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While designed to accentuate the warmth and depth of your landscape photography, the 72mm HMC YA3 Pro Orange Filter is an essential tool for photographers aiming to bring out the vividness of reds and yellows in their images. This filter is particularly effective for distant outdoor scenes captured with a telephoto lens, where it enhances the separation of colors and adds a dramatic touch to your photographs.The filter's utility extends to color photography, where it can transform the ordinary into the extraordinary. It's ideal for creating striking sunsets and vibrant seascapes, where the enhanced contrast can turn a simple shot into a memorable masterpiece.Crafted with Hoya's Multi-Coated (HMC) technology, this filter boasts an impressive ability to reduce reflections on the filter's surface. This minimizes the potential for flare and ghosting that can detract from image quality. The result is an exceptional average light transmission of over 97%, ensuring that your images are sharp, with contrast that is crisp and colors that are true to life.HOYA's HMC filters are specifically recommended to complement the performance of today's advanced multicoated lenses. By using the 72mm HMC YA3 Pro Orange Filter, photographers can ensure that every shot benefits from the filter's ability to deliver well-balanced color and enhanced contrast, making it a valuable addition to any photographer's kit.

Make your photography stand out with the precision and clarity of the Sony FE 70-200mm f/4.0 G OSS Lens, designed for Sony E-mount cameras. This high-performance telephoto zoom lens is a quintessential tool for photographers who require a versatile range for subjects such as wildlife, sports, and portraiture. Engineered with advanced optics, this lens features AA (advanced aspherical) elements, Super ED, and ED glass elements that work in harmony to deliver exceptional image quality across the entire zoom range. The Sony Nano AR Coating is applied to reduce surface reflections, flare, and ghosting, ensuring your images are crisp and clear, even in challenging lighting conditions.The constant f/4 maximum aperture provides consistent exposure settings throughout the zoom range, facilitating smooth control over depth of field and allowing photographers to create stunning bokeh effects with the 9-blade circular aperture. Whether you're zooming in on distant subjects or capturing detailed shots at closer range, the lens maintains its physical length, keeping the balance and handling of your camera consistent.For those who demand precision focusing, the lens is equipped with dual linear motors that deliver fast, quiet, and accurate autofocus performance. The focus hold button, focus range limiter, and other user-friendly controls are conveniently placed on the barrel for quick adjustments while shooting.Built-in Optical SteadyShot image stabilization compensates for camera shake, enabling sharper images at slower shutter speeds and smoother video capture. This feature is particularly beneficial when shooting in low-light conditions or at the telephoto end of the zoom range.Durability is not an afterthought with this lens. Its dust and moisture-resistant design allows photographers to confidently use the lens in less-than-ideal weather conditions. The robust aluminum alloy barrel ensures the lens can withstand the rigors of daily use, making it a reliable companion for your photographic adventures.Completing this bundle is a Hoya 72mm UV+CPL Filter Kit, which protects your lens and enhances image quality by reducing UV haze and unwanted reflections. The included cleaning kit and cloth ensure that your lens remains in pristine condition, allowing you to capture images with clarity and contrast.Whether you're shooting high-resolution stills or cinematic video, the Sony FE 70-200mm f/4.0 G OSS Lens is an exceptional choice for creators who demand quality and versatility in their imaging toolkit.

How does the FE 50mm F1.2 G Master Lens, bundled with a Hoya 72mm UV+CPL Filter Kit and Cleaning Kit, redefine the boundaries of photographic excellence? This lens, a product of Sony's cutting-edge optical simulation and manufacturing technology, offers the stunning G Master resolution and bokeh that photographers dream of, all within a compact and lightweight design that belies its powerful capabilities. The lens boasts a wide F1.2 aperture, which allows for exceptional light capture and depth of field control. This feature, combined with three XA (extreme aspherical) elements, ensures high-contrast, high-resolution results with corner-to-corner sharpness. The Nano AR coating II further enhances the lens' performance by dramatically reducing chromatic and spherical aberration, flare, and ghosting. The FE 50mm F1.2 G Master Lens also features a floating focus mechanism, a sophisticated technology that maintains full resolution throughout the image area, from infinity to close focus. This ensures that every detail, from the center of the image to the corners, is captured with incredible resolution and contrast. The bundle also includes a Hoya 72mm UV+CPL Filter Kit, which protects your lens and enhances image quality, and a Cleaning Kit to keep your equipment in top condition. This combination of advanced features and accessories makes the FE 50mm F1.2 G Master Lens Bundle an essential tool for photographers seeking to elevate their craft.

With the FE 100mm f/2.8 STF GM OSS Lens for Sony E, photographers can capture stunningly sharp images with an artistic touch. This high-quality, mid-telephoto prime lens is a masterclass in optical engineering, featuring Sony's acclaimed STF (Smooth Trans Focus) technology. The STF design is specifically tailored to render out-of-focus areas with a silky smooth bokeh effect, making it an ideal choice for professional portrait photographers and enthusiasts alike who are looking to add a touch of elegance to their images.The lens's advanced G Master resolution ensures that every detail is captured with exceptional clarity, from the fine textures of a subject's skin to the delicate patterns in fabrics. With a focal length of 100mm and a bright f/2.8 maximum aperture, this lens excels in a variety of lighting conditions, providing the flexibility to create a shallow depth of field for that sought-after separation between the subject and the background.For those looking to explore the finer details, this lens also offers impressive close-up capabilities with up to 0.25x magnification. Whether capturing the intricate beauty of a flower or the subtle expressions of a portrait subject, photographers will appreciate the lens's versatility.Autofocus performance is both fast and whisper-quiet, thanks to the Direct Drive SSM (Super Sonic wave Motor) system, ensuring that the lens swiftly and silently acquires focus without disturbing the scene. This feature is particularly useful in intimate settings or when capturing fleeting moments.Built-in Optical SteadyShot image stabilization is a boon for handheld shooting, effectively minimizing the effects of camera shake to deliver consistently sharp images, even in challenging low-light conditions or at slower shutter speeds.This bundle enhances the lens's performance with the inclusion of a Hoya 72mm UV+CPL filter kit, which protects the lens from scratches and reduces glare, while also improving color and contrast in your images. The cleaning kit and lens cleaner ensure that your lens remains in pristine condition, free from dust and smudges that could impact image quality.Crafted for Sony E-mount cameras, the FE 100mm f/2.8 STF GM OSS Lens is a testament to Sony's innovative and reliable lens technology, offering photographers a tool to create images with a professional edge and a signature bokeh that sets their work apart.

What sets the FE PZ 16-35mm f/4 G Lens for Sony E apart is its ultralight design and versatile wide-angle power zoom capabilities. This lens, a product of Sony's vast expertise, is recognized as the world's lightest full-frame F4 wide-angle power-zoom lens, offering refined imagery and exceptional control for today's content creators. This compact lens is perfect for small crews or solo shooting, and it's equally adept at capturing stunning stills, thanks to its G lens rendering and astonishing autofocus (AF) performance. The lens features a new power zoom system that ensures smooth control and the immediacy of manual zoom. The FE PZ 16-35mm f/4 G Lens boasts evolved image quality, delivering superb G Lens image quality. It incorporates two advanced aspherical (AA) elements, a Super Extra-low Dispersion (ED) element, and an ED element to effectively suppress distortion and aberration. The lens also features a circular aperture and controlled spherical aberration to enhance bokeh quality. Its 9.5-inch (0.24 meter) minimum focus capability enables stunning close-ups. Designed with movie imagery in mind, this compact lens minimizes the jarring angle of view shifts that can occur when focusing or zooming. This ensures stable, high-quality movie footage. The lens also offers quiet focus, zoom, and aperture operation, reducing noise and vibration that can interfere with movie recording. The lens features a new power zoom system driven by four Extreme Dynamic (XD) Linear Motors, providing smooth control with the immediacy of manual zoom. This system precisely detects even subtle zoom ring rotation and instantaneously converts it to zoom operation. A continuously variable zoom lever allows for super-slow constant-speed zooms, and zoom can be remotely controlled when the camera is mounted on a gimbal. The lens's XD Linear Motors deliver quick, quiet, low-vibration autofocus while maintaining compact lens dimensions. This reliable AF can smoothly track subjects while shooting high frame rate photos or movies. With a compatible body, it's possible to maintain accurate focus while shooting stills continuously at up to 30 frames per second and movies up to 120fps. The FE PZ 16-35mm f/4 G Lens offers three-ring control for zoom, focus, and aperture/iris. These independent rings offer flexible, intuitive creative control. The lens also features Linear Response MF, ensuring that the focus ring responds directly to subtle control when focusing manually. Despite its lightweight design (weighing just 353 g or 12.5 oz), this compact wide-angle zoom lens does not compromise on functionality or performance. Its length remains constant while focusing and zooming for optimal balance and handling, making it ideal for gimbal-mounted movie shooting or with the use of a matte box. Its impressive portability and dust/moisture resistant design make it a great choice for any subject or situation. This bundle also includes Hoya 72mm UV and CPL filters, enhancing your...

Become a master of photography with the E PZ 18-105mm f/4.0 G OSS Lens for Sony E, a high-end lens that offers powerful contrasts and outstanding clarity. This lens is designed with advanced optical technology and impressive coatings to prevent ghosting, flare, and chromatic aberrations, ensuring every shot is crystal clear. The Sony 18-105mm f/4 lens covers a wide range from wide-angle to medium telephoto, making it a versatile choice for capturing a variety of events. Its fast zoom capability allows you to adapt quickly to changing scenes, while the powered zoom, designed specifically for film use, operates whisper-quiet for minimal disturbance. This lens also offers manual focus throughout the zoom range, even when the compatible E-mount camera is in operation, providing simple shot tracking. The f/4 maximum aperture ensures consistent lighting, while the internal focusing mechanism keeps the lens length constant for ease of use. When shooting in low light, the lens's optical image stabilization automatically compensates to counteract motion blur, delivering sharper images. Paired with a high ISO, this telephoto zoom lens can produce dramatic results. The Sony 18-105mm f/4 lens is equipped with aspherical lens elements, extra-low dispersion glass, and a circular aperture to help your camera produce outstanding photos with impressive backgrounds. With two ED glass elements and three aspherical elements, this lens offers high resolution and contrast throughout the entire zoom range. Distortion at the wide end of the zoom range and spherical/color aberration at the telephoto end are effectively controlled, ensuring beautiful rendering with excellent contrast at any focal length. The circular aperture design also ensures attractive defocused areas, providing a wide range of expressive imaging options. The lens features a floating axis construction, similar to Handycam camcorders, which ensures smooth, quiet focus and zoom operation. The lens length does not change while focusing or zooming, contributing to consistently easy handling. The lens also features a zoom lever on the side for both variable and fixed-speed power zooming. The constant maximum aperture of F4 throughout the zoom range provides plenty of brightness for fast shutter speeds even in relatively low-light situations. Built-in Optical SteadyShot image stabilization significantly reduces image blur, making it easier to capture clear, blur-free, low-noise images at night, indoors, or in any challenging low light conditions, without the need to boost sensitivity. This bundle also includes a Hoya NXT Plus 72mm UV+CPL Filter, a cleaning kit, and a cleaning cloth, providing everything you need to maintain your lens and enhance your photography experience.

Let the advanced Sony FE 70-300mm f/4.5-5.6 G OSS Lens for Sony E elevate your photography experience. This high-quality telephoto zoom lens, Sony's longest reaching E-mount lens to date, is designed to deliver superior image quality, whether you're capturing distant wildlife or intimate portraits. The innovative lens technology combines four aspherical glass elements and two ED (Extra-low Dispersion) glass elements, all enhanced with Sony's Nano AR coating. This powerful combination effectively suppresses spherical aberration, distortion, and chromatic aberration, ensuring breathtaking high-resolution results for both still photography and video shooting. The FE 70-300mm f/4.5-5.6 G OSS Lens also boasts class-leading close-up performance, with a minimum focusing distance of less than 3 feet (0.9m) and a maximum magnification of 0.31x. This makes it an ideal choice for tele-macro photography, and contributes to the lens' exceptional corner-to-corner sharpness. Incorporating Sony's SteadyShot technology, this lens stabilizes your shots, compensating for subtle hand movements to deliver blur-free images, even in lower light conditions. The lens also features a nine-blade circular aperture, producing a beautiful defocused background for your subjects. Built for reliability and durability, the lens is constructed with a metal barrel and sealed buttons and rings, making it rugged enough for any adventure. It also includes a linear actuator for fast, smooth, and quiet autofocus, and is dust and moisture resistant for reliable operation in harsh outdoor conditions. This bundle also includes a Hoya 72mm UV+CPL filter kit and a cleaning kit, essential accessories for protecting your lens and maintaining its performance. Compatible with a wide range of Sony cameras, the Sony FE 70-300mm f/4.5-5.6 G OSS Lens for Sony E is a versatile addition to any photographer's gear.

From capturing breathtaking landscapes to detailed portraits, the FE 70-200mm f/4 Macro G OSS II Lens is a compact, high-resolution telephoto zoom lens that combines advanced lens technology for exceptional optical and autofocus performance. Its lightweight and compact design make it an ideal travel companion, offering half-macro capabilities throughout the zoom range for versatile shooting options.This 70-200mm F4 Telephoto Zoom G Lens delivers spectacular image quality, with excellent corner-to-corner resolution and contrast achieved through the combination of AA (advanced aspherical) and aspherical lens elements. Chromatic aberration and color bleeding are effectively suppressed by three ED (Extra-low Dispersion) elements and one Super ED element, ensuring sharp, clear images. The circular 9-blade aperture mechanism and optimized spherical aberration enhance the exquisite full-frame bokeh effect.The lens boasts the world's first half-macro capability in its class throughout the zoom range, with a minimum focusing distance of 10-1/4 in. (0.26 m) at the wide end and 16-1/2 in. (0.42 m) at the telephoto end. This unique feature offers unprecedented versatility for both still photography and movie shooting.Autofocus performance is fast and accurate, thanks to four of Sony's original high-thrust XD linear motors working in conjunction with precision floating focus groups. This results in up to a 20% increase in autofocus speed throughout the entire zoom range, ensuring that you never miss a moment. The lens also supports continuous focus tracking while zooming.For videographers, the lens offers refined movie performance with Linear Response MF for direct and linear manual focus response. The breathing compensation function reduces unwanted image shifts while focusing, and the built-in optical image stabilization works in tandem with the in-body stabilization in compatible a series cameras for smooth, stable handheld footage.The FE 70-200mm F4 Macro G OSS II Lens is fully compatible with Sony's 1.4x and 2.0x teleconverters, offering increased maximum focal length and the ability to shoot life-size 1:1 macro at all focal lengths. With the 1.4x teleconverter, it can shoot max. 0.7x macro at all focal lengths.Despite its high-performance features, this lens remains compact and easy to handle, measuring 3-1/4 in. (82.2 mm) in diameter by 5-7/8 in. (149 mm) in length at the wide end of the zoom range and weighing 28.1 oz. (794 g). A zoom lock switch is included to prevent unwanted lens extension during transportation, making it a reliable and convenient choice for photographers and videographers alike. This bundle also includes Hoya 72mm UV and CPL filters to further enhance your photography experience.

It's time to elevate your photography and videography with the FE 20-70mm f/4 G Lens for Sony E, bundled with Hoya 72mm UV and CPL Filters. This versatile lens offers an ultra-wide 20mm to mid-telephoto 70mm zoom range, making it an ideal choice for capturing a broad spectrum of subjects in both stills and movies. The lens boasts an impressive G Lens image quality, delivering corner-to-corner high resolution across all focal lengths. Its advanced lens design, featuring two AA (advanced aspherical) elements, one aspherical element, three ED (Extra-low Dispersion) glass elements, and one ED aspherical element, effectively corrects chromatic and spherical aberration. This ensures high optical performance right out to the image edges, from ultra-wide 20mm to 70mm.Experience peak AF performance with two XD Linear Motors, ensuring precise, fast, and quiet focus drive. These motors provide up to 60% higher AF speed and up to two times better performance while tracking, ensuring reliable and precise tracking of moving subjects when shooting continuous stills at up to 30 fps, or up to 4K 120p with alpha compatible cameras.The lens also offers refined movie imagery with minimized focus breathing and focus/axial shift while zooming. This advanced technology reduces distracting image shifts and dramatically reduces noise and vibration when shooting movies, thanks to the XD Linear Motors and a newly developed aperture unit.Despite its advanced features, the lens maintains a compact, lightweight design. When used with a compact mirrorless camera, it delivers superb image quality at focal lengths from ultra-wide to short telephoto, making it a great choice for a highly mobile and lightweight setup.The lens also offers excellent close-up performance of 9.8" (25cm) throughout the zoom range, whether you're using AF or manual focus. The constant F4 maximum aperture throughout the zoom range offers greater flexibility in choosing apertures at any focal length, allowing for high shutter speeds to achieve the desired effect without the need for extreme ISO settings.The lens also features a circular aperture with a 9-blade iris for naturally rendered bokeh, enhancing the deep, soft bokeh available with full-frame image sensors. This, along with optimally tuned spherical aberration, supports the creation of impressive, memorable imagery.The lens also supports Active Mode image stabilization in a series cameras, providing excellent image stabilization performance while maintaining a wide angle of view at the ultra-wide 20mm end of the zoom range.Additional features include a dedicated aperture ring, click/de-click and iris lock switches for direct, rapid control, customizable focus hold buttons, and an AF/MF switch for instant auto/manual focus selection. The front lens element features a fluorine coating that repels water, oil, and other contaminants, while the dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions.The...

A full-frame 24mm to 240mm zoom range allows this one lens to cover an extensive variety of shooting situations with 10x effective zoom range, making it ideal for landscape, snapshots, portraits and travel where reducing luggage is a priority. The ability to switch from wide angle to telephoto without having to change lenses also means that more of those fleeting moments that make great shots will be captured. The advanced optics include 5 aspherical elements and 1 ED glass element, achieving high-quality performance in a compact overall design. An advanced linear motor drives the focusing mechanism for quick, smooth response throughout the extended zoom range. Handheld telephoto shots and low-light photography are facilitated by built-in Optical SteadyShot (OSS) image stabilization. Like all other FE lenses, the design is dust and moisture resistant. Circular Aperture When changing your aperture to defocus the background, the light sources appear blurred. This 'bokeh' effect of the blurred background can be enhanced with circular aperture blades used in this lens. Conventional aperture blades have flat sides creating unappealing polygonal shaped defocused points of light. alpha lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result. Aspherical lens elements Aspherical lens design dramatically reduces spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses which degrade image quality in large-aperture lenses. Specially shaped "aspherical" elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight. Internal focusing Only the middle groups of the optical system move to achieve focus, so the overall length of the lens does not change. Other important benefits include fast autofocusing and a short minimum focusing distance. Also, the filter thread at the front of the lens does not rotate, which is convenient if you're using a polarizing filter. Lens-based optical image stabilization Gyro sensors built into the lens detect even the slightest movement, and the stabilization lens is precisely shifted to counteract any image blur that might occur. The use of precision, quiet linear motors and technology inherited from high-end Sony professional camcorders results in exceptionally quiet, effective image stabilization that contributes to high-quality movies as well...

After extensive research and development, the Planar T* FE 50mm f/1.4 ZA Lens emerges as a high-performance prime lens, embodying the superior contrast and resolution that are synonymous with the ZEISS brand. This professional-grade lens features a large F1.4 maximum aperture, offering exceptional low light performance and an 11-blade aperture, combined with aspheric elements, to create a stunning bokeh effect.Constructed with 12 Elements in 9 Groups, this lens includes two aspherical elements, a high-precision AA (advanced aspherical) type, and an ED (Extra-low Dispersion) glass element. These components work together to maintain outstanding contrast and resolution, extending to the image periphery. The ZEISS T* coating further enhances the lens's performance, delivering superior contrast and resolution.The Planar T* FE 50mm f/1.4 ZA Lens is a versatile tool for photographers, offering center to corner sharpness with remarkable resolution. Its bright F1.4 maximum aperture ensures excellent performance in low light conditions, while the advanced aspheric and ED glass elements reduce spherical aberration and distortion to a minimum, ensuring a flat image plane consistent with the Planar name.This lens also features a Ring Drive SSM for fast, quiet, and precise focusing. An aperture ring with a selectable click ON/OFF switch and an AF/MF switch for direct auto/manual focus control provide photographers with greater control and flexibility. Designed with durability in mind, this lens is dust and moisture resistant, ensuring robust reliability for a wide range of shooting conditions.Whether you're a professional photographer or an enthusiast, the Planar T* FE 50mm f/1.4 ZA Lens, bundled with a Hoya 72mm UV+CPL Filter Kit, Cleaning Kit, and Cleaning Cloth, offers a comprehensive solution for capturing high-quality, detailed images with your Sony E-mount camera.

With the NIKKOR Z 24mm f/1.8 S Lens, Adorama presents a pinnacle of wide-angle precision and luminosity, tailored for the discerning photographer seeking to elevate their visual narratives. This high-quality, durable lens is a testament to Nikon's innovative engineering, offering advanced optical performance and versatility that stands out in the competitive market of camera lenses.Crafted for the revolutionary Nikon Z mount, the lens boasts an expansive 24mm focal length paired with an impressively fast f/1.8 aperture, making it an indispensable tool for capturing stunning landscapes, intricate architectural details, and intimate environmental portraits with a beautifully soft bokeh. Its ability to maintain consistent sharpness across the entire frame, even at maximum aperture, ensures that every shot is delivered with exceptional clarity and detail.The NIKKOR Z 24mm f/1.8 S is not only a photographer's dream but also a videographer's ally. It excels in video production, providing steady handheld establishing shots and environmental scenes that draw the viewer into the story. The smooth aperture control allows for seamless exposure transitions, essential for maintaining the visual integrity of a scene when moving between different lighting conditions.Nikon's S-Line lenses represent the zenith of their lens offerings, and this model is no exception. It integrates specialized technologies such as an Extra-low Dispersion (ED) element to minimize chromatic aberrations and a Nano Crystal Coat to combat flare and ghosting. The result is a lens that captures nightscapes and backlit scenes with precision, free from common optical distortions.The lens's edge-to-edge brightness is a direct benefit of the larger Z mount, ensuring even illumination and reducing vignetting for consistently well-exposed images. The innovative multi-focusing system, featuring two synchronized AF drive units, delivers rapid and precise autofocusing while effectively minimizing aberrations throughout the zoom range.Durability is also a hallmark of the NIKKOR Z 24mm f/1.8 S, with its dust and drip-resistant design providing peace of mind in challenging shooting environments. The Dual Detect 5 Axis VR, in conjunction with the Z camera's in-camera image stabilization, offers up to 5 stops of shake correction, further enhancing image sharpness and quality.The lens's next-generation Z design is not only aesthetically pleasing but also optimized for peak performance, with fast, quiet autofocusing ideal for both stills and video. Customizable on-lens controls cater to individual shooting preferences, ensuring a user-friendly experience that complements the lens's superior optical capabilities.In summary, the NIKKOR Z 24mm f/1.8 S Lens, bundled with the Hoya NXT Plus 72mm UV+CPL Filter Kit, Cleaning Kit, and Cleaning Cloth, is a comprehensive package that offers photographers and videographers an advanced, versatile tool for creating compelling, high-quality imagery. Whether capturing...

Just imagine capturing the magic of a warm spring night, a festive winter evening, or the serene aftermath of a summer storm with the high-quality 72mm Sparkle 6x Multi-Coated Glass Filter by Hoya. This innovative filter is designed to transform point light sources in your photos into a fairytale-like 6-cross pattern, creating a warm, joyful atmosphere that mirrors the feeling inside of us. The Hoya Sparkle filter is not just a creative tool, but also an effective way to enhance your photography. Unlike conventional cross filters that can overload your photos with overly long light beams, the Hoya Sparkle subtly creates moderately sized light beams, striking a perfect balance between the strength of the light source and the length of the light beams. Whether you're capturing the twinkling stars, the light reflecting on water, or sunrays breaking through the crown of a tree, this versatile filter is your go-to accessory. It shines particularly in night sky photography, taking the light sources of brighter stars and converting them into mesmerizing 6-pointed stars, setting a new standard for astrophotography.The Sparkle series, which includes the Sparkle 4X and the Sparkle 6X, allows you to choose between a four-cross pattern and six-cross pattern, adding a personal touch to your photos. In the absence of strong light sources, the Hoya Sparkle produces a soft, dreamy effect, ideal for portrait, flower, and landscape photography. The filter also features a rotatable front frame, giving you the flexibility to change the angle of the cross pattern and further personalize your photos. For the best results, remember that the cross effect appears from single point sources and can be seen better in dark background settings. The 72mm Sparkle 6x Multi-Coated Glass Filter is not just a filter, but a durable and effective tool to enhance your photography and bring your creative vision to life.

HOYA UV-IR filters. These are specialized filters that cut BOTH UV rays below 390nm and IR rays above 700nm. This is important because the visible spectrum is between 400-700nm. Basically UV rays and IR rays both can diminish image clarity and sharpness. But by blocking them both before they get to the image sensor there is a noticeable increase in image quality.

It is the Hoya R72 Infrared Filter that stands out as a specialized tool for infrared photography, compatible with both digital cameras and infrared film. This filter operates in the high-red area of the visible spectrum, starting at approximately 750nm and extending beyond 1000nm. This range of light, invisible to the human eye, is precisely what the R72 filter is designed to capture.When you look through the R72 filter, it appears almost opaque. This is because it is engineered to only allow light from the extreme high-red edge of the visible spectrum and infrared light to pass through. This unique feature makes it an essential tool for photographers aiming to explore the creative potential of infrared photography.Infrared photography can yield intriguing, sometimes breathtaking results, as objects in a scene reflect infrared light differently than they do normal light. This can lead to images that are truly unique and visually striking, setting your work apart from the rest. However, it's important to note that due to the unique nature of infrared light, both the filter factor and exposure compensation can vary significantly from visible light. These factors are largely dependent on the lighting conditions at the time of shooting. Therefore, mastering the use of the Hoya R72 Infrared Filter may require some experimentation and adjustment, but the potential for stunning, creative results makes it a worthwhile addition to any photographer's toolkit.

Discover the power of expansive photography with the AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR lens, a versatile ultra-wide-angle zoom lens that's perfect for capturing sweeping landscapes, dynamic cityscapes, intricate architecture, and spacious interiors. This lens bundle also includes a Hoya 72mm CPL+UV Filter Kit and a Cleaning Kit, making it an all-in-one solution for your photography needs.Experience the joy of group photography or create stunning videos with the near-silent autofocusing and Vibration Reduction (VR) image stabilization features. This compact, lightweight lens is your ideal travel companion, offering you the opportunity to explore new perspectives and compositions.With an ultra-wide-angle view that outperforms any kit lens, the AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR allows you to experiment with foreground, middle ground, and background elements, symmetry, patterns, and dramatic skies. Its close focusing capability of 0.8 feet lets you create photos and videos with compelling leading lines or capture tight interior spaces with ease.Despite its compact size, this lens delivers exceptional performance. The Vibration Reduction (VR) image stabilization ensures sharper handheld photos and videos, and allows you to use a slower shutter speed for brighter photos in low light. The lens features three Aspherical (AS) Lens Elements that virtually eliminate natural distortion and contribute to the lens' lightweight, compact design. The Super Integrated Coating (SIC) reduces ghosting and lens flare in backlit or cross-lit situations, retaining maximum color and contrast. A 7-blade aperture design gives your photo and video backgrounds a beautifully soft, round blurring effect.The AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR lens focuses swiftly and silently, making it ideal for video shooting. Its smooth stepping motor keeps focusing noise to a minimum. For easy adjustments, the lens offers silky smooth manual operation. The VR ON/OFF and AF/MF settings have been moved to the camera menu to prevent unintentional changes, and their status can be easily verified in your camera's information display.The lens features Aspherical Lens Elements that correct distortions by continuously changing the refractive index from the center of the lens. The IF (Internal Focusing) NIKKOR lens design ensures the lens does not change in size during AF operation, allowing for compact, lightweight lenses capable of closer focusing distances. The Vibration Reduction, a Nikon in-lens technology, improves image stability by automatically compensating for camera shake.Please note the compatibility of this lens with various camera models. Full compatibility is offered with models D3300, D3400, D5500, D5600, D500, D7500. Limited compatibility is available with D5200, D5300, D7100, D7200, D750, D810, D810A,D5, Df, Nikon 1 series with FTM1. This lens is incompatible with D3000, D3100, D3200, D5000, D5100, D7000, D40/D40X, D60, D70/D70S, D80,D90, D100, D200,D300/D300S, D600, D610,...

Discover the extraordinary capabilities of the 58mm f/1.4G AF-S NIKKOR Lens, a versatile piece of equipment that excels in both low-light and daytime settings. This lens is engineered to deliver outstanding, evenly lit images with edge-to-edge sharpness, virtually eliminating sagittal coma and light falloff. The fast f/1.4 maximum aperture ensures exceptional performance in a variety of lighting conditions.The unique design of this NIKKOR lens, coupled with a rounded 9-blade diaphragm, produces stunning bokeh and superior depth of field control from f/1.4 to infinity. This feature proves equally useful in capturing detailed daytime portraits and vibrant nighttime cityscapes.Whether you're shooting high-definition photos or video, in FX or DX-format, the AF-S NIKKOR 58mm f/1.4G lens opens up a world of creative possibilities. This lens is specifically designed to counteract distortion that can occur when shooting at maximum aperture, ensuring even brightness across the frame and delivering sharp, evenly lit photos and videos from edge to edge.The AF-S NIKKOR 58mm f/1.4G lens adds a dramatic sense of depth to your compositions, whether you're shooting close subjects or long-distance landscapes. When photographing a close subject, this lens can achieve beautiful bokeh with soft, natural edges that smoothly diminish away from your focal point. When recording HD video, leverage these outstanding bokeh characteristics for smooth focusing transitions and to draw attention to your subject.Paying homage to the acclaimed Noct Nikkor 58mm f/1.2, the 58mm focal length of this lens strikes the perfect balance between a standard lens (50mm) and a medium telephoto lens (85mm). On an FX-format D-SLR, it offers a natural perspective with just enough telephoto characteristic to control depth of field. On a DX-format D-SLR, its 87mm equivalent perspective is ideal for portraits and other medium telephoto uses.This bundle also includes a Hoya 72mm UV+CPL Filter Kit, a Cleaning Kit, and a Cleaning Cloth, providing you with all the essentials to maintain the pristine condition of your lens and enhance your photography experience.

The 72mm HD MKII IRND 8 Neutral Density 0.9 3-Stop Filter offers precise control over both visible and infrared light spectrums, thanks to HOYA's exclusive ACCU-ND technology. This advanced technology ensures an equal reduction of light across these spectrums, eliminating the common issue of color shift in various shooting conditions. This makes the HOYA HD MKII IRND filters an indispensable tool for both filmmakers and photographers.Neutral density filters, such as this one, are crucial for creative professionals. They allow filmmakers to achieve shutter speeds that align with their frame-rate while maintaining depth-of-field control. For photographers, these filters enable longer exposures or a shallower depth-of-field even in the brightest sunlight conditions.The 72mm HD MKII IRND 8 Neutral Density 0.9 3-Stop Filter is housed in a new low-profile, lightweight, precision-milled aluminum frame. This innovative frame design prevents light leaks and bleeding around the filter, which can occur during long exposures. It also includes front filter threads, allowing for the attachment of additional filters or a protective lens cap.The HD MKII IRND series features an anti-reflection multi-coating that minimizes reflections caused by scattered light rays, a common concern during long exposures. Additionally, a waterproof and oil-repellent top-coat is applied for easy cleaning and maintenance.The selection of ND filters depends on the photographer's intent and the desired effect in the final image. If a single ND filter does not meet the demands of the situation or the photographer's vision, combining filters can be beneficial. For instance, stacking the HD MKII IRND 64 with the HD MKII IRND 1000 will provide 16 stops of light reduction, enabling the capture of the sun's surface without overexposure.

Why settle for ordinary when you can explore the extraordinary with the Hoya R72 Infrared Filter? Specifically engineered for infrared photography, this 58mm R-72 filter is compatible with both digital cameras and infrared film, making it a versatile addition to your photography toolkit. Infrared light, which begins in the high-red area of the visible spectrum at around 750nm and extends beyond 1000nm, is not visible to the naked eye. However, with the Hoya R72 filter, you can capture this invisible spectrum, opening up a world of creative possibilities. When you look through the R72 filter, it appears almost opaque. This is because it's designed to pass only light from the very high red edge of the visible spectrum and infrared light. This unique feature allows you to capture images that reflect infrared light differently than normal light, resulting in intriguing and sometimes stunning photographic results. It's important to note that due to the nature of infrared light, the filter factor and exposure compensation can vary significantly from visible light and largely depend on lighting conditions. Despite this, users have found that with a bit of practice and adjustment, they can achieve the desired effect, even in bright sunlight. Moreover, this filter offers the added benefit of being able to compose your shot through the viewfinder after a few seconds of eye adjustment. This makes it a practical and valuable tool for photographers looking to experiment with infrared photography. In summary, the Hoya R72 Infrared Filter is not just a lens accessory, it's a gateway to a new dimension of photography, allowing you to explore and capture the unseen world of infrared light.

Let your photography stand out with the precision and control offered by the 72mm 4X (0.6) Neutral Density Multi Coated Glass Filter. This high-quality filter is an essential tool for photographers aiming to achieve the perfect exposure without compromising on color accuracy. Whether you're capturing the delicate motion of a waterfall or looking to isolate your subject with a beautifully blurred background, this filter provides the versatility needed for a wide range of lighting conditions.Crafted from durable, multi-coated glass, this neutral density filter ensures even light reduction across the entire image, allowing for wider apertures and slower shutter speeds without the risk of overexposure. The effective 0.6 density rating gives you the creative freedom to reduce light intake by two f-stops, making it ideal for working with higher speed films or digital sensors in bright environments.The reliable performance of this filter is matched by its ease of use; it fits seamlessly onto your lens, ensuring a flawless fit and function. Whether you're an amateur enthusiast or a seasoned professional, you'll appreciate the effective control over depth of field and motion that this filter provides.Versatile and effective, the 72mm 4X (0.6) Neutral Density Multi Coated Glass Filter by Hoya is a trusted choice for photographers who demand both quality and performance. Enhance your photographic capabilities and unlock new creative possibilities with this indispensable accessory.