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What sets the Alpha a7 III 24MP UHD 4K Mirrorless Camera apart is its exceptional imaging capability and high-speed performance, all packed into a compact, sleek body. This advanced camera offers the power, precision, and flexibility needed to capture those once-in-a-lifetime moments in stunning detail. The a7 III boasts a newly developed back-illuminated image sensor and an evolved image processing system, meeting a variety of shooting needs with high-quality imaging capabilities typically expected only from a full-frame camera. The 24.2-megapixel Exmor R CMOS sensor, now featuring a back-illuminated structure, is paired with the latest BIONZ X image processing engine and front-end LSI. This combination achieves a data readout speed that is two times faster and a data processing capability that is 1.8 times higher.The 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture. The camera's standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. The a7 III also features a dynamic range of up to approx. 15 stops at low-sensitivity settings, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging. The camera's high-precision stabilization uses a stabilization unit, gyro sensors, and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates for five types of camera shake with a wide range of lenses and delivers excellent performance. The a7 III is also equipped with 4D FOCUS, which improves AF performance using the same AF advancements as in the a9 and applying it optimally. This camera features 693 phase-detection AF points covering approx. 93% of the image area, plus 425 densely positioned contrast-detection AF points to improve focus. In terms of video capabilities, the a7 III can record stunning 4K movies through 2.4-times higher oversampling and features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow. Full-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moir and jaggies. The a7 III offers enhanced operability with fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, and extended shooting endurance from various power sources, plus high durability and resistance to wet or dusty conditions. The a7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos with one full charge. With...

Optimised video, optimised sensitivity, optimised speed, the Sony Alpha a7S III raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.

What sets the Alpha a7 III 24MP UHD 4K Mirrorless Camera apart is its exceptional imaging capability and high-speed performance, all packed into a compact, sleek body. This advanced camera offers the power, precision, and flexibility needed to capture those once-in-a-lifetime moments in stunning detail. The a7 III boasts a newly developed back-illuminated image sensor and an evolved image processing system, meeting a variety of shooting needs with high-quality imaging capabilities typically expected only from a full-frame camera. The 24.2-megapixel Exmor R CMOS sensor, now featuring a back-illuminated structure, is paired with the latest BIONZ X image processing engine and front-end LSI. This combination achieves a data readout speed that is two times faster and a data processing capability that is 1.8 times higher.The 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture. The camera's standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. The a7 III also features a dynamic range of up to approx. 15 stops at low-sensitivity settings, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging. The camera's high-precision stabilization uses a stabilization unit, gyro sensors, and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates for five types of camera shake with a wide range of lenses and delivers excellent performance. The a7 III is also equipped with 4D FOCUS, which improves AF performance using the same AF advancements as in the a9 and applying it optimally. This camera features 693 phase-detection AF points covering approx. 93% of the image area, plus 425 densely positioned contrast-detection AF points to improve focus. In terms of video capabilities, the a7 III can record stunning 4K movies through 2.4-times higher oversampling and features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow. Full-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moir and jaggies. The a7 III offers enhanced operability with fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, and extended shooting endurance from various power sources, plus high durability and resistance to wet or dusty conditions. The a7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos with one full charge. With...

About The Alpha a7 III 24MP UHD 4K Mirrorless Camera with FE 28-70mm LensJust imagine capturing life's extraordinary moments with the precision, power, and flexibility of the Alpha a7 III 24MP UHD 4K Mirrorless Camera with FE 28-70mm Lens. This compact, yet high-performing camera offers an exceptional blend of advanced imaging capability and high-speed performance, making it an ideal choice for both professional photographers and hobbyists.The a7 III is equipped with a newly developed back-illuminated Exmor R CMOS sensor, boasting a resolution of 24.2 megapixels. This innovative sensor, combined with the latest BIONZ X image processing engine and front-end LSI, ensures a data readout speed that is two times faster and a data processing capability that is 1.8 times higher. This results in stunning image quality that you would expect only from a full-frame camera.Experience higher sensitivity and readout speed with the 35-mm full-frame CMOS image sensor. Its back-illuminated structure enhances light collection efficiency, expands circuitry scale, and outputs data at a very high speed, minimizing noise and revealing fine details in every picture. With an extended standard ISO range of 100-51200 (expandable to ISO 50-2048007 for stills), you can shoot at high ISO with no concerns about noise or image deterioration.The a7 III offers a dynamic range of up to approx. 15 stops, providing smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging. The camera's color reproduction performance is dramatically enhanced, rendering subjects with more natural color that is faithful to how the colors look in real life.The camera also features a high-precision stabilization system that uses a stabilization unit, gyro sensors, and algorithms to achieve a 5.0-step shutter speed advantage. This system compensates for five types of camera shake, delivering excellent performance with a wide range of lenses.The a7 III also supports 14-bit RAW data output, even when in silent or continuous shooting mode. This allows for smoother, more natural gradation. The camera's 4D FOCUS-AF performance evolves with the same AF advancements as in the a9, providing improved focus for fast-moving subjects.Capture stunning 4K movies with high-resolution and full-pixel readout without binning in 35-mm full-frame mode. The camera also features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow. The a7 III offers reliable features and operation in a compact body, with high durability and resistance to wet or dusty conditions. It also features dual media slots, including one that's UHS-II-compatible for fast data writing, and a USB 3.1 Gen 1 compatible USB Type-C port for high-speed PC Remote data transfer.In summary, the Alpha a7 III 24MP UHD 4K Mirrorless Camera with FE 28-70mm Lens is a powerful tool for capturing high-quality images and videos, offering a blend of speed,...

Just imagine capturing life's extraordinary moments with the precision, power, and flexibility of the Alpha a7 III 24MP UHD 4K Mirrorless Camera with FE 28-70mm Lens. This compact, yet high-performing camera offers an exceptional blend of advanced imaging capability and high-speed performance, making it an ideal choice for both professional photographers and hobbyists.The a7 III is equipped with a newly developed back-illuminated Exmor R CMOS sensor, boasting a resolution of 24.2 megapixels. This innovative sensor, combined with the latest BIONZ X image processing engine and front-end LSI, ensures a data readout speed that is two times faster and a data processing capability that is 1.8 times higher. This results in stunning image quality that you would expect only from a full-frame camera.Experience higher sensitivity and readout speed with the 35-mm full-frame CMOS image sensor. Its back-illuminated structure enhances light collection efficiency, expands circuitry scale, and outputs data at a very high speed, minimizing noise and revealing fine details in every picture. With an extended standard ISO range of 100-51200 (expandable to ISO 50-2048007 for stills), you can shoot at high ISO with no concerns about noise or image deterioration.The a7 III offers a dynamic range of up to approx. 15 stops, providing smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging. The camera's color reproduction performance is dramatically enhanced, rendering subjects with more natural color that is faithful to how the colors look in real life.The camera also features a high-precision stabilization system that uses a stabilization unit, gyro sensors, and algorithms to achieve a 5.0-step shutter speed advantage. This system compensates for five types of camera shake, delivering excellent performance with a wide range of lenses.The a7 III also supports 14-bit RAW data output, even when in silent or continuous shooting mode. This allows for smoother, more natural gradation. The camera's 4D FOCUS-AF performance evolves with the same AF advancements as in the a9, providing improved focus for fast-moving subjects.Capture stunning 4K movies with high-resolution and full-pixel readout without binning in 35-mm full-frame mode. The camera also features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow. The a7 III offers reliable features and operation in a compact body, with high durability and resistance to wet or dusty conditions. It also features dual media slots, including one that's UHS-II-compatible for fast data writing, and a USB 3.1 Gen 1 compatible USB Type-C port for high-speed PC Remote data transfer.In summary, the Alpha a7 III 24MP UHD 4K Mirrorless Camera with FE 28-70mm Lens is a powerful tool for capturing high-quality images and videos, offering a blend of speed, precision, and flexibility that makes it an excellent choice for any photographer.

Just imagine capturing life's extraordinary moments with the precision, power, and flexibility of the Alpha a7 III 24MP UHD 4K Mirrorless Camera with FE 28-70mm Lens. This compact, yet high-performing camera offers an exceptional blend of advanced imaging capability and high-speed performance, making it an ideal choice for both professional photographers and hobbyists.The a7 III is equipped with a newly developed back-illuminated Exmor R CMOS sensor, boasting a resolution of 24.2 megapixels. This innovative sensor, combined with the latest BIONZ X image processing engine and front-end LSI, ensures a data readout speed that is two times faster and a data processing capability that is 1.8 times higher. This results in stunning image quality that you would expect only from a full-frame camera.Experience higher sensitivity and readout speed with the 35-mm full-frame CMOS image sensor. Its back-illuminated structure enhances light collection efficiency, expands circuitry scale, and outputs data at a very high speed, minimizing noise and revealing fine details in every picture. With an extended standard ISO range of 100-51200 (expandable to ISO 50-2048007 for stills), you can shoot at high ISO with no concerns about noise or image deterioration.The a7 III offers a dynamic range of up to approx. 15 stops, providing smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging. The camera's color reproduction performance is dramatically enhanced, rendering subjects with more natural color that is faithful to how the colors look in real life.The camera also features a high-precision stabilization system that uses a stabilization unit, gyro sensors, and algorithms to achieve a 5.0-step shutter speed advantage. This system compensates for five types of camera shake, delivering excellent performance with a wide range of lenses.The a7 III also supports 14-bit RAW data output, even when in silent or continuous shooting mode. This allows for smoother, more natural gradation. The camera's 4D FOCUS-AF performance evolves with the same AF advancements as in the a9, providing improved focus for fast-moving subjects.Capture stunning 4K movies with high-resolution and full-pixel readout without binning in 35-mm full-frame mode. The camera also features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow. The a7 III offers reliable features and operation in a compact body, with high durability and resistance to wet or dusty conditions. It also features dual media slots, including one that's UHS-II-compatible for fast data writing, and a USB 3.1 Gen 1 compatible USB Type-C port for high-speed PC Remote data transfer.In summary, the Alpha a7 III 24MP UHD 4K Mirrorless Camera with FE 28-70mm Lens is a powerful tool for capturing high-quality images and videos, offering a blend of speed, precision, and flexibility that makes it an excellent choice for any photographer.

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like. Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

Optimised video, optimised sensitivity, optimised speed, the Sony Alpha a7S III raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.