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Because every shot matters, the Canon EF 50mm f/1.8 STM Lens is designed to elevate your photography experience. This high-quality, professional lens is a versatile tool, appealing to both novice and experienced photographers alike. As a prime choice for everyday photography, the Canon EF 50mm f/1.8 STM Lens excels in capturing a wide range of subjects, from intimate portraits to expansive landscapes. Its standard length is specifically crafted for Canon's full-frame EF-mount DSLRs, but it also seamlessly integrates with APS-C models, delivering an 80mm equivalent focal length. Experience the depth and detail that the bright f/1.8 maximum aperture offers. This innovative feature not only enables shooting in low-light conditions but also provides meticulous control over depth of field, allowing your subject to stand out against a beautifully blurred background. Each lens element is treated with Super Spectra coating, ensuring minimal ghosting and flare. This results in superior contrast and color accuracy, particularly in backlit situations. The integration of Canon's STM (Stepping Motor) technology ensures a swift, near-silent autofocus. Enhanced by advanced AF algorithms and a state-of-the-art CPU, the autofocus is not only silent but also pinpoint accurate. For photographers who prefer a hands-on approach, the lens supports full-time manual focus override. Achieve stunning close-ups with a minimum focusing distance of 1.15 ft. (0.35m) and a maximum magnification of 0.21x. This feature makes the Canon EF 50mm f/1.8 STM Lens ideal for capturing intricate details. The lens is designed with durability in mind, boasting a metal lens mount for increased resilience. The focusing ring has been strategically relocated to ensure the lens remains compact. The rounded seven-blade diaphragm contributes to a mesmerizing out-of-focus quality, especially beneficial when utilizing shallow depth of field and selective focus techniques. In the world of photography, the Canon EF 50mm f/1.8 STM Lens is your reliable companion, whether you're capturing timeless moments or exploring creative avenues. This durable, innovative lens is designed to bring your vision to life.

Because every shot matters, the Canon EF 50mm f/1.8 STM Lens is designed to elevate your photography experience. This high-quality, professional lens is a versatile tool, appealing to both novice and experienced photographers alike. As a prime choice for everyday photography, the Canon EF 50mm f/1.8 STM Lens excels in capturing a wide range of subjects, from intimate portraits to expansive landscapes. Its standard length is specifically crafted for Canon's full-frame EF-mount DSLRs, but it also seamlessly integrates with APS-C models, delivering an 80mm equivalent focal length. Experience the depth and detail that the bright f/1.8 maximum aperture offers. This innovative feature not only enables shooting in low-light conditions but also provides meticulous control over depth of field, allowing your subject to stand out against a beautifully blurred background. Each lens element is treated with Super Spectra coating, ensuring minimal ghosting and flare. This results in superior contrast and color accuracy, particularly in backlit situations. The integration of Canon's STM (Stepping Motor) technology ensures a swift, near-silent autofocus. Enhanced by advanced AF algorithms and a state-of-the-art CPU, the autofocus is not only silent but also pinpoint accurate. For photographers who prefer a hands-on approach, the lens supports full-time manual focus override. Achieve stunning close-ups with a minimum focusing distance of 1.15 ft. (0.35m) and a maximum magnification of 0.21x. This feature makes the Canon EF 50mm f/1.8 STM Lens ideal for capturing intricate details. The lens is designed with durability in mind, boasting a metal lens mount for increased resilience. The focusing ring has been strategically relocated to ensure the lens remains compact. The rounded seven-blade diaphragm contributes to a mesmerizing out-of-focus quality, especially beneficial when utilizing shallow depth of field and selective focus techniques. In the world of photography, the Canon EF 50mm f/1.8 STM Lens is your reliable companion, whether you're capturing timeless moments or exploring creative avenues. This durable, innovative lens is designed to bring your vision to life.

Because every shot matters, the Canon EF 50mm f/1.8 STM Lens is designed to elevate your photography experience. This high-quality, professional lens is a versatile tool, appealing to both novice and experienced photographers alike. As a prime choice for everyday photography, the Canon EF 50mm f/1.8 STM Lens excels in capturing a wide range of subjects, from intimate portraits to expansive landscapes. Its standard length is specifically crafted for Canon's full-frame EF-mount DSLRs, but it also seamlessly integrates with APS-C models, delivering an 80mm equivalent focal length. Experience the depth and detail that the bright f/1.8 maximum aperture offers. This innovative feature not only enables shooting in low-light conditions but also provides meticulous control over depth of field, allowing your subject to stand out against a beautifully blurred background. Each lens element is treated with Super Spectra coating, ensuring minimal ghosting and flare. This results in superior contrast and color accuracy, particularly in backlit situations. The integration of Canon's STM (Stepping Motor) technology ensures a swift, near-silent autofocus. Enhanced by advanced AF algorithms and a state-of-the-art CPU, the autofocus is not only silent but also pinpoint accurate. For photographers who prefer a hands-on approach, the lens supports full-time manual focus override. Achieve stunning close-ups with a minimum focusing distance of 1.15 ft. (0.35m) and a maximum magnification of 0.21x. This feature makes the Canon EF 50mm f/1.8 STM Lens ideal for capturing intricate details. The lens is designed with durability in mind, boasting a metal lens mount for increased resilience. The focusing ring has been strategically relocated to ensure the lens remains compact. The rounded seven-blade diaphragm contributes to a mesmerizing out-of-focus quality, especially beneficial when utilizing shallow depth of field and selective focus techniques. In the world of photography, the Canon EF 50mm f/1.8 STM Lens is your reliable companion, whether you're capturing timeless moments or exploring creative avenues. This durable, innovative lens is designed to bring your vision to life.

Because capturing the perfect shot means having the right equipment, the Canon RF 24-105mm f/4 L IS USM Lens emerges as a high-quality, durable, and versatile choice for photographers who demand excellence from their gear. This premium lens is a cornerstone of Canon's innovative RF lens lineup, designed specifically for the EOS R full-frame mirrorless camera system. It boasts a consistent f/4 maximum aperture throughout its broad 24-105mm zoom range, making it an indispensable all-around lens for a wide array of photographic scenarios.The lens's advanced optical construction includes a series of specialized elements that work together to deliver stellar image quality from edge to edge. Its nine rounded aperture blades contribute to a pleasing bokeh effect, creating smooth, out-of-focus areas that beautifully complement sharp subjects. The RF 24-105mm f/4 L IS USM is engineered to perform reliably in any setting, thanks to its up to five stops of image stabilization. This feature is especially critical for capturing sharp, blur-free images in challenging lighting conditions, ensuring that low light never stands in the way of a great photo.Photographers will appreciate the lens's weather-resistant build, which stands up to dust, moisture, and harsh environmental conditions, making it an ideal companion for outdoor shoots. The lens's ring-type NANO USM autofocus motor is noteworthy for its fast, accurate, and near-silent operation, ensuring that both photo and video captures are crisp and free of distracting noises.The RF 24-105mm f/4 L IS USM also introduces a customizable Control Ring, which provides intuitive control over exposure settings such as aperture, ISO, and exposure compensation. This feature, combined with the tactile feedback of the ring's clicking mechanism, allows for seamless adjustments while maintaining focus on the subject.Canon's RF lenses are celebrated for their innovative design, which takes full advantage of the large 54mm RF mount. This design facilitates improved data transfer between the camera and lens via a supercharged 12 pin communication system, resulting in sharp, stable, and responsive performance across a multitude of applications.In summary, the Canon RF 24-105mm f/4 L IS USM Lens is a testament to Canon's legacy of optical brilliance, offering photographers a reliable, advanced tool that's ready to tackle everything from expansive landscapes to intimate portraits. Its image stabilization, weather resistance, and exceptional image quality make it a top choice for both budding and seasoned photographers seeking a lens that can do it all.

Because capturing the perfect shot means having the right equipment, the Canon RF 24-105mm f/4 L IS USM Lens emerges as a high-quality, durable, and versatile choice for photographers who demand excellence from their gear. This premium lens is a cornerstone of Canon's innovative RF lens lineup, designed specifically for the EOS R full-frame mirrorless camera system. It boasts a consistent f/4 maximum aperture throughout its broad 24-105mm zoom range, making it an indispensable all-around lens for a wide array of photographic scenarios.The lens's advanced optical construction includes a series of specialized elements that work together to deliver stellar image quality from edge to edge. Its nine rounded aperture blades contribute to a pleasing bokeh effect, creating smooth, out-of-focus areas that beautifully complement sharp subjects. The RF 24-105mm f/4 L IS USM is engineered to perform reliably in any setting, thanks to its up to five stops of image stabilization. This feature is especially critical for capturing sharp, blur-free images in challenging lighting conditions, ensuring that low light never stands in the way of a great photo.Photographers will appreciate the lens's weather-resistant build, which stands up to dust, moisture, and harsh environmental conditions, making it an ideal companion for outdoor shoots. The lens's ring-type NANO USM autofocus motor is noteworthy for its fast, accurate, and near-silent operation, ensuring that both photo and video captures are crisp and free of distracting noises.The RF 24-105mm f/4 L IS USM also introduces a customizable Control Ring, which provides intuitive control over exposure settings such as aperture, ISO, and exposure compensation. This feature, combined with the tactile feedback of the ring's clicking mechanism, allows for seamless adjustments while maintaining focus on the subject.Canon's RF lenses are celebrated for their innovative design, which takes full advantage of the large 54mm RF mount. This design facilitates improved data transfer between the camera and lens via a supercharged 12 pin communication system, resulting in sharp, stable, and responsive performance across a multitude of applications.In summary, the Canon RF 24-105mm f/4 L IS USM Lens is a testament to Canon's legacy of optical brilliance, offering photographers a reliable, advanced tool that's ready to tackle everything from expansive landscapes to intimate portraits. Its image stabilization, weather resistance, and exceptional image quality make it a top choice for both budding and seasoned photographers seeking a lens that can do it all.

Because capturing the perfect shot requires the perfect lens, the Sigma 16mm f/1.4 DC DN Contemporary Lens for Sony E is designed to deliver superior performance in a compact package. This lens is the first of its kind for mirrorless Sony E-mount cameras in the APS-C format, offering a 24mm focal length (35mm equivalent) and a bright F1.4 aperture. Constructed with 16 elements in 13 groups, this lens features the finest materials to minimize optical aberrations and provide superb resolution at wide-open aperture and throughout the aperture range. The lens structure incorporates three FLD glass elements, two SLD glass elements, and two molded glass aspherical elements, ensuring clear image quality throughout the frame. The Sigma 16mm f/1.4 DC DN Contemporary Lens is designed with aspherical lens technology to reduce distortion and produce sharper images, especially at the edges of the frame. This makes it particularly useful for photographers aiming to capture wide-angle shots with high levels of detail and accuracy. The high maximum aperture of f/1.4 allows for a lot of light to enter the camera, making it useful in low-light conditions or for creating a shallow depth of field effect. This, combined with the wide-angle focal length, makes this lens a great option for photographers wanting to shoot in a variety of lighting conditions and create creative, blurred backgrounds in their images.The lens also features a stepping motor for smooth autofocus during video shooting, and the mount features a special sealing for a dust- and splash-proof design. The lens hood cuts harmful rays that can negatively affect photographs while also minimizing reflectivity within the hood itself. The Sigma 16mm f/1.4 DC DN Contemporary Lens is part of Sigma's high-performance Contemporary line, featuring the latest technologies for optimal balance with light, compact camera bodies with a short flange back distance. This lens combines a compact design and comfortable operation while prioritizing outstanding image quality. In summary, the Sigma 16mm f/1.4 DC DN Contemporary Lens for Sony E is a high-quality, advanced, innovative, reliable, and durable lens that offers unprecedented optical performance in a compact, lightweight structure. It's the perfect lens for photographers seeking to experience the essence of the art of photography.

Because capturing the perfect shot means having the right equipment, the Canon RF 24-105mm f/4 L IS USM Lens emerges as a high-quality, durable, and versatile choice for photographers who demand excellence from their gear. This premium lens is a cornerstone of Canon's innovative RF lens lineup, designed specifically for the EOS R full-frame mirrorless camera system. It boasts a consistent f/4 maximum aperture throughout its broad 24-105mm zoom range, making it an indispensable all-around lens for a wide array of photographic scenarios.The lens's advanced optical construction includes a series of specialized elements that work together to deliver stellar image quality from edge to edge. Its nine rounded aperture blades contribute to a pleasing bokeh effect, creating smooth, out-of-focus areas that beautifully complement sharp subjects. The RF 24-105mm f/4 L IS USM is engineered to perform reliably in any setting, thanks to its up to five stops of image stabilization. This feature is especially critical for capturing sharp, blur-free images in challenging lighting conditions, ensuring that low light never stands in the way of a great photo.Photographers will appreciate the lens's weather-resistant build, which stands up to dust, moisture, and harsh environmental conditions, making it an ideal companion for outdoor shoots. The lens's ring-type NANO USM autofocus motor is noteworthy for its fast, accurate, and near-silent operation, ensuring that both photo and video captures are crisp and free of distracting noises.The RF 24-105mm f/4 L IS USM also introduces a customizable Control Ring, which provides intuitive control over exposure settings such as aperture, ISO, and exposure compensation. This feature, combined with the tactile feedback of the ring's clicking mechanism, allows for seamless adjustments while maintaining focus on the subject.Canon's RF lenses are celebrated for their innovative design, which takes full advantage of the large 54mm RF mount. This design facilitates improved data transfer between the camera and lens via a supercharged 12 pin communication system, resulting in sharp, stable, and responsive performance across a multitude of applications.In summary, the Canon RF 24-105mm f/4 L IS USM Lens is a testament to Canon's legacy of optical brilliance, offering photographers a reliable, advanced tool that's ready to tackle everything from expansive landscapes to intimate portraits. Its image stabilization, weather resistance, and exceptional image quality make it a top choice for both budding and seasoned photographers seeking a lens that can do it all.

Because capturing the perfect shot means having the right equipment, the Canon RF 24-105mm f/4 L IS USM Lens emerges as a high-quality, durable, and versatile choice for photographers who demand excellence from their gear. This premium lens is a cornerstone of Canon's innovative RF lens lineup, designed specifically for the EOS R full-frame mirrorless camera system. It boasts a consistent f/4 maximum aperture throughout its broad 24-105mm zoom range, making it an indispensable all-around lens for a wide array of photographic scenarios.The lens's advanced optical construction includes a series of specialized elements that work together to deliver stellar image quality from edge to edge. Its nine rounded aperture blades contribute to a pleasing bokeh effect, creating smooth, out-of-focus areas that beautifully complement sharp subjects. The RF 24-105mm f/4 L IS USM is engineered to perform reliably in any setting, thanks to its up to five stops of image stabilization. This feature is especially critical for capturing sharp, blur-free images in challenging lighting conditions, ensuring that low light never stands in the way of a great photo.Photographers will appreciate the lens's weather-resistant build, which stands up to dust, moisture, and harsh environmental conditions, making it an ideal companion for outdoor shoots. The lens's ring-type NANO USM autofocus motor is noteworthy for its fast, accurate, and near-silent operation, ensuring that both photo and video captures are crisp and free of distracting noises.The RF 24-105mm f/4 L IS USM also introduces a customizable Control Ring, which provides intuitive control over exposure settings such as aperture, ISO, and exposure compensation. This feature, combined with the tactile feedback of the ring's clicking mechanism, allows for seamless adjustments while maintaining focus on the subject.Canon's RF lenses are celebrated for their innovative design, which takes full advantage of the large 54mm RF mount. This design facilitates improved data transfer between the camera and lens via a supercharged 12 pin communication system, resulting in sharp, stable, and responsive performance across a multitude of applications.In summary, the Canon RF 24-105mm f/4 L IS USM Lens is a testament to Canon's legacy of optical brilliance, offering photographers a reliable, advanced tool that's ready to tackle everything from expansive landscapes to intimate portraits. Its image stabilization, weather resistance, and exceptional image quality make it a top choice for both budding and seasoned photographers seeking a lens that can do it all.

Because capturing the perfect shot means having the right equipment, the Canon RF 24-105mm f/4 L IS USM Lens emerges as a high-quality, durable, and versatile choice for photographers who demand excellence from their gear. This premium lens is a cornerstone of Canon's innovative RF lens lineup, designed specifically for the EOS R full-frame mirrorless camera system. It boasts a consistent f/4 maximum aperture throughout its broad 24-105mm zoom range, making it an indispensable all-around lens for a wide array of photographic scenarios.The lens's advanced optical construction includes a series of specialized elements that work together to deliver stellar image quality from edge to edge. Its nine rounded aperture blades contribute to a pleasing bokeh effect, creating smooth, out-of-focus areas that beautifully complement sharp subjects. The RF 24-105mm f/4 L IS USM is engineered to perform reliably in any setting, thanks to its up to five stops of image stabilization. This feature is especially critical for capturing sharp, blur-free images in challenging lighting conditions, ensuring that low light never stands in the way of a great photo.Photographers will appreciate the lens's weather-resistant build, which stands up to dust, moisture, and harsh environmental conditions, making it an ideal companion for outdoor shoots. The lens's ring-type NANO USM autofocus motor is noteworthy for its fast, accurate, and near-silent operation, ensuring that both photo and video captures are crisp and free of distracting noises.The RF 24-105mm f/4 L IS USM also introduces a customizable Control Ring, which provides intuitive control over exposure settings such as aperture, ISO, and exposure compensation. This feature, combined with the tactile feedback of the ring's clicking mechanism, allows for seamless adjustments while maintaining focus on the subject.Canon's RF lenses are celebrated for their innovative design, which takes full advantage of the large 54mm RF mount. This design facilitates improved data transfer between the camera and lens via a supercharged 12 pin communication system, resulting in sharp, stable, and responsive performance across a multitude of applications.In summary, the Canon RF 24-105mm f/4 L IS USM Lens is a testament to Canon's legacy of optical brilliance, offering photographers a reliable, advanced tool that's ready to tackle everything from expansive landscapes to intimate portraits. Its image stabilization, weather resistance, and exceptional image quality make it a top choice for both budding and seasoned photographers seeking a lens that can do it all.

Because capturing the perfect shot requires the perfect lens, the Sigma 16mm f/1.4 DC DN Contemporary Lens for Sony E is designed to deliver superior performance in a compact package. This lens is the first of its kind for mirrorless Sony E-mount cameras in the APS-C format, offering a 24mm focal length (35mm equivalent) and a bright F1.4 aperture. Constructed with 16 elements in 13 groups, this lens features the finest materials to minimize optical aberrations and provide superb resolution at wide-open aperture and throughout the aperture range. The lens structure incorporates three FLD glass elements, two SLD glass elements, and two molded glass aspherical elements, ensuring clear image quality throughout the frame. The Sigma 16mm f/1.4 DC DN Contemporary Lens is designed with aspherical lens technology to reduce distortion and produce sharper images, especially at the edges of the frame. This makes it particularly useful for photographers aiming to capture wide-angle shots with high levels of detail and accuracy. The high maximum aperture of f/1.4 allows for a lot of light to enter the camera, making it useful in low-light conditions or for creating a shallow depth of field effect. This, combined with the wide-angle focal length, makes this lens a great option for photographers wanting to shoot in a variety of lighting conditions and create creative, blurred backgrounds in their images.The lens also features a stepping motor for smooth autofocus during video shooting, and the mount features a special sealing for a dust- and splash-proof design. The lens hood cuts harmful rays that can negatively affect photographs while also minimizing reflectivity within the hood itself. The Sigma 16mm f/1.4 DC DN Contemporary Lens is part of Sigma's high-performance Contemporary line, featuring the latest technologies for optimal balance with light, compact camera bodies with a short flange back distance. This lens combines a compact design and comfortable operation while prioritizing outstanding image quality. In summary, the Sigma 16mm f/1.4 DC DN Contemporary Lens for Sony E is a high-quality, advanced, innovative, reliable, and durable lens that offers unprecedented optical performance in a compact, lightweight structure. It's the perfect lens for photographers seeking to experience the essence of the art of photography.

When it comes to capturing the perfect shot, the SIGMA 70-200mm F2.8 DG DN OS Sports Lens for Sony E is an advanced, high-quality choice for professional photographers and videographers. This innovative lens is designed exclusively for full-frame mirrorless camera systems, offering a reliable and lightweight solution for a variety of creative styles and genres.The lens boasts a large-aperture telephoto zoom feature, allowing you to zoom in on distant subjects without compromising on image quality. This makes it ideal for sports, wildlife, and portrait photography, as well as photojournalism and wedding photography. The SIGMA 70-200mm F2.8 DG DN OS Sports Lens is equipped with high-speed autofocus and a remarkably effective optical stabilizer. These features ensure sharp, clear images, even in challenging low-light conditions or when handholding the camera. The lens also features a dust and splash-proof construction, making it a durable choice for outdoor and action photography. The inner zoom mechanism maintains the barrel length when recomposing, adding to the lens's user-friendly design. This is the first SIGMA DN zoom lens to feature an aperture ring, further enhancing its advanced capabilities. The lens's streamlined optical design and multi-material structure, which optimally arranges magnesium and TSC, result in a lightweight lens body that's easy to handle. The SIGMA 70-200mm F2.8 DG DN OS Sports Lens also features a new compact tripod collar and foot, as well as a carbon fiber-reinforced plastic lens hood, all designed to minimize weight and maximize ease of use. With its dual HLA-driven floating focus, this lens offers fast, accurate autofocus. The latest OS2 stabilization algorithm ensures image stabilization performance of 7.5 stops at the wide end and 5.5 stops at the tele end. The lens also offers minimal focus breathing on both the wide and tele ends, making it a powerful choice for video applications. The minimal change in the center of gravity ensures stable shooting in all situations, whether handheld, on a tripod, or with a gimbal. The SIGMA 70-200mm F2.8 DG DN OS Sports Lens is a must-have for any professional photographer or videographer seeking a versatile, reliable, and high-performing telephoto zoom lens.

When it comes to capturing the perfect shot, the SIGMA 70-200mm F2.8 DG DN OS Sports Lens for Sony E is an advanced, high-quality choice for professional photographers and videographers. This innovative lens is designed exclusively for full-frame mirrorless camera systems, offering a reliable and lightweight solution for a variety of creative styles and genres.The lens boasts a large-aperture telephoto zoom feature, allowing you to zoom in on distant subjects without compromising on image quality. This makes it ideal for sports, wildlife, and portrait photography, as well as photojournalism and wedding photography. The SIGMA 70-200mm F2.8 DG DN OS Sports Lens is equipped with high-speed autofocus and a remarkably effective optical stabilizer. These features ensure sharp, clear images, even in challenging low-light conditions or when handholding the camera. The lens also features a dust and splash-proof construction, making it a durable choice for outdoor and action photography. The inner zoom mechanism maintains the barrel length when recomposing, adding to the lens's user-friendly design. This is the first SIGMA DN zoom lens to feature an aperture ring, further enhancing its advanced capabilities. The lens's streamlined optical design and multi-material structure, which optimally arranges magnesium and TSC, result in a lightweight lens body that's easy to handle. The SIGMA 70-200mm F2.8 DG DN OS Sports Lens also features a new compact tripod collar and foot, as well as a carbon fiber-reinforced plastic lens hood, all designed to minimize weight and maximize ease of use. With its dual HLA-driven floating focus, this lens offers fast, accurate autofocus. The latest OS2 stabilization algorithm ensures image stabilization performance of 7.5 stops at the wide end and 5.5 stops at the tele end. The lens also offers minimal focus breathing on both the wide and tele ends, making it a powerful choice for video applications. The minimal change in the center of gravity ensures stable shooting in all situations, whether handheld, on a tripod, or with a gimbal. The SIGMA 70-200mm F2.8 DG DN OS Sports Lens is a must-have for any professional photographer or videographer seeking a versatile, reliable, and high-performing telephoto zoom lens.

Take your filmmaking aspirations to new heights with the Canon VIXIA HF G70 4K Ultra HD Camcorder. This compact and lightweight device is engineered with a high-quality Canon 20x optical zoom lens, allowing you to capture dynamic wide and close-up shots with precision. The advanced autofocus system, coupled with Slow Motion recording in 5x Full HD and Fast Motion recording in 4K/Full HD up to 1200x, ensures you never miss a moment.The VIXIA HF G70 is powered by a 4K sensor and DIGIC DV6 image processor, delivering crisp, sharp UHD images that will impress even the most discerning viewers. The 8-blade iris achieves cinema-style out-of-focus highlights, adding a professional touch to your footage. Monitor your shots with ease using the ultra-bright 3.5-inch LCD or the built-in electronic viewfinder (EVF). The On-Screen Display (OSD) "Time Stamp" Recording feature embeds essential data into your original camera files, making it an ideal choice for legal and law enforcement videographers.Experience the convenience of HD livestreaming with UVC1 via a USB-C connection to a PC or Mac. The VIXIA HF G70 supports MP4 recording, specifically, 4K UHD at 150Mbps 30P/24P, plus Full HD 35Mbps or 17Mbps at 60P/30P/24P. The camera's advanced Hybrid AF system offers adjustable focusing speed for either Fast or Smooth AF. For greater accuracy, especially in busy environments, Face Detection AF and Face Tracking are available. Manual Focus can be set via the focus/zoom ring, providing you with complete control over your shots.Customize your camera with five assignable buttons and use the built-in ND filters to adjust exposure for wider apertures or slower shutter speeds. The VIXIA HF G70 also offers a host of output and recording options, including Infrared mode, an array of Scene Modes, and audio scene mode for sound recording tuned to your environment. Simultaneous backup and relay recording via dual SD card slots ensure you never run out of storage space. With the Canon VIXIA HF G70 4K Ultra HD Camcorder, you'll have all the tools you need to create high-quality, professional-grade videos.

Become a master of low light photography with the 35mm f/1.6 Rectilinear Large Aperture Lens, specifically engineered to elevate your visual storytelling. This high-quality lens boasts a professional-grade f/1.6 aperture, perfect for capturing stunning images in dimly lit environments while providing a beautifully shallow depth of field that brings your subjects into crisp focus against a softly blurred background.Crafted with durability in mind, the lens's robust construction ensures it can withstand the rigors of frequent use, making it an ideal companion for both amateur and professional photographers alike. Its innovative design is not only versatile, allowing for a wide range of photographic styles and techniques, but also specifically tailored for compatibility with the Idolcam, the go-to camera for vloggers and content creators who demand excellence and precision in their equipment.The lens's rectilinear optics are designed to minimize distortion, ensuring that your images maintain straight lines and true-to-life proportions, a feature that architectural and landscape photographers will particularly appreciate. The 35mm focal length is a classic choice, offering a natural perspective that closely resembles the human eye, making it a versatile option for a variety of subjects, from portraits to street scenes.With its sleek black finish, this lens is not only functional but also adds a touch of sophistication to your camera setup. Whether you're capturing the subtle nuances of a candlelit dinner or the vibrant energy of a city at night, this 35mm f/1.6 lens is an innovative tool that will help you achieve the clarity and impact you desire in your photography.

It epitomizes the fusion of versatility and high-performance with the NIKKOR Z 24-120mm f/4 S Lens, a quintessential choice for photographers seeking an all-in-one solution for their creative endeavors. This lens boasts a broad zoom range, from a wide 24mm landscape vista to a detailed 120mm telephoto shot, ensuring you capture every scene with exquisite image quality. The premium S-Line optics are engineered to deliver superior resolution, while the constant f/4 aperture provides consistent exposure and depth of field control across the entire zoom range.The NIKKOR Z 24-120mm f/4 S is a paragon of Nikon's optical innovation, featuring advanced technologies such as Nano Crystal Coat and ARNEO Coat to combat lens flare and ghosting, even in challenging backlit conditions. The inclusion of ED (Extra-Low Dispersion) glass and aspherical lens elements minimizes chromatic aberrations and distortions, ensuring sharp, clear images with rich detail.Designed for both still photography and videography, this lens is equipped with two high-speed, ultra-quiet STM stepping motors that deliver fast and precise autofocus, making it ideal for capturing dynamic scenes and video footage with minimal focus breathing. The macro-style close focusing ability allows you to get as near as 1.15 ft. from your subject, perfect for intricate details and close-up shots.The robust weather-sealing of the lens ensures durability and reliability in various shooting environments, making it a trustworthy companion for travel and outdoor photography. The compact and lightweight design, weighing just 630g, enhances its portability without compromising on image quality.Included in this bundle is the ProOptic Pro Digital 77mm Multi Coated UV Slim Filter, which provides additional protection for the lens and further reduces the incidence of UV light that can affect your images. The accompanying cleaning cloth ensures that your lens remains spotless, preserving the high-quality performance of this sophisticated imaging tool.Whether you're capturing landscapes, portraits, or action shots, the NIKKOR Z 24-120mm f/4 S Lens, bundled with essential accessories, is a stellar choice for photographers and videographers who demand versatility and quality in their optical equipment.

Grab the best of life Despite its compact size and light weight, the a6400 delivers speedy performance and a range of features you'd expect from a full-frame model. Whether you're taking still shots or movies, creative compositions or everyday selfie shots, you'll enjoy beautiful images that you'll want to share, on the go. Innovation in service to your creativity Unleash your creative potential with high-level performance and advanced features such as AI-powered Real-time Eye AF; new, high-precision Real-time Tracking; high-speed continuous shooting and 4K HDR (HLG) movie-shooting. Lightning-fast AF Reliable AF for great action shots The camera's innovative AF quickly and reliably detects the position of the subject and then tracks the subject's motion, keeping it in sharp focus. 425 phase-detection AF points Densely distributed focus points blanket around 84% of the image area, aiding subject capture. 0.02 sec AF speed The camera's Fast Hybrid AF system combines the best of phase-detection AF and contrast-detection AF. Persistent tracking ability When subjects are in motion, AF points densely positioned around the subject are activated for accurate tracking. Fast continuous shooting with AF/AE at up to 11fps Never miss a moment of the action thanks to fast internal processing and a high-capacity buffer memory. Fire off shots at up to 11fps with after-view or 8fps for live-view, with minimal display lag and take up to around 116 shots in JPEG (Standard) or 46 shots in compressed RAW format in one continuous burst. Silent continuous shooting at up to 8fps When your shoot calls for absolute quiet, such as when you're photographing a live performance, silent shooting with no shutter noise allows shooting at up to 8fps with AF/AE tracking, even in AF-C mode, with Real-time Eye AF or with Real-time Tracking, expanding your range of shooting options. Real-time Eye AF, Real-time Tracking Smart subject-tracking Newly adopted AI-based subject recognition technology processes a vast amount of data to detect and track even rapidly moving subjects. Sophisticated eye recognition and tracking Accurate eye recognition Enhanced Real-time Eye AF reliably recognizes human faces and focuses precisely on a person's eyes. There's no need for special settings - just press the shutter button. Persistent eye tracking When AF-C is set, Real-time Eye AF maintains a stable focus on a moving subject even when part of the face is hidden, the face is backlit or the subject is facing downwards. Choose your subject's left eye or right eye Now you can choose Left Eye, Right Eye or Auto from the menu in advance, leaving you free to pay more attention to composition. These selections can be assigned to custom buttons, allowing you to quickly toggle between choices while mid-shoot. Persistent tracking for subjects on the move Real-time Tracking...

Grab the best of life Despite its compact size and light weight, the a6400 delivers speedy performance and a range of features you'd expect from a full-frame model. Whether you're taking still shots or movies, creative compositions or everyday selfie shots, you'll enjoy beautiful images that you'll want to share, on the go. Innovation in service to your creativity Unleash your creative potential with high-level performance and advanced features such as AI-powered Real-time Eye AF; new, high-precision Real-time Tracking; high-speed continuous shooting and 4K HDR (HLG) movie-shooting. Lightning-fast AF Reliable AF for great action shots The camera's innovative AF quickly and reliably detects the position of the subject and then tracks the subject's motion, keeping it in sharp focus. 425 phase-detection AF points Densely distributed focus points blanket around 84% of the image area, aiding subject capture. 0.02 sec AF speed The camera's Fast Hybrid AF system combines the best of phase-detection AF and contrast-detection AF. Persistent tracking ability When subjects are in motion, AF points densely positioned around the subject are activated for accurate tracking. Fast continuous shooting with AF/AE at up to 11fps Never miss a moment of the action thanks to fast internal processing and a high-capacity buffer memory. Fire off shots at up to 11fps with after-view or 8fps for live-view, with minimal display lag and take up to around 116 shots in JPEG (Standard) or 46 shots in compressed RAW format in one continuous burst. Silent continuous shooting at up to 8fps When your shoot calls for absolute quiet, such as when you're photographing a live performance, silent shooting with no shutter noise allows shooting at up to 8fps with AF/AE tracking, even in AF-C mode, with Real-time Eye AF or with Real-time Tracking, expanding your range of shooting options. Real-time Eye AF, Real-time Tracking Smart subject-tracking Newly adopted AI-based subject recognition technology processes a vast amount of data to detect and track even rapidly moving subjects. Sophisticated eye recognition and tracking Accurate eye recognition Enhanced Real-time Eye AF reliably recognizes human faces and focuses precisely on a person's eyes. There's no need for special settings - just press the shutter button. Persistent eye tracking When AF-C is set, Real-time Eye AF maintains a stable focus on a moving subject even when part of the face is hidden, the face is backlit or the subject is facing downwards. Choose your subject's left eye or right eye Now you can choose Left Eye, Right Eye or Auto from the menu in advance, leaving you free to pay more attention to composition. These selections can be assigned to custom buttons, allowing you to quickly toggle between choices while mid-shoot. Persistent tracking for subjects on the move Real-time Tracking...

Grab the best of life Despite its compact size and light weight, the a6400 delivers speedy performance and a range of features you'd expect from a full-frame model. Whether you're taking still shots or movies, creative compositions or everyday selfie shots, you'll enjoy beautiful images that you'll want to share, on the go. Innovation in service to your creativity Unleash your creative potential with high-level performance and advanced features such as AI-powered Real-time Eye AF; new, high-precision Real-time Tracking; high-speed continuous shooting and 4K HDR (HLG) movie-shooting. Lightning-fast AF Reliable AF for great action shots The camera's innovative AF quickly and reliably detects the position of the subject and then tracks the subject's motion, keeping it in sharp focus. 425 phase-detection AF points Densely distributed focus points blanket around 84% of the image area, aiding subject capture. 0.02 sec AF speed The camera's Fast Hybrid AF system combines the best of phase-detection AF and contrast-detection AF. Persistent tracking ability When subjects are in motion, AF points densely positioned around the subject are activated for accurate tracking. Fast continuous shooting with AF/AE at up to 11fps Never miss a moment of the action thanks to fast internal processing and a high-capacity buffer memory. Fire off shots at up to 11fps with after-view or 8fps for live-view, with minimal display lag and take up to around 116 shots in JPEG (Standard) or 46 shots in compressed RAW format in one continuous burst. Silent continuous shooting at up to 8fps When your shoot calls for absolute quiet, such as when you're photographing a live performance, silent shooting with no shutter noise allows shooting at up to 8fps with AF/AE tracking, even in AF-C mode, with Real-time Eye AF or with Real-time Tracking, expanding your range of shooting options. Real-time Eye AF, Real-time Tracking Smart subject-tracking Newly adopted AI-based subject recognition technology processes a vast amount of data to detect and track even rapidly moving subjects. Sophisticated eye recognition and tracking Accurate eye recognition Enhanced Real-time Eye AF reliably recognizes human faces and focuses precisely on a person's eyes. There's no need for special settings - just press the shutter button. Persistent eye tracking When AF-C is set, Real-time Eye AF maintains a stable focus on a moving subject even when part of the face is hidden, the face is backlit or the subject is facing downwards. Choose your subject's left eye or right eye Now you can choose Left Eye, Right Eye or Auto from the menu in advance, leaving you free to pay more attention to composition. These selections can be assigned to custom buttons, allowing you to quickly toggle between choices while mid-shoot. Persistent tracking for subjects on the move Real-time Tracking...

Now, nothing is beyond reach With vast zoom range out to 600mm1, efficient 1.0-type image sensor, large-aperture lens and much more at your command, it’s incredibly convenient for you to capture more captivating stills and movies from every perspective.

Combining 20.1MP (effective) image quality, a built-in electronic viewfinder (EVF), brighter and wider ZEISS® lens, and compact size, the fixed-lens RX100 III is crafted for serious photographers on the go. Its unique combination of features also makes it an ideal choice for pros looking for a second camera to complement their interchangeable lens model.