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With the global economic collapse, creative entrepreneurs are once more seen as the solution to the business of making commerce pay and there is no doubt that one of the most capable and successful of them all is Nicolas G. Hayek. Hayek has the Midas touch. He is considered the wunderkind of free enterprise. Franco Cologni - former head of luxury-goods brand Richemont - has called him "the god of the watch industry." Hayek is a living legend about whom, on average, at least two articles are published each day in the Swiss press. But his public image is largely his own creation. Until now, important chapters in his life have remained a mystery: his birth and upbringing in the Lebanon, his ascent from penniless immigrant to in-demand managerial consultant, and his true role in the success of Swatch. Author Jurg Wegelin has kept track of Hayek's business affairs for 30 years. Wegelin has travelled to the Lebanon, interviewed many of Hayek's competitors - along with politicians and former colleagues - and has closely examined Hayek's public relations machinery and leadership style. The result is the first comprehensive biography - that is as critical as it is entertaining - of one of the most charismatic entrepreneurial personalities of our times.

With the global economic collapse, creative entrepreneurs are once more seen as the solution to the business of making commerce pay and there is no doubt that one of the most capable and successful of them all is Nicolas G. Hayek. Hayek has the Midas touch. He is considered the wunderkind of free enterprise. Franco Cologni - former head of luxury-goods brand Richemont - has called him "the god of the watch industry." Hayek is a living legend about whom, on average, at least two articles are published each day in the Swiss press. But his public image is largely his own creation. Until now, important chapters in his life have remained a mystery: his birth and upbringing in the Lebanon, his ascent from penniless immigrant to in-demand managerial consultant, and his true role in the success of Swatch. Author Jurg Wegelin has kept track of Hayek's business affairs for 30 years. Wegelin has travelled to the Lebanon, interviewed many of Hayek's competitors - along with politicians and former colleagues - and has closely examined Hayek's public relations machinery and leadership style. The result is the first comprehensive biography - that is as critical as it is entertaining - of one of the most charismatic entrepreneurial personalities of our times.

Constructed from of the finest raw materials and built to pay homage to the American Warrior, the Lew's American Hero Tier 1 Baitcasting Rods deliver rock solid reliability. At its core, Lew's utilized a premium high-modulus graphite blank for the perfect balance of sensitivity and blank strength. A Lew's exclusive EVA grip provides great comfort and sensitivity for all day use. Every rod features its own unique camo design as it undergoes a Multi Cam Dip Process. Lew's contributes a portion of each rod sale to support organizations that work to benefit and restore the body, mind, and spirit of veterans who are transitioning into civilian life. Stainless steel guides with aluminum oxide inserts finish this rod off, delivering great, durable performance. Unique Multi-Cam Blank Color Premium High Modulus, HM50 Blank Stainless Steel Guides w/ Aluminum Oxide Inserts Pro Style Hook Keeper High Density EVA Fore & Rear Grips Skeletal Reel Seat Vibration Transfer Ring for Added Sensitivity Designed to Jamey Caldwell's Specifications

Constructed from of the finest raw materials and built to pay homage to the American Warrior, the Lew's American Hero Tier 1 Baitcasting Rods deliver rock solid reliability. At its core, Lew's utilized a premium high-modulus graphite blank for the perfect balance of sensitivity and blank strength. A Lew's exclusive EVA grip provides great comfort and sensitivity for all day use. Every rod features its own unique camo design as it undergoes a Multi Cam Dip Process. Lew's contributes a portion of each rod sale to support organizations that work to benefit and restore the body, mind, and spirit of veterans who are transitioning into civilian life. Stainless steel guides with aluminum oxide inserts finish this rod off, delivering great, durable performance. Unique Multi-Cam Blank Color Premium High Modulus, HM50 Blank Stainless Steel Guides w/ Aluminum Oxide Inserts Pro Style Hook Keeper High Density EVA Fore & Rear Grips Skeletal Reel Seat Vibration Transfer Ring for Added Sensitivity Designed to Jamey Caldwell's Specifications

Constructed from of the finest raw materials and built to pay homage to the American Warrior, the Lew's American Hero Tier 1 Baitcasting Rods deliver rock solid reliability. At its core, Lew's utilized a premium high-modulus graphite blank for the perfect balance of sensitivity and blank strength. A Lew's exclusive EVA grip provides great comfort and sensitivity for all day use. Every rod features its own unique camo design as it undergoes a Multi Cam Dip Process. Lew's contributes a portion of each rod sale to support organizations that work to benefit and restore the body, mind, and spirit of veterans who are transitioning into civilian life. Stainless steel guides with aluminum oxide inserts finish this rod off, delivering great, durable performance. Unique Multi-Cam Blank Color Premium High Modulus, HM50 Blank Stainless Steel Guides w/ Aluminum Oxide Inserts Pro Style Hook Keeper High Density EVA Fore & Rear Grips Skeletal Reel Seat Vibration Transfer Ring for Added Sensitivity Designed to Jamey Caldwell's Specifications

Constructed from of the finest raw materials and built to pay homage to the American Warrior, the Lew's American Hero Tier 1 Baitcasting Rods deliver rock solid reliability. At its core, Lew's utilized a premium high-modulus graphite blank for the perfect balance of sensitivity and blank strength. A Lew's exclusive EVA grip provides great comfort and sensitivity for all day use. Every rod features its own unique camo design as it undergoes a Multi Cam Dip Process. Lew's contributes a portion of each rod sale to support organizations that work to benefit and restore the body, mind, and spirit of veterans who are transitioning into civilian life. Stainless steel guides with aluminum oxide inserts finish this rod off, delivering great, durable performance. Unique Multi-Cam Blank Color Premium High Modulus, HM50 Blank Stainless Steel Guides w/ Aluminum Oxide Inserts Pro Style Hook Keeper High Density EVA Fore & Rear Grips Skeletal Reel Seat Vibration Transfer Ring for Added Sensitivity Designed to Jamey Caldwell's Specifications