368 products were found matching your search for Social Marketing and Sustainable in 1 shops:

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Unread book in perfect condition.

Tight spine with a crease, moderate wear around the edges, clean pages, consulted and read but treated with care. Ships with USPS tracking, ASAP.

Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 1.32

Buy with confidence! Book is in new, never-used condition 1.45

Unread book in perfect condition.

There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.

To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable–and lucrative–sustainable marketing strategies.

To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable–and lucrative–sustainable marketing strategies.

Unread book in perfect condition.

Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Unread book in perfect condition.

Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.57

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Book is in NEW condition. 0.79

Zustand: Sehr gut - Gepflegter, sauberer Zustand. Seiten: 788 Sprache: Englisch Produktart: Bücher

Do you hate marketing your book? Are you daunted by the task? Don't know where to start? Tired of hearing ALL the marketing you have to do to be a "real" author?Stop right here.You want to just write books. But you also want to sell books, quit your cube job, and be a full-time author.To do that, you absolutely must--no-way-around-it--market your book.But not the way you've been told.In this book, you will learn Why you need to be on social media Who your reader really is What an author platform is and how to build it How to create compelling social media content Which outlets and content work for you and which don't How to plan your content and use a scheduler All of this to give you back more time in your day for writing. And you'll sell more books too.Jennifer Lovett Herbranson has been a communicator, marketer, teacher, and public relations professional since 2001. She has been quoted by top-tier media like the New York Times, CNN, FoxNews, NPR and Time Magazine. She has facilitated research opportunities for writers, professors, documentary filmmakers, and members of Congress. Since 2012, she has dedicated herself to learning, researching and testing book marketing methods and helped countless authors reexamine their efforts and become more successful.Consider these basic book marketing truths revealed in this book: You do not have to be on every social media outlet. You do not have to post every single minute of every day. You need a plan. Plans create efficiency. And effective plans grow your readership and give you time back in your day.Stop throwing spaghetti against the wall and wondering why nothing sticks. Let's get focused and develop your social media presence to build followers and turn them into readers.Social media is one strategy for book marketing, and this is the first book in the "For Writers Who Just Want to Write Series." Check out the rest, coming in 2019 and 2020 (on ads, email marketing, and more).