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Rebecca Geier brings decades of marketing experience working with hundreds of engineers and scientists to promote their innovations to technical audiences. Named by The Wall Street Journal editors among the Ten Most Innovative Entrepreneurs in America, Geier details the steps, from start to finish, to use an inbound marketing methodology to generate awareness and demand in B2B technical markets. Rich in data showing engineers online content and browsing behavior and preferences, the book is filled with lists, templates, and examples from B2B engineering and scientific companies in industries including automotive, military/aerospace, consumer electronics, manufacturing, IT, and oil/gas. If you are an engineer or technical business leader looking for a straightforward, research-based guide to modern marketing or a professional marketer new to targeting technical audiences, this book is for you.

The Smart Rope Skipping Machine makes your jumping workout more fun at home or on the go. It's cordless and portable, so you can use it indoors or outdoors for a fast and effective aerobic workout. Just attach 1 or 2 of the includes "skipping ropes" and select your speed. The built-in screen counts your jumps while the built-in Bluetooth speaker streams your favorite music. Features colorful LED lights and a wireless remote.

New! This book is in the same immaculate condition as when it was published 1.53

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.53

Who Is Talking About You?Foreword by Seth Godin and Afterword by Guy Kawasaki.Master the art of word of mouth marketing with this practical hands-on guide.With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz--when to use them and how simple it is to make them work.Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner--and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion--and why some multi-million-dollar advertising campaigns fail to get noticed.Open your eyes to a new way of doing business--that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.75

SEO 2023: Learn search engine optimization with smart internet marketing strategies This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

244 pages. 9.00x6.00x0.51 inches. In Stock.

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High Haze UHD LCD SignageA Bright ViewWith a brightness of 500 nits, the UH5J-H series clearly delivers content and can attract attention, making it suitable for displaying presentations and marketing communications in meeting rooms, retail spaces, airports, shopping malls and more.webOS SMART SIGNAGE PLATFORMHigh-Performance with webOSBuilt-in Quad Core System on Chip (SoC) can execute several tasks at once while providing smooth content playback without the need for a media player. Also, LG webOS platform enhances user convenience with intuitive graphical user interface (GUI) and access to an advanced ecosystem of third-party development applications.Conformal CoatingIt can be hard to avoid exposure to environments containing dust, humidity, etc. which may hamper performance over time. The conformal coating on the power board of the UH5J-H series helps reduce these risks.IP5x Certified DesignThe IP5x Dust-Proof Certification ensures that the product is protected from dust, reducing the risk of performance degradation.Compatible with AV Control SystemThe UH5J-H series has been certified Crestron Connected for high compatibility with professional AV controls to achieve seamless integration and automated control*, boosting business management efficiency.

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

Work smart. With PHLIP--Prentice Hall's Learning on the Internet Partnership--a free academic support Web site for professors and students in business. Today's new articles are tied directly to your textbook, so you can actually see concepts you're learning as they occur in the world of business.

This book contains 34 powerful marketing strategies that you can use to instantly get more money from your market. These tips, tricks, and little-known marketing techniques have been proven to generate many tens of millions of dollars for author T.J. Rohleder and many other smart marketers. In fact, these rare and unusual methods are making a fortune for many other people right now - and they can make a fortune for you, too! Use these methods and gain a genuine unfair advantage over all your competitors.

ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, the text equips readers with the core knowledge and skills needed to manage marketing research effectively. This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. Designed specifically for readers who prefer a concise introduction to marketing research topics, the Sixth Edition of this trusted text features updates based on recent trends and technology, including an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.

This book contains 34 powerful marketing strategies that you can use to instantly get more money from your market. These tips, tricks, and little-known marketing techniques have been proven to generate many tens of millions of dollars for author T.J. Rohleder and many other smart marketers. In fact, these rare and unusual methods are making a fortune for many other people right now - and they can make a fortune for you, too! Use these methods and gain a genuine unfair advantage over all your competitors.

'Get Smart' About Your Chosen Business Venture! This Business Plan book contains the detailed content and out-of-the-box ideas to launch a successful Wholesale Distribution Company. This book Business Plan provides the updated relevant content needed to become much more knowledgeable about starting a profitable wholesale distribution business. The fill-in-the-blank template format makes it very easy to write the business plan, but it is the out-of-the box strategic growth ideas and detailed marketing plan, presented for your specific type of business, that will put you on the road to success. This book features in-depth descriptions of a wide range of innovative products and services, and a comprehensive marketing plan that has been customized for your specific business. It also contains an extensive list of Keys to Success, Creative Differentiation Strategies, Competitive Advantages to seize upon, Current Industry Trends and Best Practices to exploit, Helpful Resources, Actual Business Examples, Financial Statement Forms and Alternative Financing Options. If your goal is to obtain the business knowledge, industry education and original ideas that will improve your chances for success in a wholesale distribution business... then this book was specifically written for you.

Comfortable fanny pack will keep your marketing plan on the right track! Made of lightweight and durable Lycra material Water-resistant zipper with silver reflective trim Comfort stretch belt adjusts to 26" to 60" and fastens securely around the waist with a side release buckle Earbud slot to enjoy music or podcasts during exercise or travel Interior key pocket protects smartphone screen from scratches Great for fundraising walks and runs or outdoor events Add your custom imprint to the front of the waist pack

How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). On this playing field, the company that can show true financial advantage in real dollars and cents wins every time. This book offers a step-by-step strategy for doing just that. Every day, good companies suffer because they create value for customers but aren't able to keep their fair share. This is because most marketers can't fully explain the value customers get from their products, and the argument falls to the lowest common denominator-price. The solution is an approach to sales and marketing that goes beyond articulating features and benefits, but calculates the monetary value a customer receives from a product or service. This enables the seller to price the product as a true reflection of its value-and also let's the seller prove it to the customer! With real case studies and detailed, step-by-step guidance on effective dollarization, The Dollarization Discipline finally offers a practical, straightforward way for marketers and business leaders to prove the value of their "value-added." Jeffrey J. Fox (Gilford, New Hampshire) is the founder and President of Fox & Company, Inc., a marketing consulting firm. Fox is also the author of the bestsellers How to Become a CEO, How to Become a Rainmaker, and How to Become a Great Boss. Richard C. Gregory (Farmington, Connecticut) is a Senior Consultant with Fox & Company.

Confused by too many choices and too much hype when it comes to choosing a food for your dog? Learn how to distinguish between evidence-based information and marketing smoke and mirrors when reading labels. In-depth information for caring dog parents.