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De-Frizzing & Strengthening Curl-Defining Gel - CURL DEFINING GEL 6.7OZBenefitsLoaded with Alpha Keratin 60ku, as well as heat, color, and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravatorsVirtue Curl is the only premium curl line free of the Big Six chemicals (parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants).ShapesHoldsHydratesFeaturesIDEAL FOR: Safe for color-treated and chemically treated hairPRODUCT AESTHETICS: A velvety cream that transforms into a gel-like texture in your palms. Glides through hair without stiffness or stickiness.Key IngredientsAll Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.Shea Butter Ester: Nourishing ester that hydrates curls without weighing them down for optimal natural curl formation.Selaginella Lepidophylla Extract (''Resurrection Plant'' or ''Rose of Jericho''): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life.Chia and Flaxseed Polysaccharides: Naturally-derived sugars that enhance curl formation and hold - De-Frizzing & Strengthening Curl-Defining Gel

Cardinal Red

Virtue Voidz - LP 190758276915

This book focuses on the short but extraordinary life of Reconstruction era Senator Lawrence Cain of Edgefield, South Carolina. He was considered an honorable and virtuous man and helped shape South Carolina politics between 1865 and 1877 as one of the leaders of the Republican Party. He rose above numerous obstacles transitioning from slavery to a state senator. Over 150 years ago he was at the epicenter of social injustice and racism in South Carolina and became a major leader who fought for political and civil rights.The facts of his life had been forgotten like much of African American history during Reconstruction. Now the facts and reality of his life have been uncovered by Lawrence Cain's great great-grandson in this new book with the help of family, genealogical research, archived papers and genetic DNA results.

Hydrating Curl Shampoo - CURL SHAMPOO 8FLOZBenefitsHydrates hairHair is strengthened, nourished, and more manageableFeaturesFor Hair Concerns: Brittle, dry hair with breakageFor Hair Types:WAVY - Fine/Medium/ThickCURLY - Fine/Medium/ThickCOILS - Fine/Medium/ThickCOARSEKey IngredientsAll Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use. - Hydrating Curl Shampoo

Flourish Thickening Styling Treatment - FLOURISH THICKENING STYL TRTMT 4.0OZBenefitsThickens, volumizes, hydrates, and repairs all types of fine or thinning hair.Protects against heat up to 450F.Treats and repairs hair with Alpha Keratin 60ku Clinical and supporting ingredients.Ideal for anyone who wants fuller, thicker, plumper hair.A powdery, weightless, souffl-like cream.Fragrance: A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.Key IngredientsVirtue Flourish's 100% bio-identical protein, Alpha Keratin 60ku Clinical, targets and repaves damaged areas of the cuticle and fills in keratin deficiencies for plumper strands.Rice Starch & Specialty Corn Starch plump each strand and provide natural hold and added volume.Honokiol (Magnolia Bark Extract) helps preserve elasticity and structure of hair.Research ResultsClinically proven to immediately increase volume*Provides up to 450F heat protection*With continued use, hair looks fuller and plumper and feels thicker and stronger***Clinical instrumentation study of control vs. Thickening Styling Treatment.**Consumer perception study of 50 women who used the product for 2 weeks. - Flourish Thickening Styling Treatment

Shea Butter Heat Protect Curl Leave-In Butter - CURL LEAVEIN BUTTER 5OZBenefitsVirtue Curl is the only premium curl line free of the Big Six chemicals (parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants)EnhancesNourishesAlpha Keratin 60ku helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.FeaturesIDEAL FOR:Types 2 - 4 curly hairSafe for color-treated and chemically treated hairPRODUCT AESTHETICS: A buttery, rich leave-in cream that melts into hair without weighing it down.Key IngredientsAll Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.Shea Butter, Jojoba Esters & Olive-Derived Esters: A super-hydrating combo that helps to soften hair and provides lightweight moisture without weighing down curls.Selaginella Lepidophylla Extract (''Resurrection Plant'' or ''Rose of Jericho''): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life.Multi-faceted UV/Solar Protection Complex: An anti-pollution active that is known to provide color and heat protection. - Shea Butter Heat Protect Curl Leave-In Butter

Flourish Thickening & Hydrating Mask - FLOURISH MASK FOR THINNING HAIR 5OZBenefitsHydratesStrengthensThickensVolume-boosting treatment94% said hair was instantly hydrated.*91% said hair was instantly nourished.*91% said hair felt healthier.*89% said hair was not weighed hair down.*89% said thinning hair was more manageable.**After 4 weeks use in a consumer perception study of 58 subjects.FeaturesIDEAL FOR: Anyone with fine or thinning hair in need of a hydration boost that won't weigh down hair.PRODUCT AESTHETICS: Whipped creamy texture reminiscent of a luxury skin care.FRAGRANCE: A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.Key IngredientsProprietary Alpha Keratin 60ku CLINICAL is paired with natural growth heros like Red Clover, Beet Extract, Green Coffee, and Caffeine to reinvigorate tired follicles while simultaneously infusing thinning hair with nutrient-rich hydration to leave each strand thicker, stronger, and with more densityAlpha Keratin 60ku CLINICAL: supports hair growth by nourishing the microbiome, clearing the follicles and strengthening the moisture barrierBiomimetic Tetrapeptide with Red Clover Flower Extract: Targets the follicle to promote healthier hair growthFructooligosaccharides and Beet Root Extract: A plant-derived blend that infuses hydration into hair without weighing it downBiotin: The most popular vitamin to helps promote stronger and healthier hair - Flourish Thickening & Hydrating Mask

Frizz Block Humidity-Stopping Smoothing Spray - FRIZZ BLOCK SMOOTHING SPRAY 5OZResearch ResultsImmediately reduce frizz by 60%*Frizz reduction that lasts for a full 72 hours without diminishing over time*Eliminate frizz 2x more (at 72 hours) than a leading frizz competitor***Source: Proprietary Virtue Clinical Study by Princeton TRI Labs, Nov. 2021**Source: Virtue In-house Lab Clinical Study, FRIZZ BLOCK vs. a leading Frizz Competitor at 80% humidity, Nov. 2021FeaturesLightweightAlcohol freeWon't create build-up or dry out hairHeat protective up to 450 degreesIdeal for: (1) Hair prone to frizz in heat and humidity. (2) Safe for color-treated and chemically treated hair.Fragrance: A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.Key IngredientsAlpha Keratin 60ku: Virtue's proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine, compatibility, and detangling.Specialty Lipopeptide: Eliminates and controls frizz with humidity-blocking technology for all hair types.Rice Protein, Tara Tree Fruit Extract, and Sunflower Sprout: Helps protects against color fading and distorting and the drying, damaging effects of UV/solar exposure.Chia Seed and Green Tea Leaf Extract: Provides anti-pollution protection against the drying and damaging effects of environmental pollutants and free radicals. - Frizz Block Humidity-Stopping Smoothing Spray

Clarifying Charcoal & Coconut Purifying Shampoo - REFRESH PURIFYING SHAMPOO 4OZBenefitsDetoxifies hairRefreshed and Shinier hairFeaturesHair Concerns: Oiliness, impurities, toxins, product build-upFor Hair Types:STRAIGHT - Fine/Medium/ThickWAVY - Fine/Medium/ThickCURLY - Fine/Medium/ThickCOILS - Fine/Medium/ThickCOARSEKey IngredientsAll Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use. - Clarifying Charcoal & Coconut Purifying Shampoo

Healthy Hair Refresh Dry Shampoo - REFRESH DRY SHAMPOO 4.5OZBenefitsInvigorated hair with refreshed scentRevived style and less oilyNo ResidueFeaturesHair Concerns: Oiliness, sweat and odorFor Hair Types:STRAIGHT-Fine/Medium/ThickWAVY - Fine/Medium/ThickCURLY - Fine/Medium/ThickCOILS - Fine/Medium/ThickCOARSEKey IngredientsAll Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use. - Healthy Hair Refresh Dry Shampoo

Hydrating Recovery Discovery Kit - RECOVERY DISCOVERY KITBenefitsFills in cracks in the cuticle to heal hair.Repairs damage from heat, chemicals, and color treatment.Recovery Shampoo: Cleans, Replenishes, NourishesRecovery Conditioner: Hydrates, Softens, RenewsRestorative Treatment Mask: Rebuilds, Strengthens, SilkensKEY CLAIMS:*Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).FeaturesSafe for color-treated and chemically treated hair.FRAGRANCE:Recovery Shampoo: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.Recovery Conditioner: A rich, creamy conditioner that glides through the hair for a silky rinse out.Restorative Treatment Mask: A rich and creamy, yet weightless, luxurious mask. Glides on hair, silky to the touch.Key IngredientsAll Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.Grapefruit Extract: Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair's vibrance and shine.Cystoseira Compressa Extract (Brown Algae): This marine active is known to provide intensive repair and helps provide heat protection.Cynara Scolymus (Artichoke) Leaf Extract: This natural extract is known to preserve cuticle cohesion and helps protect hair from environmental aggressors. - Hydrating Recovery Discovery Kit

ColorKick Illuminating & Hydrating Mask - COLORKICK ILLUMINATING MASKBenefitsReplenishesTonesPreservesThis dual-action formula harnesses the power Alpha Keratin 60ku to repair and strengthen hair from inside out.Virtue's proprietary protein helps strengthen hair weakened from chemical treatments and smoothes the foundation of rough cuticles.Leaves hair more reflective for the ultimate healthy hair shine.FeaturesFragrance: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.Product Aesthetics: A silky, creamy mask in a naturally tinted soft violet shade that glides onto hair.Ideal For: All shades of natural colored hair. All shades of color-treated or highlighted hair. Silver and gray tones.All Virtue products are free of sulfates, parabens, phthalates, synthetic colors, and dyes. Gluten-free. Cruelty-free. Vegan.Key IngredientsAll Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.Specialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract: Provides UV/solar protection from the color-fading, color-distorting, damaging, and drying effects of the sun's rays.Shea Butter, Moringa Seed Oil, Jojoba, and Sunflower Seed Wax: Nourishes and restores hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality.Mullein Flowers Specialty Natural Active: Based on plant photoluminescence, this natural active absorbs UV/solar radiation and transforms it to visible, radiant light. - ColorKick Illuminating & Hydrating Mask

Flourish Brow Density Booster - FLOURISH BROW DENSITY BOOSTER 0.14OZFeaturesNourishesThickensStrengthensNon-irritatingDermatologist testedUnfragrancedProduct Aesthetics: A lightweight serum that glides on softly with a quick dry-downIdeal For: Anyone with sparse, thinning, over-plucked brows looking to enhance brow strength and thickness and promote healthy growthKey IngredientsAlpha Keratin 60ku Clinical: Together, two ground-breaking keratin proteins, born from regenerative medicine, form a complex molecule with the ability to repair and nourish the scalp, providing fragile hair with the strength, elasticity, and flexibility that it needs to survive.Panthenol (Pro-Vitamin B5): Conditions brows for a shinier, smoother finish.Specialty Tetrapeptide Blend and Red Clover Flower Extract: Helps prevent brow thinning and uneven growth and helps to reactivate follicles to fill in uneven patches and enhance fullness.Blend of Larix Wood Extract and Green Tea Leaf Extract: Known to help stimulate the brow follicle and help combat brow loss and thinning.Natural Microalgae Extract: Helps prevent brow loss, improve volume, and make brows stronger.Specialty Organic Pea Sprout Extract: Help achieve thicker, fuller and even brow coverage.Research ResultsAfter 4 weeks of use*:93% saw more conditioned brows87% saw stronger brows83% saw an increase in brow densityAfter 8 weeks of use*:91% saw less brittle brows83% saw more enhanced brows82% saw thicker, fuller brows*Results of a consumer perception study of 72 women who used the Brow Density Booster daily for 12 weeks. - Flourish Brow Density Booster

Frizz Block Humidity-Stopping Smoothing Spray - FRIZZ BLOCK SMOOTHING SPRAY 2.0FLOZResearch ResultsImmediately reduces frizz by 59%*Frizz reduction that lasts up to 72 hours without diminishing over time**Source: Proprietary Virtue Clinical Study by Princeton TRI Labs, Nov. 2021FeaturesHelps protect hair from UV damage72-hour protectionWon't create build-up or dry out hairHeat protective up to 450 degreesIdeal for: (1) Hair prone to frizz in heat and humidity. (2) Safe for color-treated and chemically treated hair.Fragrance: A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.Key IngredientsAlpha Keratin 60ku: Virtue's proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine, compatibility, and detangling.Specialty Lipopeptide: Eliminates and controls frizz with humidity-blocking technology for all hair types.Rice Protein, Tara Tree Fruit Extract, and Sunflower Sprout: Helps protects against color fading and distorting and the drying, damaging effects of UV/solar exposure.Chia Seed and Green Tea Leaf Extract: Provides anti-pollution protection against the drying and damaging effects of environmental pollutants and free radicals. - Frizz Block Humidity-Stopping Smoothing Spray

Hydrating Recovery Conditioner - RECOVERY BACK BAR CONDITIONER 17FLOZBenefitsHydratesSoftensRenewsReconstructs frayed cuticles and brittle ends.Infuses hair with softness, shine, and manageability.FeaturesFormulated with first-of-its-kind Alpha Keratin 60ku, this conditioner behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair.Product Aesthetics: A rich, creamy conditioner that glides through the hair for a silky rinse outFragrance: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woodsIdeal for:1. All hair types, especially hair that's damaged or in need of extra care2. Perfect for stressed-out hair that's been dehydrated from heat styling or chemical treatments3. Safe for color-treated and chemically treated hairResearch Results*Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses):97% of women said their hair felt softer after just one use*97% of women felt their hair was less damaged*91% of women felt their hair was more manageable* - Hydrating Recovery Conditioner

Hydrating Recovery Conditioner - RECOVERY CONDITIONER 6.7OZBenefitsHair is softer, healthier and more manageableStrengthens and nourishesFeaturesHair Concerns: Damaged hair from heat/color/chemical, dryness, breakageFor Hair Types:Straight - Fine/Medium/ThickWavy - Fine/Medium/ThickCurly - Fine/Medium/ThickCoarseKey IngredientsAll Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use. - Hydrating Recovery Conditioner

Hydrating Shea Butter Curl-Defining Whip - CURL DEFINING WHIP 5.5OZBenefitsHydrates and conditions hair, leaving it shinier and more nourishedFeaturesFor Hair Concerns: Dry hair, lacks curl definition, and shine.For Hair Types:WAVY - Fine/Medium/ThickCURLY - Fine/Medium/ThickCOILS - Fine/Medium/ThickKey IngredientsAll Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use. - Hydrating Shea Butter Curl-Defining Whip

Flourish Minoxidil 5% Foam for Hair Growth - FLOURISH MINOXIDIL 5% FOAM 0.18OZBenefitsReactivates hair folliclesRegrows hairStimulatesFeaturesA lightweight, fast-absorbing foam2 Hormonal factorsSafe for chemically treated or colored hairIncludesMinoxidil 5% Foam (1 x 2.1 oz) - Flourish Minoxidil 5% Foam for Hair Growth

Hydrating Curl Conditioner - CURL CONDITIONER 6.7OZBenefitsHydrates hairHair is strengthened, nourished, and more manageableFeaturesFor Hair Concerns: Brittle, dry hair with breakageFor Hair Types:WAVY - Fine/Medium/ThickCURLY - Fine/Medium/ThickCOILS - Fine/Medium/ThickCOARSEKey IngredientsAll Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use. - Hydrating Curl Conditioner