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Although Seth, the young teenager with the twisted leg, is only tolerated by his tribe for his storytelling abilities, he senses his people are on the brink of a transition from hunters to artisans and growers of food, if only he can become their leader.

Although Seth, the young teenager with the twisted leg, is only tolerated by his tribe for his storytelling abilities, he senses his people are on the brink of a transition from hunters to artisans and growers of food, if only he can become their leader.

Seth Adler, setting out alone from New York in the latter part of the nineteenth century as a young Jew in quest of a freer, open life in the South land, was sure all adversity could be overcome by courage and perseverance. In his struggle to build a place for himself, first as an enterprising merchant and then as a skillful lawyer in Savannah, he meets both kindness and cruelty in winning the respect, however grudging at times, of the Gentile community. And then Noah Berg, a fellow Jew, comes to town. A generation younger than Seth, Noah advances by ingenuity and drive to the position of superintendent of a soda-pop producing factory without ever coming to terms with the Christian society that surrounds him. Early one Sunday morning in the spring of 1913, a pretty teenage employee named Jean Dugan is found murdered in the basement of Noah's factory. Based on a thin tissue of circumstantial evidence and a sizable dose of latent anti-Semitism,police soon charge Noah with the crime. Saving Noah's neck becomes attorney Seth Adler's consuming mission. Members of the Tribe is, on one level, the terrifying story of a murder trial in which a community's outrage overwhelms its allegiance to due process of law as a governing moral tenet. But the courtroom is only the staging ground -and the trial the climactic encounter - in the moving ordeal that has been Seth Adler's life as a stranger in his adopted homeland. His adventures, interwoven with America's social, political, and economic life at its most tumultuous,are sustained by a conviction that what the Jews of this nation share in spirit with their countrymen matters far more than what separates them. Yet the question abides, as this powerful and memorable novel closes,whether even America possesses the moral stamina not to seek and destroy scapegoats when a dark hour arrives. Much of the novel is based on actual events.

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

Marshall McLuhan was the visionary theorist best known for coining the phrase ''the medium is the message''. His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others. Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code--almost a cross between hieroglyphics and poetry--that he called ''the tetrads.'' This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the ''lost'' tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.

"This book will wake up, inspire and most important, raise the bar for those we entrust with our meetings." - Seth Godin, best-selling author, Your Turn.Have you ever been asked to run a few 'ice-breaker' activities?Are you thinking of leading some 'team-building' exercises?Are you new to program leadership and don't know where to start?If you answered "YES" to any or all of these questions, then this book is for you.Jam-packed with inspiration and practical advice, Serious Fun describes a unique, yet simple, four-step model that will transform your program from "Oh, no, not that again," to "Wow, that was amazing."If you're a school teacher, corporate trainer, outdoor educator, conference organiser or camp / youth leader, this book will help you create incredibly fun programs that will leave your group feeling engaged, valued and inspired.Here's what you'll learn inside:* The seven mistakes program leaders make, and how to fix them;* The four-step sequence to leading remarkably fun programs;* The five essential ingredients of a successful 'ice-breaker;'* How to create a fun, safe and supportive learning environment;* How to manage difficult behaviours, such as unwilling participants; and* Solutions to more than twenty common programming problems.If you want to inject more fun and value into your programs, this book is your blueprint.

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at ways companies such as Napster, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. Godin provides all the ingredients so anyone can start their own ideavirus epidemic. He identifies key factors to show how any business, large or small, can use ideavirus marketing. Now all businesses can succeed in a world that just doesn’t want to hear it anymore from the traditional marketers. Who but Godin could teach consumers the importance of powerful sneezers, hives, velocity, a clear vector, and a smooth, friction-free transmission? Readers will learn much more, including: *Why ideas matter *Seven ways an ideavirus can help you *How to dramatically increase the chances your ideavirus will spread *The importance of sneezers *The thirteen questions ideavirus marketers want answered *Five ways to unleash and ideavirus

Paperback. Aim higher than feels safe. Treat work as art. Seth Godin returns at his most inspirationalSeth Godin, marketing genius and the most popular business blogger in the world, is back to teach us why we should all treat our work as art.Creativity is both scarce and valuable. What was important in the old economy (conformity, standardization, interchangeability) has been turned on its head. What matters now is trust, permission, remarkability, leadership, and telling stories that spread. Whether you're a teacher, a doctor or a customer service rep you can make art if you care about why you went to work today and how you can be better at it tomorrow.Being an artist isn't a genetic disposition or a specific talent. It's an attitude; a hunger to seize new ground, make connections and work without a map. Steve Jobs was an artist, as were Henry Ford and Martin Luther King Jr. They saw something others didn't and then found the guts to do something about it.This is Seth Godin's most personal book yet - a pithy, inspirational call to arms. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's essential. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

Paperback. For any artist, entrepreneur, or visionary who feels stuck, Seth Godin has a simple answer- commit to the practice.For any artist, entrepreneur, or visionary who feels stuck, Seth Godin has a simple answer- commit to the practice.In this revolutionary little book, Seth Godin will turn your assumptions about the creative process upside down and help you to look at the world from a different angle. You will recognize your work for what it is- an act of generosity and a way to make change, as well as what it can never be, something that will make everyone happy.The Practice will help you dance with your fear, take the risks worth taking and embrace the empathy required to make work that connects with others. This breakthrough book will show you a path forward, encourage intent in every facet of your work and help you seek out constraints.You'll walk away with practical strategies for overpowering the naysayers, radically trusting your own voice and finally doing the work you were put on this earth to do. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide, this book breaks down the myth of brands and puts the power back in consumers' hands. The foundation of Consumer Republic's message is this single, inarguable truth: Brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. Through this book Bruce Philp will inspire you to buy less, maybe, but demand better; to make better choices; and then to speak up when you're happy and when you're not. Pin every one of these acts to a brand and corporations will be forced to cooperate in making our way of life sustainable. Ultimately, if we take control of brands, we can save the world.

Using the success of his own experience as CEO of John Maxwell’s company, GiANT Impact, Jeremie Kubicek “clearly shares what so many influential leaders have come to know: there’s a huge difference between authority and responsibility and between influence and power” (Seth Godin, author of Linchpin)—now in paperback.LEADERSHIP IS ALIVE WHEN IT IS USED FOR OTHERS. IT DIES WHEN IT IS ALL ABOUT YOU. In Making Your Leadership Come Alive, learn how getting past your self-preservation can produce a powerful impact. Take your influence to a higher level. Your willingness to be real will change the game for everyone around you, including you. Anyone can make an impact. All you need is influence—the most potent professional asset on the planet. The problem is that influence is also the most underused asset on the planet. And the primary reason is that the enemy of influence is a universal human trait: self-preservation. You guard your ideas, your status, and your reputation. Within your self-constructed walls you must cast safer visions, take smaller risks, and accept shallower relationships to ensure the security of all you are protecting. This is the downside of self-preservation: while your walls protect you and yours from demise, they also restrict your influence. You must break down your walls of self-preservation and sacrifice your security for the sake of others. Only then does the escalating paradox of personal generosity come into play: the more you give, the more you receive. This book shows that the key to effective leadership is learning how to influence in a way that engenders greater trust, stronger partnerships, and more impactful endeavors.

Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new. 'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue' Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, inno­vation, creativity, and more. Much of his writing is inspirational and some is incendiary. Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include: -A marketing lesson from the Apocalypse -No, everything is not going to be okay -Organized bravery -Choose your customers, choose your future -Paying attention to the attention economy -Bandits and philanthropists Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us. Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

"Rosamund Zander is a miracle. Her generous voice will resonate with you, change you and help you create work that matters." —Seth Godin, author of The Icarus DeceptionThe bestselling author of The Art of Possibility returns with a new vision for achieving true human fulfillment that's sure to appeal to fans of Brene Brown's Daring Greatly and Elizabeth Gilbert's Big Magic As children, we develop stories about how the world works, most of which get improved upon and amended over time. But some do not, even as we mature in other ways.  Opinionated, self-centered and fear-driven, these “child stories” are the source of the behavioral and emotional patterns that hold us back. When we learn to identify and rewrite these stories, limitless growth becomes possible. In her groundbreaking and inspiring new book, Rosamund Stone Zander shows us that life is a story we tell ourselves, and that we have the power to change that story. She illuminates how breaking old patterns and telling a new story can transform not just our own lives, but also our relationships with others—whether in a marriage, a classroom, or a business. Finally, she demonstrates how, with this new understanding of ourselves and our place within an interconnected world, we can take powerful action in the collective interest, and gain a sense of deep connection to the universe. Pathways to Possibility expands our notions of how much we can grow and change, whether we can affect others or the world at large, and how much freedom and joy we can experience. Stimulating and profound, it is the perfect companion to her beloved first book, The Art of Possibility.

HOW TO BUILD MARKET IMPACT--AND A THRIVING MARKETING CAREER?"Everything you need to know to be a superior market leader!"―Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the World"A must-read for every present and future CMO who cares about making a difference."―Seth Godin, author of All Marketers Are Liars"The essential leadership playbook for the CMO of the future."―Jim Stengel, former global marketing officer, Procter & GambleWarning: This isn't a marketing book. It's a leadership book for marketers, using the latest research on what works - and what doesn't - in marketing's digital age. The 12 Powers of a Marketing Leader, by former McKinsey partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or Powers - that drive marketers' business impact and career success. Listening to it, you'll learn how to: Mobilize your boss: Make an impact at the highest level and align marketing with the company's priorities. Mobilize your colleagues: Inspire and motivate your nonmarketing colleagues to deliver a great customer experience. Mobilize your team: Build and align a winning marketing team. Mobilize yourself: Focus on goals that will benefit your customers, your company, and yourself by meeting your own needs and ambitions. By zeroing in on the value creation zone (V-Zone) - the all-important overlap between your company's and customers' needs - you'll be able to help the business win in the market - and achieve your career goals. 

"Richie Norton has written a book about courage. The courage to do work that matters and to do it with your heart and your soul. Go make something happen." — Seth Godin, author of The Icarus Deception "Perfect book for these uncertain times." — Steve Forbes, Chairman and Editor-in-Chief of Forbes Media What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid?The fact of the matter is that the smartest people in the world don't run from stupid, they lean into it (in a smart way). In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid. What if the key to success, creativity, and fulfillment in your life lies in the potential of those stupid ideas? This deeply inspiring book will teach you: · How to crush fear, make dreams happen, and live without regret. · How to overcome obstacles such as lack of time, lack of education, or lack of money. · The 5 actions of the New Smart to achieve authentic success. No more excuses. Learn how to start something stupid—the smartest thing you can do. Drawing on years of research, including hundreds of face-to-face interviews and some of the world's greatest success stories past and present, Richie shows you how stupid is the New Smart—the common denominator for success, creativity, and innovation in business and life.

"A toolbox full of wisdom, an urgent starting point in finding possibility, potential, and power in the people around you."—Seth Godin, author of Linchpin Fans of Crucial Conversations, The Speed of Trust, Radical Candor, and The Five Dysfunctions of a Team will love Get Better, a guide to cultivating relationships and building them into your organization's greatest assets. From the business experts that brought you The 7 Habits of Highly Effective People. Strengthen relationships and improve communications skills: In Get Better: 15 Proven Practices to Build Effective Relationships at Work, Chief People Officer Todd Davis moves beyond the adage that an organization's greatest assets are its people. Instead, he argues that relationships drive professional and personal effectiveness—and, in the end, create a culture that can become an organization's competitive advantage. Improve your emotional intelligence and become the ideal team player: In an approachable, engaging style, using real-world stories, Davis uncovers the most common relationship pitfalls that hurt careers and negatively affect organizational results. From his experience observing, leading, and coaching others for more than thirty years, David identifies fifteen proven practices that anyone at any level of an organization can apply to be successful at work, improve business results, and truly master effective relationships. Readers will learn how to: -Behave their way to credibility -Think “we,” not “me” -Take stock of their emotional bank accounts -Examine their real motives -Do less talking and more active listening -Make it safe to tell the truth and have difficult conversations -Start with humility, and much more! Master communication, understand your emotions, and build effective relationships with Get Better.

An unprecedented and engaging look at the state of modern branding, with interviews with Malcolm Gladwell, Seth Godin, Tom Peters, Virginia Postel, Joe Duffy, Dori Turnstall and more!The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins. This engaging and enlightening book is an unprecedented forum on the state of modern branding and how companies and consumers can best understand the behavior behind why we brand and why we buy.

"Required reading for anyone who wants to do more than merely manage people. Good Authority is a modern classic, and it will redefine what it means to be the boss." - Seth Godin, Author, Linchpin Imagine a world where personal and professional growth are one thing, where improving your relationships and owning your strengths at work translate directly into the rest of your life. Creating a company culture like that is not a dream. Through personal stories and real-life conversations, Jonathan takes you into the room with managers and employees where real culture change happens, and shows you a new kind of employee mentoring where each person gets the real-time feedback, support, and clear boundaries we all need to get beyond the patterns that hold us back. In this provocative and timely new book, Jonathan brings together what he has learned over a twenty-year journey as an executive, entrepreneur, team leader and leadership trainer. Combining his experience as the CEO and CBO of EMyth where he led the transformation of a global coaching brand with the lessons learned along his own personal growth journey, Jonathan walks us through a step-by-step approach that integrates the leading edges of both. You ll discover a way to lead your team that is both profoundly human and results-oriented at the same time. Whether you re a CEO or business owner, executive, team leader, consultant, or coach, Good Authority will give you new ideas and inspiration you can put into practice. Most importantly, it will give you permission to be more of who you are at work than you ever thought possible.

From Alan Bennett's Baffled at a Bookcase, to Lucy Mangan's Library Rules, famous writers tell us all about how libraries are used and why they're important. Tom Holland writes about libraries in the ancient world, while Seth Godin describes what a library will look like in the future. Lionel Shriver thinks books are the best investment, Hardeep Singh Kohli makes a confession and Julie Myerson remembers how her career began beside the shelves. Using memoir, history, polemic and some short stories too, The Library Book celebrates 'that place where they lend you books for free' and the people who work there. All royalties go to The Reading Agency, to help their work supporting libraries.