should be clear on what they are expected to learn, where they are in the process, and what next steps they need to take to get there. Challenge: Help students move from surface to deep and transfer learning. Culture: Empower them to use that knowledge to make a difference in theirs and the lives of others.

128 pages. 11.00x8.50x0.29 inches. In Stock.

Rigorous Curriculum Design (“RCD”) presents a carefully sequenced, hands-on model for educators and curriculum designers. The RCD model has proven to be effective in school districts across the US, and it serves as a road map so that educators may design a progression of units of study that keep standards, instruction, and assessment tightly focused and connected. Applicable to every grade, course, and content area—and fitting in to all sets of standards, you will learn: What a rigorous curriculum is and how to create, sequence, and pace such a curriculum.Why seeing the 'big picture' connections first is essential to beginning curriculum design.How to lay the foundational steps for designing a rigorous pre-K–12 curriculum.How to design a grade- or course-specific curricular unit of study, from start to finish.How to use formative assessments and data analysis to guide instruction before, during, and after each unit.How leaders can organize, implement, and sustain this model throughout the school and/or school system. This new edition of RCD shares updates and enhancements to the process, gained through nearly a decade of learnings from myriad schools. Updates and new additions include:  Greater applicability to every state’s unique set of learning standards, through Standards examples that illustrate each step. An important new focus on relevance in the design of rigorous curricular units of study, meaning the inclusion of real-world problems that are both predictable and unpredictable, situations that afford students the opportunity to apply their learning in realistic contextsExpansion of content to include “lessons learned” by school and district leaders who are in years 1, 2, and 3 of RCD implementationSuccess stories from school systems that have implemented the RCD model and experienced improved student learning on state exams

Maximize your students reading experience by providing activities that foster comprehension and reinforce understanding of literary elements. Activities for each section allow students to process portions of the novel through individual and collaborative exercises that encourage close reading. Suggestions for maintaining Interactive Novel Logs provide students with additional ways to reflect and connect personally with the novel. Students have the opportunity to synthesize their ideas through a variety of post-reading activities.

Maximize your students reading experience by providing activities that foster comprehension and reinforce understanding of literary elements. Activities for each section allow students to process portions of the novel through individual and collaborative exercises that encourage close reading. Suggestions for maintaining Interactive Novel Logs provide students with additional ways to reflect and connect personally with the novel. Students have the opportunity to synthesize their ideas through a variety of post-reading activities.

Maximize your students' reading experience by providing activities that foster comprehension and reinforce understanding of literary elements. Activities for each section allow students to process portions of the novel through individual and collaborative exercises that encourage close reading. Suggestions for maintaining Interactive Novel Logs provide students with additional ways to reflect and connect personally with the novel. Students have the opportunity to synthesize their ideas through a variety of post-reading activities. 80 pages. Grades 4-6.

Book is in NEW condition. 0.45

RIGOROUS DAP in the Early Years: From Theory to Practice provides teachers with a roadmap for teaching that helps children meet academic expectations and maintains focus on the appropriate development of the whole child. A construct of eleven practices, RIGOROUS DAP supplies teachers with strategies for 1) making instructional decisions that meet the needs of the individual child; 2) sustaining culturally relevant practices; 3) engaging stakeholders in conversations about educating young children for school success through practices that attend to their individual, sociocultural, and developmental needs; and 4) ensuring all children experience high-level learning and succeed in school. The eleven practices comprising the construct are: Reaching all children Integrating content areas Growing as a community Offering choices Revisiting new content Offering challenges Understanding each learner Seeing the whole child Differentiating instruction Assessing constantly Pushing every child forward An academically rigorous learning environment allows all children to learn at high levels through hands-on learning experiences that address the whole child and connect to the child's world in and out of school. A developmentally appropriate learning environment considers the children's developmental, cognitive, social, emotional, linguistic, and physical development, as well as the sociocultural worlds in which they live.

Transform the reading of a great novel into a journey of discovery. This customizable resource offers incredible flexibility as you share and explore great literature with your students. The guide is organized by literary elements and includes Teacher Instructions that provide activity overviews. Student activities feature text-dependent questions that encourage close analysis and call for evidence to support claims. This resource also includes suggestions for creating and maintaining Interactive Novel Logs to provide students with a place to connect with the literature in ways of their choosing. Pre- and Post-Reading activities are included as well as suggestions for pairing texts to expand the understanding of themes and topics.

Maximize your students' reading experience by providing activities that foster comprehension and reinforce understanding of literary elements. Activities for each section allow students to process portions of the novel through individual and collaborative exercises that encourage close reading. Suggestions for maintaining Interactive Novel Logs provide students with additional ways to reflect and connect personally with the novel. Students have the opportunity to synthesize their ideas through a variety of post-reading activities. Correlated to the Common Core State Standards.

Maximize your students reading experience by providing activities that foster comprehension and reinforce understanding of literary elements. Activities for each section allow students to process portions of the novel through individual and collaborative exercises that encourage close reading. Suggestions for maintaining Interactive Novel Logs provide students with additional ways to reflect and connect personally with the novel. Students have the opportunity to synthesize their ideas through a variety of post-reading activities.

Maximize your students' reading experience by providing activities that foster comprehension and reinforce understanding of literary elements. Activities for each section allow students to process portions of the novel through individual and collaborative exercises that encourage close reading. Suggestions for maintaining Interactive Novel Logs provide students with additional ways to reflect and connect personally with the novel. Students have the opportunity to synthesize their ideas through a variety of post-reading activities. Correlated to the Common Core State Standards.

Designed for undergraduate mathematics majors, this rigorous and rewarding treatment covers the usual topics of first-year calculus: limits, derivatives, integrals, and infinite series. Author Daniel J. Velleman focuses on calculus as a tool for problem solving rather than the subject's theoretical foundations. Stressing a fundamental understanding of the concepts of calculus instead of memorized procedures, this volume teaches problem solving by reasoning, not just calculation. The goal of the text is an understanding of calculus that is deep enough to allow the student to not only find answers to problems, but also achieve certainty of the answers' correctness. No background in calculus is necessary. Prerequisites include proficiency in basic algebra and trigonometry, and a concise review of both areas provides sufficient background. Extensive problem material appears throughout the text and includes selected answers. Complete solutions are available to instructors.

Designed for undergraduate mathematics majors, this rigorous and rewarding treatment covers the usual topics of first-year calculus: limits, derivatives, integrals, and infinite series. Author Daniel J. Velleman focuses on calculus as a tool for problem solving rather than the subject's theoretical foundations. Stressing a fundamental understanding of the concepts of calculus instead of memorized procedures, this volume teaches problem solving by reasoning, not just calculation. The goal of the text is an understanding of calculus that is deep enough to allow the student to not only find answers to problems, but also achieve certainty of the answers' correctness. No background in calculus is necessary. Prerequisites include proficiency in basic algebra and trigonometry, and a concise review of both areas provides sufficient background. Extensive problem material appears throughout the text and includes selected answers. Complete solutions are available to instructors.