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Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1, Donau-Universitat Krems - Universitat fur Weiterbildung, Sprache: Deutsch, Abstract: Events werden als kommerzielle Ereignisse, als Mittel zur Unternehmenskommunikation und zur Aktivierung von Zielgruppen immer wichtiger. Durch den Erlebnisfaktor und der hohen emotionalen Ansprache der Teilnehmer hat sich das Event an sich als ein machtiges Kommunikationsmittel im Marketingkonzept und als uberaus beliebt bei den Teilnehmern erwiesen. Die vielfaltigen Einsatzmoglichkeiten und Potentiale des Event Marketing ermoglichen es, relevante Zielgruppen zu erreichen, markenrelevante Wirklichkeiten und Erlebniswelten zu konstruieren, Emotionen und Sympathiewerte zu erzeugen und auf diese Weise eine Bindung zwischen Unternehmen und Rezipienten herzustellen. Um ein Event erfolgreich umzusetzen ist es wichtig, eine gute und moglichst genaue Planung des Events und dessen Ablauf auszuarbeiten. Je besser die Vorbereitung auf mogliche Schwierigkeiten und Hindernisse sind, desto einfach konnen diese auch umgangen werden. Eine Hilfestellung dazu ist vor allem die SWOT Analyse, die im Vorhinein schon mogliche Schwachen und Bedrohungen aufzeigt und systematischen Produkte, Prozesse, Projekte und anderen zu analysierenden Objekte betrachtet. Zu Beginn dieser Arbeit werden kurz die Grundlagen des Marketings im Allgemeinen erklart, sowie auf die Definition des Event-Marketing eingegangen. In den folgenden Kapiteln wird eine Veranstaltung beschrieben, welche in einem Einkaufszentrum in Dubai 2013 stattgefunden hat. Im Vordergrund stand die Vermarktung einer neuen Produktpalette von Sephora, einer Kosmetikmarke, die eine neue Badekollektion mit neuen Duften auf den Markt brachte. Um moglichst viele Besucher des Einkaufszentrums anzusprechen, wurde verschiedenste "Tools" angewendet. Das Ziel der Veranstaltung war es, die neue Kollektion in einem moglichst kur

New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000

Volume 1295. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,250grams, ISBN:2264009756

English summary: This volume examines the different analytical, historical, and hermeneutic approaches to the shepherds melody in Wagners Tristan and Isolde as methodological guide that will allow specialists and students to find their way through the various current orientations of musicology. The study opens in particular onto an original interpretation of the relationship between vocal and instrumental music. French description: La musicologie est entree dans une periode d'eclatement. Pour rendre compte des oeuvres et des styles, le chercheur doit-il mettre l'accent sur leurs structures ou sur les reseaux de significations de tous ordres qui s'y rattachent: historiques, culturelles, psychologiques, esthetiques, etc.? Et pour chacun de ces angles d'attaque, quelle methode d'analyse choisir et quel paradigme explicatif privilegier, alors qu'ils conduisent souvent a des resultats differents, voire concurrents? En examinant les diverses approches analytiques, historiques et hermeneutiques appliquees a la melodie du berger entendue dans le Tristan et Isolde de Wagner, l'auteur propose un guide methodologique qui permettra tant aux specialistes qu'aux etudiants de se reperer dans la proliferation des diverses orientations de la musicologie. Les modeles de Schenker, Ruwet, Meyer et Lerdahl sont discutes. Les esquisses inedites de cette musique sont ici publiees pour la premiere fois. Les investigations de la psychologie experimentale et de la psychanalyse sont presentees. L'examen des sources musicales (les chants de gondoliers de Venise et les chants de bergers helvetiques) entraine le lecteur du cote de Rousseau, de Goethe et surtout de Schopenhauer. Le livre debouche sur une interpretation originale des rapports entre musique vocale et musique instrumentale a travers Tristan.

French language. 9.45x6.69x1.42 inches. In Stock.

A wardrobe essential for comfort and femininity; this classic silk shirt dress is offered in a beautiful crepe de chine featuring the bespoke rose print. It is designed to provide a loose fit, with the lace yoke giving a delicate and feminine detail. The silk tie wraps around the waist for an elegant silhouette. Dry Clean Only 90% Silk 10% Polyamide

A wardrobe essential for comfort and femininity. This Classic Silk Shirt Dress is offered in a beautiful crepe de chine and features the bespoke rose print. It is designed to provide a loose fit, with the lace yoke giving a delicate and feminine detail. The silk tie wraps around the waist for an elegant silhouette. Dry Clean Only 90% Silk 10% Polyamide

The Silk Midi Lace Dress is cut from a sumptuous silk crepe de chine. Mastering modern femininity, this design is a beautiful party essential. The Lace Dress showcases a feminine and elegant design. This beautiful style accentuates the waist, where the cut follows the curves of a woman’s silhouette. The full silk skirt adds a luxurious and elegant finish; the perfect option for any occasion. Exquisite finishing touches are seen in silk cuffs and collar, which showcase the custom-made gold-edged buttons and a concealed button placket. Dry Clean Only 50% Silk, 50% Polyamide

This full length silk maxi skirt features the bespoke rose print silk crepe de chine and Italian lace. Designed to sit at the waist and fastened with custom made gold edged buttons. Dry Clean Only 75% Silk 25% Polyamide

The Tailored Silk Shorts are cut from a beautiful silk crepe de chine. Featuring the bespoke Purple Blossom print these shorts are perfect for summer. Designed to sit at the waist they are fastened with a concealed side zip. Rich shades of blue peonies nestle on a violet silk. Cold Hand Wash Dry Clean

This silk crepe de chine top is sensual and seductive. The perfect party top featuring an open lace back and intricate scalloped edge. Offering a slim fit this showcases a flattering silhouette. Dry Clean Only 60% Silk, 39% Viscose, 1% Polyamide

This full length silk maxi skirt features the bespoke rose print silk crepe de chine and Italian lace. Designed to sit at the waist and fastened with custom made gold edged buttons. Dry Clean Only 75% Silk 25% Polyamide

The tailored silk mini skirt is the ultimate in femininity. Cut from a bespoke floral blossom print in silk crepe de chine. This fitted design incorporates a delicate lace placement in the back detailing. The colourful blossom print shows off rich hues of blues nestled against a violet purple silk. The skirt is luxuriously fastened with our custom-made gold-edged buttons. Cold Hand Wash Dry Clean

The Tailored Silk Shorts are cut from a beautiful silk crepe de chine. Featuring the bespoke Purple Blossom print these shorts are perfect for summer. Designed to sit at the waist they are fastened with a concealed side zip. Rich shades of blue peonies nestle on a violet silk. Cold Hand Wash Dry Clean

The Black Silk Wrap Skirt ties gently at the waist allowing for a versatile and adjustable fit. The skirt length falls just below the knee with a curved flowing hem. This elegant wrap skirt is cut from a lightweight silk crepe de chine. Dress up or dress down this skirt is the epitome of effortless elegance all day long.  Composition: 100% Silk Made in the UK Model wears a size XS Cold Hand Wash Iron on a low setting

Be lavishly enveloped by the softest silk in the Classic Silk Shirt. The Classic fit is designed to provide a loose fit, while the lace yoke adds a delicate and feminine detail and the back pleat gives the shirt a subtle volume. A rounded hem frames the body in this beautiful silk crepe de chine blouse. The Classic fit promises everything the elegant woman needs, making this a perfect wardrobe staple. All Sophie Cameron Davies silk shirts are luxuriously hand finished with our custom made gold edged buttons. Dry Clean Only. Composition: 90% Silk, 9% Viscose, 1% Polyamide

The Silk Midi Lace Dress is cut from a sumptuous silk crepe de chine. Mastering modern femininity, this design is a beautiful party essential. The Lace Dress showcases a feminine and elegant design. This beautiful style accentuates the waist, where the cut follows the curves of a woman’s silhouette. The full silk skirt adds a luxurious and elegant finish; the perfect option for any occasion. Exquisite finishing touches are seen in silk cuffs and collar, which showcase the custom-made gold-edged buttons and a concealed button placket. Dry Clean Only 50% Silk, 50% Polyamide

White loose fitting silk crepe de chine shirt. Featuring bespoke cherry blossom digital print on the sleeves, collar and button placket. Back detailing includes Italian lace yoke and rounded hemline. All SCD silk shirts are luxuriously hand finished with our custom-made gold-edged buttons. Cold hand wash Dry Clean 93% Silk 7% Polyamide

The tailored silk mini skirt is the ultimate in femininity. Cut from a bespoke floral blossom print in silk crepe de chine. This fitted design incorporates a delicate lace placement in the back detailing. The colourful blossom print shows off rich hues of blues nestled against a violet purple silk. The skirt is luxuriously fastened with our custom-made gold-edged buttons. Cold Hand Wash Dry Clean

The silk crop top is made from bespoke silk crepe de chine Rose Print. Fastened with custom-made buttons at the back. The perfect accompaniment to a high waisted skirt. Or can be worn underneath a silk or lace shirt. Dry Clean Cold Hand Wash 100% Silk