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It's time to elevate your photography with the Sony E 18-200mm f/3.5-6.3 OSS LE Lens, a high-quality, versatile, and durable lens designed for Sony E-mount cameras. This innovative lens is significantly smaller and lighter than its counterparts, making it an ideal companion for photographers on the go. The lens boasts a broad focal length coverage from 18mm wide-angle to 200mm telephoto (equivalent to 27mm to 300mm in 35mm terms), making it a perfect high-magnification "travel" lens. This range allows you to effortlessly capture everything from expansive landscapes and intimate portraits with beautifully blurred backgrounds, to action-packed sports and nature shots. Equipped with Optical SteadyShot (OSS) technology, this lens effectively minimizes blur caused by camera shake, reducing the need for high ISO settings in low-light environments. This feature enhances the effectiveness of Hand-held Twilight and Anti Motion Blur modes, ensuring crisp, clear images in any lighting condition.The Sony E 18-200mm lens also features two ED (Extra-low Dispersion) glass elements and four aspherical elements, delivering high imaging performance with reduced chromatic aberration. The lens employs a popular, circular aperture found in many premium lenses, enabling photos with beautifully round defocus areas.This lens bundle also includes a Hoya NXT Plus 62mm UV+CPL Filter Kit, a Cleaning Kit, and a Cleaning Cloth, providing everything you need to maintain your lens and enhance your photography experience. Whether you're a professional photographer or a passionate hobbyist, the Sony E 18-200mm f/3.5-6.3 OSS LE Lens offers a powerful mix of versatility and image quality that will take your photography to new heights.

Hidden worlds revealed.Your vision. Beyond the ordinary.All around are tiny unseen worlds-textures, shapes, colors...micro details. We need only to look closer. The NIKKOR Z MC 105mm f/2.8 VR S takes us there, and it does so with striking clarity. The first NIKKOR Z lens with a 1:1 reproduction ratio, it fills the frame with the edge-to-edge sharpness and the overwhelming image quality that has become a hallmark of premium S-Line lenses. Whether you're shooting wedding details, jewelry, food, flowers, products, nature, wildlife or even portraits, it takes your vision into the extraordinary.Quality you can see. Literally.The NIKKOR Z MC 105mm f/2.8 VR S bears the S-Line designation, reserved for premium NIKKOR Z lenses with the most advanced optics, beautiful bokeh, superior resolution and high contrast.The small picture.Go 1:1 with the world.A true 1:1 maximum reproduction ratio means objects appear at life size through the NIKKOR Z MC 105mm f/2.8 VR S. Boldly capture details invisible to the naked eye with this macro lens. Plus, the 105mm mid-telephoto focal length lets you capture these details from a safe distance-ideal for insects and other wildlife.Technically speaking, amazing.Exploring new worlds comes with some risks. For macro shooting, that commonly means color fringing at the edges of high-contrast subjects. The NIKKOR Z MC 105mm f/2.8 VR S'S innovative optical design, powered by a new multi-focus system, virtually eliminates chromatic aberrations for clearer, sharper images with no color fringing.Live on the edge.When you're filling the frame with fine details, sharpness counts, even at the edges. The NIKKOR Z MC 105mm f/2.8 VR S compensates for field curvature, ensuring clarity and sharpness across the entire frame. It's ideal for reproducing printed artwork, documents, signage and more.Two lenses in one.The NIKKOR Z MC 105mm f/2.8 VR S doubles as a superb portrait lens. Its 105mm mid-telephoto focal length is in the sweet spot for portrait work. Its f/2.8 maximum aperture lets you separate your subject from a softly blurred background. And its 5-axis image stabilization when used with a compatible Z series camera is ideal for in-the-moment handheld shooting.Unshakable confidence.Pursue insects, plants and other nature handheld in the field. With 4.5 stops of VR and 5-axis compensation when paired with a compatible Z series mirrorless camera, the NIKKOR Z MC 105mm f/2.8 VR S lets you be spontaneous and confident all at once.Get closer.Get as close as 0.96 ft. (0.29m) from your subject with full AF performance. An innovative new multi-focus system powered by an ultra-quiet stepping motor (STM) smoothly focuses from close-range to infinity with outstanding accuracy and silent operation.Sensitive to detail.The NIKKOR Z MC 105mm f/2.8 VR S is fine-tuned for close-distance focusing. A new autofocus algorithm accounts for minute distance changes that alter the...

Just 2-1/4" long and weighing a mere 6.3 oz., the E 10-20mm f/4 PZ G Lens for Sony E is the world's smallest, lightest ultra-wide-angle power zoom lens. This high-quality lens is designed for Sony E-mount APS-C and Super35 cameras, offering an innovative blend of mobility and superior image quality. This advanced lens provides dynamic perspectives and corner-to-corner sharpness, thanks to its three aspherical elements that effectively suppress field curvature and astigmatism, common issues in wide-angle lenses. The lens also features two ED (Extra-low Dispersion) elements and an ED aspherical element, contributing to its exceptional image-wide resolution throughout the 10-20mm zoom range. The lens is equipped with a new electronic power zoom system, allowing for precise changes in the angle of view and enabling more creative visual expression. The power zoom feature minimizes camera shake, ensuring smooth, stable movie sequences even when operated by solo shooters. The E 10-20mm f/4 PZ G Lens boasts fast, precise, and quiet autofocus, thanks to its two linear motors. This makes it ideal for tracking subjects in high frame rate movies and capturing fast-moving subjects in high-speed stills. The lens also handles focus with ease when shooting 4K or 8K movies, ensuring critical focus is maintained. This versatile lens also offers reduced focus breathing and shift while zooming, ensuring high-quality images and movies. Its compact design and constant length during focusing and zooming make it ideal for gimbal or aircraft-mounted movie shooting. The lens also supports remote zoom control with compatible cameras, accessories, or smart devices, offering convenient and versatile operation in various situations. It also features a customizable focus hold button for easy access and convenient control in any shooting situation. The E 10-20mm f/4 PZ G Lens is designed with a dust and moisture-resistant design, providing extra reliability for outdoor use in challenging conditions. It also includes an ED aspherical element and two ED glass elements that reduce chromatic aberration throughout the image area, achieving natural color and high contrast without color bleeding. This durable lens comes bundled with a Hoya 62mm CPL+UV Filter Kit and a Cleaning Kit, ensuring your lens stays clean and protected. Whether you're a professional photographer or a hobbyist, the E 10-20mm f/4 PZ G Lens for Sony E offers the flexibility, quality, and precision you need to capture stunning images.

Before delving into the world of Z-series photography, equip yourself with the NIKKOR Z 50mm f/1.8 S Lens, a high-quality, professional-grade prime lens that redefines the standard for half-century focal length excellence. With its innovative optical design, this lens offers a visionary perspective and versatile focus depth, enabling photographers to capture striking, decisive images with remarkable clarity and detail in nearly any lighting condition.Crafted with precision, the NIKKOR Z 50mm f/1.8 S Lens boasts a fast f/1.8 aperture, allowing for a shallow depth of field that beautifully isolates subjects and facilitates low-light shooting with ease. The lens's advanced optics and coatings ensure minimal aberrations and flare, delivering images with stunning sharpness and contrast that professionals and enthusiasts alike will appreciate.As a durable and reliable "go-to" lens, it's no wonder Nikon has positioned the 50mm f/1.8 S as a cornerstone in the new generation of superb NIKKOR Z lenses. Its compatibility with a wide range of Nikon Z-series cameras, including the Nikon Z 9, Nikon Z F, Nikon Z5, Nikon Z6, Nikon Z6 II, Nikon Z7, Nikon Z7 II, and Nikon Z8, makes it a versatile choice for photographers looking to maximize the potential of their camera system.This bundle enhances the NIKKOR Z 50mm f/1.8 S Lens with additional accessories that add value and convenience. Included is the Hoya 62mm Digital Filter Kit II, which provides protection and creative options for your photography, along with a Cleaning Kit and Cleaning Cloth to ensure your lens remains in pristine condition.Whether you're capturing portraits, landscapes, or video, the NIKKOR Z 50mm f/1.8 S Lens bundle with its accompanying Hoya 62mm Digital Filter Kit II, Cleaning Kit, and Cleaning Cloth, is a comprehensive package designed to elevate your photographic journey.

Just when you thought your photography couldn't get any more creative, the 62mm PROND EX Neutral Density Filter Kit arrives to elevate your visual storytelling. This high-quality, durable, and versatile kit is a must-have for both amateur and professional photographers who are passionate about slow shutter photography-a genre that has surged in popularity due to its ability to artistically capture the world in a unique way.The kit includes three essential ND filters: the PROND EX 8, PROND EX 64, and PROND EX 1000, each designed to meet various photographic needs and enhance your ability to control light with precision. Whether you're looking to achieve a shallow depth of field in bright conditions or capture the silky motion of water, this kit has you covered.The PROND EX 8, with its 3-stop light reduction, is perfect for shooting with fast lenses at wide apertures, making it ideal for portraits where your subject is in sharp focus against a beautifully blurred background. It's also effective for capturing night trails, fireworks, and lightning with clarity and detail.Moving on to the PROND EX 64, this 6-stop filter allows you to convey objects in blurred motion, a technique that's not possible with camera settings alone. It's highly recommended for landscape photography, city snapshots, and video production, where capturing movement adds a dynamic element to your compositions.For those looking to push the boundaries of reality, the PROND EX 1000 is a 10-stop filter that transforms bustling scenes into serene, otherworldly images. It's widely used to blur moving water in seascapes, create cloud motion in street photography, and eliminate the presence of people in architectural shots.Crafted with HOYA's exclusive clear optical glass and ACCU-ND technology, these filters maintain a truly neutral color balance, avoiding any color cast that could affect the authenticity of your captured images. The thick aluminum frame is precisely engineered to prevent light leakage, ensuring correct exposure and color balance every time.In video production, ND filters are indispensable. They allow you to maintain a natural motion blur by adjusting the shutter speed to match the frame rate, even in bright daylight conditions. The PROND EX filters can be used individually or combined to achieve specific effects, such as pairing the PROND EX 8 with the PROND EX 64 for an ND500 effect, or the PROND EX 8 with the PROND EX 1000 for an ND8000 effect, enabling you to capture even the sun's surface without overexposure.Choose the 62mm PROND EX Neutral Density Filter Kit for its unmatched quality, versatility, and effectiveness in expanding your photographic capabilities. With this kit, you're equipped to capture the world in an array of expressions and share your vision with stunning clarity and artistic flair.

Experience the power and versatility of the NIKKOR Z DX 18-140mm f/3.5-6.3 VR Lens, a high-quality, durable, and advanced lens designed for Nikon Z full-frame mirrorless cameras. This innovative lens offers a wide zoom range of 18mm to 140mm, making it a perfect companion for capturing everything from expansive landscapes to intimate portraits and action-packed sports.With its in-lens VR image stabilization, this lens ensures outstanding image quality and sharpness, even in challenging lighting conditions or when shooting handheld. Its compact and lightweight design, coupled with its dustproof and splashproof features, make it an ideal choice for outdoor photography and travel.The NIKKOR Z DX 18-140mm f/3.5-6.3 VR Lens is more than just a kit lens. It offers 140mm of telephoto zoom power, equivalent to 210mm on DX cameras, and close focusing for macro-style shots. With its smooth zooming capability, you can easily transition from wide-angle to telephoto shots, capturing every detail with high-resolution and high-contrast images.This lens is equipped with ED glass that significantly reduces axial chromatic aberration and minimizes color bleeding across the entire frame. Its electromagnetic diaphragm ensures smooth iris transitions and exposure adjustments, while the ultra-quiet stepping motor prevents focus drive sounds from being captured on video.The lens also features a customizable control ring for precise manual focusing or to adjust aperture, ISO, or exposure compensation. Its classic knurling and cross-pattern texture distinguish the control ring from the zoom ring, adding a touch of elegance to its design.The NIKKOR Z DX 18-140mm f/3.5-6.3 VR Lens is not just a lens; it's a tool for exploring the world in vivid detail. Whether you're a professional photographer or a hobbyist, this lens is designed to help you capture the world as you see it.

Take your photography to the next level with the Hoya 62mm Variable Neutral Density Filter, offering a versatile range of 0.45 to 2.7 ND. This high-quality filter provides photographers with the ability to finely adjust the amount of light entering the lens, with a variability that equates to 1.5 to 9 stops. Whether you're aiming to capture the delicate details of a landscape in full sunlight with a wide aperture or seeking to create ethereal, long-exposure images of movement, this filter is an essential tool for your creative arsenal.Constructed with premium optical glass from Hoya Corporation, the world's preeminent optical glass manufacturer, this durable filter ensures professional-grade image quality and performance. The two polarizing layers within the filter work in harmony to control light passage, allowing for precise exposure adjustments without affecting color balance or introducing optical distortions.At its minimum setting, the filter transmits 1/3 of the available light, enabling you to open up the aperture for a shallower depth of field or to reduce the shutter speed for capturing motion with clarity. At its maximum, it reduces light transmission to just 1/400, perfect for those bright conditions where control over exposure is crucial.Efficient and easy to use, the filter features a simple ring mechanism that allows you to transition smoothly between the "Min" and "Max" settings, giving you the power to adapt quickly to changing lighting scenarios. The single-coated design minimizes reflections and glare, ensuring that your images are free from lens flare and ghosting for impeccable clarity.The Hoya 62mm Variable Neutral Density Filter is a reliable choice for photographers who demand versatility and control over their imagery. It is compatible with a wide range of lenses, making it a valuable addition to any photographer's kit. For optimal results and to maintain image sharpness, Hoya recommends using a tripod when shooting at slower shutter speeds.Embrace the endless creative possibilities and refine your photographic technique with the Hoya 62mm Variable Neutral Density Filter, a tool that promises both flexibility and efficiency in capturing the world through your lens.

It's time to elevate your photography with the 62mm Sparkle 4x Multi-Coated Glass Filter. This high-quality filter is designed to transform point light sources in your photos into a captivating 4-cross pattern, reminiscent of a fairytale-like sparkle. Whether you're capturing the flicker of a campfire on a spring night, the glow of festive lights on a winter evening, or the shimmer of a raindrop on a flower after a summer storm, this filter allows you to encapsulate the warmth and joy of these moments in your images.The Sparkle 4x filter is more than just a creative tool; it's a means to express the unique feeling of coziness and ease that these scenes evoke. Unlike conventional cross filters that can clutter your photos with overly long light beams, the Sparkle 4x filter subtly enhances light sources, creating a perfect balance between the strength of the light source and the length of the light beams. This results in a warm and joyful atmosphere in your photos, without overpowering the original scene.Ideal for a variety of applications, this filter truly shines in astrophotography. By transforming the light sources of brighter stars into 4-pointed stars, the Sparkle 4x filter adds a mesmerizing effect to your night sky photos, setting a new standard for astrophotography.The Sparkle 4x filter also offers a soft effect in the absence of strong light sources, creating a dreamy atmosphere that's perfect for portrait, flower, and landscape photography. With a rotatable front frame, you can easily change the angle of the cross pattern, allowing you to personalize your photos to your liking.The 62mm Sparkle 4x Multi-Coated Glass Filter is not just a filter; it's a tool for capturing the world in a new light. Whether you're an amateur photographer or a seasoned professional, this filter is a versatile addition to your camera kit, helping you to create stunning, high-quality images that truly sparkle.

Let the Hoya 62mm Eight Point Cross Screen Glass Filter (8X) elevate your photography to new heights. Crafted with high-quality, durable glass, this filter is designed to add an eye-catching eight-pointed flare to light sources, creating a soft-focus effect that brings a unique touch to your images. Ideal for capturing the shimmering play of light on highly reflective surfaces such as water, glass, or metal, this filter is a versatile tool in any photographer's kit. Whether you're shooting bright cityscapes at night, festive lighting displays, or the sun's reflection on water, the Hoya 62mm Eight Point Cross Screen Glass Filter (8X) helps you achieve stunning results. The eight-point cross screen design offers enhanced control over the light entering your camera lens, allowing for more precise adjustments and superior image reproduction. This filter is available in all popular sizes, making it a perfect fit for a wide range of lenses and photography styles. Experience the difference of Hoya's commitment to quality and versatility with the 62mm Eight Point Cross Screen Glass Filter (8X). It's not just a filter, it's a tool for capturing the world in a whole new light.

It is the Hoya R72 Infrared Filter that stands out as a specialized tool for infrared photography, compatible with both digital cameras and infrared film. This filter operates in the high-red area of the visible spectrum, starting at approximately 750nm and extending beyond 1000nm. This range of light, invisible to the human eye, is precisely what the R72 filter is designed to capture.When you look through the R72 filter, it appears almost opaque. This is because it is engineered to only allow light from the extreme high-red edge of the visible spectrum and infrared light to pass through. This unique feature makes it an essential tool for photographers aiming to explore the creative potential of infrared photography.Infrared photography can yield intriguing, sometimes breathtaking results, as objects in a scene reflect infrared light differently than they do normal light. This can lead to images that are truly unique and visually striking, setting your work apart from the rest. However, it's important to note that due to the unique nature of infrared light, both the filter factor and exposure compensation can vary significantly from visible light. These factors are largely dependent on the lighting conditions at the time of shooting. Therefore, mastering the use of the Hoya R72 Infrared Filter may require some experimentation and adjustment, but the potential for stunning, creative results makes it a worthwhile addition to any photographer's toolkit.

The Sigma 20mm f/2 DG DN Contemporary Lens for Leica L is a groundbreaking addition to Sigma's I series lineup. This full-frame, compact prime lens for mirrorless systems is designed to deliver stunning optical performance, featuring an ultra-wide 20mm focal length and a bright maximum aperture of F2. Weighing a mere 370g and measuring just 72.4mm in length, this lens is exceptionally portable, making it a practical choice for everyday shooting. It excels in capturing landscapes, wide-angle portraits, weddings, and interiors, and is particularly adept at astrophotography due to its well-controlled sagittal coma flare. This lens is the fourth I series lens with an F2 aperture, joining the 24mm, 35mm, and 65mm lenses, creating a well-matched set for L-Mount and Sony E-mount users. Despite its advanced features, the Sigma 20mm F2 DG DN Contemporary is almost identical in size and weight to the compact SIGMA 24mm F2 I series, making it a convenient addition to any photographer's kit. The lens features a sleek, all-metal design, complete with a signature I series magnetic lens cap and a manual aperture ring. Its high production quality ensures a highly intuitive and satisfying user experience, enhancing the joy of photography. The lens construction includes three high-precision glass-molded aspherical lens elements, one SLD element, and one FLD element to suppress a range of optical aberrations. This results in clear and sharp images, even in the extreme corners of the frame. The lens' optical design, coupled with its Super Multi-Layer Coating and Nano Porous Coating (NPC), minimizes flare and ghosting, even when shooting into bright light sources. The Sigma 20mm f/2 DG DN Contemporary Lens for Leica L is more than just a lens; it's a testament to Sigma's excellence in development and production technologies since its founding in 1961. It offers the ultimate combination of superb optical performance, outstanding usability, and compact form-factor, making it a valuable addition to any photographer's gear. This lens bundle also includes a Hoya NXT Plus 62mm UV+CPL filter kit and a cleaning kit, providing you with everything you need to maintain the lens and enhance your photography experience.

With the NIKKOR Z 35mm f/1.8 S Lens, you can unlock a broader spectrum of photographic possibilities. This 35mm prime lens, often considered a must-have by many photography enthusiasts, offers an optimal balance between a wide field of view and shallow depth of field. It's wide enough to capture expansive landscapes, yet provides a shallow enough depth to highlight your subjects against a beautifully blurred background. The fast f/1.8 aperture allows for exceptional low-light performance, turning challenging lighting conditions into opportunities for stunning imagery. The lens's sharpness is unwavering, delivering crisp, clear images with every shot. This bundle also includes the Hoya NXT Plus 62mm UV+CPL Filter Kit, a vital accessory for protecting your lens and enhancing image quality. The UV filter shields your lens from harmful ultraviolet rays, while the CPL filter reduces glare and reflections for more vibrant, contrast-rich photos. To keep your lens in top condition, we've included a professional cleaning kit and a cleaning cloth. These tools will help you maintain the pristine quality of your lens, ensuring it delivers superior performance for years to come. In reimagining this classic lens for the new Z system, NIKKOR has not only retained its essential qualities but has also enhanced its features, making it a perfect choice for both professional photographers and hobbyists. Experience the perfected version of a classic with the NIKKOR Z 35mm f/1.8 S Lens.

Discover the power of precision and versatility with the NIKKOR Z DX 50-250mm f/4.5-6.3 VR Lens. This high-quality, durable lens is designed to elevate your photography experience, offering more than just impressive zoom capabilities. Ideal for capturing stunning portraits, wildlife, sports, concerts, and events, this lens renders subjects naturally, highlighting them against a soft, blurry background. The NIKKOR Z DX 50-250mm f/4.5-6.3 VR Lens is a reliable companion for your Nikon Z-series mirrorless cameras, including the Nikon Z9, Nikon ZF, Nikon Z5, Nikon Z6, Nikon Z6 II, Nikon Z7, Nikon Z7 II, and Nikon Z8. Its innovative design ensures fast, accurate, and nearly silent operation, making it equally adept at shooting videos and stills. Experience the most effective Vibration Reduction (VR) image stabilization system of any NIKKOR lens yet, capable of up to 5 stops. This feature ensures your videos are steady and your telephoto photos are sharp and clear, even in challenging light conditions. The lens comes bundled with the Hoya 62mm Digital Filter Kit II, including a polarizing filter, a neutral density filter, and a UV filter. This versatile kit enhances your creative control, allowing you to experiment with different types of shots and improve the quality of your images. The NIKKOR Z DX 50-250mm f/4.5-6.3 VR Lens also features an Extra-low Dispersion (ED) glass lens element that reduces color defects and glare for sharper, clearer images with outstanding contrast. Its precision autofocus uses a fast, nearly silent stepping motor, performing brilliantly with Z series' Eye AF to keep focus right where you want it. Customize your shooting experience with the lens' control ring, which can be assigned to your favorite function - aperture control, ISO adjustments, exposure compensation, or manual focus. This lens is not just a tool, but a gateway to an imaging revolution, designed to take full advantage of the Z system's larger mount and gather substantially more light for improved sharpness from the center of the frame to the far edges. Embrace the next dimension in optical performance with the NIKKOR Z DX 50-250mm f/4.5-6.3 VR Lens, combining reliability, beauty, and cutting-edge technology for complete freedom in image creation.

Why settle for less when you can capture stunning, balanced, and clear images with the 62mm Skylight Multi Coated Glass Filter? This high-quality and durable filter is specifically designed to reduce the excessive bluishness that often mars outdoor color photography, particularly in open shade under a clear, blue sky. The filter's absorption peak is strategically positioned in the range that corresponds to the film's green spectrum. This unique feature ensures that your outdoor shots are consistently outstanding, boasting superb color balance and clarity under all conditions. Moreover, this versatile filter keeps skin tones free of colored reflections from nearby objects, such as the shade of trees. This means you can capture natural, true-to-life images without worrying about unwanted color distortions. Crafted by Hoya, a trusted name in the photography industry, this 62mm filter is compatible with a wide range of camera lenses. Its standard mount design allows for easy attachment and removal, making it a convenient addition to your photography gear. Experience the difference of the 62mm Skylight Multi Coated Glass Filter and elevate your photography to new heights. This affordable filter is an essential tool for photographers aiming to achieve professional-level image quality.

Enhance your photographic and filmmaking skills with the 62mm PROND EX 64 Neutral Density 1.8 6-Stop Filter. This high-quality, durable filter is a must-have tool for professionals and enthusiasts alike, offering precise control over the amount of light that passes through your lens. This control allows for greater creative freedom in manipulating exposure levels, whether you're aiming for shutter speeds that match your frame-rate or achieving a shallow depth-of-field in bright sunlight.Unlike many neutral density filters on the market, the PROND EX 64 is designed to eliminate the unpredictable "color shift" often caused by low-quality materials and poor manufacturing. This filter employs HOYA's exclusive ACCU-ND technology, ensuring equal reduction of light in both visible and IR spectrums. This means you won't experience any negative effects from color shifts, regardless of your shooting conditions.Constructed with a lightweight, precision-milled aluminum frame, this versatile filter is designed to last. It also includes front filter threads, allowing you to attach additional filters or a protective lens cap for added versatility. The PROND EX 64 is particularly effective for video shooting, especially in situations where ISO cannot be set below 800, such as when shooting with a Sony camera in Slog mode. To achieve natural motion and cinematic quality, the filter can be used alone or combined with other PROND EX filters. For instance, stacking PROND EX 8 and PROND EX 64 will give an effect equal to an ND500 filter, perfect for creating surreal imagery. Whether you're capturing breathtaking landscapes, intricate architecture, or simply experimenting with exposure, the 62mm PROND EX 64 Neutral Density 1.8 6-Stop Filter is a reliable choice for photographers and filmmakers seeking to elevate their craft.

Why settle for less when you can have the best? The 62mm PROND EX 8 Neutral Density 0.9 3-Stop Filter is an essential tool for both filmmakers and photographers, providing precise control over the amount of light that passes through the lens. This allows for greater creative control over exposure, enabling filmmakers to match shutter speeds with their frame-rate while maintaining their desired depth-of-field. Photographers, on the other hand, can utilize longer exposures or achieve a shallow depth-of-field even in bright sunlight.Unlike many neutral density filters on the market, the 62mm PROND EX 8 Neutral Density 0.9 3-Stop Filter eliminates the issue of unpredictable "color shift". This common problem is often caused by low-quality materials, substandard manufacturing, and neglect of the infrared band of the light spectrum. However, thanks to HOYA's exclusive ACCU-ND technology, this filter ensures no negative effects from color shift, providing consistent and reliable results across different shooting conditions.The 62mm PROND EX 8 Neutral Density 0.9 3-Stop Filter is housed in a lightweight, precision-milled aluminum frame, designed to withstand the rigors of professional use. It also includes front filter threads, allowing for the attachment of additional filters or a protective lens cap for added versatility.This filter is also an excellent tool for video shooting, particularly when using a Sony camera in Slog mode. With the inability to set ISO below 800, the use of the PROND EX 8, PROND EX 64, PROND EX 1000 or a combination of these filters can help achieve cinematic quality during daytime shooting.For photographers seeking to achieve a specific effect in their final image, the 62mm PROND EX 8 Neutral Density 0.9 3-Stop Filter can be combined with other PROND EX filters. For instance, stacking the PROND EX 8 with the PROND EX 64 results in an effect equivalent to an ND500 filter, perfect for creating surreal imagery. Similarly, combining the PROND EX 8 with the PROND EX 1000 mimics the effect of an ND8000 filter, enabling the capture of the sun's surface without overexposure.In conclusion, the 62mm PROND EX 8 Neutral Density 0.9 3-Stop Filter is a versatile, high-quality tool that offers unparalleled control over light exposure, making it an indispensable asset for any filmmaker or photographer.

Performance exceeds expectationsSIGMA Art line introduces a supreme edition to classic macro lensesMid-telephoto macro lenses give photographers a boost to creativity and a versatile working distance, which makes the lenses a favorite among professionals as part of their basic gear. Introduced as the first macro lens for mirrorless cameras in the Art line of lenses for mirrorless cameras, the 105mm F2.8 DG DN MACRO Art packs the highest level of performance expected of a mid-telephoto macro lens into its body, from its superb optical performance to excellent build quality.Beyond being a high-spec macro lens that excels in a wide range of settings, the SIGMA 105mm F2.8 DG DN MACRO Art is ideal for macro shooting or portraits. It can also give photographers an opportunity to rediscover a new way of looking at or enjoying things such as unexpected beauty or something precious in everyday life through its perspective that is unique to a macro lens. It provides performance that goes far beyond the expectation or imagination of what a "classic mid-telephoto macro lens" can be.Key featuresEverything required in a mid-telephoto macro lens has been achieved at highest levelsThe latest optical design of the 105mm F2.8 DG DN MACRO Art ensures exceptional sharpness at all shooting distances from extreme close-up, which is crucial in macro shooting, all the way up to infinity. In addition, its aberration correction places a particular focus on longitudinal chromatic aberration which cannot be handled by the in-camera aberration correction. The superior optical design produces clear images with both delicate rendering and free of color bleeding.Bokeh was one of the focuses in the 105mm F2.8 DG DN MACRO Art design, which figures largely in mid-telephoto shooting. The ample volume of peripheral light helps create beautiful bokeh circles, while natural bokeh effect in the background, as well as foreground, gives more flexibility to photographic expressions.The 105mm F2.8 DG DN MACRO Art has achieved everything that is required of a mid-telephoto macro lens at the highest levels.SIGMA Art line class optical and AF performanceThe SIGMA Art line lenses prioritize optical performance above all else in their design. This applies to the 105mm F2.8 DG DN MACRO Art, which produces outstanding rendering performance from the center of the frame all the way up to the edges. It excellently handles comatic aberration, which often happens at the edges.On the other hand, its abilities to minimize ghosting and flare, which have been validated through rigorous testing from the early stages of its development, ensures that it performs well in backlit conditions.On top of optimization for the latest functionalities, such as face/eye detection AF, which is something mirrorless camera systems do well, it incorporates a powerful Hyper-Sonic Motor (HSM) in its focus motor system to achieve high-precision, quiet AF operation.All of these...

Make your photography and filmmaking endeavors more precise and creative with the 62mm PROND EX 1000 Neutral Density 3.0 10-Stop Filter. This essential tool for both photographers and filmmakers allows for meticulous control over the amount of light entering the lens, thus providing greater command over exposure. For filmmakers, this neutral density filter facilitates the matching of shutter speeds with your frame-rate, all while preserving the desired depth-of-field. Photographers, on the other hand, can benefit from the ability to utilize longer exposures or achieve a shallow depth-of-field even in bright sunlight. One common issue with many neutral density filters is the unpredictable "color shift" caused by subpar materials, deficient manufacturing, and neglect of the infrared band of the light spectrum. This can lead to drastic changes in color shifts as filter density and exposure times increase. However, with the ACCU-ND technology incorporated into this filter, such negative effects are effectively eliminated. HOYA's exclusive ACCU-ND technology ensures an equal reduction of light in both visible and IR spectrums, preventing any color shift issues under varying shooting conditions. The filter is securely mounted in a lightweight, precision-milled aluminum frame, and includes front filter threads for attaching additional filters or a protective lens cap. This 62mm PROND EX 1000 Neutral Density 3.0 10-Stop Filter is also a popular tool for video ND filters, especially when shooting in Slog mode with Sony cameras where the ISO cannot be set below 800. To achieve natural motion and cinematic quality, adjusting the shutter speed to the frame/rate setting is recommended, and using PROND EX 8, PROND EX 64, PROND EX 1000, or a combination thereof, can be necessary. The choice of ND filters largely depends on the photographer's intention and the desired effect in the final image. If a single ND filter does not meet the demands of the situation or the photographer's vision, a combination of PROND EX filters can be used. For instance, combining PROND EX 8 and PROND EX 64 can create an effect equivalent to an ND500 filter, ideal for capturing surreal imagery. Similarly, the combination of PROND EX 8 and PROND EX 1000 can produce an effect equal to an ND8000 filter, perfect for capturing the surface of the sun without overexposure. In conclusion, the 62mm PROND EX 1000 Neutral Density 3.0 10-Stop Filter is a versatile, high-quality tool that can significantly enhance your photography and filmmaking experiences.

Enhance your photography and filmmaking skills with the 62mm HD MKII IRND 8 Neutral Density 0.9 3-Stop Filter. This high-quality filter utilizes HOYA's unique ACCU-ND technology, ensuring an equal reduction of light across both visible and IR spectrums. This advanced feature eliminates the common issue of color shift, providing consistent, reliable results in any shooting conditions. Neutral density filters are essential tools for both photographers and filmmakers. They provide precise control over the amount of light that passes through the lens. For filmmakers, this translates into the ability to match shutter speeds with your frame-rate, while still maintaining creative depth-of-field control. For photographers, it enables longer exposures or a shallower depth-of-field, even in the brightest sunlight conditions.The 62mm HD MKII IRND 8 Neutral Density 0.9 3-Stop Filter is housed in a new low-profile, lightweight, precision-milled aluminum frame. This innovative design effectively prevents light leaks and bleeding around the filter, which can occur during long exposures. The frame also features front filter threads, allowing for the attachment of additional filters or a protective lens cap.The HD MKII IRND series boasts an anti-reflection multi-coating, significantly reducing reflections caused by scattered light rays - a common concern during long exposures. Additionally, a waterproof and oil repellent top-coat is applied for easy cleaning and maintenance.The choice of ND filters is dependent on the photographer's vision and the demands of the situation. If a single ND filter doesn't meet these requirements, a combination of filters can be used. For instance, combining the HD MKII IRND 64 with the HD MKII IRND 1000 will provide a staggering 16 stops of light reduction, enabling you to capture the surface of the sun without overexposure. In conclusion, the 62mm HD MKII IRND 8 Neutral Density 0.9 3-Stop Filter is a versatile, high-performance tool that can significantly enhance your photography and filmmaking endeavors.

It's the 62mm HRT Circular Polarizer Glass Filter from HOYA, a high-quality and durable accessory that every photographer should consider. This advanced filter utilizes a newly developed High-Rate Transparency film, a technology that allows more visible light to pass through the filter while maintaining the same level of polarized light filtration. This results in as much as 25% more light transmission through the polarizing film, providing photographers with approximately 1/3 stop more light than a standard circular polarizer. This innovative polarizing film is also utilized in the latest HD LCD TVs, demonstrating its cutting-edge technology and effectiveness. The glass of the HOYA HRT filter is not just a polarizer; it also boasts UV absorbing properties, making it a versatile combination of UV and circular polarizing filter. The most common application for this circular polarizer filter is to darken overly bright blue skies in outdoor photography. However, its versatility extends beyond that, as it can also reduce or eliminate reflections from non-metallic surfaces such as glass and water. By simply rotating the outer ring of the filter, photographers can easily control and observe the change of effect either through the filter itself or through the viewfinder when it's mounted on a camera. HOYA, the world's largest optical glass manufacturer, produces glass to spec for almost every camera and lens manufacturer, ensuring that this filter is compatible with a wide range of equipment. As the world's largest filter manufacturer, HOYA's reputation for producing effective, easy-to-use, and versatile photography equipment is well-established. This 62mm HRT Circular Polarizer Glass Filter is no exception, offering photographers a tool that enhances image quality and brings their vision to life.